If you are facing difficulties in completing assignments or theses, do drop us an email to explore how we can help you. LITERATURE REVIEW LEVERAGING PRODUCT INNOVATION TO GAIN COMPETITIVE ADVANTAGE : A SURVEY OF IMPACT OF INNOVATION ON CUSTOMER SATISFACTION AND BRAND LOYALTY AMONG SAMSUNG TABLET USERS IN MALAYSIA 1. Introduction In this chapter, the researcher will discursively review literature on the conceptual and theoretical frameworks of the constructs involved in this research. 2. Discussion
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Institute of Management Pokhara University Submitted for the degree of Master of Business Administration Kathmandu Monday, March 28, 2011 Table of Content 1. INTRODUCTION 1.1 Background 1.2 Problem Statement 1.3 Objectives of the Study 2. THEORITICAL FRAMEWORK 2.1 Research Question 2.2 Research Hypothesis 3. METHODOLOGY AND SAMPLING DESIGN 3.1 Types of Research 3.2 Sources of Data 3.3 Questionnaire Design 3.4 Sampling Design 4. DATA MANAGEMENT AND ANALYSIS CHAPTER
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doi:10.1016/j.annals.2011.01.015 BRAND EQUITY, BRAND LOYALTY AND CONSUMER SATISFACTION Janghyeon Nam Kyungnam University, South Korea Yuksel Ekinci Georgina Whyatt Oxford Brookes University, UK Abstract: This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of
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Service dimensions of service quality impacting customer satisfaction of fine dining restaurants in Singapore Ko King Lily Harr University of Nevada, Las Vegas Follow this and additional works at: http://digitalscholarship.unlv.edu/thesesdissertations Part of the Food and Beverage Management Commons, and the Marketing Commons Repository Citation Harr, Ko King Lily, "Service dimensions of service quality impacting customer satisfaction of fine dining restaurants in Singapore" (2008). UNLV
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Role of Service Excellence on the satisfaction of Customers and Customer Loyalty/Service Quality (SQ) Introduction In market private & public sectors banks, Islamic and microfinance banks are functioning. In this situation only those companies can stay alive which offer the most excellent products and services to their customers, because customers have so many options in the same market place and it’s really tough job and banking sector is also the part of this competitive environment. Because banking
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If you are facing difficulties in completing assignments or theses, do drop us an email to explore how we can help you. LITERATURE REVIEW LEVERAGING PRODUCT INNOVATION TO GAIN COMPETITIVE ADVANTAGE : A SURVEY OF IMPACT OF INNOVATION ON CUSTOMER SATISFACTION AND BRAND LOYALTY AMONG SAMSUNG TABLET USERS IN MALAYSIA 1. Introduction In this chapter, the researcher will discursively review literature on the conceptual and theoretical frameworks of the constructs involved in this research. 2. Discussion
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Customer Satisfaction towards Retailers ICA, ICA NÄRA and COOP FORUM Author: Phuc Hong Lu Ian Grace.B. Lukoma Subject: Master Thesis in Business Administration 15 ECTS Program: Master of International Management Gotland University Spring semester 2011 Supervisor: Ph.D Bo Lennstrand ABSTRACT In the midst of stiff and fierce competition and increased number of grocery retail outlets providing a variety of products, customers have become accustomed to patronizing multiple outlets. Retailers have
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marketing and business strategy is the service quality. High service quality is correlated with an increase in profitability in organisations because of repeated sales, positive word-of- mouth, feedback, customer loyalty and competitive product differentiation hence resulting in satisfied customers (Abdullah, 2006). In Malaysia, the service sector has increased significantly over the years. In 1980 it had contributed to 44.7% of the Gross Domestic Product (GDP) and 46.0% of the total employment of
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FACTORS AFFECTING THE CUSTOMER SATISFACTION IN E-BANKING: SOME EVIDENCES FORM INDIAN BANKS Abstract This study evaluates major factors (i.e. service quality, brand perception and perceived value) affecting on customers’satisfaction in e-banking service settings. This study also evaluates influence of service quality on brand perception, perceived value and satisfaction in e-banking. Required data was collected through customers’ survey. For conducting customers’ survey likert scale based questionnaire
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-671X.htm IJQRM 24,1 Does TQM influence employees’ job satisfaction? An empirical case analysis 62 Keng Boon Ooi Multimedia University, Malaysia, Cyberjaya, Malaysia Received May 2005 Revised September 2005 Nooh Abu Bakar Business and Advanced Technology Centre (BATC), University of Technology, Malaysia (UTM), Kuala Lumpur, Malaysia Veeri Arumugam School of Management, University Science, Malaysia
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