Kudler Fine Foods’ Loyalty Card Program Kudler Fine Foods has submitted a service request to develop a frequent shopper program to track customer trends and give frequent customers rewards for being loyal customers. Many grocery stores have adopted a rewards or loyalty program. This program gives the customers a discount while they shop and sometimes offers rewards and prizes. By using this program, a store also collects valuable data that can be used to specify which customers by certain
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examine the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics. It will identify the areas where additional market research is needed and analyze the importance of competitive intelligence. Lastly, it will provide an analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. The Kudler Fine Foods stores began with a vision by owner Kathy Kudler. She envisioned the convenience of gourmet shopping in one location
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Kudler Fine Foods Service Request University of Phoenix -- BSA/375 Fundamental of Business Systems Development -- January 18, 2010 Objective Generate additional sales from current customers through purchase incentive offers. Program Overview Current customers will be offered incentives based on purchase history. Incentives will include free trials of new products not previously purchased, Gift Baskets to be delivered to friends and family to generate new business and Various awards
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Frequent Shopper Program Roy Gage BSA 310 November 7, 2013 Oswald Angst Kudler Fine Foods has been in business since 1998 and has since opened two more stores since. Since inception the store has been known for there fine foods and wine selection. They have been so successful that they are looking to open a frequent shopper program for each store. In the process of attempting the program, there may have been some questions that have not been answered as far as security concerns. Some of
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and cost reduction for Kudler. Kudler identifies that knowing exactly what the customers purchasing habits, supply needs, and preferences are would enable Kudler to purchase only what will be sold. Therefore, it will stop Kudler from stocking on items that do not sell and are not attractive to the customer. Kudler has different types of options on how they could advertise the new shoppers program. Because these types of programs are commonplace within any market, Kudler needs to develop a complete
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Kudler Fine Foods is currently implementing a system to track customer purchases through the intranet. Since the recent growth Kudler is now focused on expanding their services to increase revenue. Sales and marketing are seeking to target a large customer base by offering a loyalty program by offering several incentives for returning customers and a specialty-cooking seminar where customer will participate with a world-renowned chef, local celebrities and other experts. Sales and marketing predicts
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equent Shopper Program The Kudler Fine Foods Sales and Marketing Department is trying to implement a Frequent Shopper Program to track customer purchase trends and offer shopper incentives through a point system. This program will assist the Kudler Fine Food in creating better customer loyalty. For the current customers of Kudler Fine Foods, this program will provide more incentive to stay as a loyal customer. For new customers it will provide a reason to start shopping with Kudler foods. For
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Frequent Shopper Program Overview Kudler Fine Foods is a thriving business specializing in bakery and pastry products, fresh meat & seafood, and cheese and specialty dairy products. Recently, KFF has decided to start a frequent shopper program in order to increase revenue. Kudler is planning to track purchase behavior at the individual customer level and provide high value incentives through a partnership with a loyalty points program. By partnering with a loyalty points program company, customers
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Frequent Shopper Program Robert Furmanek BSA 375 July 15, 2013 Karen G. Knox Kudler Fine Foods Project Charter Prepared: June 20, 2013 Project Name: Service Request SR-kf-013 Project Manager: Kathy Kudler Customer: Kudler Fine Foods Project Sponsor: Kathy Kudler Project Start / End (projected :) Project Overview Service Request Sr-kf-013 is the implementation
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KUDLER FINE FOODS KUDLER FINE FOODS Introduction Kudler Fine Foods is a known food store with top quality products from the finest baked goods, meats, produce and packaged foods. It’s located in the San Diego metropolitan area with currently three chain stores and in the pursuit of expanding in a much wider market. It is a top of the line food market with well knowledgeable and experienced employees, which contribute the best customer service for a pleasant experience. Frequent
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