...Lenovo is currently the Top 1 market leader in PC industry globally. With the acquisition of IBM’s x86 server business and Motorola Mobility on 2014, and the changing landscape of tablets and smartphone market, we will look into Lenovo’s strategic position. There are several issues facing by Lenovo now: ♣ Bad economic environment might post threat to Lenovo’s PC and enterprise business ♣ Declining growth in worldwide tablets market would hurdle the Lenovo’s growth of market share in tablets market ♣ Lack of Wearables and Internet of Things (IoT) Products would leads Lenovo missing out of future key driver in business ♣ Lenovo’s Smartphone market share is declining due to confusing brand positioning of Lenovo brand and Motorola brand Based on the issues identified, below are the recommendations: ♣ Lenovo to utilizes the merger of IBM x86 server business to be more price competitive and enhance global reach ♣ Lenovo to focus on low-end to middle range tablets to avoid competition with top tablets vendors which focused on high-end devices ♣ Lenovo to reposition Lenovo brand and Motorola brand in smartphone market to gives clear differentiation to consumers ♣ Lenovo to expand product lineup for Wearables ♣ Lenovo to deploy more resource on research and development on Internet of Things (IoT) products Introduction In 2014 Q4, Lenovo finally achieved its goal in becoming the world’s largest PC vendor, and continue to maintain the top position...
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...Quick quiz: Who developed a smartphone operating system first -- Apple or Microsoft? Of the two, who released a tablet first? In both cases, it was Microsoft, and the race wasn't even close. TheMicrosoft Tablet PC was announced in 2001, and tablets built to its specifications were released in 2002, eight years before the iPad first appeared. That same year, Microsoft Pocket PC 2002 was developed for smartphones. (It later became Windows Mobile, and now is Windows Phone.) Apple got around to building its first smartphone, the iPhone, five years later, in 2007. Apple has long been portrayed as the technology world's leading innovator, coming up with visionary ideas well before anyone else and creating entire product categories from scratch. Microsoft has been thought of as an unimaginative plodder, waiting for others to develop innovations, and then coming in with brute force and cornering the market with big marketing budgets and smart business moves. In fact, though, Microsoft has been out front on a number of occasions. It's not that it can't innovate. It's that it doesn't do a good job of turning innovations into market-changing products. Take the Tablet PC. At the time, it was certainly innovative. But Microsoft never figured out how to make a marketable product out of it, largely because the company thought about it as a traditional computer in a different form factor -- essentially a tablet-based Windows PC. In a press release at the time, Microsoft described it this way:...
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...over the next five years. Finally, I will synthesize how those anticipated trends might impact the successful marketing of the product. Product The iPad is a highly portable tablet pc designed by Apple to enable its users to surf the internet, wherever there is an internet connection and with the cellphone industry providing Wi-Fi, this connection can be made practically anywhere. Apple released the iPad to the public in April 3, 2010 and functions like a touch screen computer with access to web browsing, email, photos, videos, music, games, e-books, and much more (Apple, 2010). This high definition portable pc has revolutionized the way people define computers and innovatively captured the market share. Future Trends The Apple iPad has without a doubt made a tremendous splash in the ocean of portable computing. In terms of trend setting, Apple seems to be the leader when it comes to creating and producing a product, while others stumble over to mimic. This is supported by the idea that those organizations that can identify and effectively deal with the key trends before its competitors do, is much more likely to win and retain the competitive advantage (Mullins & Walker Jr., 2010). Some of these trends that are project to impact the industry in the next five years are decreased PC sales especially in the area of netbooks; increase need for productivity applications used for tablet devices, improved gaming applications, mobile community platform, improved mobile...
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...strategies, operations and innovations of Apple, google and Microsoft. 2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm. 3. What is the significance of mobile apps, app stores and closed vs. open app standards to the success or failure of mobile computing? 4. Which company will prevail in this epic struggle? Justify your answer. In this triangular fight, at one point or another, each firm has allied with one of their two major foes to team up on the third. Two of the firms – google and Apple – are determined to prevent Microsoft from expanding its dominance beyond the PC desktop and onto the new mobile platform. But when it comes to mobile phones and apps, Google and Apple are enemies: both want to dominate the mobile market. Apple and Microsoft are determined to prevent Google from extending beyond its dominance in search and advertising. So Apple and Microsoft are friends. But when it comes to the mobile marketplace for devices and apps, Apple and Microsoft are enemies. Google and Microsoft are just plain enemies in a variety of battles. Google is trying to weaken Microsoft’s PC software dominance and Microsoft is trying to break into the search advertising market with Bing. http://techcrunch.com/2014/04/30/google-takes-on-microsoft-for-productivity-dominance-of-apples-mobile-platform/ http://www.pcworld.com/article/2026541/why-microsoft-must-become-apple-and-google.html http://www.ifb.unisg....
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...Executive Summary Tabby International is a startup planning to launch a budget category tablet in the market. By 2017 there is a projected growth of over 78% in the worldwide tablet market (Columbus, 2013). USA is expected to remain the market leader in terms of consumers and Asia, especially China (43% growth by 2017), is expected to be the growth market (Croker, 2014). There is over 50% difference between urban and rural expenditure in China (“China Household Finance Survey”, 2013). With an average tablet expected to cost about $416 by 2015 ("Average Selling Price Of Tablet Pcs Worldwide From 2005 To 2015 (in U.S. Dollars)", 2014), there is a huge potential to capture the budget tablet (priced 30-50% below current market price) segment. Tabby International selected US and China as their initial markets to startup with. The company has a leadership team with background in running hardware and mobile devices production. It has also recruited a team of engineers, and researchers to develop the prototypes. Tabby will initially sell its products through its websites and set up booths in key urban locations in US and China to launch and support its products. Market Needs Due to the value technology has added to the global marketplace, consumers are driving the demand for products and services that break the traditional cliches of working and socializing behind four walls. The need for a desk, chair, and office is being replaced with a stylus pen, wi-fi connection, and a tablet...
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...A PROJECT REPORT ON CONSUMER PREFERENCES WHILE BUYING TABLETS Submitted by : Deepika Sharma MBA IVth sem ACKNOWLEDGEMENT I take this opportunity to express my profound and deep sense of gratitude to Mrs. Parul Dhargava for her cordial support, valuable information, time and guidance, which helped me in completing the project through various stages. I would also like to express my special gratitude to all the respondents without who this project would not have been possible, thank you for sparing your valuable time in filling my questionnaire. Deepika Sharma Contents Introduction ............................................................................................................................................ 3 Different operating systems for tablets .............................................................................................. 4 Review of Literature .............................................................................................................................. 6 Research Paper Reviews: ................................................................................................................... 6 Article Reviews: ............................................................................................................................... 10 Objectives of our project ...................................................................................................................... 12 Research Design & Methodology .......
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...Tablets Over the next Decade 1. Introduction A tablet PC is a wireless, portable personal computer with a touch screen interface. The tablet form factor is typically smaller than a notebook computer but larger than a Smartphone. Bigger and Brainier than a smart phone but smarter and sleeker than a net book, tablet computers have revolutionized the way in which modern day consumers experience and fulfill their computing and communication needs. The credit of pioneering this field and creating the market segment goes to Apple with launch of i-pad in 2010 and once again proving its capability of a leading innovation driven firm which redefines the course of overall computer industry as a whole from time to time. Since then the tablet sales have seen unexpected momentum in terms of growth in sales figures worldwide with apple emerging as the largest supplier till date as compared to all others. However, Android based tablet PCs are expected to take over Apple’s share in the coming years. The world has seen aggressive competition among tablet PC manufacturers after the launch of iPad from Apple. Within five months of the release of iPad, Samsung launched its Samsung Galaxy Tab to compete with Apple. Since then, the tablet PC manufacturing industry has seen the emergence of numerous players. Most tablet manufacturers such as Asus, HP, and Lenovo among others released their models of tablet PCs in quick successions, but none of them could surpass Apple’s...
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...used as well as give some examples of what the future may bring in the way we compute in the future. Mobile computing past, present and the future Over the past years we have evolved into a new era of mobile computing, one that guarantees a wide variety in application, improved usability, and faster networking. Apple’s iPhone 5 is a prime example for the trends were heading into, but there are plenty of other options on the rise. Google Android made its appearance in 2008, offering a great alternative to apple devices. Apple had control of almost all computing systems since it was the only platform that could be used in mobile computing. Google brought competition to Apple allowing people to have a choice and the competition caused by this has benefited the user by giving them more applications and quicker processing abilities. Before the Apple and Android platforms there were many simple computing devices. Including ring sized abacus and at one time there was a simple computer that a cheater in Las Vegas put in their shoe to beat roulette wheels. These were simple...
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...CEO HTC Corporation Prepared by HKU-FUDAN IMBA No.670,Guoshun Lu October 8, 2012 No Me-Too Products? Why Not Me-Too Products! Executive Summary To stay competitive in an ever-evolving landscape and in response to the emerging trend of mobile computing a decade later, HTC should introduce “me-too products” and join the tablet PC bandwagon. My research shows that HTC is likely to remain the major player in smartphone and tablet PC manufacturing if it follow suit. First, tablet PC category is fairly new, HTC does not necessarily need to sustain this “no-me-too” rule as long as its product concepts are no less innovative than the current offerings by competitors. Second, the 3G smartphone market is far from saturated. With HTC’s brand and R&D ability, HTC can vastly improve its market share. Third, Good artists borrow great artists steal--Pablo Picasso To implement and maximize the Me-Too Products strategy, my recommendations are as following: 1. Ensure the originality and creativity of “Me-to Products” • “Learn” from Samsung and “Steal” from Apple • Not necessarily price war involved, stay cool and stay stylish • Disruptive innovation—develop “Textbook” for students and “Solus” for the senior citizens. • Stick to Google Android system 2. Remain the pioneer of mobile computing a decade later • Keep the R&D intensity over 8 • Cooperate with both Google and Microsoft to develop products with...
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...detachable keyboard so that the touch screen can be used as a stand-alone tablet. Booklets include dual-touchscreens, and can be used as a notebook by displaying a virtual keyboard in one of them. An early information tablet concept, named the Dynabook, was described by a Xerox scientist Alan C Kay, in his Aug 1972 paper: A Personal Computer for children of all Ages, the paper proposes a touch screen as a possible alternative means of input for the device. The first commercial portable electronic tablets appeared at the end of the 20th century. In 2010, Apple Inc. released the iPad which became the first mobile computer tablet to achieve worldwide commercial success. The iPad used technology similar to Apple's iPhone. Other manufacturers have produced tablets of their own including Samsung, HTC, Motorola, RIM, Sony, Amazon, HP, Microsoft, Google, Asus, Toshiba, and Archos. Tablets use a variety of operating systems such as iOS (Apple), Android (Google), Windows (Microsoft), and QNX (RIM). As of March 2012[update], 31% of U.S. Internet users were reported to have a tablet, which was used mainly for viewing published content such as video and news. Among tablets available in the market in 2012, the top-selling device is Apple's iPad with 100 million sold by mid October 2012 since...
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...chose to write about is fairly new. While it has not been around as long as maybe Televisions or Radios, it has definitely made a huge impact on our lives today. I chose to write about Tablets and how they started and where they could go in the future. The first Tablet was not in fact created by Apple. Apple just took the idea and vastly improved upon it. The first tablet was actually introduced in 1987 with the Linus Write-Top which was essentially a tablet that had handwriting recognition software. Basically you could hand-write on it and the tablet could read it. The first tablet computer was introduced in 1989 by Jeff Hawkins, the founder of Palm Computing. It was called the GridPad, and it ran MS-DOS though the idea was mostly ignored by the general public. A few other attempts were made through the years. Apple branched off and came out with the Newton MessagePad in 1993 which wasn’t really aimed at replacing the home PC, but more of a Personal Digital Assistant or PDA. Then in 2000, Microsoft released its first tablet computer, and later in 2002 the Microsoft XP tablet was released which ran its own version of Windows XP. Then the market for tablets really skyrocketed when Apple released the iPad in 2010. It had a touchscreen which was very popular on the iPad Touch and the iPhone. This created a huge market for tablets which got all sorts of companies trying to release their own. For example the Samsung Galaxy Tab, or the Amazon Kindle Fire. From how the tablet has...
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...supplemented by physical buttons or input from sensors such as accelerometers. An on-screen, virtual keyboard is usually used for typing. Mobile phones also known as smartphones are also portable computing devices. A mobile phone or smart phone is a mobile phone, small enough to fit in your hand and in your pocket, built on a mobile operating system, with more advanced computing capability. Portable computing devices are increasingly powerful and affordable. Their small size and functionality make these devices a desirable replacement for traditional desktop and laptop computers in a wide number of applications. Pocket PCs are another way to conveniently access the internet on the fly. Everyone has probably heard of the Palm Pilot. While they were the pioneers of the pocket pc, many other companies such as Dell, HP, and Toshiba have all delved into the market. Pocket PC...
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...With the seismic shift in recent years to the way pharmaceutical organizations approach sales and marketing, physicians are demanding alternate methods of interaction with sales representatives. All the while, patients are relentlessly searching for disease state and treatment information that can provide them with an understanding of their condition and even help them cope. The evolution of mobile technology and its integration into a brand’s sales and marketing strategy can be the key to building value-based relationships with physicians and patients that last. Pharmaceutical manufacturers face increasing pressure to refine their strategic and operational approach to sales and marketing. In the primary care setting, physicians typically give a pharmaceutical sales representative less than thirty seconds per interaction, most of which is time spent signing for samples. In specialty therapeutic areas, sales reps receive much longer periods of time but still struggle with their ability to differentiate themselves through clear, concise, and interactive messaging delivered to each physician, while also dealing with the challenge of increasing their effectiveness. This need is motivated by a quickly changing industry landscape driven by healthcare reform (HCR) and an expanding web of strict government regulations. This includes gift ban laws, aggregate spend compliance/sunshine laws on both the state and the federal level, and diminishing physician availability because of...
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...Trends 1. Touchscreen PCs with Window 8: Microsoft’s new OS Window 8 is expected to launch in October 2012, but there are still speculation revolving around about its release. It’s likely that in few months you will be seeing Window 7 products in the market with a tag saying ‘Windows 8 ready’. Only by the end of this year or may be in starting of 2013 we will get a chance to see an actual Window 8 running device. There are rumors that HP Slate 8 might be the first tablet to have the Window 8 OS, but there are not details about its release date or price details. 2. When Intel high-end CPUs Hits Market: At CES 2012 Intel was mum about its next generation of CPUs which are dubbed as Ivy Bridge. We hope that even if there is a short delay the Intel's higher-end third generation Core i series of CPUs will become a standard in all new desktops and laptops before this Christmas. The history of market trends shows that there will be a lot of improved mainstream parts in the market after the Intel’s high-end CPU hit the stores. 3. A Refresh to MacBook and Mac Pro: From the past three we haven’t seen any change in MacBook Pros design and we surely expect a refreshed model of MacBook from Apple this year. With the new Intel high-end processors we can dream of a slimmer and more powerful Pro model or a hybrid of Pro and Air is also a possibility. It’s for sure that there will be a major update in MacBook Air as Apple will be having the idea of...
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...that loss can be played down as an anomaly for a company that has been a reliable moneymaker for decades, weak sales in Microsoft’s Windows business cannot. Microsoft said on Thursday that its revenue from Windows fell 13 percent in the fiscal fourth quarter, which ended June 30. Windows sales looked worse than they really were in part because Microsoft had to change how it recognized that revenue because of an offer it has extended to people who buy PCs running Windows 7. Under that offer, users can pay $14.99 to upgrade to Windows 8 when it comes out in October. If Microsoft had not had to defer a portion of its Windows sales — $540 million in this case — its Windows revenue would have declined 1 percent, still a dismal performance that underscores the challenges in the traditional computer business right now. Sales in the PC market have stagnated as consumers have diverted their technology spending to more exciting technologies, including smartphones and tablet computers like the iPad. Microsoft and other companies in the PC industry are hoping to reignite growth in the business with the release of Windows 8, an operating system that has been revamped to work better on touch-screen devices. The blockbuster success of the iPad has forced other significant changes at Microsoft, most notably the company’s decision to design and sell its own tablet computer, called Surface. Technology executives and analysts say they believe Microsoft chose to make Surface, the first computer...
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