Free Essay

Berger

In:

Submitted By wined1941
Words 4425
Pages 18
SUMMARY OF PETER BERGER, THE SACRED CANOPY
CHAPTER 1: RELIGION AND WORLD-CONSTRUCTION
CHAPTER 2: RELIGION AND WORLD-MAINTENANCE
CHAPTER 3: THE PROBLEM OF THEODICY
CHAPTER 5: THE PROCESS OF SECULARIZATION CHAPTER 1: RELIGION AND WORLD-CONSTRUCTION
Berger begins his interpretation of religion by observing that very little in human life is determined by instinct. Because we humans have a relatively short gestation period in the womb (compared to other species), we don't have time to develop very elaborate instinctual equipment. We have very few instincts, and the ones we have are quite weak. So we have few specific responses to specific stimuli "patterned" into us. This means that in every situation we have a very large range of options for responding. We are constantly forced to choose how to interact with the world. In Berger's terminology, we must choose how to "externalize" ourselves, which means how to relate to and shape the environment around us. (Berger claims that in this respect we are different from all other animal species. He may well be wrong about other animal species; other animals may be a lot like us. But that doesn't mean he is wrong about human life.) Every time we externalize ourselves we change the environment, which creates a new set of choices to be faced. since the relationship between self and world is always changing, we are always "off balance." What we want more than anything else, according to this sociological view, is to be in balance--to have a permanent stable order in our lives, so that we can predict both the environment and the responses to it that we and others around us will choose. Society's main project is to create this sense of stable predictable order and to make all of us believe in it, although in fact it is always a false illusion. Society does this by "objectivating," which means teaching us (especially when we are children) to make the same choices over and over again as we externalize ourselves. More importantly, society wants us to believe that those choices aren't really choices. Society wants us to act as if they are necessary and inevitable; as if they are an objective reality beyond our ability to change. For example, in our society we teach little children that people don't eat with their hands, they use silverware, even though in many societies people do eat with their hands. But we want our children to believe that they must use silverware, as if that were an objective fact. Society also wants us to believe that the particular roles we play in life (for example, child, student, worker, spouse, etc.) are not arbitrary; that they could not be done any differently than we do them now. The process of learning these roles is called "socialization." In order for socialization to work effectively, we must also feel that our inner identity depends on playing those roles. In Berger's terms, we must "internalize" the supposedly objective realities that society imposes upon us. We must feel that our inner worth, our inner sense of "rightness," depends on conforming to society's way of doing things. For example, we must feel not only mistaken but guilty or sinful or "bad" if we eat with our hands. To denote the sum total of all the patterns that a particular society objectivates and wants individuals to internalize, Berger uses the term NOMOS. The nomos is made up of the society's worldview (all its knowledge about how things are) and its ethos (all its values and ways of living). The nomos is the product of a long series of human choices, all of which could have been made differently. But the society, through its process of socialization, hopes to persuade individuals that its nomos is objectively true and therefore unchangeable. The society wants the nomos to be taken for granted as much as possible. Society is usually pretty successful at this. Since we come out of the womb with such weak instinctual patterns, we simply don't know what to do. So for a long time we depend on our parents and other elders to teach us. how to respond to the stimuli of the world. We usually have to trust them and do things the way they do things. But every individual remains aware (however unconsciously) of some degree of freedom to act independently and go against the nomos. since individuals as well as their environments are always changing, the nomos is inherently unstable. Moreover individuals eventually encounter other people who have a somewhat different nomos, so the truth of any given nomos appears to be somewhat subjective. The objective reality and permanence of the nomos are especially called into questioned by unusual experiences--for example, dreams, moments of insanity, or encounters with death. Anything that threatens to undermine the nomos raises the possibility that we might end up without a nomos. Berger calls this condition of being without a nomos "anomy. " since anomy is always a lurking possibility, the society wants to strengthen its nomos as much as possible. This is where religion enters the picture. Religion is based on the claim that the particular nomos of a given society is not merely one among many possible choices. Rather, religion claims, the nomos is rooted in the cosmos (the universe) itself, because the nomos is a mirror image of the nature or pattern of the cosmos. since the cosmos is eternal, the nomos is also eternal, according to this claim. Religion supports its claim by supplying symbols that give a detailed image of how the nomos is rooted in the cosmos. These symbols seem charged with a special "sacred" power. This power is supposed to be the power that undergirds cosmic reality. It threatens those who violate the nature of reality with doom, while rewarding those who go along with reality. "Reality" in this sense means the patterns of the nomos, which are a mirror image of the cosmos. The ultimate threat, however, is to lose the nomos altogether and be plunged into the chaos of anomy. Religious symbols seem so powerful because they express the most important value in life: the feeling that reality is a meaningful order, not a random chaos. So religion hopes to persuade its followers that the universe, and the individual's as well as the group's life in the universe, are all based on the same unified and orderly pattern. CHAPTER 2: RELIGION AND WORLD-MAINTENANCE
Every nomos is inherently precarious and uncertain, which makes human life a rather frightening affair. So every society tries to reassure its members by maintaining its world in some permanent order. This turns out to be impossible. But it is possible to make people believe that their world is really very permanent. The best way to do this is to persuade everyone that the nomos as it exists today should be and must be just as it is--that no alternative can even be imagined. This is called "legitimating" the nomos. All knowledge legitimates the nomos. Everything that passes for "objective knowledge" is actually an interpretation of reality. But if everyone believes it to be true, than no alternative interpretation will be considered, and the nomos will appear stable and legitimate. Once, for example, everyone "knew" that slavery was an inevitable and acceptable institution, or that children should be beaten. As long as these views were considered objectively true, the nomos based upon them seemed quite legitimate. Before modern times, religion was the strongest force for legitimating the nomos. Religion performed this task in several ways. One way was to claim that human life (the microcosm) was a mirror image of the universe (the macrocosm). So, for example, some societies "knew" (i.e., believed) that th"eir political structure mirrored the hierarchical relationships among the gods or the forces of nature. Another way to legitimate the nomos is to say that our thoughts and behavior are dictated by the will of God, or that they follow some impersonal cosmic force (the Great Spirit, the Tao, the Buddha-Nature, the Logos, etc.) .When these legitimations are working well, they are considered to be objectively true knowledge about the world. The same techniques also legitimate individual roles. So, for example, people might pay taxes to the government because they "know" that God has commanded them to pay taxes. Others may "know" that they are imitating what the gods do in the heavens. (Yes, in some myths gods pay taxes to the divine government too.) Of course this helps to maintain the patterns of social behavior unchanged. But it also gives the individual a sense of cosmic importance. By paying taxes (just to continue this example) the individual believes that s/he has done something of eternal transcendent value, something god-like. So ordinary behaviors and experiences take on extraordinary meaning. (This is why parents say things like, "God loves children who brush their teeth. " ) To reinforce this sense of extraordinary meaning, religions turn ordinary behaviors into rituals. Every nomos is precarious in part because people, having innate freedom, tend sometimes to "forget" how they are supposed to think and act. A ritual "reminds" the individual of the "true" way of life and its "true" meaning. Rituals reinforce the supposedly objective knowledge that legitimates the nomos. They create the sense that there is an unshakeable structure determining the patterns of everyday life. Most rituals are not made up by powerful leaders who impose them on the people (though this sometimes happens). Rather, most rituals arise from ordinary people with their ordinary tendency to do the same things over and over, by habit. (Think of the rituals you and others have created for the beginning of each class, for example.) So the same process of repetition that creates the nomos in the first place also creates the rituals that legitimate the nomos. Religion also has to give meaning to extraordinary experiences such as dreams, ecstasies, wars, encounters" with foreigners, etc. All of these may challenge our taken-for-granted assumptions about reality-- what we "know" to be "objectively" true. They may suggest that the world is open to alternative interpretations. This raises the possibility of a change in the nomos, which can create a threat of chaos and anomy. What religion does in these cases is to deny that there is really anything here outside the order of the nomos. Religion does this by offering "knowledge" that "explains" the extraordinary event in terms of the ordinary order. So it insists that there is no threat to the order, because nothing outside of the known order really exists. For example, many Christian Americans negated Marxism's threat to the capitalist nomos by identifying Marxism with the devil and/or original sin. since sin and the devil have a well known place within the Christian world order, there was nothing really new seen in Marxism, and it could not challenge the existing order of things. After the cold war, the same process goes on with other potential threats: Saddam Hussein, drugs, gays & lesbians, etc. If they can be explained within the existing nomos, by being labelled as sinful or devilish, they can be combatted without raising the threat of anomy. Every religion, and every kind of knowledge, has to be maintained by particular groups of people. If the knowledge is going to be accepted as true, the groups who maintain it have to be accepted as good and right. For example, you are likely to believe what you learn in a university classroom if you view the structure of the university, and the people who run it, as good and right. You are likely to believe the teachings of a religion if you view its clergy as good and right. A group of people who maintain a body of knowledge, along with the institutions they have created, is called a "plausibility structure. " The nomos will seem plausible as long as it is supported by a strong plausibility structure. since society wants to maintain its nomos, it will try to exclude or destroy every alternative nomos. One important way to do this is to exclude or destroy every alternative plausibility structure. So, for example, the military may ban gay and lesbian organizations on its bases because it wants us all to "know" {i.e. , believe) that gays and lesbians cannot be good soldiers. If the plausibility structure is weakened, it is more likely that some people may begin to question the nomos. This is one main reason that scandals involving ministers or priests are so threatening to Christian churches, for example. Logically, even if all the Christian clergy in the world were having sexual affairs, that should not tell us anything about the truth or falsity of Christian values. But emotionally most of us do judge a nomos by its plausibility structure, for they are the people who represent the nomos to the public. When the plausibility structure is called into question, this can have two opposite effects. It can evoke a stricter insistence on traditional values. For example, the more we learned about the CIA and the military smuggling drugs, the more the government told us to "Just Say No." Or a shaky plausibility structure can lead to reforms and changes in the nomos. For example, political scandals in the U.S. and other countries have led to new ways of choosing leaders {e.g., direct primaries and open conventions) .Soon everyone "knows" that these new ways are the only rights and true ways. So changes in the plausibility structure evoke changes in the nomos. But the process also works the other way around: changes in the nomos can produce changes in the plausibility structure. For example, many women and men no longer believe in giving special privileges to men. Therefore more and more people are losing trust in an all-male clergy. In response, more and more denominations are allowing female clergy. They then legitimate this change in the plausibility structure by changing the nomos: they "discover" that "true" Christianity or Judaism does allow for female clergy. So there is a dialectical relation between nomos and plausibility structure: each affects the other. CHAPTER 3: THE PROBLEM OF THEODICY
In order to legitimate the nomos, a society must deny that there is anything inherently disorderly or unpredictable in the world. Yet we know that the world is inherently disorderly because we must face our own dissolution and that of our loved ones, and the day of death is totally unpredictable. Death is the ultimate threat with which every society must deal, and most societies use religion to make it endurable. "The power of religion," Berger writes, "depends, in the last resort, upon the credibility of the banners it puts in the hands of men [and women] as they stand before death, or, more accurately, as they walk, inevitably, toward it." The ultimate problem raised by death and other forms of disorder is not the physical pain. We can endure all sorts of pain as long as it has meaning –as long as it makes sense to us. The unendurable pain comes from senseless, meaningless suffering: suffering which is inexplicable within the social order. This is what we mean by "evil." So a crucial task for every nomos is to give an explanation for what seems to be evil. This kind of explanation Berger calls "theodicy. " (Literally, the word means justifying the ways of God. But for Berger it means justifying the nomos, whether or not the nomos includes any explicit image of God.) To accept any explanation for suffering, disorder, and evil, one must accept the entire nomos. Theodicy always claims that there really is no disorder--that somehow everything makes sense in the big scheme of things. If a child dies, for example, people may say that God was calling it home, or testing the parents' faith, or perhaps it was the child's karma. In a theodicy, the nomos makes sense out of what threatens to appear senseless, as long as one accepts the claim that the nomos is orderly, all-embracing, and eternal. So the price the individual pays for such consolation is to subject himself or herself to a larger reality (the nomos), and to be swallowed up by that reality. This does not take away the pain. But it makes the pain feel endurable, right, or even noble. .Indeed it may make the pain pleasurable. Berger calls this a "masochistic" attitude, because it actually feels good (or at least better) to submit oneself to the larger reality (God, the cosmos, the Great Spirit, etc.) than to stand alone and have to face the pain without any meaningful explanation. The masochistic person says, in effect, "I am nothing. God--or the cosmic reality, or the nomos--is everything." By saying this, the person feels reassured that the structure that has given meaning to life is permanent and unshakeable. This reassurance more than compensates for whatever suffering must be endured. The more we suffer, the more opportunity we have to reaffirm our trust in the nomos and in the cosmos. So religious people may actually seek out adversity in order to have more opportunities to legitimate their faith to others and to themselves. similarly, patriotic citizens may accept or even seek out occasions to suffer and die for their country; i.e., for their nomos. In Berger's view, our primary motivation for everything we do is to maintain the illusion we share with others in our society--the illusion that our nomos is universal and eternal, that the ways things are is the way they must be, and that the way we.do things now is not simply the best, but the only way to do'them. As long as we can maintain this illusion, we feel that life is meaningful. Therefore we will do the most extreme, and perhaps self- destructive, things in order to remain convinced of the truth of our nomos.
CHAPTER 5: THE PROCESS OF SECULARIZATION
If we want to understand how our modern secular society arose, Berger claims, we should study the development of Christianity. Secularization undermines the power of Christianity to govern society's main institutions and determine public values. Therefore Christianity was the source of the process that undermined its own power; Christianity dug its own grave. Berger may overstate the case here. Others would argue that non-Christian, or even anti-Christian, processes contributed a lot to secularization. still his chapter does help us understand how a special form of Christianity--the Protestantism of northwest Europe--played a major role in shaping our society. Before Judaism and Christianity arose, there were some basic values shared by all the pre-Biblical polytheistic religions:
1. Human beings, the gods, and nature were seen as connected in a single system. The connections consisted mainly of magical, supernatural forces.
2. People believed in many beings that were more than human, yet less than fully divine. These beings were intermediaries. They could be manipulated to bring human messages to the divine and divine power to humans.
3. Life was meaningful and successful as long as people could manipulate the supernatural forces and intermediary beings. This was done by magical rituals.
4. The whole society related as a single corporate entity to the magical forces. The individual's life gained meaning by participating in the society's life, not by innovating or being unique.
5. Time was conceived as more cyclical than linear. The goal of life was to keep things securely the same. There was no fundamental change desired, and no progress to be made.
The Old Testament protested against these features of previous religion and affirmed new values:
1. God is withdrawn from the world; nature is "disenchanted. "
2. Meaning comes from controlling history--making a better future-- progress.
3. Words and rationaliy are the key to meaning and progress.
4. Progress comes from living by rational systematic codes, not magic rituals.
5. Each individual is responsible for choosing meaning and making progress.
6. Religion means relating to God through the individual mind and soul, with a minimum of other kinds of connections.
Medieval Christianity (especially Roman Catholicism), although it was based on some Old Testament values, also restored the values of pre- Biblical polytheism (1-5 in the first list above). For example, the dead saints and martyrs of the Church became intermediaries between people and God. Religion was largely a matter of manipulating these intermediaries for one's own salvation. (Berger may exaggerate here, but he does describe some powerful tendencies in medieval Christianity.) The Protestant Reformation was a protest against many of these features of Roman Catholicism. Protestants claimed to "re-form" Christianity by returning to the "original" Christianity described in the Bible. Protestantism therefore urged each individual Christian to read and study the Bible, both Old and New Testaments. Clergymen had no special privilege in God's sight, they said; all individuals were free and responsible to guide their own religious life. To a significant degree, the Protestants' returned to the values of the Old Testament (highlighted in points 1-6 in the second list above). But the biblical values restored by Protestants are in many ways the sources of our secular values. Secular people try to use reason and words to understand nature. They "disenchant" nature in order to control it and make progress. They are equally concerned about understanding and controlling history in order to build a better future. In this effort they rely heavily on rational law codes and social systems. Secular people see each individual as responsible for contributing to the growth of reason and progress. They also see each individual responsible for his or her own religious life. This last point was particularly important in Protestantism. It narrowed the number of possible connections between the individual and God. It took away the many intermediaries, leaving mainly the Word (i.e., the Bible) as interpreted by the individual's rational mind and conscience. This was too fragile a connection to last very long. When rationality became the highest value, the connection snapped for many people. They no longer found religious meaning of any kind. Life became entirely secular. Berger's analysis in Chapter 5 only deals explicitly with theological and religious ideas. But the Protestant Reformation was part of a larger process of social, political, and economic change that began in the 16th century in northwest Europe. Berger has this development in mind as he writes about the Reformation. The result of this larger change was a new bourgeois Protestant nomos that came to dominate western Europe by the 18th century. It is especially important for us to understand because it is the same nomos brought to North America by the Europeans in our colonial era. This new nomos was the basis for the modern secular society. It assumed the basic Old Testament values and added some new developments of its own. They include:
1. The religious and secular spheres are coordinated, but divided; each has its own role to play in society's progress. Therefore a secular calling in life can be as worthy as a religious calling.
2. The success of secular life is measured largely by wealth.
3. Capitalism--the creation and investment of profit--was assumed to be the best way to generate more wealth.
4. Freedom now means, above all, the freedom to work, make money, and invest the money one made. Maximum freedom--which means each individual working for their own best interests--is supposed to maximize everyone's wealth and welfare.
5. In order to amass wealth, the world must be predictable and controllable.
6. To increase prediction and control, individuals create rational legal and political systems, and bureaucracies to implement them.
7. People give their primary allegiance to the nation-state, which coordinates all wealth.
Once the slender link between humans and God began to snap, secular concerns began to be more important than religious concerns. The individual's new-found freedom and rationality was directed less toward God or spiritual matters, and more toward the "disenchanted" world. Progress became the highest value. Progress now meant an ever- increasing efficiency in predicting and controlling the world. This would increase the wealth of the nation and, supposedly, the wealth of all individuals within it, as long as capitalists were free to invest their money however they saw fit. More wealth meant a higher standard of living and therefore a better life for everyone. All the institutions of the nation would now be rationally coordinated, so that all could contribute to this secular goal. The main purpose of government was to oversee this rational coordination, to ensure that the whole system functioned as smoothly as possible. Therefore every individual not only could, but had to, take part in political life. Individualism, capitalism, and rationalization set the stage for the coming rise of democracy.
Peter Berger in particular has argued that explanations of evil are necessary for social structures to stay themselves against chaotic forces. It follows, then, that such an explanation has an impact on the whole person. As David Blumenthal observes, a good theodicy is one that has three characteristics: 1. "[I]t should leave one with one’s sense of reality intact." (It tells the truth about reality.) 2. "[I]t should leave one empowered within the intellectual-moral system in which one lives." (Namely, it should not deny God’s basic power or goodness.) 3. "[I]t should be as intellectually coherent as possible." (It is an answer that is both coherent and life-satisfying.)
This is not to suggest that every culture deals with evil in the same way. As Amélie Rorty notes, evil and its relationship to the world has been understood in the West in a number of ways, including the following: * The Neo-platonic: Evil as the privation or negation of the good or being, so that evil is only evil set against the greater good. * Theodicy and coherentism: Evil can be understood as part of or in relationship to God’s larger plans for the cosmos. * Manichaeanism: Good and evil are equal conflicting powers expressing their opposition in human history. * Pious rationalism: Human reason cannot understand evil, but reason must postulate a God to explain human morality. * Pious fidiesm: Human reason cannot understand evil, so a leap of faith is required to trust in God. * Pessimism: Evil is real, but the world does not make sense nor can it be understood. * Non-existent: Evil does not actually exist; rather, human beings project their own subjective disapproval onto events and actions.

Similar Documents

Free Essay

Ways of Seeing by John Berger

...Ways of Seeing by John Berger On Tuesday, June 5th 2012, I went to the Museum of Fine Arts. The atmosphere was peaceful and quiet even though there were a lot of students from a high school. If you decide to go to a museum you have a special attitude. First of all it is your choice to go there. The museum will not come to you. I spent quite some time walking around to find a picture that was “speaking” to me. Then I came across the “Behind the Scenes: Caring for working of art” room. It is an electrical room with a touch screen under the picture. The screen explains a lot of the different things about the history and background of the painting (picture 1). The painting was of Mrs. Timothy Rogers (Lucy Boylston). I was intrigued by the historical background of the Boylston Family and the timeline (1766 – 1767) during which John Singleton Copley painted six portraits of the Boylston family. It reminded me of a line in John Berger’s essay: “They are declared art when their line of descent can be certified” (150). I wonder how many wonderful and beautiful paintings were just thrown away because they were not of someone important, rich, or famous. There was also information about the cleaning of the painting. I was able to see the difference in the 1921 unclean portrait and the 1950 clean portrait. First, I just saw a nice painting of a woman, but now I can see and appreciate the portrait of Mrs. Timothy Rogers. “The meaning of an image is changed according to what one sees...

Words: 1383 - Pages: 6

Premium Essay

Reflections About "Ways of Seeing" by John Berger

...Alexander Irinarchos ENGL 1102 – College Writing Professor Amy Carleton Reflections about John Berger’s Essay Ways of Seeing I found “ways of seeing” by John Berger, very interesting although only when its applications were focused on general seeing and perception of seeing. The mere part of the essay which focuses on art through history and perception, was of less interest to me, perhaps because it reminded me of a philosophical IB class I had of which similar aspects were analyzed, or simply because I had a hard time grasping all language in the later part of “ways of seeing”. However I due believe John Berger’s main subject that of how we perceive and how we see, is a very intriguing one. The idea of “selective perception” though not mentioned, yet a key underlying theme of the essay, is something I see implication of in my daily life. I recall telling my girlfriend two days ago, about how fascinating it is that often when you learn something new one day, it does always go more than half a day before you strike that exact new knowledge again, though having never seen it before or perhaps more correctly having never perceived and recorded it before! My example the other day was how a realtor who had a Greek last name, told me in a text message that he doesn’t speak Greek but might take Rosetta Stone. I was extremely confused yet did not bother to look the word up, which would have been unnecessary because during my Business Textbook reading later that night...

Words: 445 - Pages: 2

Free Essay

Shaffern Berger

...Liam Folan, Vicente Soriano, Cayetano Uribe, George Yang Operations Strategy & Consulting Professor Joy Field September 7th 2015 Scharffen Berger Case Overview The management team at Scharffen Berger is thinking of expanding capacity in order to cope with the anticipated growth in demand. Our analysis recommends that Scharffen Berger to simultaneously fix all bottlenecks (roaster, melangeur and conche) in order to increase capacity because simply purchasing a ball mill to improve conche capacity will not improve overall capacity of the production process and can prove very expensive without effectively preparing for increasing demand. Analysis There are several key issues that management should consider when deciding whether and how to add capacity. First, demand for Scharffen Berger products are increasing at a rapid pace. Sales grew 10 times in the span of 5 years ($1.1mm-$10mm) and revenue is expected to be over $15mm in 2005. In addition, a mass-market retailer had expressed interest in having a Scharffen Berger custom blend to sell in its stores all across the country. If the customer’s order is taken, it can “increase product demand by up to 30% by the end of the year.” Furthermore, the industry itself is growing rapidly. The premium segment is considered as a growth segment with 15-20% annual growth projected between 2000-10 due to various reasons. In addition, during the beginning of the company, the founders were focused on achieving the quality of the...

Words: 1398 - Pages: 6

Premium Essay

Berger Observation

...This week our class finished up our Presentations for Berger. I was fascinated with everyone’s presentation in class, some more than others. There were many different paintings but the one that stood out to me the most was Elijah’s. Although it was from 1999, I thought it was interesting that he happened to find a painting that was actually painted by a Guilford College student. At first the painting was difficult to understand. But as he pointed out, there are key elements in the painting that bring the true meaning of the painting out. And another thing that I thought about right after class that I wish I would have thought of earlier, was actually acknowledging the time period when this painting was done. In the year 1999 everyone thought the world was going to end when the year was over. I think this painting could have had a connection to that period in time. This also would explain everything else we mentioned during Elijah’s presentation. Including the reference to alcohol, and the mystery behind the painting itself, where this unknown character appears to be locked in a state of purgatory. Someone in the class also mentioned that there was a window in...

Words: 546 - Pages: 3

Free Essay

Berger Report

...profitability. The product and service flexibility with in short time gives the customer ultimate satisfaction, which attracts the more clients for the company. The sales will be automatically high and increase the commission and profit of the company. As a pioneer MNC in paint industry, Berger is able to do so to earn the trust of general people. Berger has the glory of being oldest MNC in paint sector owned a portion by the general people of Bangladesh and it servers the nation for last more than 60 years with largest line of diversified home, indoor, outdoor decorative services in different sectors. 2. Background of the Report: Raising competition from Paint and non paint competitors and continuing development of innovative ways to provide financial services are all contributing to a growing interest in evaluating Berger’s performance. Various groups of individuals are particularly interested in evaluating Berger’s performance. This project is about evaluating the Berger Paints Bangladesh Ltd’s market share & customer satisfaction & how it can be improved. This is an internship project where I shall be trying to evaluate the overall Market share & customer satisfaction of Berger Paints Bangladesh Ltd on the basis of their bulk and retail buyer’s uses & satisfaction and their effective implementation of their marketing strategies to increase the market share growth. 3. Orientation of the Report Internship program is a pre-requisite for completing the practical...

Words: 14917 - Pages: 60

Premium Essay

Berger Execuitve

...------------------------------------------------- Executive Summery This is a report on “Opportunity to increase dealership network of Berger Paints India Ltd at Surat and Vadodara region” The research objective of our study is to find the opportunity to increase the dealership network in Surat and Vadodara region. To determine the dealership network of competitors i.e. Asian Paints, ICI Paints and Narolac paint. Also to determine the Additional Distribution Channel, And determine the different ways of expanding the dealership network. During our research study, we have used the descriptive research design. The sampling method used in study is no probability sampling i.e. random sampling. The total size of our sample study was 300 samples from the diversified area of the Surat and Vadodara region. Our sampling period is from June 2013 to July 2013 and the data were collected through primary source with the help of research instrument i.e. questionnaire. We have done the data analysis with the help of MS Excel for coding the data and SPSS (Statically Package for Social Science) software to analyze the data and find out the frequency of the data and interpret the data which have been collected through survey. During our research study, we have found out that Asian paints has the highest dealership network in Surat and Vadodara region. Berger Paints has the second highest dealership network whereas ICI is on the third position and others follow respectively. Further we found...

Words: 445 - Pages: 2

Premium Essay

Introduction of Berger

...real life in job markets. I have developed this internship report as a partial requirement to acquire the BBA degree under direct supervision of Mohammad Mahfuz Ahmed. I have tried my level best to make this report informative and enriched so that the real things can easily be displayed History of Berger Berger is one of the oldest names in paint industry detailing back more than 200 years to 1760. Lewis Berger, a German national, founded dye & pigment making business in England.  Lewis Berger & Sons Limited grew rapidly with a strong reputation for innovation and entrepreneurship culminating in perfecting the process of making Prussian Blue, a deep blue dye, a color widely used for many European armies’ uniform. Production of dyes & pigments evolved into production of paints & coatings, which till today, remains the core business of Berger. Berger grew rapidly by establishing branches the world over and through merging with other leading paint & coating companies. Berger in Bangladesh Berger Paints began its painting in Bangladesh since independence. And this has been a footstep to bring more than 230 years of global paint industry experience into Bangladesh. In 1970, Berger Paints Bangladesh Limited (BPBL) erstwhile Jenson & Nicholson had set up its paint factory in Chittagong at an estimated investment of TK.4 million. The shareholders were Jenson & Nicholson (J& N), Duncan Macneil & Co Ltd and Dada Group. Duncan Macneil subsequently sold their shares to majority...

Words: 2785 - Pages: 12

Premium Essay

Scharffen Berger

...[pic] Oakland University Final Exam Scharffen Berger Chocolate Maker [pic] Submitted By: INTRODUCTION In May 2005, Jim Harris was looking into various options to improve efficiency and increase the value of the Scharffen Berger brand. Jim Harris is the Chief Operating Officer of Scharffen Berger Chocolate Maker. This is a chocolate company known for its rich chocolate flavor. The decision at hand for Harris was focused on a new ball-mill machine, which would increase capacity, decrease time of processing, and most importantly, not diminish flavor. The decision to purchase the $300,000 ball-mill looked at factors such as time savings and potential cost savings, as well as the potential 75% capacity increase. Harris also needs to look at his other areas where potential improvement could yield the desired higher demand in the realm of 50%, 100% and up to 150%. Such issues include: older machinery, co-packer relationships, inventory management and projection techniques. Scharffen Berger decided to implement the ball-mill and a 2nd melangeur and to increase capacity by 100%. DICOVERY - OVERVIEW The organization, Scharffen Berger of Berkeley, California is a premium chocolate maker. Founded in 1996 by Robert Steinberg and John Scharffenberger, the two later brought on Jim Harris to lead the business from the economic perspective. Operating under the goal to select the highest quality beans available, the company started operating in 1997 by testing...

Words: 5006 - Pages: 21

Free Essay

Scharffen- Berger

...Capacity Analysis on Current Production Capability [pic] divide 30 days divide 1400kg (30days x 24hr/50hr) x 2800kg (30days x 16hr/1.25hr) x 115kg * Supongamos SBC produce sólo el 62% de chocolate semi dulce que requiere 50 horas de procesamiento conche y hora de la operación, no se modifica. Molino de bolas aún no se introduce. Usando 2 caracolas y MELANGEUR sólo existentes para producir el 62% de productos semi-dulce, las 2 caracolas existentes producen un cuello de botella y SBC se experimentan déficit de capacidad y no es capaz de aceptar cualquier aumento de la demanda de producto. Capacity Analysis on New Production Capability – Introduction of Ball Mill and Addition of 1 Melangeur [pic] divide 30 days divide 1400kg (30days x 19hr/10hr) x 2800kg (30days x 16hr/1.25hr) x 230kg ** Molino de bola se introduce. Asume molino de bolas puede procesar más de 1400kgs y capacidad máxima del molino de bolas diaria no se supera. El tiempo de procesamiento del molino de bola dura 5 horas. Por conche tiempo de proceso se reduce a partir de 50 horas a 10 horas, con la introducción del molino de bolas. Pero existente 1 mélangeur se convierte en un cuello de botella con la introducción del molino de bolas. 1 unidad de más de mélangeur tiene que ser añadido para satisfacer la demanda en aumento. Con 2 unidades...

Words: 1249 - Pages: 5

Free Essay

An Attractive Spanish Woman Stares at Me

...Questioning a Ghost Questioning a Ghost Questioning a Ghost An attractive Spanish woman stares at me, her eyes never moving. The pose is frozen endlessly in time. She’s wearing a flowing silk gown and an expensive looking shall which one could imagine is made from gold flake. The bed she lies on has oversized pillows with frilly trim. Her shoes are gold and she appears to have some make-up on. The woman’s hair is dark as night, her eyebrows are long and pronounced and she has rosy cheeks. There seems to be an essence of wealth or, at the very least, the artist was trying to portray her as sophisticated and high class. Around her waist I see a red sash presumably also made of silk. One can imagine it is a ribbon around the gift that is the woman. Maja has a very seductive figure. The hourglass contours of her body, slender waist, and ample breasts rising as if she was inhaling deeply at the moment Goya started the outline. You can see there is strength in her legs and I would describe her as having “child-bearing hips”. Maja surely is a beautiful woman. But, is she a real woman? Was Francisco Goya painting the love of his life? The detail in the face suggests to me that Goya knew Maja well. Maja may be the mother of his children, yet she is still looks youthful and beautiful. If she isn’t his significant other than who is she? Perhaps she is just another paying customer. Francisco, the starving artist, could have been painting her at the commission of her wealthy family...

Words: 1030 - Pages: 5

Free Essay

123456

...Almost half a century ago, John Berger expounded how authority has became the barrier of vision through analyzing the impact of ways of seeing on art. Nowadays, people seem to have no need to worry about this problem because of the development of technology. We have the most advanced and sophisticated machines which can help us to “see” the nature of object. For example, a microscope can amplify the object thousands of times and a telescope can look across the milky way through the distant galaxy. The advanced technology allows people to enjoy famous paintings in the world even if they never leave home, and people no longer need to care some disease because we have such developed medical system. Therefore, a large number of people believe that science is omnipotent. But is that the real truth? From my point of view, contemporary science has became a kind of superstition since it plays such a important role in our daily life, and it has became the barrier of vision which blinds people’s eyes as people rely on technology for everything they do. An important part of science is creativity, Edward de Bono once said, “There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same pattern.” It is those invention which led us farewell to poverty and backwardness. Among those great inventions, I believe camera is the most charming one. Berger mentioned the impact of camera...

Words: 1411 - Pages: 6

Free Essay

Berger Paint

...December 23rd,2009 HR Manager, ACI Limited, Level 11, BRAC Centre 71 Mohakhali Commercial Area Dhaka 1212 Dear Sir, With reference to your advertisement in Online job posting bdjobs.com, that you need a Showroom Executive, I offer my services for the same post. I have passed Bachelor of Business Administration degree with a Marketing major last year from BRAC University having a good CGPA, knowledge of interpersonal skills and communication skills as well. Moreover I have other relevant exposure that should allow me to successfully work in such a role. I am hard-working and take the work with great sense of responsibility. As a President of Young Entrepreneurs Forum and as a Director of Film Club I demonstrated excellent organizational and leadership skills. Moreover, I was the captain of BRAC University cricket team so I have potential to take the challenges and pressure of any situation. As a team member of Cricket Club of BRAC University I had to go several times in Dinajpur for playing cricket. Having wide-ranging interest I have sound basic general knowledge. I also have good knowledge of modern communication process and control over Computer such as Internet, MS office and other basic things. These combined with my education will go a long way in helping your sales team achieve its business goals. I have an impressive personality and I know how to deal with people. I have a way with people and know the art of persuading prospective customers in to...

Words: 322 - Pages: 2

Free Essay

Lanvin

...Words cannot fully explain our experience of this world, yet we try to do this expressly or inadvertently in our private reverie or shared moments with others. When presented with a work dealing with text, we become in varying degrees aware of our cognitive faculties. A work which is presented to us in a direct form where its meaning and interpretation are intentionally straightforward and meant to be immediately grasped, perhaps demands less cognitive skills from us to experience a satisfactory closure. However, and because words are “free-floating signifiers” (Simon Morley, 2001, p.33), with meanings which are malleable, a piece of work dealing with text that considers this as a fundamental element, evokes a larger inventory of our cognitive powers. From here, we traverse and delve into our reservoir of fictive ingenuity when we try to make even greater sense of this work. Thus, rendering us susceptible to suggestion, and the infinite possibilities of imagining the world and ourselves in different time and space. This concept of “open work” (1980, p.45) as observed by Umberto Eco is central in my proposal of study and it aims to investigate the state of immersion in fictive discourse with others, the world and ourselves. The proposal examines how an installation piece dealing with text, time and space when presented as an “open work”, is able to engage the audience’s fictive discourse, and intensify, in particularly this notion of immersion and presence. One of the key...

Words: 623 - Pages: 3

Free Essay

Berger Paint Bangladesh

...Executive Summary This report analyses the strategies of the Berger paint Bangladesh limited. Berger is one of the most renowned companies in our country. This report has covered almost all the strategy of Berger Paints Bangladesh ltd for marketing its product. It also includes a brief profile of the company. To know the strategy of the company it also includes the product categories and the distribution channel of the company. The objective of this report is to identify and analyze marketing strategies of BPBL (Broadly). We have used both the Primary sources of data and Secondary sources of data. The data has been collected through some non structured questionnaire. The limitations to get the proper information were Time barriers, Intension to not disclose the information Rules and regulation etc. The vision of the company is to remain as the benchmark in the Paint industry. being an innovative and technology driven Company consistently delivering world-class products ensuring best consumer satisfaction through continuous value added services provided by highly professional and committed team. Their mission is to increase the turnover by 100% in the next five years and remaining socially committed ethical company. Production of paints and coatings is the core business of Berger. Berger produce a wide range of paints including decorative/architectural paints, industrial coatings, marine paints and powder coatings. Berger paints Bangladesh LTD operates its business in a competitive...

Words: 7848 - Pages: 32

Free Essay

The Male Gaze

...trends and myths of the moment to earn her a place not only in the history of cinema but also of feminine elegance (Benzinga, 2009). “We like strong, confident women, we like sexuality in a very sensual way—not at all vulgar. We hate vulgar.” Marcus Alas said in a 2004 interview (adweek.com, 2004). Mert Alas and Marcus Piggott are partners in the professional world of fashion photography and have made their significant mark through highly retouched, luminous and strong composition photography styles. “Publicity starts by working on the natural appetite for pleasure, something that is real. It does not, however, offer the pleasure as it is. Rather it promises happiness, happiness gained by being envied by others, and this is glamour” (Berger,...

Words: 2664 - Pages: 11