...Promotion: Band-Aid clearly understood kids were the major customers of the bandage market. Unfortunately, not kids but adults are the direct buyer of the bandage. To complete the sales process, Band-Aid came up with some solutions, which could create emotional bond between parents and kids. * Developed the Band-Aid Magic Vision app. * Advertised cartoon characters on Band-Aid box. * Put parents and kids in the same scene in the advertisements. A good marketer often attempts to have an emotional connection with customers, and Band-Aid was trying to do so with mothers who might be delight if something could distract kids from the hurt. As a result, JWT New York helped Band-Aid create this Magic Vision app (Exhibit 1). When a parent applies a Band-Aid and scans it with this app, a cartoon character will appear to emerge from the bandage. When the character appears, he will sit on a swing and say:“Feeling hurt? Forget about that, because we are gonna have a concert!”What’s more, kids could tap the screen to take picture and shake the iPhone or iPad to make fun of the characters or something else. Users gave high appraisal to this app with 4.5/5 stars on the iTunes Store and obtain a 12.5% app “like rate” which surpassed the industry average level – 10%(Data from 2012, https://www.thinkwithgoogle.com/campaigns/band-aid-brand-adhesive-bandages-johnson-johnson-band-aid-magic-vision.html). This Magic Vision app also won the sliver award of creative technology in 2012(Exhibit...
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...the Massaponax High School marching band season, there is a day when the entire band, known as the MP2, goes to various neighborhoods in Spotsylvania to ask homeowners if they would like to donate to the band. Each marching band season comes with monumental costs, so this event is crucial to our success. It is so special an occasion that we all wear our black and teal uniforms. The staff call it “Band-Aid Day.” I did not particularly enjoy spending the greater margin of my Saturday trotting around with a group of other band members and chaperones basically begging people for money, but it was a necessary evil. After the event, when all the money was collected and counted, the band members would congregate in the band room and exchange stories about any crazy events that may have transpired whilst perusing neighborhoods for good samaritans with generous wallets. There were instances where some band members...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0953-4814.htm Leadership style and entrepreneurial change The Centurion operation at Philips Electronics Luchien Karsten University of Groningen, Groningen, The Netherlands Leadership style 73 Sjoerd Keulen University of Amsterdam, Amsterdam, The Netherlands Ronald Kroeze Free University of Amsterdam, Amsterdam, The Netherlands, and Rik Peters University of Groningen, Groningen, The Netherlands Abstract Purpose – This paper aims to look at the role of the top and middle management of the Philips organization during the transition from one type of organizational change to another in the 1990s and the role the history of the organisation played in this process. Design/methodology/approach – The paper analysis is based on historical records, literature and interviews with former Philips top managers. Findings – The paper shows that Philips’ leaders used different styles of leadership to create a deliberate atmosphere and willingness to change. The final emergent transformation, however, could only sufficiently materialise while it rejuvenated existing management concepts like Quality Management. The success was partly based on the fact that these concepts played a historical role in the Philips organisation. Originality/value – The paper adds the historical style approach to leadership research and pays attention to the important role of the organization’s history...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0953-4814.htm Leadership style and entrepreneurial change The Centurion operation at Philips Electronics Leadership style 73 Luchien Karsten University of Groningen, Groningen, The Netherlands Sjoerd Keulen University of Amsterdam, Amsterdam, The Netherlands Ronald Kroeze Free University of Amsterdam, Amsterdam, The Netherlands, and Rik Peters University of Groningen, Groningen, The Netherlands Abstract Purpose – This paper aims to look at the role of the top and middle management of the Philips organization during the transition from one type of organizational change to another in the 1990s and the role the history of the organisation played in this process. Design/methodology/approach – The paper analysis is based on historical records, literature and interviews with former Philips top managers. Findings – The paper shows that Philips’ leaders used different styles of leadership to create a deliberate atmosphere and willingness to change. The final emergent transformation, however, could only sufficiently materialise while it rejuvenated existing management concepts like Quality Management. The success was partly based on the fact that these concepts played a historical role in the Philips organisation. Originality/value – The paper adds the historical style approach to leadership research and pays attention to the important role of the organization’s history during processes...
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...Early life[edit] Rosso was born in the village of Brugine in the Northeastern Italian region of Veneto. His parents were farmers and he grew up under simple conditions, regularly helping his father after school. Having seen the laborious life required for a farmer, Rosso aspired to do something different from his parents and in 1970 began studying industrial Textile Manufacturing at the Marconi Technical Institute in Padua. There, he produced, at the age of 15, his first self-designed garment, a pair of low-waist bell-bottomed jeans using his mother's Singer sewing machine. He kept experimenting with different jeans models and would give each pair to friends or sell them at school for about 3500 lire[1] (equivalent of 1,80 Euro in current prices).[5] In 1973 he began studying Economics at the University of Venice, where in addition to helping his father on the farm, he also financed his studies by working as a mechanic and as a carpenter. Diesel[edit] Beginnings of Diesel[edit] Diesel logo Rosso dropped out of the University of Venice in 1975 and began to work as a Production Manager at Moltex, a local clothing manufacturer that produced trousers for various Italian clothing labels. Moltex' parent company, the Genius Group, was run by Adriano Goldschmied who would eventually become Rosso's mentor and future business partner. During Rosso's first two years at Moltex the company grew rapidly. In 1978, after Rosso had managed to increase the company's production beyond what...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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...Brand Image in Cola Drinks CASE:Future Cola of Wahaha Group Co.Ltd,China Sun, Jianfei 2010 Laurea Leppävaara Laurea University of Applied Sciences Laurea Leppävaara Brand Image in Cola Drinks CASE: Future Cola of Wahaha Group Co.Ltd,China Jianfei Sun Degree Programme in Business Management Thesis April, 2010 Laurea University of Applied Sciences Laurea Leppävaara Degree Programme in Business Management International Business-to-Business Marketing Abstract Jianfei Sun Brand Image in Cola Drinks; Case: Futre Cola of Wahaha Group Co.Ltd, China Year 2010 Pages 45 In Chinese beverage market, there are three mainly cola brands, Coca cola, Pepsi and Future Cola, these three brand share almost 90% cola market, so that competition is omnipresent ,not only in the consumer market, but also very intensive in business to business market. Business-to-business brand building involves various aspects, for example, attributes of products and services, brand image, brand position, and B2B brand management, Wahaha Co., Ltd as a case company need to build brand image and find a solution on how to be a stronger brand in order to attract more potential customer. The theoretical context of this thesis lies in marketing management. The theoretical emphasis and framework is however in brand management: brand concepts, brand building and brand image. As the study is made in B2B environment the difference between B2B and consumer markets will be specified. The quantitative research...
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...re tu ra li CAPE Modern te ng Languages Literatures nE e siniEnglish ur e at l er g it En sin ur e at er it L Caribbean Examinations Council ® SYLLABUS SPECIMEN PAPER CSEC® SYLLABUS,MARK SCHEME SPECIMEN PAPER, MARK SCHEME SUBJECT REPORTS AND SUBJECT REPORTS Macmillan Education 4 Crinan Street, London, N1 9XW A division of Macmillan Publishers Limited Companies and representatives throughout the world www.macmillan-caribbean.com ISBN 978-0-230-48228-9 © Caribbean Examinations Council (CXC ®) 2015 www.cxc.org www.cxc-store.com The author has asserted their right to be identified as the author of this work in accordance with the Copyright, Design and Patents Act 1988. First published 2014 This revised version published 2015 Permission to copy The material in this book is copyright. However, the publisher grants permission for copies to be made without fee. Individuals may make copies for their own use or for use by classes of which they are in charge; institutions may make copies for use within and by the staff and students of that institution. For copying in any other circumstances, prior permission in writing must be obtained from Macmillan Publishers Limited. Under no circumstances may the material in this book be used, in part or in its entirety, for commercial gain. It must not be sold in any format. Designed by Macmillan Publishers Limited Cover design by Macmillan Publishers Limited and Red Giraffe CAPE® Literatures...
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...Anxiety 4. Ethical Public Speaking 5. Listeners and Speakers 1 2 8 1 4 23 30 PART 2 • DEVELOPMENT 6. Analyzing the Audience 7. Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258 262 APPENDICES A. Citation Guidelines B. Question-and-Answer Sessions C. Preparing for Mediated Communication D. Tips for Non-Native...
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...Your First Date with a Girl Information provided by Disabled World - Published: 2009-02-12 So you successfully got a gorgeous girls phone number and it's time for you to go on the first date? Are you feeling nervous? Don't worry, guys. That's perfectly normal | The fact of the matter is that we all get nervous at some point. It's not whether or not you get nerves; it's how you handle those nerves. When you are on a date with a girl you hardly know it's always best to move at a nice pace and not force anything. There will be many openings throughout the night (if she likes you that is). Signals and positive body languages will permeate her soft skin. So you will know if she wants you to take a step further (inviting you in) or stay at bay (telling you to stay back). So how will you know if you are having a good first date? The first date is the most important date because it sets the tone. Does she feel like the date can go forever? Or does she keep looking at her watch and wondering why the time is moving so slowly? I will show you how to have the perfect first date and not screw things up. Follow these rules and she will ask you to follow her home... First thing is first... always be kind and respectful to her. I don't care if you think she is just a fling or a one night stand; treat her with some type of respect and dignity. All women like to feel cherished and appreciated. Compliment her on her beauty. Remember, she took the whole day just to get ready for the date...
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...THE ART OF PERFORMANCE A CRITICAL ANTHOLOGY edited by GREGORY BATTCOCK AND ROBERT NICKAS /ubu editions 2010 The Art of Performance A Critical Anthology 1984 Edited By: Gregory Battcock and Robert Nickas /ubueditions ubu.com/ubu This UbuWeb Edition edited by Lucia della Paolera 2010 2 The original edition was published by E.P. DUTTON, INC. NEW YORK For G. B. Copyright @ 1984 by the Estate of Gregory Battcock and Robert Nickas All rights reserved. Printed in the U.S.A. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system now known or to be invented, without permission in writing from the publisher, except by a reviewer who wishes to quote brief passages in connection with a review written for inclusion in a magazine, newspaper or broadcast. Published in the United States by E. P. Dutton, Inc., 2 Park Avenue, New York, N.Y. 10016 Library of Congress Catalog Card Number: 79-53323 ISBN: 0-525-48039-0 Published simultaneously in Canada by Fitzhenry & Whiteside Limited, Toronto 10 9 8 7 6 5 4 3 2 1 First Edition Vito Acconci: "Notebook: On Activity and Performance." Reprinted from Art and Artists 6, no. 2 (May l97l), pp. 68-69, by permission of Art and Artists and the author. Russell Baker: "Observer: Seated One Day At the Cello." Reprinted from The New York Times, May 14, 1967, p. lOE, by permission of The New York Times...
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...Patriarchy is best defined as control by men. The opposite is matriarchy which means women are in charge and the head of families. Obviously, the culture of the United States and most other countries is patriarchal. Men have the power and control the women. If you don't believe that consider the basics of how our society functions. Women constantly must fight for their rights and sometimes they struggle just to survive without the power and domination of men threatening them. Whether an individual woman wants to conquer patriarchy will come from her desire to be independent and defined outside the context of men. Look to most world leaders to see how powerful patriarchy is. Women are certainly as capable as men to be President of the United States, yet they are not and probably won't be any time soon. Men have been in that role for so long that our country probably does not believe it is possible. Consider who is typically at the head of a company or leaders in local governments. While certainly more women are fulfilling these roles, it is a constant struggle for the ones who are able to achieve that success with men having much more power just by their biological nature. Men have not had to fight for their place in society like women have. It has been an expectation that they will become leaders because that is what patriarchy is about. Much of patriarchy also has its roots in Christianity. Religions which believe the Bible or other religious text often follow it faithfully...
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...REGENT UNIVERSITY COLLEGE OF ARTS & SCIENCES UNDERGRADUATE CATALOG 2013-2014 (Fall 2013-Summer 2014) Regent University 1000 Regent University Drive Virginia Beach, VA 23464-9800 800.373.5504 admissions@regent.edu www.regent.edu PREFACE Regional Accreditation Regent University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associates, baccalaureate, masters, and doctorate degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Regent University. National and State Accreditation Regent University’s undergraduate school is accredited or certified by the following bodies: Council for Higher Education Accreditation (CHEA) (www.chea.org/) The Teacher Education Accreditation Council (TEAC) The Regent University School of Education's educational leadership and teacher preparation programs and the College of Arts & Sciences interdisciplinary studies program, which are designed to prepare competent, caring, and qualified professional educators are accredited by the Teacher Education Accreditation Council for a period of seven years, from January 9, 2009 to January 9, 2016. This accreditation certifies that the educational leadership, teacher preparation and interdisciplinary studies programs have provided evidence that they adhere to TEAC's quality principles. Teacher Educational Accreditation Council, One Dupont Circle, Suite...
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...RIALS/WordList_IELTS.txt achieve acid acidity acknowledge acquaint acquaintance acquire acquisition activate acute adapt addict address adept adequate adhere adjacent adjoin adjudicate adjust administer administration administrative admission adolescence adopt adoption adoptive adore adrenalin adult advent adverbial adverse advertise advocate aerial aerodynamics aerosol aesthetic affect affection affiliate file:///I|/LIBRARY/English/IELTS/OTHER/IELTS%20MATERIALS/WordList_IELTS.txt (2 of 106)10-Mar-2006 2:07:23 AM file:///I|/LIBRARY/English/IELTS/OTHER/IELTS%20MATERIALS/WordList_IELTS.txt affirm affirmative affix afflict affluent afford agency agenda aggravate aggregate aggressive agitation agony agreeable agreement agriculture aid air air-conditioning aircraft airing aisle alarm album alchemy alcohol ale alga alien alienate alight alkali all allegation allege allegiance allergy alleviate alliance allocate allot allowance alloy file:///I|/LIBRARY/English/IELTS/OTHER/IELTS%20MATERIALS/WordList_IELTS.txt (3 of 106)10-Mar-2006 2:07:23 AM file:///I|/LIBRARY/English/IELTS/OTHER/IELTS%20MATERIALS/WordList_IELTS.txt allude alluvial ally almond alone alongside alphabet alphabetical alpine...
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