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Why Ski Colorado

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Submitted By Breaultcs
Words 1027
Pages 5
Colby Breault
English 110
3/4/16
Early Bird Skis the Best Deal Where would you like to ski? Take a moment and actually think to yourself. If you had the choice to ski anywhere you wanted, where would you go? Most people would take the easy way out and choose their home mountain, a place where they have gone on countless family vacations before. Why not try something new and ski Colorado! With over 30 officially listed ski resorts and over 35, and counting, off the grid ski areas for great skiers of all abilities. It’s a perfect place for the entire family! The ad presents a mountain that stands alone on a dark background with five clouds. As you slowly traverse up the mountain, it transforms from a green landscape with snow splashed over it to a snow-white paradise. The four clouds that are closest to the ground are all of the same type, Cumulonimbus. The other cloud located on the ad, placed slightly above the Cumulonimbus clouds, is known as a cirrus cloud. This subliminally lets the viewer know the mountains in Colorado are huge and tower up into the clouds along with showing the abundance of snow they have out there.
The ad was created to reach out to potential skiers and boarders to show them all the amazing amenities/mountains that they would have the ability to ski on. At first glance, maybe you thought this was a poor mountain with limited trails, but when you look at the trail names you realize there is more to it. Included in the ad are only a handful of the greatest ski stops the rocky state has to offer. The mountains included, as trail names, are Vail, Beaver Creek, Keystone, Breckenridge, Arapahoe Basin, Heavenly, Kirkwood and Northstar. These are some of the greatest mountains to ski on all over the world and they are located in the same state. Also included in the flyer are ticket prices and varying ticket combinations. The special part about these tickets are that you can buy a pass for the mountain Vail or Keystone, ski them for a day or two, and then venture either thirty miles north, south, east or west to run into Beaver Creek, Breckenridge or Northstar. And on those same passes be able to ski at those mountains without purchasing new ones.
The particular audience this ad was created for were the adults and teenagers. This would have been found either in magazines, scattered onto billboards and tossed onto other ads probably without you even noticing. The creators of the ad directed it at the adults not because they didn’t want to discourage families from coming but because they knew who was paying. The creators made it appealing enough for a young teen to have scanned the ad, noticed some popular mountains all located conveniently close, and begged his mother or father to take them their. Once the ad is in the parent’s hands they look for one thing, price. There are four different ticket packages offered and the only pricing option you see is for the adults. Surprised? The parents view the prices for how expensive it would be for them and make the arrangements from there. The price of tickets for children and seniors is significantly less so targeting the people who are of age 18 – 50 is the best bet.
Baby boomers, well maybe not that old, but most of the people growing up in the 20th century would have experienced black and white TV and images probably. Taking this into account, the ad doesn’t attempt to stand out with flashy colors to grab your attention. With the use of black and white the ad creators are able to use the colors blue and orange as the main two other colors in the ad, making it simple yet appealing. The perimeter of the ad is black and as you travel to the center the mountain appears. It has a green basin that slowly slips into a white slope of snow running up the mountain to the completely snow covered summit. With the use of a light blue, dark blue and orange, the trail names, mountain names, all pop out at you. The ticket pricing at the bottom is entitled with the color orange, forming a line that separates the mountain and the ticket pricing and deals. With the use of five colors and slight variations of them the artists/creators make a simplistic looking ad very complex, detailed and informative.
When you view a billboard, you don’t have to squint to read the wording, this applies to all advertisement. It is common sense. Make sure the audience or the consumer can figure out what they are looking at before they loose interest and drive past it on the interstate. This ad fails in this category. Other than the title and the trail names the wording at the bottom of the ad is extremely small. No one wants to read the very small writing at the bottom of the page, definitely not me. Older people already have enough trouble seeing as it is, and this isn’t even the senior citizen class I’m mentioning. My mother can’t read unless she has her glasses or contacts in, and when her friends come over it is slightly amusing to see them all squint at the labels on cook books or on anything for that matter.
I truly want to go skiing. This ad has done to me what it has done to so many others. It has captivated our attention and made us want to go to Colorado and purchase one of the epic passes. I first saw the ad when my buddy sent it to me. He lives in California, saw the sign driving down the interstate and then called his parents and texted me. This ad is overall very successful. Over the winter break my father, brother and I went to Breckenridge and skied for five days. We all agreed it was some of the greatest skiing we have participated in together, and my dad booked our hotel for next December.

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