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Advertisement Analysis

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The websites I usually visit are YouTube, Wretch (A website about blogging: http://www.wretch.cc ), and a website of China which is quite similar to twitter. (I don’t have its name in English but here is the link: http://t.sina.com.cn/ .) I visit the websites above almost every day. For YouTube, I think what it provides is a great community for people to share great videos and to make comments. I usually watch interesting videos or TV shows on YouTube. When I log on to YouTube, it always has things that make me feel delighted and relaxing. Watching videos on YouTube helps me release the pressure. Also, it is a good source to search for advertisements and even lectures about academic materials. Therefore, it functions as a good information source for my study as well. The best part I think about YouTube is that I can access to videos which are from all over the world to experience the cultural difference and to see those beautiful scenes without actually traveling there. I also like to read the comments about the videos to see the different opinions. I think YouTube is doing great with using Facebook and Twitter. Since the key point about YouTube sharing, to post the link to Facebook and Twitter will be a great idea which YouTube has already done so. It combines well with the social media and it builds brand loyalty by providing a platform to deliver information and happiness to users. Wretch is a website in Taiwan which allows users to write blogs and post pictures to their page and they also can get access to their friends’ pages. Before Facebook gets popular in Taiwan for the recent years, Wretch was the most popular website among people. I had my own page since 2004 and I am still using it now. However, Facebook has become a great threat to Wretch. The benefits and the service they offer are quite similar. Because Facebook is more global and broad, it actually gets a lot of members of Taiwan in a quite short period of time. After we Taiwanese have Facebook, we almost stop using Wretch. Facebook has substituted our needs of blogging and sharing pictures or comments with friends. Wretch has lost a great amount of popularity, but it is trying to adapt to the situation and make changes that are necessary. It used to let users have 50 MB for uploading photos but it is expanding the capacity now. Also, it combines Facebook with its blog page. When I post a new article on Wretch, I can share it to my Facebook wall with my friends so that I do not have to write it twice for both websites. In my opinion, I still prefer to post articles on Wretch instead of Facebook because I think the layout of Wretch looks better. Providing the link to allow users to share their articles to Facebook attract some existing users to come back and keep using Wretch as their primary blogging choice and maintain its brand loyalty.
I usually use the website which is similar to twitter to watch the posts of celebrities or idols. The experience makes me feel like I am close to those celebrities and those famous idols I like. It is like they are my friends, showing me what is going on in their life. Therefore, I think the value it provides is to build the relationship among people and provide information about celebrities. In some news they start to use the posts on this website as their source. It is great for users to access to the instant messages from friends or from celebrities they are interested in. Therefore, I think it will attract more and more people to use the website. However, it does not integrate Facebook and Twitters. I think one of the possible reasons is that Facebook is prohibited in China; therefore it is impossible for the website to put the link of Facebook. Furthermore, Facebook and Twitters are kind of competitors to it and the values provided are similar as well. It might want to lure people to use its website instead of using Facebook or Twitter.

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