...Luxury and cosmetic marketing Doctor M. Saucet PhD in management Teacher researcher Copenhagen, Tunis) (Nice, Marseille, Paris, London, • Consultant for Lca ltd (armani, guerlain, lancaster, Merck phamacy, IHET Tunis, Athos consulting …) • Experience 4 years : new line manager in cosmetic business 5 years teaching and research 2 years in consulting (innovation, experiential marketing …) Marcel.saucet@euromed-management.com Luxury and cosmetic marketing Mode • Theory • Practice course • One Professional case by course COURSE OBJECTIVES • Show business examples and luxury marketing strategy • The students realize in “real” conditions a lot of luxury launched products simulations. EVALUATION Grading will be based on : - a participation note - Level and quality of participation to discussions - Quality of presentations (content and communication skills) - a final exam (during the last lesson). Luxury Marketing research Bibliography (French and English) • • • • • Castarede J., “Le luxe”, que sais je, PUF, 3ème éd., 2003 Gillian C., Wilson R., “Strategic marketing planning », elsevier, 2003 Lipovetsky G., Roux E., « Le luxe eternel », collection le débat, gallimard, 2003 Marchand S., « les guerres du luxe », fayard, 2002 Sicard M.C Cyberlibris • Let Them Eat Cake : Marketing Luxury to the Masses - As Well As the Classes Auteur: Danziger, Pamela, - Editeur: Dearborn Trade, A Kaplan Professional Company - 322 pages – 2005 Global Marketing Management...
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...Introduction There are about as many treatments for substance abuse as there are substances in this world. Some have been shown to be highly effective and others have raised an eyebrow or two. In this paper, I will compare three widely popular substance abuse treatments, one of which I got to experience first-hand. While I will not say, I am an expert on treatment modalities I will provide some important pros and cons about each treatment as I see it relates to most substance abuse communities. I would like to also have you, the reader, come away with more knowledge and insight about these treatments so that you can make an educated and informed decision concerning treatment options. The first treatment I will discuss is the traditional 12-step...
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...Internal and External Factors Team Paper Preparing for internal and external factors play a huge role in the success of a company like Amazon. A well-implemented plan takes into account all facets, realizing them when needed. Internal factors are controllable within the walls of the enterprise such as procedures and policies, the culture of the business, and compensation. External factors define the uncontrollable components beyond the companies’ authority; competitors, the market force, regulation set forth by government agencies, the economy and customers. Internal Factors Leading Function of Management The leading function of management means to lead the organization; strategizing a continual plan that takes into account both internal and external factors for when they may need implementation. Amazon continually updates their future plans and possible markets. Amazon has not remained stagnant internally. Uniquely qualified in the internet market to sell goods they excel by leading the company to exponential growth through those opportunities. Controlling Function of Management Competent controls achieve the realization of managerial plans and strategies. The controls or policies for an organization accomplish their goals. They create the results of the organization by directing employee efforts. A breakdown in effective controls defeats managerial plans; inadequate controls have the same effect. The shipping of products offered on Amazon represents the control...
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...Introduction Fetal Alcohol Syndrome (FAS) is one of the leading causes of birth defects in the United States. Moreover, FAS appears to be the most common cause of preventable mental retardation. (“Fetal Alcohol Syndrome”, n.d.) Each year between 5,000 and 12,000 American babies are born with the condition. (“Fetal Alcohol Syndrome”, n.d.)Thus, each year roughly 5,000 to 12,000 American children are entering into the educational system. (“Fetal Alcohol Syndrome”, n.d.) Therefore, our nations public schools should be both properly funded and prepared in the classroom to educate children with Fetal Alcohol Syndrome. (“Fetal Alcohol Syndrome”, n.d.) Overview of Fetal Alcohol Syndrome Fetal Alcohol Syndrome (FAS) is a collection of symptoms that when appearing together indicate the specific FAS condition. (“Fetal Alcohol Syndrome”, n.d.), see also (Wilkemeyer, Menkari, Spong & Charness, 2002) FAS is caused when by a woman's ingestion of any type pf alcohol during pregnancy. (“Fetal Alcohol Syndrome”, n.d.), see also (Wilkemeyer, Menkari, Spong & Charness, 2002) The alcohol travels through the pregnant woman's bloodstream and through the placenta to the unborn fetus. (“Fetal Alcohol Syndrome”, n.d.), see also (Wilkemeyer, Menkari, Spong & Charness, 2002) In other word's, the developing baby is also processing and metabolizing the alcohol that has passed to it from the pregnant mother. (“Fetal Alcohol Syndrome”, n.d.), see also (Wilkemeyer, Menkari, Spong & Charness, 2002) Once...
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...The short-term memory/long-term memory distinction If there is a difference between short- and long-term memory stores, there are two possible ways in which these stores may differ: in duration, and in capacity. A duration difference means that items in short-term storage decay from this sort of storage as a function of time. A capacity difference means that there is a limit in how many items short-term storage can hold. If there is only a limit in capacity, a number of items smaller than the capacity limit could remain in short-term storage until they are replaced by other items. Both types of limit are controversial. Therefore, in order to assess the usefulness of the short-term storage concept, duration and capacity limits will be assessed in turn. Short-term memory is used to remember a number looked up in a telephone book. Students who cram for a test retain the information in their short-term memory. Important life moments, such as the birth of a child, are stored in a person's long-term memory. Looking through old photos will likely trigger long-term memories. Bottom of Form Short-term and long-term memory, while closely related, have many differences. Long-term memory is used to store information, memories, skill sets and procedural knowledge that can be readily retrieved when needed, both voluntarily and involuntarily. Short-term memory is designed to retain information for a brief period of time, after which it is then either forgotten or stored permanently...
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...Zhvendosja e Pushtetit Ekonomik Botëror nga Perëndimi në Lindje -Pleurat REXHEPI- Hyrje: Zhvendosja e pushtetit ekonomik nga Perëndimi në Lindje Ndryshimet e ekonomisë globale pas krizës financiare kanë ndikuar në zhvendosjen e pushtetit ekonomik, politik dhe ushtarak, nga vendet perëndimore të quajtura “TRIAD” (Shtetet e Bashkuara, Bashkimi Evropian dhe Japonia), drejt ekonomive të reja lindore të quajtura “BRIK” (Brazil, Rusi, Indi dhe Kinë). Është e vështirë të thuhet nëse kjo zhvendosje pushteti mund të vlerësohet si diçka pozitive apo negative, pasi është ende herët për të dhënë një gjykim të plotë. Por ajo që vihet re, është se, rritja ekonomike e vendeve në zhvillim (BRIK), po forcon çdo ditë e më shumë pozitat e tyre konkurruese në tregun global, ndërsa vendet perëndimore të TRIAD-it po ballafaqohen me një maturim të vazhdueshëm. Kjo mund të konsiderohet e dobishme për botën si një e tërë, por duhet të kemi parasysh se, rritjet e shpejta mund të krijojnë disbalanca të mëdha ekonomike, si pasojë e rritjes së kërkesës për energji, kryesisht naftë-gaz, nga vendet e lindjes (BRIK), pra do të jetë një kërcënim serioz për vendet perëndimore, pasi do të ngrejë edhe më shumë kostot e energjisë, si dhe do të ashpërsojë “luftën” e tregjeve financiare për zotërimin e monedhave dhe burimeve natyrore. Si rezultat, parashikohen tensione të vazhdueshme në politikën ndërkombëtare për sigurimin e energjisë me kosto të ulët, si dhe një luftë e vazhdueshme në vlerësimin e monedhave...
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...Abstract As you read, you will learn about the wonderful game of baseball and a different outlook on the sport. It is a popular sport in America. The rest of the world looks to America as a guiding force. They view America as the baseball empire of the world. Major league baseball is the envy of the world. Baseball has very broad cultural, social, and geographic impacts that go deeper than we think. We will briefly examine the diverse and changing social, economic, and political meanings of this activity in different countries. Baseball has failed in the promotion in many European and African societies and we will discuss why. Baseball is an international sport that brings great experiences and great memories that last a lifetime. It can be very important in the bond of family. The swing, techniques, bat and balls are important and we will learn why it’s important to have proper training. Also you will read about players that have tarnished the sport and players that have changed baseball forever. Mainly this is a view of the importance of the sport worldwide and how it has changed the world through the guidance of American baseballs influence on the rest of the world. Sport of Baseball Internationally this game is viewed as a very powerful game. Baseball is the same in many ways all over the world. Every player is aiming to knock the ball out of the park or just feel lucky to get on base. Although the game has changed, the history of the...
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...NATIONAL QUALIFICATIONS CURRICULUM SUPPORT Dance Advice and Guidance to Support the Choreographic Process [NATIONAL 5] [pic] This advice and guidance has been produced to support the profession with the delivery of courses which are either new or which have aspects of significant change within the new national qualifications (NQ) framework. The advice and guidance provides suggestions on approaches to learning and teaching. Practitioners are encouraged to draw on the materials for their own part of their continuing professional development in introducing new national qualifications in ways that match the needs of learners. Practitioners should also refer to the course and unit specifications and support notes which have been issued by the Scottish Qualifications Authority. http://www.sqa.org.uk/sqa/34714.html Acknowledgement © Crown copyright 2012. You may re-use this information (excluding logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ or e-mail: psi@nationalarchives.gsi.gov.uk. Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned. Any enquiries regarding this document/publication should be sent to us at enquiries@educationscotland.gov.uk. This document...
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...GIFTED MONTHLY The definitive guide to giftedness in the UK Dear reader, July is quite an exciting month for us as the staff at Gifted Monthly will be attending our first Gifted and Talented Termly Standing Conference in London. We are hoping this will provide a good opportunity to gain the help and support of Gifted & Talented Coordinators countrywide. We will also be able to find out what is new in the government pipeline for gifted education—if anything. Now the summer holidays are under way, it is an ideal time for parents to spend time with their children, and to work through any problems that may have arisen during the term. The sorts of problems you may be able to deal with will probably be behavioural or emotional. With young gifted children especially, it can be hard reconciling an advanced intellect with a child’s body and emotions. This discrepancy is often a cause of stress on a child, which can manifest itself in various ways. The article this month covers some of the issues involved with this. If anyone has a comment to add to this or any of our articles, please write to us or email. Clearly, a parent’s view is more valuable than anything we can suggest in this newsletter. Lastly, many of you will soon be coming up for your last issue within your subscription. For those who subscribed with us in June or July last year, I will be in touch with details. I hope this month finds you all well and happy. Until the next time, Happy holidays. The Editor 28 Wallis Close...
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...to substantial surge in the dependence and usage of the mobile Internet, specifically mobile applications. Mobile Application Development is the method by which application software is produced for low power handling devices, mobile devices, and other small digital equipment. As this technological development continues to gain momentum, it's quickly turning into one of the most powerful industries in the world. Majority of the mobile application testers tend to focus more on testing the product against client requirements – Functional testing and pay less attention to Non-Functional testing. Mobile Application testers also tend to neglect security precautions while using mobile applications which deal with sensitive information. This paper intends to discuss some important Non – Functional Testing and Security Testing parameters which need to be checked for successful mobile application development. The main goal is to understand...
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...through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater absorption of the material. Tips for effective writing are included in every chapter, as well. Thought-provoking scenarios provide challenges and opportunities for collaboration and interaction. These exercises are especially helpful for working with groups of students. Clear exercises teach sentence and paragraph writing skills that lead to common English composition and research essays....
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...breathtaking highlands of success. But caution, do not plan to walk the Iotter until you hove experienced the former" An entrepreneur Results Expected Upon completion of this chapter you will have: l. Developed a definition of entrepreneurship and the entrepreneurial process that spans lifestyle to high potential ventures. 2. Examined the practical issues you will address and explore throughout the book. 3. Learned how entrepreneurs and their financial backers get the odds for success in their favor, defYing the pattern of disappointment and failure experienced by many. 4. Examined the Timmons Model of the entrepreneurial process, how it can be applied to your entrepreneurial career aspirations and ideas for businesses, and how recent research confirms its validity. Demystifying Entrepreneurship Entrepreneurship is a way of thinking, reasoning, and acting that is opportunity obsessed, holistic in approach, and leadership balanced. 1 Entrepreneurship results in the creation, enhancement, realization, and renewal of value, not just for owners, but for all participants and stakeholders. At the heart of the process is the creation and/or recognition of opportunities, 2 followed by the will and initiative to seize these opportunities. It requires a willingness to take risksboth personal and financial-out in a very calculated fashion in order to constantly shift the odds of success, balancing the risk with the potential reward. Typically, entrepreneurs devise ingenious strategies...
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...g Easier! Making Everythin ™ heory tring T S Learn: • The basic concepts of this controversial theory • How string theory builds on physics concepts • The different viewpoints in the field • String theory’s physical implications Andrew Zimmerman Jones Physics Guide, About.com with Daniel Robbins, PhD in Physics Get More and Do More at Dummies.com® Start with FREE Cheat Sheets Cheat Sheets include • Checklists • Charts • Common Instructions • And Other Good Stuff! To access the Cheat Sheet created specifically for this book, go to www.dummies.com/cheatsheet/stringtheory Get Smart at Dummies.com Dummies.com makes your life easier with 1,000s of answers on everything from removing wallpaper to using the latest version of Windows. Check out our • Videos • Illustrated Articles • Step-by-Step Instructions Plus, each month you can win valuable prizes by entering our Dummies.com sweepstakes. * Want a weekly dose of Dummies? Sign up for Newsletters on • Digital Photography • Microsoft Windows & Office • Personal Finance & Investing • Health & Wellness • Computing, iPods & Cell Phones • eBay • Internet • Food, Home & Garden Find out “HOW” at Dummies.com *Sweepstakes not currently available in all countries; visit Dummies.com for official rules. String Theory FOR DUMmIES ‰ by Andrew Zimmerman Jones with Daniel Robbins, PhD in Physics String Theory For Dummies® Published by Wiley Publishing, Inc. 111 River St. Hoboken, NJ 07030-5774 www...
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...101 Small Business Ideas for Under $5,000 Corey Sandler Janice Keefe John Wiley & Sons, Inc. 101 Small Business Ideas for Under $5,000 Corey Sandler Janice Keefe John Wiley & Sons, Inc. This book is printed on acid-free paper. ● ∞ Copyright © 2005 by Word Association, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose...
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...Please Don’t Eat the Daisies, admits that she often finds herself in the kitchen reading soup-can labels—or anything—in order to prolong the moments before taking pen in hand. John C. Calhoun, vice president under Andrew Jackson, insisted he had to plow his fields before he could write, and Joseph Conrad, author of Lord Jim and other novels, is said to have cried on occasion from the sheer dread of sitting down to compose his stories. To spare you as much hand-wringing as possible, this chapter presents some practical suggestions on how to begin writing your short essay. Although all writers must find the methods that work best for them, you may find some of the following ideas helpful. But no matter how you actually begin putting words on paper, it is absolutely essential to maintain two basic ideas concerning your writing task. Before you write a single sentence, you should always remind yourself that 1. You have some valuable ideas to tell your reader, and 2. More than anything, you want to communicate those ideas to your reader. These reminders may seem obvious to you, but without a solid commitment to your own opinions as well as to your reader, your prose will be lifeless and boring. If you don’t care about your subject, you can’t very well expect anyone else to. Have confidence that your ideas are worthwhile and that your reader genuinely...
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