Case Study: Harley-Davidson -Analyse Harley-Davidson resources and capabilities, and identify its key strengths and weaknesses - Analyse the international competitive environment in which Harley-Davidson is operating to identify its main threats and opportunities. Recommend a forward strategy for Harley-Davidson, which addresses these issues. International Management Individual Assignment Table of Contents 1. Introduction 3 2. Harley Davidson Overview 4 2.1. Harley-Davidson Current
Words: 3108 - Pages: 13
STRATEGIC MANAGEMENT Case Analysis CASE: Harley Davidson, Inc- 2008 By Julian Kee Synopsis Harley-Davidson is one the leading motorcycle manufacturers in the world. It’s hard to imagine the global brand’s simple beginning. In 1901, Harley-Davidson motor company started in a backyard shed by friends William Harley and Arthur R. Davidson who wanted to create their own motorcycles. In 1907, the company had grown to become incorporated. Harley-Davidson was acquired
Words: 1881 - Pages: 8
Harley Davidson case study Harley-Davidson’s business strategy is one that includes exporting as well as being involved in joint ventures. Because Harley-Davidson bikes proved to be as popular abroad as they were in the United States, the company decided to think more seriously about international markets and exporting. In addition, Harley launched a joint venture with Porsche AG of Stuttgart, Germany. Companies and firms like Harley engage in joint ventures, or co-ownership arrangements
Words: 694 - Pages: 3
National H.O.G Office P.O. Box 453 Milwaukee, WI 53201 Phone: (800) 258-2464 Fax: (414) 343-4515 Web: www.harley-davidson.com March 30, 2014 Mr. Pete Dix 30 Estes Court Waterford, MI 48327 Dear Mr. Dix, My name is Nikki Hancock; I am the Corporate Communications Director at Harley-Davidson’s corporate headquarters. Harley-Davison takes their customer’s satisfaction very seriously and it is our responsibility to make sure we provide the legendary brand with the signature engine
Words: 379 - Pages: 2
Vision Building Inc 3302 Bent Creek Ct Louisville KY, 40218 December 5, 2012 Revision of Bad News Letter. Dear Mr. Johnson, I am writing to inform you of a new annual auction dinner that we are about to beginning, effective January 1, 2012, that will enable us to serve your large party needs more often and without delay. We are grateful to have you people giving us that concerned. Therefore, my staff would love to attend the new annual auction dinner, but due to some management obligation
Words: 259 - Pages: 2
MEMORANDUM To: Chief Operating Officer From: Organization Consultant Date: 28 March 2011 Subject: BRIEFING ON THE HARLEY DAVIDSON TOUR INTRODUCTION Having attended the group tour on the Soft ail facility of Harley Davidson on March 3rd, a world class manufacturer of motor bikes, I would like to highlight my findings as follows FINDINGS The company is making changes in terms of standardization, employee empowerment, and use of state of the art technology and focusing on the safety of
Words: 564 - Pages: 3
Harley We think it would be interesting to quote first Harley-Davidson's mission, in order to get a first approach of what is the purpose of the company from their point of view. The mission talks first about dreams, rather than motorcycles, which is what the public has in mind. This mission says: "We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market
Words: 1284 - Pages: 6
Harley-Davidson puts as much emphasis on the consistency of quality as it does on the level of quality in order to stay competitive in the market. At one point Harley’s had a bad reputation because their bikes were expensive and inferior in performance, handling, and quality compared to Japanese motorcycles. Harley’s sales and quality had declined, and the company almost went bankrupt. The "Harley-Davidson" name was even mocked as "Hardly Drivable". In order to compete with the Japanese they revamped
Words: 266 - Pages: 2
Name: Ahmed Helmy Abd El-Hady ID :12105613 Q1- What is the nature of the international business environments Harley faces? What types of risks does the firm face? 1st Cross-cultural Risk • Operates in different facilities in the U.S., Brazil and Australia. • Potential growth markets include Canada, Japan, Australia, Latin America (Brazil). • Many cultural differences in languages, lifestyles, customs, and religion of the various countries. • Lead to inappropriate business strategies
Words: 611 - Pages: 3
Case Study: Harley-Davidson, Inc.: Troubled Times Increase H-D’s Reliance on International Sales. Case Study: Harley-Davidson, Inc.:Troubled Times Increase H-D’s Reliance on International Sales. 1. Which of Porter’s generic strategies is H-D using? Will this strategy work for all of the countries described in the case? Why or why not? Answer: H-D using “Differentiation Strategy” by offering its heavyweight motorcycle through the distinctive designs. H-D are also a leader in the heavyweight
Words: 351 - Pages: 2
