...NCAA Football And The Possible Realignment of The Teams into Super Conferences Mergers and Acquisitions Anthony Pranger October 2011 Introduction: NCAA football is a wonderful and exciting sport, of which I basically know the rules and enjoy watching when I have the time. To be perfectly honest though, this is not a topic that I know much about when it comes to the rankings, divisions and how they determine who will play against who in the upcoming season. Since I lack in knowledge regarding this topic and am not one to back down from a challenge, I have decided to run forward and tackle the topic and research college football, and the inner workings of the sport. This will give me the opportunity to learn more than just accounting and business principles while attaining my master’s degree. First things first, I feel a good description of the sport and its foundation is in order. This will really help put things in perspective, so that I can charge forward and score a touchdown with this paper. NCAA football is also known as College football or pigskin football. Each team is a college (university) and they compete in divisions. The division that has the best teams is called the Division IA and is divided in too many different conferences. The players are amateurs (they do not get paid to play) but they do receive a college scholarship. Each football team can offer a free education to 85 players. College football is all but clear because it does not...
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...The NFL has been a very hot topic lately over the past couple of years; therefore, getting them a lot of attention. With more kids than ever playing football, and ratings as high as they’ve ever been on national television. Football looks like it’s heading in the right direction; however, on the flip side concussions and injuries are also on the rise, and with football becoming Americas sport. Many people are very optimistic about the future of the NFL. The article I picked to do my Article Analysis paper on is called, “Introduction to Professional Football: Current Controversies”. I thought this was a very interesting read; because, I searched for football concussions and then I found this article which gives a lot of different view-points...
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...that is more interactive (Storytelling, 2015). Why Did I Select Coca-Cola? Coca-Cola is the soft drink giant par excellence – With a global market share of 25.9% in the soft drink market in 2011 (Statista website, 2015), the company has achieved what many companies dream of – Global brand recognition, meaning people can identify Coca-Cola without being directly exposed to the company’s name, but rather to its logo or colors (Brand Recognition, 2015). Furthermore, the Coca-Cola Company occupies a place in several top ten lists of “Top 10 Storytelling Brands” (Bacon, 2015). These facts are the reason I opted for Coca-Cola. After conducting some research about the company and their current slogan “Open Happiness” (Coca-Cola website, 2012), I was truly impressed by how big their campaigns actually are. This inspired me to do further research...
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...anyone for that matter, care what the temperature for East Rutherford, NJ will be on a specific date? Normally, no one would care other than those who live there, but the answer is simple. East Rutherford, home to MetLife Stadium, has been selected to host Super Bowl XLVIII on Sunday, February 2, 2014. Super Bowl, considered by many to be an unofficial American national holiday, is one of the most-watched sporting events in the world. Continuing to gain popularity not only for the game itself, but also for the absurdly expensive and extremely entertaining commercials and the half-time performance; Super Bowl XVIII is expected to have an economic impact of approximately $500 million. So why did I choose to do my report on Super Bowl 2014? Well, I am a big fan of the Super Bowl and all I’ve been hearing lately is The Farmer’s Almanac prediction of a bitterly-cold, wet and white start to February for the mid-Atlantic region of the United States (Almanac Publishing Co.). So I thought it would be interesting to take a look into what type of weather the teams and performers would be challenged with. Image from 2013 Farmer’s Almanac with regional predictions for central and eastern US. For this reason, the focus of my research paper will be an analysis of variables directly affecting weather for East Rutherford, NJ on February 2nd, over that past 30 years. The dependent variable, wind chill, is determined by independent variables: wind speed, temperature, humidity and whether or not...
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...Apologetics Application Paper: Part 1 (Grading Rubric) [pic] Late 10% or 6 points. TOTAL SCORE Apologetics Application Paper Instructions Choose a non-Christian target audience (see below for choices). Write a paper that demonstrates a solid working knowledge of the assigned course readings and accomplishes the following: 1. Summarize the worldview of that audience by using the main worldview categories discussed in the assigned course reading. This section of the paper must be approximately 1 full page. 2. Use Groothuis’ criteria for evaluating worldviews in order to reveal the significant ways in which the selected audience’s worldview fails in providing a livable, comprehensive system. This section of the paper must be 2–3 pages. 3. Discuss how Christianity can correct the selected worldview and offer a more reasonable alternative to the challenges faced. This section of the paper must be 3–4 pages in length. 4. Develop a plan to share and defend the Christian worldview with someone in the target audience. Take into consideration at least 2 of the following: the problem of evil; 2–3 theistic arguments; defense of the resurrection of Jesus; defense of objective truth and moral values. This section of the paper must be 3–4 pages. In addition to these requirements, the paper must have a proper introduction and conclusion and must follow the structure of a standard academic essay. When including both the proper introduction and...
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...Comparing Commercials One advertisement I chose to consider is the puppy monkey baby commercial that aired during super bowl 50. This advertisement was for Mountain Dew. I was horrified by this commercial. Another advertisement I chose to consider is an ad for Nissan. In the commercial they are advertising the Nissan Rogue. This commercial really grabbed my attention. I had actually said in the past that this was my favorite commercial because now-a-days most commercials are just ridiculous. Because it was such a good advertisement, it affected me in a good way as I still remember it since it last aired in 2015. In the Mountain Dew commercial, there is a hybrid which consists of a pug head, a monkey’s body, and a baby’s legs. The hybrid enters the room with a bucket of Mountain Dew’s new drink, kick start. The hybrid then starts dancing and handing out the drinks to three teenagers sitting on the couch. It seems as if they are targeting the younger generation. This commercial does not use logos to persuade the audience. The puppy monkey baby is not logical or realistic. This commercial does not use ethos to persuade the audience either. I did not get the impression the person behind the commercial had any good sense because I don’t believe there is such a thing as the puppy monkey baby. This commercial does use pathos to persuade the audience. If I had to guess, they are trying to appeal to the audience’s sense of humor. Perhaps I didn’t find it funny because I was not...
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...Root, Root, Pay for the Home Team? Taxpayers Funding Professional Sports Stadiums Kayla Thompson MBA 578 SB FT Managerial Economics April 13, 2013 ABSTRACT The purpose of this paper is to address the issue of the public (taxpayers) funding the construction and/or renovation of privately owned sports stadiums. The use of public funds has skyrocketed since the early 1980s. Why has there been an increase in the trend and what is really going on behind the scenes? Through my research, I have found six articles that deal with many questions surrounding this hot topic issue. First, I will examine how the sports teams and the local governments deal with the public when proposing the funding of the sports teams’ stadiums. After the public agrees to back the construction of a stadium, the next step is to find out where those funds are coming from. I will take a look at how the increase in taxes are being implemented and just exactly how much debt these taxes are trying to pay off. Once all of this information is determined, it is easy to get to the real question of this research paper: Is funding the construction of a new sports stadium worth it for the taxpayers of that city? Does the revenue outweigh the debts, or will it never pay off? The answer to this might just change the readers’ minds next time they are sitting at their home stadium watching their favorite team play. INTRODUCTION Taxpayers funding sports stadiums has become more and more prominent since...
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...*******This is what I turned in. Please take into account the professor comments when you analyse the case. Good luck!****** Pepsi Refresh Project Case Analysis Problem Definition Should Pepsi continue the Pepsi Refresh Project? If so, how should the marketing strategy and execution be changed to use the project’s success to drive Pepsi sales? Decision Alternatives ( add a bit more detail with each alternative) 1. Discontinue the Pepsi Refresh Project and use the funds for advertising again. 2. Continue the project as it was originally intended. 3. Continue the project with less commitment and a different purpose. Background Pepsi brand originated in 1898 as a hand mixed carbonated drink sold at a pharmacy in North Carolina. It is a division of PepsiCo, a global brand that sells snack foods, beverages, and food brands. Valued at over $14 billion, PepsiCo is ranked 23rd on the Interbrand best global brands list. The Pepsi brand includes Pepsi, Diet Pepsi and Pepsi Max. Pepsi brand is positioned as the drink for the young and the young at heart. The senior marketing director and the head of the Pepsi Refresh Project, Ana Maria Irazabal says, “Pepsi’s DNA has always been, “Spirit of the challenger, celebration of next generation, and of optimism & things young at heart.”” Pepsi has always positioned its drink for the young and young at heart and has featured artists, models, sports figures, and the like in their advertising to promote this...
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...Influence of Visual Media Paper Course: HUM/176 December 08, 2013 Jonathan Langdon Culture and visual entertainment media have an interrelationship with each other such as film and television. With the years going by, more television shows and movies have been constructed which has become in my opinion a reflection of our cultural times. Society and our people can see visual instead of having to read to learn which can give them a distinctive perspective that they may not have thought of on their own. As people view the visual entertainment they are being influenced from the way celebrities act, dress, talk, and so forth.. American culture has been shaped and influence by visual entertainment in so many ways. Entertainment has brought various benefits and challenges to American culture and changed how our people and society communicates. For most people TV is the primary source of entertainment back then and most likely today since technology has been updated, electronic devices such as iPads, iPods, tablets, and cell phones have become society’s primary source of entertainment. Television has also helped to establish our culture by making an impact on newspaper's and magazine's design and content and books. Sports have also made an impact on our culture. For example when it’s close to Super Bowl my family and I plan a big family brunch or meet up at the bar for a couple drinks. Or whomever out of my siblings that wants to...
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...Name: Junqing Zhang Number: V00817782. Course: Engl135---Academic Writing Professor: Laura Fanning Due Date: Friday, October 31st Research Paper Outline: Valve’s Successful E-sports Marketing strategies For Dota 2 Thesis: Valve is successful in promoting its video game Dota 2 by using e-sports as an important part of its marketing strategies. Its strategies include hosting the tournament, cooperating with different broadcasting platforms and packaging e-sports players. I. The first key component of the Valve’s e-sports marketing strategies is hosting an annual Dota 2 international tournament in the last four years. A. This game tournament provided good infrastructure for the audience and e-sports players. 1. It changed the tournaments in the earlier years, which were matches in small size. The big prize pool attracted professional players and teams from worldwide. 2. The Dota 2 tournament mirrored the success of major traditional sports. B. Valve spent a lot of money on the first two tournaments. The annual prize pool, $1.5 million, was provided by itself. However, the prize pool from the third tournament was funded by Dota 2 customers and e-sports fans. 1. The cost of the first and second tournament created and developed strong customer groups. The excellent performance made them willing to pay for the next tournament. 2. Valve drew money by selling the Compendium in the third year, a digital book which contains in-game items that unlock as the pool increases...
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...Abstract Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. This paper contents five items: 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. 3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. 4. Discuss two other businesses that have used Social Media Marketing to their advantage. 5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. (Nix, Gary Jul 18, 2012) Pepsi Refresh Project Online and interactive media have already changed the nature of advertising. Starting with simple banner ads, Internet advertising has become much more complex and sophisticated. Miniature television screen images, called widgets or gadgets, can carry marketing messages only...
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...traveling displays of animal abuse, and creative on-site demonstrations. Even large international companies like McDonald’s, Burger King, and KFC have bowed to pressure from PETA. In response to aggressive campaigns, all three have issued strict humane animal handling guidelines to suppliers of beef, pork, and chicken and enforce those standards with unannounced audits of production farms and processing plants. PETA has been known to use pretty crude tactics. In one instance, a viral ad featuring scantily clad women with cow udders instead of breasts was distributed in the UK as part of a campaign against milk drinking and production. PETA had hoped to air a television version of the ad on the ABC network in the United States during the Super Bowl, but was told the execution “falls outside boundaries of good taste.” Mimicking television shows like Girls Gone Wild, in which women are encouraged to disrobe for cameras, PETA’s “Milk Gone Wild” ad shows models dancing in a bar, surrounded by men drinking glasses of milk. When the women tear...
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...Market Research 1 The Importance of Market Research Paper MKT/441 Michael Schneider April 2, 2012 Market Research 2 Define Market Research According to American Marketing Association, “Market Research is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.” Marketing Research is systematic problem analysis, model building and fact finding for the purpose of important decisions making and control in the marketing of goods and services. Marketing Research is a well-planned, systematic process which implies that it needs planning at all the stages. It uses scientific method. It is an objective process as it attempts to provide accurate authentic information. Marketing Research is sometimes defined as the application of scientific method in the solution of marketing problems. Marketing Research plays a very significant role in identifying the needs of customers and meeting them is best possible way. The main task of Marketing Research is systematic gathering and analysis of information. Market Research is essential for strategic market planning and decision making. It helps a firm in identifying what are the market opportunities and constraints, in developing and implementing market strategies, and in evaluating the...
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...FINGERPRINT……………………………………………………………………….9 9. HANDPRINT…………………………………………………………………………9 10. VOICE AUTHENTICATION………………………………………………………10 11. AUTHENTICATION………………………………………………………………...11 12. SUMMARY…………………………………………………………………………..11 13. REFERENCES………………………………………………………………………..12 ABSTRACT This paper previewed my research of biometrics from the early 500 BCs to the 21st century. Upon understanding some of the biometrics differences and earlier methods used, I think the world is definitely is a better place to live in, as well as a much safer world to be in. One example of how this was used to make the world a better place was where biometrics were used at the NFL Super Bowl game in Tampa, Florida. There are many different types and ways of using biometrics to prevent entry into certain places or even to catch criminals from further causing damage in society. Biometrics is the overall study of measurable characteristics, specifically in computer security biometrics refers to the different authentication techniques that rely on measurable physical characteristics that can be automatically checked. The overall practice of distinguishing humans based on intrinsic physical or behavior traits goes back thousands of years. The purpose of this term paper is to review and analyze several different methods of biometrics, including the evolution and history of biometrics, the several different types of biometrics that currently exist and how each type is...
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...been communicated across all or some IMC tools and media. Report 2500 words Your report, with correct referencing has to cover the following elements: a. introduce the three different IMC campaigns briefly b. explain why you chose the three IMC campaigns c. Describe each campaign to cover its target audience, communication objectives (speculate if you need to if these are not described in your research resources), its campaign idea, and how all or some IMC tools were used to convey the idea. d. Include also how the three IMC campaigns had generated news media coverage and/or social media communication e. Analyse similarities and differences of the three IMC campaigns f. Conclude on your favourite IMC campaign and reasons g. Suggest integrated marketing communications tips for marketers based on your analysis of the three IMC campaigns individual reflection (500 words) include in your report at the end a reflection on these questions: 1. what were the 'high' and 'low' moments of self-directed learning during the research and writing process, especially since part of self-directed learning required you to read ahead of lecture notes? 2. what have you learnt about the integrated marketing communications concept and specially about some or all of the IMC tools through this report? IMC Campaign Of Apple Executive Summary Steve Jobs established the Apple Company in 1971. Since then it has delivered and produced the best...
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