a world-class company that is committed to making accessible, innovative, high-quality and value personal care products for everyone. We are a marketing company in the beauty, personal and healthcare industries where we shall be known for strong brand management of pioneering, high-quality and innovative products derived from extensive research, to improve the well-being of our consumers. We shall do this through: Leading edge trade and consumer marketing systems. Pursuit of excellence in all other
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WHAT ARE ERGs: From an external and global perspective, Employee Resource Groups (ERGs) have a rich history of convening people with common affinities for support, connections, and personal development. Today, ERGs internally and externally are experiencing renewed energy, as ERG members benefit from helping their organizations navigate a complex business environment. ERGs are being recognized by business leaders as a win-win for all, while employees are inventing new ways to impact their organization
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positive growth of 5.3%. This was the largest growth period for ANN between 2003 and 2007. Since then, they have maintained growth overall, but the divisions of AT and LOFT have each seen their own negative growth years as they struggled to find their brand identity and reestablish themselves in the market. Net sales in fiscal 2006 were $2.34 billion compared to $2.07 in 2005, and $1.85 in
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Executive Summary Prior versions of the case have been used to teach various subjects, including industry analysis, competitive dynamics, and vertical integration. While this case tries to incorporate some of the essential elements about the history of competitive dynamics and the historical patterns of vertical integration the primary teaching purpose of this case is to discuss the economics of the U.S. soft drink industry. Concentrate producers (CPs) sold syrup and concentrate to franchised of
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by maintaining the brand and popularity they have with existing consumers. Procter & Gamble also focuses on improving their already existing line of products in order to keep the popularity that they already have. Lastly, Procter & Gamble creates completely new products from start to the final product and sent out new items to the market to improve their sales. Procter & Gamble innovates and adds to the market by dividing its focus to developing and creating new brands and items for the
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Exhibit II). In 2006, the Canadian premium chocolate market was growing at 20% annually. The coming Olympic to Vancouver and Whistler in 2010, is another growth opportunity. Moreover, the strong market presence in the western part of Canada and the brand image provides a promising opportunity to tap the corporate gift market for it would fetch stronger margins than wholesale. External and Internal Problems The steady chocolate industry has no room for complacency; the market demand is more cyclical
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the late 1980s, Adidas has worked to transform itself from a brand of sneakers to a product integral to the sports culture. During this stage, the Adidas brand has become sostrong as to place it in the rarified air of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor & Gamble. Consumers are willing to pay more for brands that they judge to be superior in quality, style and reliability. A strong brand allows its owner to expand market share, command higher prices
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more than 50 years. The company has a number of brands that operate under the Ethicon, Inc. brand and share the synergy of being not only part of Ethicon, Inc., but also part of the Johnson & Johnson Family of Companies. Ethicon Products manufactures and sells products for wound closure and Hernia Repair. Ethicon Products is the worldwide leader in suture products and suture technology, and is one of the most recognizable and well-respected brand names in the hospital environment. The division
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and to be totally involved into this campaign, this is called the strength of the brand. Of course, the idea is not new, and it really good, that the management admitted it in the interview: “There are some analogies to what Coke did, which was a great campaign, and also Bonds, but we’ve got our own twists on that”, but it will always touch people, when the campaign is devoted to them, but not made around the brand itself. The target audience of the campaign is really big. But, also a huge segment
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Assignment #2 Product and Branding Strategy Raw™ Jake Carnahan Getner Fabe Deki Pelmo Jay Thonton October 5, 2012 Quang 8:00 – 8:50 OHIO WESLEYAN UNIVERSITY Marketing Management EMAN 210- Fall 2012 Assignment #2 Product and Branding Strategy Student Name: Getner Fabe Consumer Product Name: Nike Raw™ Company Name: Nike Inc. Industry: Retail 1. Describe your product including the features and benefits to your target market
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