ASSIGNMENT ON MANAGEMENT INFORMATION SYSTEM Air Asia has passengers that have reached more than 50 million passengers by now. This achievement s would not have been possible if not through IT technology, management and organization combined effort. Unlike MAS that provided costly but quality service, Air Asia provides quality and cheap service. These actions are accomplished not just through the strategic steps undertaken by Air Asia’s management but by the right use of information system in its
Words: 380 - Pages: 2
company which can perform a high performance even in a high turbulence environment will be success in the market. The AirAsia Berhad is successfully had a high performance in the previous turbulence environment it faced. Now, the AirAsia Berhad had become the leader in the lowest cost carrier in the airplane industry. Cost Leadership Strategy Datuk Tony Fernandez as CEO of AirAsia Berhad said his philosophy is very clear: before a business can grow, it needs to have its costs under control. It must
Words: 1973 - Pages: 8
environmental scanning performed, the demand for Low Cost Carrier (LCC) is expected to expand rapidly attracting more players to join the market thus increasing the degree of rivalry within the industry. In responding to this condition, it is imperative for AirAsia to continuously identify new sources of cost advantage so that it can provide the lowest possible price to the price sensitive customer and improve its market position. In this project, Advanced Planning and Scheduling (APS) system is recommended
Words: 7114 - Pages: 29
Caso di studio: AirAsia-La compagnia low-cost più economica al mondo. AirAsia è attualmente affermata come la compagnia low-cost di maggior successo in Asia. Cresciuta dal 2002 al 2009, la compagnia si è ampliata da soli 2 aerei eun business di 200.000 passeggeri a 79 aerei e 11,8 milioni di passeggeri. La sua rete di rotte è cresciuta oltre i confini della Malesia per coprire 10 nazioni dell'Asia del sud-est. La deregolamentazione delle compagnie aeree in tutto il sud est asiatico ha facilitato
Words: 1307 - Pages: 6
The History of AirAsia Kalo APPLE punya steve Jobs, Air asia punya Tony Fernandes Datuk Tony Fernandes menandai sejarah baru penerbangan komersial dengan meluncurkan Air Asia Berhad di Malaysia. Air Asia adalah armada penerbangan berbiaya rendah (low cost airline) pertama di Asia. Dengan tagline "Now Everyone Can Fly", Air Asia melayani kota-kota utama di 11 negara Asia. Langkah Tony ini meniru Southwest Airlines (Amerika Serikat). Saat proposal konsep penerbangan murah diajukan kepada Perdana
Words: 1052 - Pages: 5
INTRODUCTION 2 2.0 IN- DEPTH EVALUATION OF AIRASIA 3 2.1 Strategic Objectives of AirAsia. 3 Table 1: Objective evaluations of AirAsia 3 2.2 Strategic fit of Air Asia. 4 3.0 COMPETITIVE SITUATION 5 Table 2 AirAsia and its competitors’ profile 5 4.0 MARKET POTENTIAL & MARKET ATTRACTIVENESS 8 Table 3: Market attractiveness from a macro perspective 8 Table 4: Market attractiveness from a micro perspective 9 Table 5: Porter’s Five Forces for AirAsia 9 5.0 SEGMENTATION, TARGETING AND
Words: 7056 - Pages: 29
ASSIGNMENT – BMMF5103 OUM BUSINESS SCHOOL SEPTEMBER 2014 BMMF5103 MANAGERIAL FINANCE MATRICULATION NO IDENTITY CARD NO. TELEPHONE NO. E-MAIL LEARNING CENTRE : : : : : CGS00965001 830825-14-5638 019-2289044 nuraishah.baharudin@gmail.com Kuala Lumpur Learning Centre ASSIGNMENT – BMMF5103 TABLE OF CONTENT Introduction to the companies’ background…………………………………………………….….2 Calculation of relevant financial ratios of both companies……..………………………………….4 Analysis
Words: 12646 - Pages: 51
Financial statements identify for us a multitude of figures, for example, gross profit, net current assets etc. However, these figures do not mean very much unless we can compare them to something else. There are several ratios help analysts interpret financial statements by focusing on specific relationships, such as profitability ratio, liquidity ratio, efficiency ratio, ratio and market value ratios etc (Alexander & Britton, 2004). Profitability Ratios 1. Net Profit = (Net Profit / Sales)
Words: 1839 - Pages: 8
one key to success is good for a company. As done by the AirAsia airline. AirAsia is a low-cost airline based in Kuala Lumpur International Airport. The leading airlines in Asia was established with a dream to make everyone can fly by plane. Since 2001, AirAsia has been breaking norms smoothly travel the world and has improved its position to become the best in the world. With a route network stretching across more than 20 countries, AirAsia continues to build cost-effective path to flight with innovative
Words: 460 - Pages: 2
International Business & Economics Research Journal – December 2005 Volume 4, Number 12 AirAsia In The Malaysian Domestic Airline Market: Empirical Analysis Of Strategy Mok Kim Man, (Email: mkimman@ums.edu.my),Universiti Malaysia - Sabah, Malaysia Jainurin Bin Justine, (Email: Jainurin@ums.edu.my), Universiti Malaysia - Sabah, Malaysia ABSTRACT This paper will examine the results of the strategic actions of AirAsia in the Malaysian domestic airline market. Firstly, the paper will provide a general
Words: 5929 - Pages: 24
