...The Ford Fiesta campaign was a huge success and it met its objectives. The campaign created brand awareness, interest, and leads (50,000 consumers expressed interest in buying the car), and lowered Ford’s advertising costs. It also stimulated awareness and interest in its targeted audience group, the Millennials. In class we talked a lot about using social media to get the customers involved in the advertising process, and Ford did that by having 100 agents test out and promote the Ford Fiesta through multiple social media platforms. It was so successful because Ford’s agents engaged multiple social media sites to increase exposure and enhance customer interaction with the brand. The agents constantly updated information and communicated stories to interact with and engage social network users. The agents definitely improved the value of the Ford Fiesta through their usage of social media and changed the way other consumers perceived the brand. Ford allowed the agents to co-create value in the brand and the agents helped gain consumers trust in the Ford Fiesta. Overall, the agents were very successful since ninety-seven percent of the leads were from those who never owned a Ford before. While the campaign was very successful, it definitely could have been improved. The campaign did not seem to have a ‘core’ message since each agent was free to do what he or she wanted for the most part. A core message could have made the campaign easier to follow. Ford could have also increased...
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...MKTG 301 Ford Fiesta When Ford was releasing the Ford Fiesta back into the U.S. market, it was facing a new demographic that they have not marketed to yet, Millennials. Millennials are characterized as to be born between 1979 and 1994. To further help Ford further identify who and what a Millennial is, they created Kristen. Kristen is a twenty three year old college graduate who studied journalism. Like the typical millennial, Kristen is fully intergraded into the social media construct; Facebook, Twitter, Instagram just name a few. Narrowing down the demographic, Ford can now customize the Fiesta to fit the lifestyle of Kristen. The next macro environmental factor that Ford looked at was culture. Ford figured that Kristen, being a recent college grad, would move to an urban environment. The two main focuses of Kristen are fuel economy and the ease of parking in a city. Equipping the Ford Fiesta with a 1.6L 16 valve motor with 29 miles per gallon in the city and 39 miles per gallon on the highway (Ford Motor Company, 2012) makes it a perfect for Kristen. And at 160.1 inches long for the hatchback model (Ford Motor Company), it further compliments itself to city driving and Kristen’s needs. The ability to squeeze into tight parking spots is a premium in such a city like New York. Ford had to be careful when deciding on what options they would put in the Ford Fiesta. The Millennial is budget conscious but likes the finer things in life. With that, Ford opted...
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...le gusta contemplar los escritos de Joaquín Vidal. Joaquín Vidal es un cronista de toros. Aunque la crónica taurina no sea propiamente una crítica —en las banales y tecnocráticas distinciones de los géneros informativos—, él fue, en su campo, uno de los principales críticos en España. Su actitud y escritos suponen todo un ejemplo de los talentos y actitudes de los que, cada vez más, se ausentan de la sociedad española. Considerado como un estilista por muchos, Vidal supo aportar algo más, revolucionario y no al alcance de cualquiera, como se aprecia de inmediato en sus imitadores: sin perder de vista la obligación de la crónica, también la capacidad de transformarla en un relato con entidad propia. Para ello encarnaba los elementos de la fiesta en personajes —desde el ajoarriero de las peñas...
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...La Fiesta de la Virgen de la Candelaria de Perú En hoy día, cada país tiene sus propios rituales, fiestas y sus propios motivos para que celebrar como un país. Por ejemplo, en los Estados Unidos, se celebra la navidad, el día de dar Gracias, etc. Sin embargo, las fiestas que se celebran en los Estados Unidos tienen una forma de consumismo. Sin duda, la familia se obtiene juntos, pero, la mayoría de estas fiestas es sobre el gasto. En contraste, una cultura que no celebra lo material o que tiene una celebración solamente para gastar y consumir es Perú. La mayoría de estos celebraciones llevan a cabo en homenaje a un santo patrón y forman parte del calendario cristiano adoptado en la época colonial, a pesar de que se han mezclado con las creencias mágicas de antiguas formas de adoración. En este ensayo, se analizaran los diferentes aspectos de la fiesta y celebraciones de la fiesta de la Virgen de la Candelaria. Es muy importante de analizar como celebran pero también porque están celebrando. Conocer la historia de esta celebración y como se celebran nos dará una mejor comprensión de las cultura en Perú. En continuación, cada país tiene sus propias fiestas tradicionales. En Perú, según ay aproximadamente 3000 fiestas típicas que son celebradas cada año. La mayoría de estas son organizadas para celebrar el día de un santo patrón. Como mencionado antes, estos santos que originalmente forman parte del calendario cristiano están mezclados con la religión mágica de las...
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...Spanish Assignment Balaji Ramachandran B2 Spanish Assignment FIESTAS PATRIAS About Chile Chile is a country located in South America neighbouring Peru, Bolivia and Argentina. It is one of the longest countries in the world. It is also one of the most stable and prosperous nations in South America. It is currently leading the region in the areas of human resource development, globalization, low percentage of corruption, etc. In the past, it was under Spanish rule but it broke free from the monarch on September 18, 1810. Introduction The month of September coincides with the onset of the spring season in Chile. And with it comes Chile’s most celebrated festival – even more than Christmas – Fiestas Patrias. Literally meaning “Patriotic parties”, Chileans gather in large numbers to celebrate their country, culture, independence and all things Chilean. Fiestas Patrias Within Chile the Fiestas Patrias are often referred to as the Dieciocho, or "18th" because the celebration occurs on September 18. Unofficially, the celebration can last for around a week. For days before and after September 18, the Dieciocho, the country celebrates with parades, festivities, drinking, dancing, eating traditional Chilean food, music. And so on. “ The Fiestas Patrias of Chile consists of two days: * September 18,known as the “Independence Day” in commemoration of the proclamation of the First Governing Body of 1810, and marking the beginning of the Chilean independence...
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...embargo, no existen “kaps” en los países americanos. Tanto en México como en Estados Unidos la gente suele salir menos entre semana y más en los fines, contrario a como es en Lovaina. En México entre semana hay pequeñas reuniones sociales los martes o miércoles llamadas “martesitos” o “miercolitos”, en las cuales grupos de amigos van a cenar a algún restaurante y luego a casa de alguno de ellos para beber un poco. En los Estados Unidos están los famosos jueves llamados “college nights”, en los que grupos de amigos se juntan a jugar “beer pong” y después salen de fiesta a algún club. Los fines de semana a donde más se sale son a clubs, a los cuales en México la gente empieza a ir después de media noche hasta las 4 o 5 de la mañana, o en Estados Unidos de las 10 de la noche hasta las 2 de la madrugada. Como en Estados Unidos uno debe ser mayor de 21 años para entrar en un club, la gente también va mucho a fiestas de fraternidades. Éstas son como “cercles”, pero mucho más limpias, en las que se suele jugar “beer pong” o “fliping cups”. En las fraternidades de Estados Unidos existe un proceso de iniciación similar al “baptême” de los “cercles”, el cual es llamado “pledging”. Sin embargo, éste dura todo un semestre y es mucho más duro. En México, para bien o para mal, no existe nada...
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...France has its wine. Germany has its beer. Eastern Europe has its vodka; And Puerto Rico has its rum. Puerto Rico is famous for many things but it is probably best known for producing some of the world’s finest rums. Not lightly do they call this small island the rum capital of the world. Over 80 percent of the rum sold in the U.S. comes from Puerto Rico; it's the island's chief export. Puerto Ricans do not take it for granted that they live on an island that produces high-quality product, and they consume it without prejudice. It’s not a stretch to consider it an intrinsic part of the culture - and of the Caribbean’s as a whole - as much as wine is part of the French way of life, or vodka in Eastern Europe. Rum serves as a link to the past, both the mythical and the real; from the decks of pirate ships to the sugarcane fields of the centrals azucareras Rum is a staple in Puerto Rico. Puerto Rico is the biggest producer of rum in the world. The list of rums, from mixers to delicate liquid gold that rivals the world's finest brandies, include familiar names like Bacardi, Palo Viejo, Don Q, Ron Llave, Licor 43, and El Barrilito. Rum is such a part of Puerto Rico that there is a festival called Taste of Rum festival dedicated solely to Rum which is held annually. Since I can’t afford to take everyone to the festival as part of my presentation what I could afford to do was make some Coquito, a popular coconut and rum beverage traditionally served around the holidays throughout Puerto...
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...Launch of the Ford Fiesta Diesel: The World's Most Efficient Car In this case, the issue is that Ford launched an engine that use Diesel, the car itself has many potentials (lowest CO2) and follows all emission‘s standards and regulations. It encounter a positive reaction in Europe (Bestselling in Britain and sales has gone up by 40% the previous year) and Asia but it is not the case in the USA. Indeed, consumers still have a bad image of Diesel, in their mind Diesel is noisy, smelly and smoky. This bad perception of the fuel negatively affected the sales of one of the most fuel efficient car especially during an essential economic deterioration. Therefore Ford decided not to launch the car in the USA, but they argue that it it’s due to the cost of exporting from Europe but also the uncertain demand. Ford and also other carmakers are facing some challenges due to the elusive price of fuel but also the oil decline. Ford is mostly affected by people’s perception of Diesel, but the fuel represent 50% of sales in Europe due to its expensive price. Carmakers has the choice between Gasoline engines, Diesel engines or Hybrid Engines. Gasoline engine, are not the most wanted, indeed people prefer electric cars .But due to oil Embargo in 1973, it increase the price of gasoline thus made it more attractive .CAFE installed some regulations. Oil price decrease enabling carmakers to build better car and meet CAFÉ regulations but at the crises carmakers realize that it was...
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...El origén de esta promesa deriva de una noche de Enero de año 227 dentro de unos igloos en Alaska, cuando escucho a mis padres conversar como de costumbre, está vez hablan de las alternativas de los ahoras del tíempo, que como resultado, causan una compenetración mayormente profunda en un matrímonio y quizas en aigún sentídotodavia más inmaculada. Esta noche, estamós en los ígoos en Alaska, cuviertos para no sertir el frío pese a que dentro de etios está por lo menos a 20-30 grados más elevada la temperatura. Mi padre ha hecho un viaje de negocíos para cerrar un contrato competamente privado pendiente, comenzara un proyecto de purificación de água marítima en el país. Y cada viaje que hace mi padre de negocios, siempre va acompañado de unas vacaciones maraviosas, denóminadas: “aventuras famíliares.” Pues parece, que esta nochetampoco se les ha olvido que estamos todos juntos, ellos, y mis hermanos mayores, los gemelos, Joaquín y Ana, bueno a Juaquín, yo le digo Juaki y sus novia y novio, Helena ó Helen y Federico, o Fer. Aunque estamos en el igloo de el lado, es imposible que tengan puertas dentro de ellos, es solo a superficie esquemática o la sombra de una puerta hecha de hieio con el espacío en medio por el que se puede pasar sin la modestía de tener que abrir y cerrar puertas y que obviamente se puede escuchar perfectamente lo que hablan. Aunque de por si a mis padres, es tiene sin cuidado que nosotros escuchemos sus conversaciones, es todo lo contrario, ellos no quieren...
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...different characters. It takes place in areas of the Dominican Republic, and, through the characters migration, the United States of America. In one of the short stories, “Fiesta 1980,” the narrator Yunior, his brother Rafa, and his mother, have already migrated to the United States of America from Santo Domingo for about three years to reunite with their father. Their father, Ramon, had already been in the USA, working to eventually bring...
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...Strategy Communication Model- AIDA 5. Promotion Process For Cars i. ii. iii. iv. v. vi. vii. viii. ix. Selecting the target market Product and Brand Positioning Promotional Decisions Advertising Direct Marketing Interactive/Interactive Marketing Sales Promotion Publicity/Public Relation Personal Selling 6. Ford Fiesta and its Promotions i. Target Market 2 ii. Adopting offer to suit target segment iii. iv. Market Competition Strategic Promotion of Ford 7. Questionnaire 8. Analyzed Survey Report of the Questionnaire 9. SWOT Analysis 10. SWOT Analysis of Ford Fiesta 11. Conclusion 12. Bibliography 3 Chapter 1 Introduction 4 Objective To study and analyze the elements of Promotional Strategies. Study and analysis of promotional strategies of Ford India for its product Ford Fiesta. Study the customer response regarding the promotions of cars in India. Scope of the Project Study the basic aspects of Promotional Strategies such as Sales Promotion, Personal Selling, Advertising and Publicity. Studying the customer response regarding promotions of cars in India through a questionnaire. Study the promotional strategies of Ford Fiesta with all the tools of promotion. Analyze and interpret the responses by SWOT analysis. 5 Data Collection and Analysis Secondary data collection from the various car information websites, newspapers, magazines, etc. Primary data collected from a questionnaire designed to target the customer regarding...
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...mean in my understanding of them, as well as describe how one of the Fortune 500 Companies of 2009 fit into these four components of business. Business, business to me is a company that buys, sells, makes, or provides services to products for an exchange of monies. Basically they make things, buys things, sell things, or fix things in the efforts to yield a profit. I decided to use Ford Motor Company (Ford) for my Fortune 500 Company to give a description of its organization. Ford fits into my definition of what a business is very easily. They are a manufacturing company, making several different products from Large Trucks like dump trucks and box trucks or what they label as a commercial vehicle, to small economy cars like the Ford Fiesta. So just by that alone Ford is a business as per the definition I gave earlier. The make a product to sell to the consumers, as well as products to service their products for the consumers and they do all this for the opportunity to make a tremendous revenue or profit, which profit just happens to be the second of the four components of business. (Cable News Network A Time Warner Company, 2009) Profit is simply this, gaining more money in revenue when selling something then the cost to make or sell it. Another way to look at profit is as an excess of income compared to operational costs. If you don’t make a profit you and your business will not survive let alone strive in the market place. Over the last few years with the way our economy...
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...This past week, I read three social media case studies on Lady Gaga, the Ford Fiesta Movement, and the Greenpeace protests against Nestle` in the palm oil controversy. After reading “Lady Gaga: Born this way?” I was impressed by her utilization of social media to successfully interact with her fans. Her passion for her time-consuming work and building a following on social media took over many aspects of her personal life, prohibiting her from being able to own a home or even have a boyfriend. Growing up, Lady Gaga took full advantage of her privileged upbringing by receiving the best education and seizing opportunities that supported her musical talents. Once she was discovered, she actively built her image as an artist through the Internet and social media. Her success was attributable to connecting and interacting with her fans through websites such as You Tube, Facebook, and Twitter. She was able to build a bond with her fans that has not been matched by any other musician or artist. I was intrigued by her success outside of the music industry that seemed directly related to the social footprint that she built for herself. The case study talks about the “360 deal,” where music companies now share a portion of revenues from all aspects of an artist’s business. While I believe this to be a great business model for the music industry, and Lady Gaga has been tremendously successful in this model, I think it is premature to imply that her reinvigoration of outside brands...
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...Compensation Practice BUS 409 Cheryl Smith July 26, 2015 Professor Stacey Flood Briefly describe the company you researched, its compensation strategy, best practices they are applying and compensation-related challenges they are facing? For my paper I choose to use Ford Motor Company this is a Company that is based in Dearborn, Michigan. They are the second largest industrial corporation in the world, with revenues of more than 144 billion and about 370,000 employees. Ford Motor Company conducts Operations that are expanded to 200 countries. Although Ford obtains significant revenues and profits from its financial services subsidiaries, the company’s core business remains in the design and manufacture of automobiles for sale on the consumer market. Since Henry Ford, the founder of Ford Motor Company, incorporated in 1903, the company has produced over 260 million vehicles with very high customer satisfaction ratings some of with are the best in the market (www.ford.com). In the last couple of years some of the companies have been dealing with some of the most difficult economical climates as the world’s economy continues to change rapidly. This continues to demand increases in the charges of compensation benefits packages. This has pushed them into taking preventive measures to ensure their compensation policies and Business strategies flow together failure can result in losing valuable employees. If you look at the growing improvements in the economy and the Businesses the...
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...Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India. Ford India Private Limited’s head quarter is located in Chengalpattu, Chennai, Tamil Nadu. It is currently the 6th largest car maker in India after Maruti Suzuki, Hyundai, Tata, Mahindra and Chevrolet. Ford has been in India since 1901 when it launched the Model A here. Ford India was established but the operations were discontinued in 1954. Ford re-entered the market in 1969 producing tractors in a joint venture with Escorts Limited. Again in 1995, Ford Motor Company received approval from the government to establish Mahindra Ford India Limited (MIFL). It was a 50:50 joint venture with Mahindra and Mahindra Limited. In November 1998Ford received approval to increase its share in the joint venture to 92.18%. the company re-christened as Ford India Private Limited. It has set up a modern, integrated manufacturing facility in Maraimalar Nagar. In the Wake of economic liberalization in India, Ford entered the Indian marker and since then Ford India Limited has registered an impressive growth. The total cost for setting up the project is 1700 crores. Ford India has opened 28 new dealerships in India, bringing the total number of ford outlets to 164 facilities in 97 cities. Nearly 50 facilities feature quick service, a new servicing process that is designed to quickly perform routine maintenance in less than 90 minutes. Ford India has been revamping all its dealership under ford brand@ retail...
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