the market trend (Pakistan) in the laundrydetergents has taken a good pace, and many consumers are switching fromthe bar soaps to laundry detergents. In terms of percentage, the increaseratio is about to 20-25% per annum Overview Unilever’s Surf Exel Unilever was created in 1930 when the British soap-maker Lever Brothersmerged with the Dutch margarine producer, Margarine Unie.At that time, an international merger was an unusual move. But the ownersof the two companies could see that bringing
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MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons, sauces and dressings, noodles, complete meals, margarine and spreads, olive oil, and tea, as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing
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conducted to perform a comparative analysis between the two detergent brands Surf Excel and Ariel. The purpose of the survey is to analyze the comparison between these two brands on the basis of points of differences and point of parity and to judge different aspects of the brand which make customers loyal, associated and in favor of one brand more than the competing one. Surf Excel Surf Excel is the product of Unilever. Surf Excel
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the study. We would like to thank all newspaper publishers for giving us some important data based on Unilever’s product Surf Excel at Bangladesh. We also would like to thank those website developers who develop those sites. Our class mates were really frank & cooperative to share their ideas as well as write the report about the “Marketing Plan of Surf Excel”. TABLE OF CONTENTS |Serial |Item
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for future growth. In this assignment, we are going to analyze the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and surf excel. Thus the main objective is to bring about a well organized summary and view of the positioning of these brands compared to its competitors. The corporate
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keep this part of business viable therefore it was closed in 1980. A soap and glycerin factory was established in Chitagong in the then East Pakistan in 1961. However this factory is no longer a part of LBPL as a result of succession in 1971. Surf, first of their non-soap detergent (nsd) powders was launched in 1963. It is produced by arrangement with Futehally Chemicals (Pvt) limited. The present Karachi Edible factory was acquired in 1965 from A&B Oil Industries Ltd. Reconstruction and
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hair. The Indian names for soap nut are Ritha, Doadni, Doda or Dodan. In China and Japan it has been used as a remedy for centuries. ABOUT THIS REPORT Delivery method: instant download Report format: PDF (download a sample) Market statistics: Excel workbook (download a sample) Overview Discover the latest market trends and uncover sources of future market growth for the Home Care industry in India with research from Euromonitor's team of in-country analysts. Find hidden opportunities in the
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CRAP Assignment 1-5 of 50 Guesstimates 13th July 2015 B. ROKESKUMAR Roll No. 214 1. Find the annual market size of shampoo sachets in India. Population of India = 1.2 Billion Percent of higher income group who would prefer shampoo bottles = 30% So, number of people who would buy shampoo sachets = 0.7 * 1.2 Billion = 84 million Assuming equal distribution between genders, there are 42 million males and 42 million females. Assuming males take shampoo bath once in 3 days
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provides demanding customers with better performance than what was previously available. It means to make better product that can be sold at a higher price to attractive customers. With this kind of innovation, incumbents prevail. E.g.: Surf Surf Excel Surf Excel-matic Evolution. Innovative changes accompanied by corresponding rise in Prices. 2. Disruptive Innovations – This type is to commercialize a simpler, more convenient product that sells for less money to new and unattractive consumers
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OBJECTIVE To assess the underlying rationale of the training module INTRODUCTION Properly designed and implemented, effective training improves one company's success. Without a basic sales process and methodology, sale people are left to their own devices. That leaves management without a standard way to review trouble areas and predict success. Improved sales benefit every part of one company. Sales training can address multiple areas involving personal and interpersonal skills, business knowledge
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