environmental scanning performed, the demand for Low Cost Carrier (LCC) is expected to expand rapidly attracting more players to join the market thus increasing the degree of rivalry within the industry. In responding to this condition, it is imperative for AirAsia to continuously identify new sources of cost advantage so that it can provide the lowest possible price to the price sensitive customer and improve its market position. In this project, Advanced Planning and Scheduling (APS) system is recommended
Words: 7114 - Pages: 29
of new born until senior citizen. AIRASIA HOLDINGS BERHAD COMPANY MISSION To attain the lowest cost so that everyone can fly with AirAsia by maintaining the highest quality product, embracing technology to reduce cost and enhance service level. Customer * Airasia focus on their customer’s needs and preferences by providing low cost airline. Supplier * Airasia deals with local supplier in terms of providing foods and beverages as well as Airasia merchandise in enhancing their services
Words: 270 - Pages: 2
GROUP PROJECT Case Study: Initial Public Offering of Ordinary Shares of AirAsia X Berhad Memo COURSE CODE : GSM 5421 COURSE NAME : INVESTMENT ANALYSIS TRIMESTER : 2012/2013 LECTURER : DR. CHEN CHAW MIN DATE OF SUBMISSION : 20 JULY 2013 FOREIGN INVESTORS GROUP MEMBERS: Memo To: Joe Campos, VP of Sales From: Kate Chaplain, Senior Sales Associate Date: April 5, 2013 Subject: Quarterly Review Mr. Campos, Purpose: Air Asia X Berhad Initial Public Offerings (IPO) of Ordinary
Words: 1492 - Pages: 6
șțřųģģŀįňģ ǺįřǺșįǻ Bħđ. įň 2001, ħįș ģǿǻŀ ẅǻș țǿ bųįŀđ ǻ bųđģěț ǻįřŀįňě ģřǿųp țħǻț čǿųŀđ țǻķě ǻđvǻňțǻģě ǿf țħě ěxpŀǿșįvě țřǻvěŀ ģřǿẅțħ ħě șǻẅ čǿmįňģ įň țħě řěģįǿň. Țǿ đǿ țħǻț, Mř. Fěřňǻňđěș mǻđě ǺįřǺșįǻ įňțǿ țħě MčĐǿňǻŀđ’ș ǿf țħě ǻvįǻțįǿň įňđųșțřỳ, břįđģįňģ Ǻșįǻ’ș čħěčķěřbǿǻřđ ǿf șǿvěřěįģň șțǻțěș ǻňđ ǻvįǻțįǿň řųŀěș bỳ řǿŀŀįňģ ǿųț fřǻňčħįșě-ŀįķě jǿįňț věňțųřěș ųňđěř țħě ǺįřǺșįǻ břǻňđ, įň čǿųňțřįěș fřǿm Țħǻįŀǻňđ ǻňđ țħě Pħįŀįppįňěș țǿ İňđįǻ. İň řǿųģħŀỳ ǻ đěčǻđě, țħǻț mǿđěŀ țųřňěđ ǺįřǺșįǻ įňțǿ ǻ
Words: 1242 - Pages: 5
FACULTY OF BUSINESS AND MANAGEMENT ___________________________________________________________________________ BBPS4103 STRATEGIC MANAGEMENT ASSIGNMENT 1 ___________________________________________________________________________ Name: MariammahSuprumaniam Matric number: 820116065716-001 NRIC: 820116-06-5716 Telephone number: 017- 6151 840 E-mail address: sanma_forever@hotmail.com In this assignment I’m going to discuss about three small businesses which differentiate in the aspect
Words: 4421 - Pages: 18
style and approaches to management come to identify more to workers behaviour that the leader need to concern. In this task, there are two companies which are MYDIN and AirAsia as both run the business differently in term of product and services. MYDIN is one of the supermarkets which is very popular n Malaysia while AirAsia is well-known as the popular low-cost airline service in the world. To differentiate between these two companies, leader of the company has different leadership style, organizational
Words: 4630 - Pages: 19
AirAsia - Low-cost concept http://www.airasia.com/my/en/corporate/irwhatislowcost.page Country Malaysia Language English Sign up / Login Web check-in Manage my booking AskAirAsia Search AirAsia Go Introduction Company overview Financial & statistics Whistleblowing Channel Analyst resources Airline 101 Bursa announcement IR FAQs How do I..? AskAirAsia Contact Us Pick A Seat Supersize my baggage Pre-book meals Self Check-In Earn BIGGIES What is low cost? In this
Words: 1965 - Pages: 8
environmental scanning performed, the demand for Low Cost Carrier (LCC) is expected to expand rapidly attracting more players to join the market thus increasing the degree of rivalry within the industry. In responding to this condition, it is imperative for AirAsia to continuously identify new sources of cost advantage so that it can provide the lowest possible price to the price sensitive customer and improve its market position. In this project, Advanced Planning and Scheduling (APS) system is recommended
Words: 7166 - Pages: 29
the strength of:- • Customers have a little bit of brand loyalty. If customers of AirAsia do not have brand loyalty, then the threat of new entrants will be very high. But the higher numbers of competitors in the industry also will decrease AirAsia’s customer loyalty. Due to most of the travelers prefer low cost. New competitors which want to come in the industry need to spend a little to compete with AirAsia. • Higher Capital Requirement The airline industry needs large volume of start-up capital
Words: 1633 - Pages: 7
cPRINCIPLES OF MARKETING DMK0013 ASSIGNMENT 1 Topic: COMPANY CASE STUDY (AirAsia: The Sky’s the Limit) INSTRUCTION: 1. Answer the questions as per attached. 2. Mode: Individual 3. The format of the assignment shall be in accordance with the following description: Font : Arial Size : 11 Spacing : 1.5 Text : Justified 4. Assignment shall be at least 10 pages. 5. The cover page shall be in RED colour and the template is as per attached. 6. Ideas or texts taken from
Words: 314 - Pages: 2
