INTRODUCTION A mobile or cellular telephone is a long-range, portable electronic device for personal telecommunications over long distances. Few years back cellular phone used to be a status symbol and great luxury only accessible to elite class which has now become an affordable necessity even for common people. The initial mobile phones were expensive, bulky with limited operational capability. The new innovative features of mobiles, convenience of use, affordability of mobile sets as well
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A Brief Study On SWOT ANALYSIS OF RELIANCE COMMUNICATION WITH COMPETITOR IN DHANBAD AND SURROUNDING OFFICE OF RELIANCE COMMUNICATION LTD. DHANBAD PROJECT REPORT Submitted for Partial fulfillment for The Award of the Degree of Master of Business Administration (2007-2009) [pic] BHARATH UNIVERSITY School of Management Studies (Established in 1983 under Section 3 of UGC Act, 1956) 173, Agaram Road, Selaiyur Post, CHENNAI - 600073
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developing countries with lower wages. Two relatively recent phenomena are at play here. One is the accelerating participation in world trade of many developing and transition countries, particularly the large, vastly populated economies of China and India. These countries’ increased trade and foreign direct investment have, according to some estimates, contributed to a fourfold rise in the effective global labor force over the past two decades. The second phenomenon is that the nature of globalization
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electronics to insurance.Initially,they did not invest in branding Samsung,however,they have been actively branding now. Brand Architecture We look at Samsung’s brand structure by studying its corporate brands and endorsed brands.The underlying strategy that holds the various industries of Samsung: Corporate Branding The most prominent Samsung subsidiaries include Samsung Electronics, Samsung Heavy Industries, Samsung Engineering, and Samsung Life Insurance. Endorsed Branding and Sub Branding
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1. Provide a brief background of the company and the industry Background of company: History of company Nokia Company was founded in Finland in year 1865 and was a pioneer manufacturer of pulp and paper. Nokia set up a division to develop design and manufacturing capabilities in data processing, industrial automation, and communications systems in 1967 (Nokia, n.d.). By 1987, Nokia introduced their first handheld phone for GSM, the European standard for digital mobile technology (Fundinguniverse
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Managing Director of Nokia India was catching up over coffee with Colin Giles, his counterpart in the China office, and Chris Braam, who was in charge of operations in the Middle East and Africa. The gathering was somewhat celebratory in nature: Giles had recently been promoted to global head of sales. Before Giles left his Greater China market role, his colleagues wanted to get his thoughts on Nokia’s future in the region. The three men had no doubt that Nokia’s strategy in emerging markets had
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RELIANCE COMMUNICATION [pic] [pic] INTRODUCTION A DREAM COME TRUE The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have access to affordable means of information and communication. Dhirubhai, who single-handedly built India’s largest private sector company virtually from scratch, had stated as early as 1999: “Make the tools of information and communication available to people at an affordable cost. They will overcome the handicaps of illiteracy and
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9-705-475 R E V: APR I L 21, 2011 P A N K AJ GH E M AWAT T H OMA S M. H O U T JO R D A N S I EG EL Haier's U.S. Refrigerator Strategy The objective of most Chinese enterprises is to export products and earn foreign currency, exploring easier markets first like Southeast Asia. . . . Our purpose is to establish a brand reputation by first penetrating difficult markets such as the United States. . . . All success relies on one thing in overseas markets—creating a localized U.S. brand
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September 23rd Critical Issues HTC must address the following issues in order to build its global market share: * Branding Strategies * Research and Development Department * Second Mover Strategies * Balance of Microsoft and Android * Loss of support from Shareholders The issues stated above indicate how HTC has conducted inefficient marketing strategies. HTC’s marketing budgets grew by 78.75% in 2010 from 2009, this has helped their global market share grow by approximately 129%
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tablets enabled the management of Johnson & Johnson to quickly regain public confidence. The ultimate assessor of the value of brand is not the manufacturer or distributor but the buyer or the user, so that marketers should be able to develop strategies to communicate added values to purchasers. THE CHARACTERISTICS OF BRANDS The definition of brands adheres to a model which shows the extent of which a product or service can be augmented to provide added value to increase the levels of
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