...Martin Luther King Jr.’s “Letter from Birmingham Jail” was written in Birmingham Jail in 1963 as a response to the Clergymen to explain his actions and also to answer their questions on why he did not call off the demonstrations. King was a civil rights activist who organized a campaign against segregation in Birmingham, Alabama in 1963. In his letter, King uses anaphora and allusions frequently. He also appeals to ethos, logos, and pathos to make his letter a paradigm of effective rhetoric. King uses allusions frequently throughout his letter. “Just as the prophets of the eighth century B.C. left their villages and carried their "thus saith the Lord" far beyond the boundaries of their home towns, and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco-Roman world” (King Paragraph 3). Here King is paralleling his actions to the Apostle’s actions. By king alluding to the Apostles he appeals to the audience ethically. Rhetorical questions are also used in the letter to appeal to ethos. “Now, what is the difference between the two” (Paragraph 16)? King uses rhetorical questions to make the audience think about what he is asking them. Along with rhetorical questions, King uses syllogism, where he constructs a conclusion from statements he stated earlier in the letter. The syllogism in paragraph sixteen, King states, “Any law that uplifts human personality is just. Any law that degrades human...
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...How the Logo grabbed Center Stage - NoLogo Side 157 Claims (Påstande): - Logo Terror - Brand awareness specially at babies - The metaphorical Alligator has swallowed the literal shirt. Grounds (Belæg) Type of text: - A chapter in the book No Logo - Topic is branding and logos Speaking: - Naomi Klein is a Canadian journalist, author and activist. She is best known for her book “No Logo” published in 2000. Naomi was brought up in a Jewish family with a history of peace activism. Her mother is Film maker and her father a psycian. Kleins´s husband, Avi Lewis is a Tv Journalist and film maker. Klein spent much of her teenage years in shopping malls, obsessed with designer labels. Reader: Those who are interested in branding and logos. Characteristic of the text: - Past tense, adult, technical terms - References to logos and RP, Lacoste - No questions, a informing text - The material there is used is historian facts, Naomi´s own experinces and facts. - No illustrations Language: By the mid-eighties, Lacoste and Ralph Lauren were joined by Calvin Klein, Esprit and, in Canada, Roots; gradually, the logo was transformed from an ostentatious affectation to an active fashion accessory. Tommy Hilfinger transformed a clothing style into walking, talking, life-sized Tommy-dolls, mummified in fully branded Tommy worlds. Actually said: Study Question Side 157 * How does Naomi Klein describe the “Reign of logo Terror” in Grade 4...
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...Research Proposal on consumer behavior towards Brand Labeling and Brand Logo Introduction Logo and name are two important visual elements of any brand name (Eilertson & Faust 1994). Brand recognition is very much linked with these two elements. But we can observe that companies limit the features of attractive brand labeling (Kohli & Labahn 2002). Products are getting globalization and this is another issue because customers rely in international branded products and there is variation among the customers’ perceptions regarding the impact of brand name and brand logo. Further, brand names that are both exposed to auditory and visual senses imply greater attention. There is a study wherein consumers relate the pitch, sound and meaning of brand names to the products (Kohli & Labahn 2002). This is especially crucial when a company launches a new product in the market wherein a peculiar sound or meaning of a newly heard brand name would fail to catch the interest of customers. They may be seeking much to replace their current brand and the initial request is to create a connection between the name and the product in question. There is little interest in brand logos of commodities that are consumed in a regular and continuous basis. Brand names seemed to be enough. On the other hand, brand logo is prominent in cars. Embedding brand names seemed to be an exaggeration of the price of the particular luxury item. Whatever the reason...
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...Tees Union Meeting minutes 1 February 6, 2013, 10:30 am to 11:30am Place: Southern University College Computer Lab 330 ------------------------------------------------- Member Attend: Wai Chin Keat, Lee Kai Teck, Than Woei Liang, Edwin GanChernLun Announcements * Allocates roles and responsible of each of group member. * Discuss company name. * Discuss potential business idea. Discussion a. For the first time of group meeting, we are first discuss about the allocated roles and responsible of each of group member. From the analysis individual skills of each team member, we found that all of team member also didn’t have the research skills. Before that, we are already allocates the job roles for each of team member follow by ours skills. We are also weakness in research, so that will make us have the problem to face the future project scope. Because researcher is very important for the project, when thinking about the business ideas that needed come out with research to determine the business idea feasibility. Other aspect of decision of the project also needed come out with the research. For solving this problem, Kai Teck suggests to using the dice, who dice the smaller number and he will become researcher. Chin Keat have another suggests that the researcher allocate to the member who are the best ability of English because he think that can help to fast to understand the content of information search from internet. b. After that, we discuss the company...
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...Strategic Brand Management Case study: Harley-Davidson Contents Question 1 3 Question 2 5 1. Brand elements 5 2. Criteria 6 Question 3 8 1. Custom Vehicle Operations program (CVO) 8 2. Harley Owners Group (HOG) 8 3. Bar café 8 4. Exchange of motorcycle 9 5. Companies can learn from H-D 9 Question 4 10 1. Definitions 10 2. Equally successful 10 3. Non-equally successful 10 4. Co-branding or not? 11 Question 1 ------------------------------------------------- Make a detailed SWOT Analysis of the Harley-Davidson Company, paying particular attention to the marketing mix (Product, Price, Promotion, Distribution, Personnel) STRENGTHS | WEAKNESSES | * Net income of 2003 was $760mn, its more than 30% as compared to the previous year 2002 ; * The standard and performance segments of Harley Davidson make up 70% of the European heavy weight motorcycle market ; * Harley-Davidson operates in two segments: Harley-Davidson motorcycles & related products and HDFS (Harley-Davidson Financial Services) ; * Harley-Davidson is the only major American heavyweight motorcycle manufacturer ; * Strong brand name ; * The HOG (Harley Owners Group), which have a 750,000 members worldwide is the industry’s largest company sponsored motorcycle enthusiast organization ; * Buell Riders Adventure Group (BRAG) was also formed recent ; * Customization of the bikes, this is Harley-Davidson’s major revenue maker; * Harley-Davidson have...
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... | |What arguments does the author use to support his/her point? | |How does the author appeal to Logos? | |How does the author appeal to Pathos? | |How does the author appeal to Ethos? | |How does all of this relate to your life? | ANNOTATING WORKSHEET B Write out the answers/responses to these prompts in your spiral notebook. |What kinds of appeals have been made in this article? Use examples! | | Logos: Give 2 examples | | Pathos: Give 2 examples ...
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...continues to challenge accountants, however, is developing accounting logos that are social media-friendly. It makes sense. Social media sites are inconsistent with their profile image rules. That inconsistency makes it difficult to create a logo for all occasions. Keep reading for some tips on how to create social-media friendly accounting logos. Scalable Image Format The JPG image format has one thing going for it. JPG files are smaller than other image types, which means images load faster. JPG is not, however, a scalable image format. Try to make a JPG or other bitmap bigger and it gets that pixelated appearance. Reducing size means...
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...providing facts to persuade the audience the fast food is not the answer. He is ready to motivate the world that junk food is bad.Moss uses a series of rhetorical appeals such as, the use of a flashback , pathos, logos, and the use of rhetorical questions to support his text on the frightening aspects of junk food itself. Moss beings to approach his topic by providing flashback moment to mention the evening of “April 8, 1999.” In his descriptive Moss is mentioning the day that most fast food C.E.O’s met to discuss the health hazards of fast food. He mentions only the most popular companies, such as Coca-Cola,to get the audience interested in the food that they are actually eating. The flashback was meant to also give the audience the sense of credibility. Moss wanted the audience to feel like they were there living in the moment. He uses descriptive details to make the meeting come to life...
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...menu · Switch between open applications · Launch utilities with the Windows logo key MATERIALS REQUIRED This lab requires the following: · Windows XP operating system LAB PREPARATION Before the lab begins, the instructor or lab assistant needs to do the following: · Verify that Windows starts with no errors. ACTIVITY BACKGROUND You can use certain keys or key combinations (called keyboard shortcuts) to perform repeti-tive tasks more efficiently. These shortcuts are also useful when the mouse isn't working. In this lab, you learn to use some common keyboard shortcuts. You can find a full list of key-board shortcuts by searching for "keyboard shortcuts" in the Windows Help and Support Center. ESTIMATED COMPLETION TIME: 30 minutes Activity The F1 key is the universal keyboard shortcut for launching Help. To learn more, follow these steps: 1. Open Paint and then minimize it. 2. Open Control Panel and then minimize it. 3. Click the desktop, and then press F1. Windows Help opens. 4. Close Windows Help, and restore Paint. 5. Press Fl. Because Paint is the active window, Help for Paint opens. Close Help for Paint. 6. Restore Control Panel, and then press Fl. Help for Control Panel opens. You can activate many shortcuts by pressing the Windows logo key in combination with other keys. An enhanced keyboard has two Windows logo keys, usually located between the Ctrl and Alt keys on either side of the spacebar. Try...
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...to reach his congregation through the words he spoke, the way he presented his sermon, and through the emotions the Puritans felt during the sermon. Throughout Edwards’ sermon, he establishes the use of the rhetorical devices ethos, pathos, and logos to enlighten his congregation on his mission to convert the “unborn”. The first rhetorical device found and analyzed is pathos. Edwards used pathos to reach down into the hearts of his audience and make them feel some sort of emotion. According to the National Math and Science Initiative (NMSI) handout, pathos is the “appeal to the audience’s emotions,” and can be represented through “humor”, “imagery”, and “figurative language” (“Using” 13). An example from “Sinners in the Hands of an Angry God” is when Edwards stated “ten thousand more abominable in his eyes, than the most hateful venomous serpent is in ours” (42). This example gave the audience the emotion of fear. He did not...
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...Bachelor of Business (Honours) In Accounting Semester 3 Module: Social Media Communications and Research CA 3 Rebranding and Corporate Identity Fails – learning from other`s mistakes Lecturer: Aisling Duhy Submission Date: 03/12/2012 Students: Shane O`Connor X00094606 Paige Crabtree X00088459 Table of Contents: Executive Summary Terms of reference Kodak company history Employee viewpoint Section 1 Rebranding Examples of rebranding fails London Olympics Tropicana Example of rebranding success Influence of alternatives Section 2 Research Exploratory research Focus groups In-depth interview Projective techniques Descriptive research Surveys Observations Panels Primary research recommendations Why use market research Why Kodak need to conduct primary research Results and conclusions references The survey Executive Summary The objective of this report is to pick a company and examine whether or not rebranding would be appropriate for a rebranding. My chosen company is Kodak Eastman. In This report I will cover the following things: Terms of Reference This report was commissioned by my Social Media Communications and Research lecturer Aishling as part of an assessment for that module within the Bachelor of Business (Honours) in Accounting at the Institute of Technology Tallaght. It accounts for 40% of the final marks and provides an insight into whether or not rebranding would be appropriate for my chosen company. My chosen...
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...like a flag. But a version of the iconic logo that we now attribute to the soda didn't exist until over 50 years after the company was made. Initially named “Brad’s Drink” Pepsi was created in 1893 by a pharmacist named Caleb Bradham. It was renamed Pepsi-Cola, a title that was trademarked in 1903. Although the brand's name hasn't changed since, its logo has undergone a number of tweaks and major revamps. The first visible changes were made in 1940 and 1950, when red and blue colors replaced the original red logo along with a slight alteration to the shape. Another change to the logo was made in 1962 when the word “Cola” was dropped from the logo, making it just “Pepsi”. The reason for dropping the word “Cola” was to separate themselves from Coca Cola. The logo again embraced some minor changes in 1998, with Pepsi’s success reflected by a sphere which still is part of the world’s most popular logo today. The Pepsi logo was revamped by New York-based Arnell Group for $1 million, much to the criticism of both the press and the consumers. The new design featured a “smile”, with a less formal rounded lowercase typeface. Many people believe the one million dollar logo that the Arnell Group came up with was the same logo as an old diet Pepsi logo that was only used for a short period of time as you can see in this picture of the tee shirt below. Compared to the new logo, it has very similar lettering. Pepsi has changed their logo with the different generations, whereas...
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...President Obama’s State of the Union Address Each year, the President of the United States gives a speech concerning the “state of the Union”. The most recent address was given by Barack Obama in January of 2015. In his State of the Union Address, President Obama is attempting to assure Americans that the Unites States are thriving more now than ever. Through his use of logos and pathos, rhetorical questions, and anecdotes President Obama strengthens his argument and convinces his audience that the United States of America are in a time of economical growth and that the public has no reason to be concerned about the little things, like national debt and terrorism. President Obama initially addresses the number of troops on the ground and involved in war in some way. His approach here is logos because he is providing facts to reassure the audience that something is being done to minimize the number of troops deployed to the lowest number possible. Obama says; “ Six years ago, nearly 180,000 troops served in Iraq and...
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...''Tonight to you, the great silent majority of my fellow Americans, I ask for your support,… for the more divided we are at home, the less likely the enemy is to negotiate …. Let us be united for peace. Let us also be united against defeat. Because let us understand: North Vietnam cannot defeat or humiliate the United States. Only Americans can do that "(Nixon). After President Nixon got elected, he wanted to gradually fade out the Vietnam War, because he did no want his American citizens getting killed. In the speech “the great silent majority” Richmond M. Nixon uses pathos, logos, and rhetorical questions in order to slowly fade the Americans out of the Vietnam War, and to persuade Americans this was a good plan. To start off, President...
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...I. Executive Summary Axiata Bangladesh Ltd. is the third largest mobile phone operator in Bangladesh. In 28th March, 2010 they changed their brand name from Aktel to Robi. They also changed the logo and slogan of their brand. By doing this they tried to reach the customer specially who lives in village. Measuring the effectiveness of their rebranding is essential as it has already been passed one year after rebranding. Customer’s perception is essential to measure for this purpose. We have conducted our research by analytical survey method, administered in person at different places of rural and urban areas of Dhaka. Survey allows us to easily collect information on and analyze more data and variables than can easily be done in experimental settings. Regression analysis method has been used to analyze the data. We have used a set of independent variable and a dependent variable. Independent variables include: * Attractiveness * Meaningfulness * Repositioning effectiveness * Brand feeling And the dependent variable is: * Brand Loyalty Metric data has been used for analysis. Questionnaire has been prepared on the basis of 9 point likert scale. Regression analysis has been used for data analysis. Survey was conducted among 50 respondents from rural and city areas. By conducting regression analysis we can come to the following conclusions: i. Changes in brand elements affect brand loyalty ii. Brand elements have significant effect on brand loyalty...
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