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Advanced Laser Case Study

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Case 2: Advanced Laser Clinics

In the case, “Advanced Laser Clinics,” a clinic in Austin Texas is a bottom-performing store that is desperate for some positive changes. Elizabeth Ryan is the new manager who was hired to bring about those changes. There were several issues identified within this case.
The first issue that I recognized was the inexperience of Ryan as a manager within this particular field. Her experience was working with the Navy, where she dealt with mainly men. Even though she has years of leadership experience, the beauty industry is completely new to her as well as working with other women. She also only received four days of training, which seems minimal. The other issue presented in the case was between the two technicians. Gulford complained about the body odor of Moore. Gulford stated that it was directly affecting their work environment when the customers could not stand the odor and even had to take breaks during treatments because of it. Gulford also mentioned some issues with the location and marketing of the clinic, but the odor seemed to be the most pressing issue.
Ryan needs to address this issue with Moore and prepare for a meeting with her. The most important thing that Ryan needs to focus on is trying her best not to upset Moore. She does not want Moore to have low self-confidence and question her ability to do her job. This is particularly important in the beauty industry where appearance has a big effect on advertising. Since the company does not have outside marketing techniques and relies on word of mouth, the people working are a direct representation of the brand. Ryan also does not want Moore to resent her as a new manager.
I would suggest starting off with some positive feedback before moving on to the negative comment. For example I would compliment her on her ability to do her job well. Then she should make sure that she stresses that she is addressing this problem because she truly cares about Moore. She is going to have to directly say that she notices that Moore does not smell quite right. Again, she is going to have to stress emphasize that she is asking because she wants to help find a solution. She should also add on by asking if everything is OK and if she can help with anything. This will directly show that Ryan cares about her as a person and will make Moore feel more comfortable. There might be a good explanation as to why she comes in smelling like that.
In chapter 2, we talked about how a leader should have a passion for the work and the people. By showing that she cares about Moore and wants her to succeed, Ryan is showing a passion for her employees. This situation also directly relates to chapter 5 when we talked about path-goal theory. I am suggesting that Ryan uses a supportive style of leadership in this situation, because she is dealing with a sensitive subject. She needs to display an emotionally supportive climate when she meets with Moore. Lastly, Ryan needs to lead by example, respect, and trust after the meeting. In chapter 8 the focus is to make your actions support the words you say. Ryan needs to make sure that she shows her concern for Moore and actually helps her come up with a solution instead of just saying she will do these things. There is nothing worse than when a boss or a leader says they care about your well-being but do not do anything to help you. This forms trust issues between the employees and boss and is very unhealthy for their relationship.

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