Frequent Shopper Program Part 2 BSA/385 Jean Stimel October 2, 2015 Charles Steepleton Frequent Shopper Program: Technical Article Document Kudler Fine Foods (KFF) is a specialty food store chain in the San Diego, California. KFF contracted Smith Systems Consulting to develop the Frequent Shopper Program (FSP). FSP will monitor customer purchasing history and accumulate them as redeemable loyalty points which customers can use for gift items and other products or services available through
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Request SR-kf-013 Paper (Preparation) Kudler Fine Foods has submitted a service request to implement a tracking system for a new frequent shopper program. This project will “track purchases of individual customer's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies” (Kudler, 2014). (Project Scope) “Project scope
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Kudlers fine foods is specialty foods store with three different stores in the San Diego area. They already have a working and functional website, with a decent amount of traffic going through it as well. They have decided that they want to create a frequent shopper program for there customers. But with the fact they are a specialty foods store with high quality in mind financial saving for customers is not there goal. It will be to give them gifts instead from free food, hotel room upgrades, or
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Market Structures ECO/365 Differentiating Between Market Structures Kudler Fine Foods (KFF) commits to provide its customers with the finest selection of foods and wines available on the market. The owner’s vision is to be the premiere gourmet grocery store for discerning shoppers seeking the best meats, produce, cheeses, and wines (Apollo Group, Inc., 2011). To further her mission and vision, owner Kathy Kudler formed the business within the monopolistic competition market structure, developed
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Kudler fine foods is a group of stores opened to provide the local area’s with a gourmet touch, The store has experienced in a relative aspect a good amount of growth. The Kudler fine foods company wants to improve efficiency of its operations as well increase the consumer purchase cycle (Kudler Fine Foods). Kudler is taking a different type of business aspect to make changes that will resonate through the company. Kudler will have to make the necessary business adjustments, using a marketing analysis
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Kudler Fine Foods Paper Kudler Fine Foods Frequent Shopper Program will be a great way to reward customer loyalty and increase revenue. As long as Kudler hashes out the potential ethical, legal, and information security concerns the Rewards program will be a huge success. Ethical Something to watch out for is honoring your customer by continuing to provide not only quality products but also providing the things loyal customers see within the advertisement. If at the time certain products cannot
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Marketing Research for Kudler Fine Foods Joyce Liupaogo MKT/421 - Marketing April 9, 2012 Gregory Rankin Marketing Research for Kudler Fine Foods Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, or fine tune existing products and services. Businesses use market research to configure which parts
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Kudler Fine Foods Marketing Research student class date teacher Kudler Fine Foods Marketing Research Marketing research is important for companies that plan to sell a product or service. Defining problems and understanding the opportunities available to companies are the first steps in a market research strategy. Kudler Fine Foods founder, Kathy Kudler, defined a problem when she was shopping for gourmet ingredients for a gourmet meal she was preparing. She recognized that it was difficult
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In this paper I will review and analyze the importance of marketing research for Kudler Fine Foods; also will identify areas where additional market research is needed, analyze the importance of competitive intelligence and finally evaluate the development of Kudler Fine Food’s marketing strategy and tactics. Marketing research is defined by Entrepreneur Encyclopedia as the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale
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Kudler Fine Foods SR-kf-013 Frequent Shopper Program Kudler Fine Foods implementation of a frequent shopper program is believed to boost sales and customer loyalty (UoP Virtual Organization, 2004). This customer service enhancement has benefits for both the company and the customer as long as the requirements are reviewed and met sufficiently. The aspects that will be highlighted are as follows; System requirements, Legal and Ethical requirements, and Security. A financial review will
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