Premium Essay

Stereotypes In Dental Care

Submitted By
Words 866
Pages 4
The aging population requires nearly all forms of medical care, with some forms being more critical for the aged. The older generation utilizes the full range of dental care, which includes everything from the basic checkup and cleaning to dental surgery to remove, repair, or replace teeth. With age, the nerves of the mouth become less sensitive to pain, mouth dryness may occur with medication or age, and the older adult may be unable to care for their teeth and gums properly because of declines in their physical or cognitive abilities leading to dental problems. Therefore, this places dental care high on the list of necessary healthcare services, because without healthy teeth and gums, a person may be unable to consume a healthy diet. Along …show more content…
The commercial begins by showing a painting of a sad clown and an older man staring at the painting, implying that the older adult is depressed. A wide shot is then shown of what appears to be a common room with various older adults sitting quietly and not interacting implying they do not have anything to do or the energy to do anything. A woman pushing a cart offers the older man a Coca Cola and he accepts one saying that he has never had one. This would be unusual, since Coca Cola has been the number one soft drink nearly every year since early in World War II when “longtime Coca-Cola leader Robert Woodruff said that any person in uniform should get a bottle of Coke for 5 cents, wherever he is and whatever it costs the company” (Mooney, 2008). Implying that he has never tried Coca Cola stereotypes this older adult as out of touch concerning a product that has become part of mainstream Americana. After drinking some of the soda, he muses aloud what else he has not done in his life. It shows him doing various activities such as riding a motorcycle, running with the bulls, and walking around a nudist colony sans clothing implying that being an older adult he would never have experienced these activities. Incidentally, a study conducted by J.D. Power in 2010 showed that the “average U.S. (motorcycle) rider is nearly 50 years old” indicating that older adults are part of the motorcycle culture (Edge, 2010). Finally, the commercial ends with the woman who gave the older man the soda being surprised that he is no longer sitting there quietly like every other older person in the room. This implies that older people normally sit around, are inactive, and usually stay in one

Similar Documents

Premium Essay

Germany

...Germany Vs United States Health Care Systems Tarrah Schefke Mary Dunbar HSC 111 Paula Dixson Germany Vs United States Health Care Systems Mention European health care to an American, and it probably conjures up a negative stereotype — high taxes, long waiting lines, rationed care. It's not that way in Germany. Very little tax money goes into the system. The lion's share comes, as in America, from premiums paid by workers and employers to insurance companies. German health benefits are very generous. And there's usually little or no wait to get elective surgery or diagnostic tests, such as MRIs. It's one of the world's best health care systems, visible in little ways that most Germans take for granted. Dental Care in Germany vs. United States Dental care in Germany is very similar to the dental care that we have in the United States. In Germany, costs for dental care is ranked amongst the highest in Europe, while public healthcare costs consume a large portion of their national budget (Going to the Dentist in Germany, 2012). The downside to this is that an increasing number of dental treatments are excluded from reimbursement by public health care plans. Also, in Germany there is a two-tier insurance program, which offers different levels of dental insurance coverage. The costs of your yearly dental health routine are covered by all standard dental health plans. This includes two annual check-ups, teeth cleanings, and basic fillings (Going to the Dentist in Germany...

Words: 2444 - Pages: 10

Premium Essay

Marketing Research

...Marketing Practice Marketing Survey report on Dental Practice for Kids Submitted by: Maria Pokidaeva Date:20 November 2014 Table of Contents: * Aims and Objectives 3 * Introduction 4 Consumer Buyer Behaviour * Methodology 7 * Main Body 12 * Analysis/Findings 13 * SWOT Analysis 14 * Conclusions & Recommendations 15 * Bibliography 16 * Evidence of Research 17 Aims and Objectives Instructions have been given to the report writer to carry out a marketing survey for new Dental Practice which will specialise in providing treatment for kids. Primary and secondary research methods will have to be applied in order to investigate consumer buyer behaviour. All results will have to be evaluated in a form of report. Afterwards, SWOT analyses will have to be carried out. All findings should facilitate vital decision making and also reduce possibility of failure. Key questions to answer and points to complete: * Is there a market for a Child Dental Practice in Galway? * How many similar businesses/competitors do I have in the chosen location? * Need to explore consumer buyer behaviour and understand the requirements of consumer buyer behaviour. * Understand the importance of market research of this line of business. * Draw appropriate conclusions and recommendations which will provide prospectus for future actions regarding setting up this business Introduction Marketing is an essential part of the whole business world nowadays. It...

Words: 3035 - Pages: 13

Premium Essay

Mental Health Policies

...Unfortunately, if diagnosed later in life, they are less effective to treat than if as a child. Early detection and prevention can help with protective and risk factors which include: substance abuse/trauma, social and emotional aspect, quality of care with primary care provider or depression. Most of these mental health issues can be solved through educating oneself and having a strong support system. Certain schools provide “EPSDT” which stands for “Early and Periodic Screening Diagnostic Treatment which provides comprehensive and preventative healthcare services for children under the age of 21 with the coverage of Medicaid.” This EPSDT is a free for service due to community based prevention. Broken down into pieces, the “E= Early” serves to pertain to assessing problems early which include vision, dental, hearing and/or other necessary services that are covered by the federal Medicaid program to reduce the issue. The “P=Periodic” serves to pertain to checking children’s health at periodic, age appropriate intervals, such as administering vaccinations such as the flu shot or TB tests. The “S=Screening” serves to pertain to providing the multiple tests to detect problems such as health history of the individual, family medical history, physical examination, immunization...

Words: 1660 - Pages: 7

Premium Essay

The Chronically Homeless and Mentally Ill, and Their Plight to Housing

...The Chronically Homeless Mentally Ill, and Their Plight to Recovery Janelle Morrow Social Work Practice Lab Professor Williams Final Individuals described as chronically homeless are those with a protracted homeless experience whose stays in the homeless system or on the street are both frequent and long. People that are homeless are reflective of every population demographic. There is no single path to homelessness, and despite stigmatizing images, no single stereotype fits. Individuals that are chronically homeless represent a range of individual vulnerabilities and face a many of systematic barriers that impede accessing adequate housing and services. Current economic climate presents the chance for homelessness to remain high (Coalition for the Homeless, 2002a). According to research, a substantial reduction in the occurrence of chronic homelessness could be achieved by linking affordable housing with treatment and support services. Alcohol and substance abuse is known as both a precipitating factor and consequence of homelessness can effect an individual’s ability to retain housing or limit housing options offered by programs requiring sobriety, and mask underlying or related mental health issues undetected or untreated...

Words: 1250 - Pages: 5

Premium Essay

Homelessness in Ireland

...Civic and Community Engagement Project Brief 12.12.2013 Task: Complete a research paper on Homelessness in Ireland. Write a reflective paper, with maximum 2000 words including references, discussing and reflecting on – The causes of homelessness – The issues that Homeless people face – Solutions to Homelessness – The Simon Society in Ireland Homelessness in Ireland Homelessness is one of our biggest problems in the word and also in Ireland. According to the statistics there are 3808 homeless people living in Ireland. Those include the people who are sleeping on the street, the ones who are staying in refugees or alternative hostels, people who live temporarily in bed and breakfast, or with their family or friends or illegally in squats. Figure 1 1 Figure 2 In the Figure 1 you can see how many homeless people each city or region has and the Figure 2 shows us the statistic categorized in homeless male and female living in a accommodation and the ones who don´t have a stay. But what causes the homelessness? Unfortunately most people think that homelessness is mostly caused by they own fault. A lot of people think after some personal failures the people loose control about their life caused by alcohol or drug abuse and become homeless. Although the personal failures named before also affect homelessness there are more personal reasons that caused homelessness and also most people forget to think about the structural reasons that also affects the homelessness...

Words: 1859 - Pages: 8

Premium Essay

Traverse City State Hospital

...and other cities. The hospitals first superintendent, Dr. James Decker Munson, felt that if people were surrounded by beauty and tranquility, a lot of their mental problems would cease to exist. The use of straightjackets wasn’t even allowed. Also, as part of the “work is therapy” philosophy, the asylum provided opportunities for patients to gain a sense of purpose through farming, furniture construction, fruit canning, and other trades that kept the institution fully self-sufficient. The asylum also produced its own electricity and heat. Dr. James Decker Munson believed that mental asylums should be for the treatment of the patients, not just for storing the mentally ill. It was this belief that led the way for the natural environment of care he created for his patients, and originated the idea of therapeutic work for the mentally ill, who worked on the hospital farm. In 1881, the state chose Traverse City as the site for the Northern Michigan Asylum, where Dr. Munson was selected as the first medical superintendent in 1885. When he arrived he found an enormous area of uncultivated, stump-covered land. With his farming background and experience, he cleared the land and planned its landscaping and beautification. Dr. Thomas Story Kirkbride, a well known physician and active in the psychiatrist field believed that establishing a new building type was essential for affecting...

Words: 2870 - Pages: 12

Free Essay

Ethical Considerations Within Group Counseling Populations

...Group Work – final Ethics in various group counseling populations Question 1: Ethics Informed consent covers those aspects of the therapeutic relationship which the client is entitled to have explained to them before agreeing to participate. This may apply to initiating therapy or continuing it. Consent should be obtained verbally and documented in writing to protect all parties involved (A.2.a). Discussion of issues raised at this time helps build rapport and reassures the client about what to expect in the counseling relationship. Issues discussed at the initial interview help to collaboratively determine whether the therapist/group is a good fit (A.2.a). This would be part of the screening process when applied to group work. Counseling should not proceed until the client has affirmed that they understand their rights and responsibilities as well as those of the therapist. (a.2.a) Such consent is generally given by the client, but may be from a parent or caregiver when the client is unable to do so. The ACA Code further alerts us to the need for balance between clients’right to make choices, their capacity to do so, and parental or familial rights and responsibilities to look out for the client’s best interests. (a.2.d) Clients should be included in decisions regarding their treatment insofar as feasible and appropriate. Disclosures included when obtaining informed consent include things that inform the therapist’s approach to counseling and/or the group’s norms: theoretical...

Words: 2051 - Pages: 9

Premium Essay

Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

...are ethical issues which are yet of considerable concerns and need to be addressed. The ethical issues that are faced by the company mostly revolve around the morals and principles of the right and the wrongful actions. Here the focus is also on the moral approvals in terms of the what is viewed correct by individuals in certain professions. The main ethical issues however arise from advertising, personal selling, suppliers, contracts and pricing. Some of the main ethical issues that relate to the business are based mainly in terms of market research, audiences and pricing. The market researches can invade the privacy of the customers. In addition, in terms of the research, there is a high chance that these can be conducted based on stereotypes, which can be unethical. It is important for companies to use the market research as a means of marketing and a means to attain feedback for their performance. Also in terms of the selection of the market audiences, there is a common possible issue where there might be unethical practices. In addition, it is unethical for companies to exclude potential customers from the target market. There are possible issues of differentiation in customers in terms of selective marketing and targeting customers who are vulnerable. Also in terms of...

Words: 2257 - Pages: 10

Premium Essay

Tragedy of the American Indians

...Tragedy of the American Indians Today there are more than half a million Indians in the United States. They are still trying to adapt to the white civilization, being in all stages of development. There are a few Indians who have made money from natural resources found on their lands, but there are still thousands who live at close starvation levels. Many live in almost complete isolation from Americans who are not Indian, but there are some who are educated and living among the white society. Hundreds of Indians work in cities close to their reservations; thousands of other Indians hold onto the security of their reservations in hope of gaining education and being able to develop the resources of their lands and provide for their own needs without help from others. Today, there are about 300 federal reservations in the United States largely found west of the Mississippi. There are many environmental issues which have created many tragedies among the American Indians, which have left most of them facing poor living conditions. There is a long history of tragedies among the American Indians starting back in the 1830s. The Trail of Tears, also known as the “death march,” was the first initial tragedy that caught the attention of many historians to this day. The Trail of Tears is known as the enforced relocation and movement of American Indian tribes from southeastern territories of the United States with the Indian Removal Act of 1830 following. This removal included...

Words: 2039 - Pages: 9

Premium Essay

Corporation Community Building Responsibility: the Analysis of How Cadbury Balance the Interests Between Interior and Exterior Stakeholders

...Corporation Community Building Responsibility: The analysis of how Cadbury balance the interests between interior and exterior stakeholders Being one of the global confectionery magnates, Cadbury operates a business incorporating production and promotion of sugary food in a worldwide scale. The flagship brands Cadbury Dairy Milk, Trident, Halls, Dentyne and Clorets underpin the leading position throughout the world for the corporation, with a significant market share of 10.1%. The renowned name ‘Cadbury’ and symbolic purple are manifestation of high-quality sweetmeat according to mindset of the consumers. However, a high profile in taking on the social responsibilities is gradually a necessity for this globalization era, as the emergence and lucidity of the social contract between the businesses and the society. Despite the provision of prevailing goods and services for consumption under a legitimate circumstance, the corporations are supposed to practice in a scope where the beneficial organizations can be achieved in a broader width. The trend for interests of stakeholders to be on the company’s agenda becomes one aspect of this invisible contractual relationship, rather than narrow down its mission for profits maximizaion for present and potential shareholders. This article aims at analysing and evaluating the balancing extent of the fulfillment between interests of shareholders and stakeholders outside the corporation by Cadbury Schweppes PLC. Enterprises, with an entitlement...

Words: 1833 - Pages: 8

Free Essay

Analysis of Unilever

...Analysis of Unilever Bangladesh: Introducing Unilever: 150 million times a day, someone somewhere chooses a Unilever product. From feeding your family to keeping your home clean and fresh, our brands are part of everyday life. Life partner: With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people’s lives in so many different ways. Its brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favorites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave. From comforting soups to warm a winter’s day, to sensuous soaps that make you feel fabulous, our products help people get more out of life. We’re constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products. Continuous development: Consumer research plays a vital role in our brands’ development. We’re constantly developing new products and developing tried and tested brands to meet changing tastes, lifestyles and expectations. And our strong roots in local markets also mean we can respond to consumers at a local level. By helping improve people’s diets and daily lives, we can help them keep healthier for longer, look good and give their children the best start in...

Words: 2715 - Pages: 11

Premium Essay

Asssessment

...ASSESSMENT OF THE 95TH ADJUTANT GENERAL RECEPTION BATTALION AT FORT SILL, OKLAHOMA By Michael Gonzalez and Daneen R. Jefferson A research project submitted in partial fulfillment of the requirements for the degree of M.M.A. Management and Leadership Webster University 2014 DISCLAIMER The views expressed in this academic research paper are those of the authors and do not reflect the official policy or position of the 95th Adjutant General Reception Battalion, the United States Government or the Department of Defense. i TABLE OF CONTENTS CHAPTER I- INTRODUCTION | | Introduction…………………………………………………………… | 1 | Statement of the Problem…………………………………………….. | 1 | Sub-Problems………………………………………………………… | 1 | Delimitations…………………………………………………………. | 2 | Definition of Terms……………………………………..………….… | 3 | Abbreviations…………………………………………………………. | 3 | Assumptions………………………………………………………….. | 5 | Importance of the Study………………………………………………. | 6 | Conclusion……………………………………………………………. | 6 | | | CHAPTER II-LITERATURE REVIEW | | Introduction…………………………………………………………… | 7 | History…………………………………………...…………………… | 7 | Mission……………………………………………..………………… | 8 | Agency row mission………………………………..………………… | 10 | Agency row throughput…………………………..…………………,.. | 18 | Authorizations…………………………………..……………………. | 21 | Civil...

Words: 8848 - Pages: 36

Premium Essay

Competitive Advantage

...competitive advantage doing something differently from the competition that leads to outperformance and success human resource management the organizational function responsible for attracting, hiring, developing, rewarding and retaining talent staffing the process of planning, acquiring, deploying and retaining employees that enables an organization to meet its talent needs and to execute its business strategy total rewards the sum of all of the rewards employees receive in exchange for their time, efforts and performance direct financial compensation compensation received in the form of salary, wages, commissions, stock options or bonuses indirect financial compensation all the tangible and financially valued rewards that are not included in direct compensation, including free meals, vacation time and health insurance nonfinancial compensation rewards and incentives given to employees that are not financial in nature including intrinsic rewards received from the job itself or from the work environment Strategic risk, Operational risk, Financial risk and Compliance risk Managing human resources strategically helps organizations manage four types of risk: business strategy defines how a firm will compete in its marketplace talent philosophy a system of beliefs about how an organization's employees should be treated human resource strategy links the entire human resource function with the firm's business strategy ...

Words: 2566 - Pages: 11

Premium Essay

Key to College Sucess

...KEYS TO COLLEGE SUCCESS* TAKING NOTES:          Basics Clear,Concise notes are more effective than copious notes. Instead of using a spiral, use loose leaf notebook divided into class sections. Make all notes on loose leaf paper. In an upper corner title and date each sheet as you use it. Rewrite and combine your old study and lecture notes into a new single set of notes or outline. Use them as a replacement for your old notes in the loos-leaf binder. This gives you complete control of, and fast access to, a crucial part of the learning process - Your Course Notes - their organization, additions, replacements and rewrites!          Lecture Notes Sit near the front of the class to avoid distractions. Be a good listener - Focus and concentrate on the main points of the lecture. Get them down on paper. You'll put them in your own words later, along with your study notes. Pay attention to the Instructor's clues as to what they consider important. If there is something you don't understand, ASK! For fast classroom access to key information on major topics, use a Quick Study chart, if available. Immediately after a lecture, without looking at your notes, try to recall on a seperate paper as much as you can about what you have heard and learned. Then review your actual lecture notes to confirm and/or supplement your memory. During your next study session, quickly recall again on paper what you learned. Then review and reorganize your lecture notes...

Words: 3833 - Pages: 16

Premium Essay

Annotated Bibliography on Gender

...GENDER DISCRIMINATION OUTLINE I. Constitutional law A. Background: 100 years of discrimination > theme: law responding to gender discrepancies 1) Should men & women ever be treated differently under the law? a. Definition of equality: = choice/power/income i. Pay gap: women earn $0.74 for every $1.00 a man earns b. Linda Hershman article, Homeward Bound: Many educated & intelligent women decide to stay home with their babies > those decisions are connected to the fact that women are paid less than men, in general c. Evolution in law i. Common law (blackstone): women lost their identity after marriage (merged with husband) & considered inferior to men (acted under husband) - Result: Tenants in the entirety or joint accounts > assumed man put in all the $ (women has BOP to prove otherwise) ii. After 14th amendment > women began to feel that they should have rights as well B. 19th Century: 2 sphere ideology where women queen of home & men marketplace people > no = protection because genders seperaet 1) Privileges and Immunities Clause of the 14th amendment - a. Bradwell v. Illinois (1873) i. FACTS: Bradwell and her husband ran the most influential legal paper in the Midwest & she wanted a license to practice law...

Words: 8179 - Pages: 33