...to prospective buyers. It is also the art of persuasion of human minds through a range of communication media. It aims to create positive impressions about a brand, an organization, or an idea. The American Marketing Association defines advertising as ‘any paid form of non-personal presentation of goods, services or ideas for action, openly paid by an identified sponsor’. The advertising is salesmanship in print, voice and visual. The field of advertising is made up of a system of interacting institutions that play their role in creating and executing the advertising process. This study has been carried out study the benefits of using colour identified by a company. In order to study he stated topic Ncell has been chosen. Ncell private limited stands as a privately owned GSM services in telecommunication sector of Nepal with the brand name ‘Mero Mobile’, which was re-branded as Ncell in 12 March 2010. Ncell with a new brand identity including a new brand symbol in the shape of a hitek stone in rich purple colour replaced the brand Mero Mobile with its red and yellow colouring. The stone symbolizes connectivity and connection between people. The purple colour is energizing and inspiring, it reflects the creativity passion and reliability with which Ncell will continue to serve its customers. 1.2 Statement of Problem: In order to conduct this study following problems have been raised: * What colour is used by Ncell? * Why they use that colour? * How they decide...
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...ponytails * Eye color is violet * Attacking Specialty: short-range, mid-range, & long-range * Weapon(s) used: any type of gun and explosives Captain: Kannoga Ayumi * 16 years-old * Has long, brown ponytails * Eye color is violet * Attacking Specialty: short-range, mid-range, & long-range * Weapon(s) used: any type of gun and explosives Vice: Tohmiko Fuko * 15 years-old * Has long, indigo ponytails * Eye color is red * Attacking Specialty: mid-range * Weapon(s) used: caliber, shotgun, rail gun, explosives, and a pistol Vice: Tohmiko Fuko * 15 years-old * Has long, indigo ponytails * Eye color is red * Attacking Specialty: mid-range * Weapon(s) used: caliber, shotgun, rail gun, explosives, and a pistol General: Kitaouji Satsuki * 17 years-old * Has short, brown hair * Eye color is blue * Attacking Specialty: short-range * Weapon(s) used: caliber, knives, katana, a pistol, and explosives General: Kitaouji Satsuki * 17 years-old * Has short, brown hair * Eye color is blue * Attacking Specialty: short-range * Weapon(s) used: caliber, knives, katana, a pistol, and explosives Spy: Otonashi Saya * 16 years-old * Has long, black hair * Eye color is indigo * Attacking Specialty: long-range * Weapon(s) used: throwing knives and a pistol Spy: Otonashi Saya * 16 years-old * Has long, black hair * Eye color is indigo * Attacking...
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...Our media is a reflection of our society, and unfortunately our society often mirrors that reflection. How can we claim to be a progressive culture when we regurgitate the same problematic tropes that have plagued our society for centuries? We are always exposed through television, the Internet, movies, radio, advertisements, the—list is endless. Even during infancy, we have internalizing media that has likely been our first exposure to many new concepts. If we take American hegemony into consideration, then our country’s media is being assimilated into countless countries throughout the world. The assimilation of westernized sexism, racism, homophobia, and transphobia is being internalized by Western and non-Western people alike. Our criticism...
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...The United States is a large melting pot of all races. You can find many different colors of people in the U.S. from Whites, Yellow, Black, Orange and you name it. Even with society being so called color blind, where everyone’s views on people's skin color is not applicable in today’s day and age; there is still racial tension in people’s judgments. Racism still goes on today, the problems that make racism hard to conquer in America is; racial profiling in police authority and entertainment television which is ultimately in direct correlation with stereotyping. These are some of the reasons why racism is still relevant in some cases now and this answers the question of if America has conquered racism. The main focus of racism now come from stereotyping each racial ethnicity. Each race has their very own vague descriptions based on culture and beliefs. These stereotypes becoming well known in today's society it comes with the price of racial profiling in police authority. There are such events involving racial profiling especially through the police procedures such as “stop and frisk”. Stop and frisking is described as racial profiling mainly because police officers often stop people based on physical...
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...April 21, 2015 Professor Mya Poe Advanced Writing Professor Northeastern University Boston, MA 02115 Dear Professor Poe, This semester has been a great learning opportunity for me and my writing skills. Before this class I was already comfortable with some of the learning goals presented on the syllabus, however, a few of them were strengthened with the projects we worked on. For example, before this class I would never peer review or revise my own papers. With the amount of revisions that were undertaken in all four projects, I feel that I have become more comfortable in the act of revision. Also, I was never good at incorporating forms of evidence to support my claims, ideas and arguments. This class was very helpful in showing how to take research and incorporate it into a project. Overall, this class has allowed me to strengthen my skills as a reviser, helped me “formulate and articulate a stance through my writing”, and helped me to use more forms of evidence to support my claims, ideas and arguments. Project 1 was the simplest of the four projects. I decided to analyze a research article on Marketing and how companies have started to move their businesses into developing nations. At first I didn’t think I would be able to write a rhetorical analysis on this article because of its length but after multiple revisions and help from peers I wrote my final draft. This was the one project where the revisions really helped me grow as a writer. Without these revisions...
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...Summary: In a populated hair color market L'Oreal Paris was keen to break out of the traditional industry rut to revitalize its hair color lines. The hair color industry and consumers are changing and going from old to young, from salons to homes. In this changing landscape L'Oreal should try to break the traditional rut by introducing new product lines that incorporate the trends in the market. Social media is an important tool in the process of developing and managing new product lines. L'Oreal should integrate social media from inception to market launch and integrate it within their Marketing strategy. They should use tools and platforms like Google Analytics, Youtube, Pinterest in process of devising push and pull strategies to then solve their overarching challenges of line extensions. Social media should also be continually use to optimize marketing strategy based on consumer feedback. Statement of Problem/Opportunities/Objective: L'Oreal was faced with analyzing the market trends in hair coloring segment, possible course of response from L'Oreal and social media integration for better marketing strategy. The overarching issue L'Oreal was facing was to understand how can they integrate social media into their marketing strategy for the new hair color product. The problem was further divided into following categories: Challenge #1- Trend or Fad?: The marketing team's first challenge was to understand how to use social media to identify upcoming trends...
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...staff worked in the newsroom. My boss, Brad Carroll, was actually the one who worked on the website and uploaded all the stories. I found the Herald to be timely with their websites and every day they posted on their social media pages meaning that they had a consistent online presence. With such a reliable presence, their website should have a consistent, clean theme. After reviewing their website, although it is an accessible site there are still areas where the website can improve on. With the world evolving and turning the web for the news, it is important the website of newspapers is both attractive and user-friendly for the audience. Overview of the website...
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...target audience to perceive your company & product? 6 When will the message be delivered? 6 Where will the message be delivered? 6 Which media will provide the most effective communications mix? 7 Internet 7 Public Relations 7 Sales Promotion 7 How much will it cost? 7 REFERENCES 8 BRAND IDENTITY Brand Identity Prism Awareness • From casual to formal • Always comfortable Diversity • Social distinctiveness • Exclusive Inclusion • Comfortable young men • Good social standing • Nice and rich • Ideal son-in-law Intentional Imagery • Self-confident Leadership • WASP • Boston elitism • American • Luxury Skincare • I belong to my time • I am fashionable • I am the elite INTEGRATED MARKETING CAMPAIGN BRIEF Why are we developing a new IMC Campaign? Principles of supply and demand proved the time to evolve to inclusion not just for a segment of the company but to establish inclusion throughout. With a rollout of four new shades in collaboration with the actor, Neutrogena is working to meet the needs of their loyal customers; providing a space where all women can satisfy their beauty needs in one brand. Who is our target customer? The New Targeted Customer Targeted to women of color with deeper skin-tones as part of the grand initiative to expand the color range, these colors will accommodate various skin...
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...Throughout time in America, a significant number of crimes are committed by African Americans. To this day, many people come to the conclusion that committing a crime is expected of them and that they will continue to do so time and time again. As society sees this, stereotypes are created and justice is not always given because of created bias towards race, and the outlook on background. People of color are viewed to have a higher chance of committing more crimes and to be sent with higher charges than their white counterparts. These harmful stereotypes given to people of color have been going on for a long period of time and are increasing to this day. One example of a common stereotype is the poverty that is heavily inflicted on African Americans. This causes a significant amount of them to seek survival through stealing. It is easiest to suspect and convict African Americans of committing these crimes based on the stereotypes...
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...A LOOK AT THE MEDIA While watching 30 minutes of Fairly Odd Parents on Nickelodeon I noted that the theme was about getting a girl. Timmy Turner, the main character uses his Fairy God Parents to make wishes. He is considered a “good guy” however he abuses his powers. When Timmy uses violence no one makes any complaints. For example, he used Cupid’s arrows to shoot Trixie, the love of his life. The arrows made her fall in love with him. This show tries to justify violence by creating characters that miraculously recover by the next scene or even in the middle of the scene. It seems that Timmy Turner and his Fairy God Parents hold the power in the show. In order for Timmy to make wishes he needs his Fairies. They are to grant him every wish that he wishes for, with some rules of course. Instead of ending with violence Timmy finds a way to reverse his wishes. In this episode his mother was hit with an arrow and fell in love with Mr. Crocker who is Timmy’s teacher and foe. Timmy lives with his mother and father. They are married and their relationship with Timmy is portrayed negatively. There has been an episode or two that shows his parents grounding him, other than that adult guidance is absent. It is very easy for Timmy to trick his parents. He can do that with or without his fairies. They don’t seem to really care what Timmy does. His parents are rarely home. They leave him with a terrible baby sitter named Vicky while they go out. Most main characters are males (Timmy...
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...signals to People’s readers that beautiful means White and everything else does not equate beauty. However, this is not unique to People or even magazines like it, but instead represents a larger trend that is present in all forms of Western popular culture. In the various mediums of popular culture, ideologies about female beauty are exceedingly prevalent and constantly managed and reproduced. These ideologies carry with them the notion that in order to obtain ideal female beauty one must be very thin, young, have long hair, and wear expensive or revealing clothing (Stern, 2004). In addition to this there is also a raced definition of beauty, which predominates Western popular culture and dictates that White women with light hair and eye color can only attain true beauty. By looking closely at fashion magazines, television shows, movies and advertisements it is easy to see how Asian, Black and Latina women are underrepresented and misrepresented; and more importantly beauty is not typically associated with these and other nonwhite races. The power and importance of popular culture in today’s society has further supported beauty ideologies that are racialized. Feminist and cultural scholars have often...
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...It is no secret that the media plays a major role in influencing the way that women compare, judge, and discipline their bodies. Though it has made great strides in how it portrays women, the media still continues to place great emphasis on how they look, promoting the idea that “identity is created and manipulated through one’s appearance, encouraging women in particular to view their bodies as commodities or texts from which their values can be read” (Rubin, Fitts, Becker, 2003, p. 52). In Western cultures, the media constructs and upholds narrow, rigid, standards of beauty that primarily center on being thin, fair, and having fragile features (Zeilinger, 2015). It is also no secret that in an attempt to attain these ideals, thousands have fallen victim to body dissatisfaction disorders, such as dysfunctional eating....
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... the [more] chances they have to actually one day be on TV, or get noticed by people, so they think bleaching their skin or lighter skin, is much, much better than dark skin. (Duke and Chansin) The issue being described is not only present among those belonging to African-American community (Herring 3), but the Filipino, and general Asian community as well (Dychiu 87). Given this, mass media should use its influence to help lessen instead of perpetuate occurrences of colorism in Philippine society. In order to have a clearer understanding of mass media, it must first be defined. By definition, a medium is a form of disemminating knowledge, and a mass is a large amount of people. Put together, mass media is a term that covers different forms of communicating knowledge and information to a multitude of people (Livesey n.p). There are different forms of mass media, ranging from print, to broadcast, to internet advertising and outdoor or mural media. Print media covers newspapers, magazines and journals, while broadcast media consists of television and the radio. Internet advertising media covers social networking sites and world wide web pages, while on the other hand, outdoor...
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...Final Exam At the turn of the last century, WEB Dubois wrote, “The problem of the twentieth century is the problem of the color-line, --the relation of the darker to the lighter races of men in Asia and Africa, in America and the islands of the sea. Every study has come to the same conclusion that biologically, there are no 'races', yet the social construction of race as a category is alive and well today. The classification system, which radicalized different groups - typifying them according to their skin color and/or other defining features has a long history. With the advent of colonialism, racism underpinned the different and negative valuations attached to skin color. The racism of today is much more subtle and is no longer the blatant discrimination based on the color or your skin. It exists within the institutions of our society. It is the combination of government, corporate and media institutional racism that is largely responsible for the inequities of today. Unfortunately, these divisions impact the way in which we live our life and how we advance socially. Race has always been a complicated subject and is inevitable. Although we have made tremendous strides to dismantle the foundations of racism, it is clear and evident that racism still persists within the institutions of our society. I believe that America is one of greatest countries on the earth and it is a land of opportunity for everyone. The American dream is alive and well and many...
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...The question is racism still problems in contemporary America? Some say yes. Other say no but I think otherwise because look at the past events in the last year that happen to young African American men or African Americans period. It shows that we as a race are still treated differently in 2015. In my eye we as a race still have to work ten times harder than other ethnics because the color of our skin. Racism is still in full effect in 2015 and it many years ago. Race was created socially primarily by how people perceive ideas of others. The definition of race all depends on where and when the word is being used. In U.S. history, the meaning of the label “white” has changed over time but the question is why is racism still alive and in full...
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