A STUDY ON “INSTITUTIONAL SALES AND ITS GROWTH AT NIPPO BATTERIES Co. Ltd. PRODUCTS” SUMMER TRAINING PROJECT REPORT SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE, Govt. of INDIA) (Equivalent to MBA) ACADEMIC SESSION 2009-11 SUBMITTED BY: CHINGAKHAM DENIS SINGH Roll no. BM 09 056 SUBMITTED TO: EXTERNAL SUPERVISOR: Prof. Anagha Shukre Faculty IMS, Ghaziabad INTERNAL SUPERVISOR: Mr. Saswat Das General Manager(Sales and marketing) NIPPO Batteries Co
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thinking and the educational qualifications. One would need knowledge about data crunching as well, though I am not good in maths but I feel I can manage the basic levels. Pursuing a career in marketing, one can work either with multi nationals like FMCG companies, in a branding profile or product development profile, or maybe marketing for e-commerce companies which would require extreme levels of out of the box thinking. Also one may work for certain NGOs to help advertise their cause, create awareness
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............................................................ 3 Introduction ............................................................................................................................................ 4 Skin and Body care in Indian FMCG Industry ...................................................................................... 4 Sunsilk Shampoo ................................................................................................................................. 4 Research
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eating out. Upwardly mobile Indian families spent 63% of income on food, out of which 6% was spent on eating out. Competitors: Coffee Day: Total sales – Rs. 300 crores (2005) CD Fresh & Ground, CD Kiosk (Xpress), CD exports & CD Perfect – FMCG packaged coffee. Full control over supply Objective – to bring like-minded people under one roof Expanded to tier 2 cities
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Headline Aluminium flat rolled products find a variety of applications Published On May 29, 2012 Abstract Besides forecasting demand and supply of Indian aluminium rolled products, we have also explored the entire value chain and estimated the profitability for different players in this industry. Aluminium flat rolled products have diverse applications across various end-user sectors, either as a foil or as a sheet. Key Issues - What are the stages involved in manufacturing aluminium rolled products
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Brand Equity Model Maggi Noodles (Nestle India Ltd). About Nestle Nestlé India is a subsidiary of Nestlé S.A. of Switzerland. With eight factories and a large number of co-packers, Nestlé India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has
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promotions. Trade sales promotions are based on the premise that the efficient use of intermediary channels is an effective way to penetrate a market. Trade sales promotions are directly dependent on the nature of the product market. For example within the FMCG product trade sales promotions would be very different for a low margin product like Parle G in comparison to a high value niche segment product like Godiva, a premium chocolate brand. The trade sales promotion tool employed to directly depends upon
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Abstract Branded Packaged foods have become famous in the Indian markets and retail general stores supply these products with sealed aluminium laminates. Ready-To-Eat (RTE) snacks and food reached a US $ 5 billion market in the year 2009. Ready to Eat Foods do not require any cooking and can be consumed by just putting the packet in boiling water or in the microwave for a few seconds. That is “Just Heat and Eat”. With the expansion of the retail markets in India the demand and popularity of RTE
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Company Profile •Aer Lingus is the national airline of Ireland. It is headquartered at Dublin Airport, Ireland. •The airline operates 43 aircraft and carries on average 10 million passengers per annum. •The airline's primary mission is to connect Ireland with the world and the world to Ireland by offering its customers the best product in the Irish airline market at a competitive price. The airline’s primary markets are Ireland, the United Kingdom, Europe and the United States. The Irish people
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Introduction Amul, Asia’s largest diarybrand,is considered as symbol of economic freedom of milk producers. Amul is the acronym for Anand Milk Union Limited, pioneering co operative society of India which has daily milk procurement approx 13.18 million litres per day from 17,025 village milk cooperative societies and 3.23 million milk producer members.(http://www.amul.com/m/organisation, 2014) It all began in 1946, in a small village, Anand of Kaira District, Gujarat when milk became a symbol of
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