...Cooney B00251777 Contents Introduction 2 1. Research Design 3 1.1 Qualitative Research Methods 3 1.2 Thematic Analysis 3 2. Findings and Analysis 6 References 8 Appendix 1 9 Appendix 2 13 Introduction This report has been commissioned by the University of the West of Scotland (Paisley campus) for the Business Research Skills course. All the information contained within the report has been collected through various sources, such as; text books, internet sites, case studies and relevant Journals. The aim of this report was to analyse the interview transcript from UWS Business School. The purpose was to evaluate the current trends and future thinking’s of an area of business and operational management. The report contains an analysis and explanation of research design and qualitative research methods. This includes the qualitative research method, Thematic research. It outlines the six phases of the Thematic Analysis process. Following on from this, included is a detailed Thematic analysis of the interview transcript provided by UWS Business School. 1. Research Design The term research design refers to the comprehensive strategy chosen to include different parts of study in a logical manner. This ensures the research problem is efficiently addressed. Research design represents the framework of the collection, measurement and analysis of data. According to Green and Tull (2013) a research “is the specification of methods and procedures for...
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...INDUCTIVE THEMATIC ANALYSIS The aim of this exercise is to generate your own coding framework. 1. Read the research questions and context. 2. Write down on a separate piece of paper your assumptions about the topic. So for example what do you think about young unemployed people; how hard do you think they search for jobs; what are your experiences of being unemployed? 3. Then read the transcript a few times. 4. Use a separate piece of paper to write down some ideas that reading the transcript has generated for you. 5. Highlight some codes (using highlighters / underlining the text / writing the code on a post-it note. 6. Codes are interesting pieces of text ‘phrases’ or even single words in the transcript. 7. Remember the focus is answering the research questions in some way and that these questions were formed before the data was collected 8. If you feel confident try to gather together some of the codes together to form themes (see lecture notes for an example). For the portfolio you will need to provide the written-on transcript and a list of codes and the 2 separate pieces of text you have written (2 & 4) derived from your ideas generated from your reading of the transcript. Research questions: What are young people’s experiences of unemployment? What is job seeking like for young people? What aspirations do young people have of employment? How can we develop better ways of supporting young people while they are unemployed? Some...
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...Advantages of a qualitative research 3 2.4. How to create a quality survey 4 2.5. Difficulties you could meet 4 Qualitative analysis of the interview with a UWS Academics 5 3.1. Thematic research 5 3.2. Understand the interview 5 3.3. How to find themes 5 3.4. Identification of themes 4 3 2.3. How to run a qualitative survey 3 3 6 Highlight on the key findings 6 References 7 Appendix 1 8 Appendix 2 12 Appendix 3 13 Appendix 4 15 1 Introduction For this second semester, I am in charge to product a report about the qualitative research. In this report, I will give a definition as complete as possible of the qualitative research. Talk about the advantages and limits of a qualitative research. I will also run a Thematic Analysis of an interview using tools as Initial Interview Analysis, then Thematic Map and a table with the Emergent Themes. To finish this report I will discuss about the key findings of my analysis. 2 1. Effective research design The research design got an important function: Be assured that the data we have collected is in proper to the following “problem”. Also the data has to be collected accurately. It is a blueprint that each researcher could fallow during a research study. It permits to collect and analysis the data. The research design depends upon what the researcher is looking for, his needs. It can be a detailed or furnish the minimum of the...
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...Marketing and Audience Research Research Report Word Count: 1800 Executive Summary The topic of this report is the predictors of Online Retail Shopping. It centres on the question of what are the determinants of Australian consumers’ attitudes toward online retail shopping. A sample size of depth interviews will be analysed, cross referenced and used to infer behavioural patterns. The target audience is English speaking adults in Australia who have previously engaged in online retail shopping. 1.1 Importance of the Research Online shopping is gaining exponential momentum in modern society, and empirical evidence indicates this trend will only continue to grow (Hooson 2011). Given that marketing ultimately drives every product, service, idea and attempt to influence consumer behaviour – it is an invaluable tool for any company. In order to effectively market your product, research into the wants, needs and behaviour of your target audience is integral to the development of your businesses collateral and positioning. Marketing Research is one of the few tools that allows researchers to get primary evidence into what actually shapes the buying behaviour of consumers; as well as opinions, attitudes and beliefs about certain brands or products. Once accumulated, this information can be used to discern the most effective means of marketing. Considering the number of industries with high barriers to entry, substantial costs in establishment, and growing competition...
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...MKT 348 CONSUMER BEHAVIOR PROJECT GUIDELINES General Overview All students must complete a consumer behavior project that will be due at the end of the semester. The purpose of this project is to provide you with the opportunity to: * Examine a specific consumer behavior in detail as experienced/practiced by consumers personally and directly * Gain experience in collecting and analyzing primary consumer data * Apply some of the important concepts and knowledge acquired in the course to derive practical, managerial insights about the behavior you have examined * Work through differences of opinions, work habits, schedules, and so on characteristic of a group dynamic to produce a quality final report Group Formation Students must complete the project in self-selected as opposed to professor assigned groups of 4 students. These groups should be formed as early as possible (as soon as the enrollment stabilizes around the third week of the semester). Groups must elect one designated member, who will be responsible for all project online submissions/uploads. For the most part of the semester, you will need to meet outside the class to work on project-related tasks. Additionally, to ensure that you have adequate time to meet with your group to work on the project, three project workshop days (refer to syllabus) have been scheduled during class time. Topic Selection Although your group can pick the project topic, you are strongly encouraged to...
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...The data analysis used was thematic. Data were coded and analysed for themes and patterns using the QSR software – NVivo 6. Audiotapes of the focus group interviews were transcribed verbatim by a professional. Transcripts were read Health care providers should help women gain confidence by minimising their uncertainties and fears about breastfeeding to prepare them to continue breastfeeding successfully after returning to work. for accuracy and meaning units that contained significance to the participants. The investigator and a research assistant then coded and analysed transcripts for themes. Following the completion of the initial coding process, categories were clustered into themes. The results were that these five themes were identified: (1) perceived benefits of breastfeeding; (2) general perceptions of breastfeeding; (3) maternal concerns; (4) having the right support; and (5) anticipated challenges of combining breastfeeding and...
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...‘How do adults perceive that significant others in their lives (i.e. people who are or have been important to them) have affected their development?’ Abstract John Bowlby’s theory of attachment asserts that in childhood attachments are formed between the infant and the caregiver. It also asserts that these attachments form the basis of adult relationships. This qualitative thematic analysis of an interview with Chloe attempts to show how early attachments form a framework of later development. This study shows some support for Bowlby’s theory of the continuity of attachment behaviour but also shows that the nature of attachments can change throughout life in particular due to adult relationships and life experience. Introduction The field of developmental psychology is concerned with understanding how our mental outlook can change over the course of a lifetime. It considers both the effects of cultural and environmental factors and the internal motivations of the individual. One of the main area of research is understanding the degree of continuity in how behaviour is formed and to what degree it can be influenced by past experience. In the area of human relationships, Attachment theory (as cited in Wood et al., 2007) explores how relationships develop. Bowlby (as cited in Wood et al., 2007) proposed that we have a basic biological drive to form an attachment to a ‘mother figure’ at birth. The nature of the attachment gives rise to a ‘internal working model’ in...
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...TITLE: Why volunteer? Factors that motivate volunteer behaviour in a church, from the perspective of the volunteer. AUTHUR: 31889638 HMPYC80 Assignment 02 Page 1 Unique Number: 657101 COVER LETTER Mr James Guilder Kenneth Copeland Ministries Milton Office Park Avocet Close Bromhoff 2196 Dear Sir In our most recent meeting you expressed some frustration at the ministries inability to retain volunteers for its various projects. I believe I may be able to assist in this regard. As you know, I am currently an honours student in Psychology at the University of South Africa (UNISA) and as such I have a special interest in the factors which motivate the behaviour of different individuals. As part of my honours course work I am required to complete a research project, which is to be submitted to my peers for review. My research topic for my course work is “Why do people do volunteer work?” Since this research topic could potentially aid the ministry in better understanding how to attract and retain volunteers it seems appropriate to propose and request permission to complete this research project on behalf of the ministry. I therefore herewith include my research proposal. I hope to hear from you soon. Kind regards, Candice Keen 5 Disa Street Morningside Ext 2 2196 Page 2 Sandton Why volunteer? The experiences and motivations of church volunteers. Research Project Overview and Purpose Volunteers are a vital part of how a church...
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...Samantha Roberts Student Number: Word count: 1,289 There has been an ongoing paradigm debate between quantitative and qualitative research amongst social scientists for a number of years. Qualitative Research is a particularly new concept developed to obtain and analyse data however many researchers are yet to take a liking to this concept (Bryman, 1984). Qualitative research refers to studies that are conducted in natural settings and include participant observation, focus groups and in-depth interviews. (Whitley & Crawford, 2005). These techniques provide a strong insight into how participants view events and experiences to obtain a deeper meaning into the area being studied (Willig, 2001). Quantitative research focuses on the Scientific Method which is based on a series of steps that are followed systematically to acquire data such as experiments that are then analysed and presented into numerical form. This essay will examine both research paradigms while also determining the epistemological underpinnings that determines the methods used to collect and analyse data. Qualitative researchers are mainly concerned with the social world and the influence of events and experiences that has on an individual’s perspective of the world. These researchers are not concerned with answering a specific question, more so to develop a rich understanding of a certain topic mainly through the methods of in-depth interviews, participant observation and focus groups. In-depth interviews...
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...the question of “how” members of a top management team support, accept, negotiate, disregard, or reject the implementation of corporate environmentalism within their organization. In this essay, the authors’ arguments are very much clear because it highlights factors implementation of corporate environmentalism within the organization. Corporate environmentalism within the organization was unfolding throughout the data collection process. Findings The authors claim, firstly, a qualitative approach was adopted to address the research aims. Continuously, select a case study methodology as an appropriate and relevant methodology as an appropriate and relevant methodology for the research. Thirdly, according to an in-depth thematic analysis of interview transcripts, the authors found individuals attributed a dominant discourse to corporate environmentalism based on their lived experience of organizational change for sustainability. Moreover, the authors claim that the main limitations are...
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...Influence of early attachment relationship on development Introduction: It is understood, through lifespan psychology, that the psychological development of an individual is a process that continues throughout an individual's life, this development consists of both internal and external dynamics. The well theorised theme of attachment forms the basis of this study. Attachment focuses on the formation of early relationships and their influence on later developmental outcomes. The social constructionist perspective explores "how knowledge about sex and gender has been constructed within particular historical and social contexts" (Wood et al 2007) this perspective assumes that the knowledge comes from social contexts and is evidenced predominately by an individual's use of language. This study explores the paradigm of attachment from the social constructionist perspective. The paradigm of attachment is concerned with a "strong, ongoing emotional bond between two people" (Wood et al 2007) and suggests that attachment is fundamental to emotional, social and cognitive progression. Bowlby, an attachment theorist purports that attachment is a survival instinct in infancy, and once established it remains relatively fixed throughout life. Positive attachments created in vertical relationships, that is an "attachment to someone who has greater knowledge or social power - a typical example is a child's relationship with a parent or a teacher" (Wood et al 2007) forms a secure foundation...
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...The Qualitative Report Volume 14 Number 1 March 2009 61-80 http://www.nova.edu/ssss/QR/QR14-1/blanchard.pdf Lived Experiences of Adult Children Who Have a Parent Diagnosed with Parkinson’s Disease Amy Blanchard, Jennifer Hodgson, Angela Lamson, and David Dosser East Carolina University, Greenville, North Carolina Little is known about the experience among adult children who have a parent with Parkinson’s Disease (PD). The purpose of this study was to explore, appreciate, and describe their experiences using a phenomenological methodology. Narratives were collected from seven participants who have a parent diagnosed with PD and analyzed according to Colaizzi’s (1978) phenomenological data analysis method. Seven thematic clusters were identified and an exhaustive description is presented to summarize the essence of their lived experience. The study indicates a strong sense of essential positivism from the participants’ stories, and overall, it seems PD has brought some degree of biological, psychological, socially, and/or spiritual meaning to their lives that they may not have otherwise noticed or experienced. Key Words: Parkinson’s Disease, Phenomenology, Biopsychosocial-spiritual, Adult, Children and Illness Introduction “The bond between mother and child is so deeply rooted in our emotions that we fear to discuss openly anything that threatens the bond” – Glenna Atwood (1991) Establishing links between chronic illnesses and family impact are not novel (e.g., Cooke, McNally...
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...Critical appraisal of research article Medicinal services proficient ought to have capacity to assess and execute research to make it as a guide in practice which requires sound hypothetical establishment. As per Ingham-Broomfield, (2015) a desire of medical caretakers graduating is that they will get to be basic consumers of research. The reason for this paper is to fundamentally appraised a qualitative research article by Burhans and Alligod, (2010), which incorporates assessing each structures of exploration procedure beginning from title, author/s, abstract, introduction, methodology, findings, discussions and lastly conclusion. Basically evaluating articles permits one to sift through the low quality studies and recognize deceiving data (Gerrish & Lacey, 2006). Title: The title of this article is Quality of nursing care in the words of nurses. Here the title represents that the research is about the study of meaning of quality nursing care in the expressions of medical caretakers. Author/s: The writers of article ought to have the essential aptitudes to do the concentrate so their capabilities are leaned to guarantee their capacity for the study. In this article both the authors are from the university and have achieved their PHD. Linda Mass Burhans had done Phd RN CPHQ and she is a research expert. Martha Raile Alligood has done Phd RN ANEF and she is a content expert. Their qualification and professions relevant to the research study which will help to improve...
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...Purdue University Purdue e-Pubs Department of Computer Graphics Technology Degree Theses 1-1-2012 Department of Computer Graphics Technology Social Media Marketing in a Small Business: A Case Study Sarah Cox coxsl@purdue.edu Follow this and additional works at: http://docs.lib.purdue.edu/cgttheses Cox, Sarah, "Social Media Marketing in a Small Business: A Case Study" (2012). Department of Computer Graphics Technology Degree Theses. Paper 16. http://docs.lib.purdue.edu/cgttheses/16 This document has been made available through Purdue e-Pubs, a service of the Purdue University Libraries. Please contact epubs@purdue.edu for additional information. Graduate School ETD Form 9 (Revised 12/07) PURDUE UNIVERSITY GRADUATE SCHOOL Thesis/Dissertation Acceptance This is to certify that the thesis/dissertation prepared By Sarah Lynne Cox Entitled Social Media Marketing in a Small Business: A Case Study Master of Science For the degree of Is approved by the final examining committee: Mihaela Vorvoreanu Chair Jonathon Day Judith A. Birchman To the best of my knowledge and as understood by the student in the Research Integrity and Copyright Disclaimer (Graduate School Form 20), this thesis/dissertation adheres to the provisions of Purdue University’s “Policy on Integrity in Research” and the use of copyrighted material. Mihaela Vorvoreanu Approved by Major Professor(s): ____________________________________ ____________________________________ Approved...
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...of training/experience were collected. Field notes used and utilized in the analysis. Prior to the interview, participants were asked not discuss any specific names or identifying health information during the interview. The investigators were the only ones who will have access to the recorded interviews and transcribed documents. The investigator assigned a number to each participant to protect his/her identities to use on transcribed copies and during analysis. Due to time restriction and the limitation of the resources and including the number of participants, data from the two interviews were utilized in the analysis and the report. The interviews were analyzed and themes will be extracted from these data after transcription using the thematic analysis. Initially, we coded data line by line to identify initial coding. Then, we grouped identified codes to support specific concepts into subthemes. Finally, all themes were categorized into broader meaningful themes that can be used to present the data. Repetition and constant comparison methods were used throughout the analysis (Attride-Stirling, 2001). For example, sociocultural beliefs, family shared decision making and alternative medicine’s role in PC were categorized under the broader theme of cultural and social behaviors. Also, the qualitative data analysis management program Nvivo 10TM national Pty.LTd, 2014 was used to manage transcripts, coding, memos and literature specific to knowledge and attitude of healthcare...
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