Assessment Criteria Evidence (To provide evidence of Achieving Assessment Criteria Learner should provide the following ) 1.1 Discuss the role of strategic marketing in an organization. For AC1.1, learners need to show that they understand the difference between strategic and tactical marketing. They need to use established models and definitions to develop theirdiscussion. 1.2 Explain the processes involved in strategic marketing. For AC1.2, learners will be expected to understand and explain
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P1 Marketing is perhaps the most important activity in a business because it has a direct effect on profitability and sales. Larger businesses will dedicate specific staff and departments for the purpose of marketing. It is important to realise that marketing cannot be carried out in isolation from the rest of the business. For example, the marketing section of a business needs to work closely with operations, research and development, finance and human resources to check their plans are possible
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Table of contents | introduction | 3 | | outcome 2 – the concepts of segmentation, targeting and positioning | 3 | §2.1 | macro and micro environmental factors which influence marketing decision | 3 | §2.2 | segmentation creterias for products in different markets | 4 | §2.3 | targeting strategys | 5 | §2.4 | how a byer behaviour affects marketing activities in different buying situations | 5 | §2.5 | new positioning for a selected product/service | 6 |
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CPA Program—professional level Global Strategy and Leadership Segment map and concepts Semester 1 2013 Authors: Delyth Samuel Published by Deakin University on behalf of CPA Australia Ltd, ABN 64 008 392 452 © CPA Australia Ltd February 2013 The contents are for general information only. They are not intended as professional advice, for that you should consult a suitable qualified professional. CPA Australia Ltd expressly disclaims all liability for any loss or damage arising from reliance
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Introducing marketing Marketing is action or business of promoting or selling products or services. Marketing techniques Marketing techniques is a plan for how you will reach a specific goal by asking customers what they want and applying it. Marketing techniques include choosing target markets through markets analysis and market segmentation, as well as understand consumer behaviour and advertising a product’s value to the customer Definition 1 Marketing is the management process that identifies
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LONDON CHURCHILL COLLEGE AABPS Level 6 Diploma in Business Management Studies Title: Unit 3: Principles in Strategic Management Assessor: Submitted By (Student Name): Student ID: Number of words: 2955 Table of Contents Part 01 2 Introduction 2 I) Strategy Setting Process 2 II) Elements affecting the plan 4 iii) Future Directions 6 Part 02 7 2.1) Strategy Implementation 7 2.2) Plan for the Stakeholders. 8 Part 03 9 Part 04 11 Introduction 11 4.1) Action
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Business Culture And Strategy Asessment Number 1 Word Count Student Number Table Of Contents 1. Outcome 1 2.1 External Forces that impact on Alphabet Games. A PESTEL (political, Economic, Socio-cultural, technological, environmental and legal) has allowed me to analyse Alphabet Games Macro environment and upon doing this have picked the four factors that I feel have influenced the company most. 2.2.1 Legal Factor The first factor I noticed was a legal
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P1) Describe how marketing techniques are used to market products in two organisations. Marketing is the process of meeting the necessities and wants of customers. Most businesses today are having rivalry towards generating the most profits as there are a lot of competitors in the business world. Marketing techniques are one of the ways that a business would do to increase its productivity and sales. Starbucks and Nintendo are two different businesses and I will be evaluating about the marketing
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Economies of Scale – Elasticity – Sales Cycles – Market Potential – Portfolio Matrix – Product Model – Four P’s – Push/Pull Strategy – Marketing Mix – PDCA Cycle – SWOT – Value Chain – Ansoff Matrix – BCG Matrix – 7-S Model – Core Competencies – GE Business Screen – Nine Cell Industry – Risk/Reward Diagram – Porter’s Five Forces – Industry Competition – Generic Strategies – Geobusiness Model – Porter’s Diamond – Matrix Design – PIMS – Leavitt’s Diamond – Belbin’s Team Roles – Theory X/Y – Maslow’s
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What is Marketing Strategy? Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies
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