...Ways of Seeing by John Berger On Tuesday, June 5th 2012, I went to the Museum of Fine Arts. The atmosphere was peaceful and quiet even though there were a lot of students from a high school. If you decide to go to a museum you have a special attitude. First of all it is your choice to go there. The museum will not come to you. I spent quite some time walking around to find a picture that was “speaking” to me. Then I came across the “Behind the Scenes: Caring for working of art” room. It is an electrical room with a touch screen under the picture. The screen explains a lot of the different things about the history and background of the painting (picture 1). The painting was of Mrs. Timothy Rogers (Lucy Boylston). I was intrigued by the historical background of the Boylston Family and the timeline (1766 – 1767) during which John Singleton Copley painted six portraits of the Boylston family. It reminded me of a line in John Berger’s essay: “They are declared art when their line of descent can be certified” (150). I wonder how many wonderful and beautiful paintings were just thrown away because they were not of someone important, rich, or famous. There was also information about the cleaning of the painting. I was able to see the difference in the 1921 unclean portrait and the 1950 clean portrait. First, I just saw a nice painting of a woman, but now I can see and appreciate the portrait of Mrs. Timothy Rogers. “The meaning of an image is changed according to what one sees...
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...Alexander Irinarchos ENGL 1102 – College Writing Professor Amy Carleton Reflections about John Berger’s Essay Ways of Seeing I found “ways of seeing” by John Berger, very interesting although only when its applications were focused on general seeing and perception of seeing. The mere part of the essay which focuses on art through history and perception, was of less interest to me, perhaps because it reminded me of a philosophical IB class I had of which similar aspects were analyzed, or simply because I had a hard time grasping all language in the later part of “ways of seeing”. However I due believe John Berger’s main subject that of how we perceive and how we see, is a very intriguing one. The idea of “selective perception” though not mentioned, yet a key underlying theme of the essay, is something I see implication of in my daily life. I recall telling my girlfriend two days ago, about how fascinating it is that often when you learn something new one day, it does always go more than half a day before you strike that exact new knowledge again, though having never seen it before or perhaps more correctly having never perceived and recorded it before! My example the other day was how a realtor who had a Greek last name, told me in a text message that he doesn’t speak Greek but might take Rosetta Stone. I was extremely confused yet did not bother to look the word up, which would have been unnecessary because during my Business Textbook reading later that night...
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...Liam Folan, Vicente Soriano, Cayetano Uribe, George Yang Operations Strategy & Consulting Professor Joy Field September 7th 2015 Scharffen Berger Case Overview The management team at Scharffen Berger is thinking of expanding capacity in order to cope with the anticipated growth in demand. Our analysis recommends that Scharffen Berger to simultaneously fix all bottlenecks (roaster, melangeur and conche) in order to increase capacity because simply purchasing a ball mill to improve conche capacity will not improve overall capacity of the production process and can prove very expensive without effectively preparing for increasing demand. Analysis There are several key issues that management should consider when deciding whether and how to add capacity. First, demand for Scharffen Berger products are increasing at a rapid pace. Sales grew 10 times in the span of 5 years ($1.1mm-$10mm) and revenue is expected to be over $15mm in 2005. In addition, a mass-market retailer had expressed interest in having a Scharffen Berger custom blend to sell in its stores all across the country. If the customer’s order is taken, it can “increase product demand by up to 30% by the end of the year.” Furthermore, the industry itself is growing rapidly. The premium segment is considered as a growth segment with 15-20% annual growth projected between 2000-10 due to various reasons. In addition, during the beginning of the company, the founders were focused on achieving the quality of the...
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...This week our class finished up our Presentations for Berger. I was fascinated with everyone’s presentation in class, some more than others. There were many different paintings but the one that stood out to me the most was Elijah’s. Although it was from 1999, I thought it was interesting that he happened to find a painting that was actually painted by a Guilford College student. At first the painting was difficult to understand. But as he pointed out, there are key elements in the painting that bring the true meaning of the painting out. And another thing that I thought about right after class that I wish I would have thought of earlier, was actually acknowledging the time period when this painting was done. In the year 1999 everyone thought the world was going to end when the year was over. I think this painting could have had a connection to that period in time. This also would explain everything else we mentioned during Elijah’s presentation. Including the reference to alcohol, and the mystery behind the painting itself, where this unknown character appears to be locked in a state of purgatory. Someone in the class also mentioned that there was a window in...
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...profitability. The product and service flexibility with in short time gives the customer ultimate satisfaction, which attracts the more clients for the company. The sales will be automatically high and increase the commission and profit of the company. As a pioneer MNC in paint industry, Berger is able to do so to earn the trust of general people. Berger has the glory of being oldest MNC in paint sector owned a portion by the general people of Bangladesh and it servers the nation for last more than 60 years with largest line of diversified home, indoor, outdoor decorative services in different sectors. 2. Background of the Report: Raising competition from Paint and non paint competitors and continuing development of innovative ways to provide financial services are all contributing to a growing interest in evaluating Berger’s performance. Various groups of individuals are particularly interested in evaluating Berger’s performance. This project is about evaluating the Berger Paints Bangladesh Ltd’s market share & customer satisfaction & how it can be improved. This is an internship project where I shall be trying to evaluate the overall Market share & customer satisfaction of Berger Paints Bangladesh Ltd on the basis of their bulk and retail buyer’s uses & satisfaction and their effective implementation of their marketing strategies to increase the market share growth. 3. Orientation of the Report Internship program is a pre-requisite for completing the practical...
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...------------------------------------------------- Executive Summery This is a report on “Opportunity to increase dealership network of Berger Paints India Ltd at Surat and Vadodara region” The research objective of our study is to find the opportunity to increase the dealership network in Surat and Vadodara region. To determine the dealership network of competitors i.e. Asian Paints, ICI Paints and Narolac paint. Also to determine the Additional Distribution Channel, And determine the different ways of expanding the dealership network. During our research study, we have used the descriptive research design. The sampling method used in study is no probability sampling i.e. random sampling. The total size of our sample study was 300 samples from the diversified area of the Surat and Vadodara region. Our sampling period is from June 2013 to July 2013 and the data were collected through primary source with the help of research instrument i.e. questionnaire. We have done the data analysis with the help of MS Excel for coding the data and SPSS (Statically Package for Social Science) software to analyze the data and find out the frequency of the data and interpret the data which have been collected through survey. During our research study, we have found out that Asian paints has the highest dealership network in Surat and Vadodara region. Berger Paints has the second highest dealership network whereas ICI is on the third position and others follow respectively. Further we found...
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...real life in job markets. I have developed this internship report as a partial requirement to acquire the BBA degree under direct supervision of Mohammad Mahfuz Ahmed. I have tried my level best to make this report informative and enriched so that the real things can easily be displayed History of Berger Berger is one of the oldest names in paint industry detailing back more than 200 years to 1760. Lewis Berger, a German national, founded dye & pigment making business in England. Lewis Berger & Sons Limited grew rapidly with a strong reputation for innovation and entrepreneurship culminating in perfecting the process of making Prussian Blue, a deep blue dye, a color widely used for many European armies’ uniform. Production of dyes & pigments evolved into production of paints & coatings, which till today, remains the core business of Berger. Berger grew rapidly by establishing branches the world over and through merging with other leading paint & coating companies. Berger in Bangladesh Berger Paints began its painting in Bangladesh since independence. And this has been a footstep to bring more than 230 years of global paint industry experience into Bangladesh. In 1970, Berger Paints Bangladesh Limited (BPBL) erstwhile Jenson & Nicholson had set up its paint factory in Chittagong at an estimated investment of TK.4 million. The shareholders were Jenson & Nicholson (J& N), Duncan Macneil & Co Ltd and Dada Group. Duncan Macneil subsequently sold their shares to majority...
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...[pic] Oakland University Final Exam Scharffen Berger Chocolate Maker [pic] Submitted By: INTRODUCTION In May 2005, Jim Harris was looking into various options to improve efficiency and increase the value of the Scharffen Berger brand. Jim Harris is the Chief Operating Officer of Scharffen Berger Chocolate Maker. This is a chocolate company known for its rich chocolate flavor. The decision at hand for Harris was focused on a new ball-mill machine, which would increase capacity, decrease time of processing, and most importantly, not diminish flavor. The decision to purchase the $300,000 ball-mill looked at factors such as time savings and potential cost savings, as well as the potential 75% capacity increase. Harris also needs to look at his other areas where potential improvement could yield the desired higher demand in the realm of 50%, 100% and up to 150%. Such issues include: older machinery, co-packer relationships, inventory management and projection techniques. Scharffen Berger decided to implement the ball-mill and a 2nd melangeur and to increase capacity by 100%. DICOVERY - OVERVIEW The organization, Scharffen Berger of Berkeley, California is a premium chocolate maker. Founded in 1996 by Robert Steinberg and John Scharffenberger, the two later brought on Jim Harris to lead the business from the economic perspective. Operating under the goal to select the highest quality beans available, the company started operating in 1997 by testing...
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...Capacity Analysis on Current Production Capability [pic] divide 30 days divide 1400kg (30days x 24hr/50hr) x 2800kg (30days x 16hr/1.25hr) x 115kg * Supongamos SBC produce sólo el 62% de chocolate semi dulce que requiere 50 horas de procesamiento conche y hora de la operación, no se modifica. Molino de bolas aún no se introduce. Usando 2 caracolas y MELANGEUR sólo existentes para producir el 62% de productos semi-dulce, las 2 caracolas existentes producen un cuello de botella y SBC se experimentan déficit de capacidad y no es capaz de aceptar cualquier aumento de la demanda de producto. Capacity Analysis on New Production Capability – Introduction of Ball Mill and Addition of 1 Melangeur [pic] divide 30 days divide 1400kg (30days x 19hr/10hr) x 2800kg (30days x 16hr/1.25hr) x 230kg ** Molino de bola se introduce. Asume molino de bolas puede procesar más de 1400kgs y capacidad máxima del molino de bolas diaria no se supera. El tiempo de procesamiento del molino de bola dura 5 horas. Por conche tiempo de proceso se reduce a partir de 50 horas a 10 horas, con la introducción del molino de bolas. Pero existente 1 mélangeur se convierte en un cuello de botella con la introducción del molino de bolas. 1 unidad de más de mélangeur tiene que ser añadido para satisfacer la demanda en aumento. Con 2 unidades...
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...Questioning a Ghost Questioning a Ghost Questioning a Ghost An attractive Spanish woman stares at me, her eyes never moving. The pose is frozen endlessly in time. She’s wearing a flowing silk gown and an expensive looking shall which one could imagine is made from gold flake. The bed she lies on has oversized pillows with frilly trim. Her shoes are gold and she appears to have some make-up on. The woman’s hair is dark as night, her eyebrows are long and pronounced and she has rosy cheeks. There seems to be an essence of wealth or, at the very least, the artist was trying to portray her as sophisticated and high class. Around her waist I see a red sash presumably also made of silk. One can imagine it is a ribbon around the gift that is the woman. Maja has a very seductive figure. The hourglass contours of her body, slender waist, and ample breasts rising as if she was inhaling deeply at the moment Goya started the outline. You can see there is strength in her legs and I would describe her as having “child-bearing hips”. Maja surely is a beautiful woman. But, is she a real woman? Was Francisco Goya painting the love of his life? The detail in the face suggests to me that Goya knew Maja well. Maja may be the mother of his children, yet she is still looks youthful and beautiful. If she isn’t his significant other than who is she? Perhaps she is just another paying customer. Francisco, the starving artist, could have been painting her at the commission of her wealthy family...
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...Almost half a century ago, John Berger expounded how authority has became the barrier of vision through analyzing the impact of ways of seeing on art. Nowadays, people seem to have no need to worry about this problem because of the development of technology. We have the most advanced and sophisticated machines which can help us to “see” the nature of object. For example, a microscope can amplify the object thousands of times and a telescope can look across the milky way through the distant galaxy. The advanced technology allows people to enjoy famous paintings in the world even if they never leave home, and people no longer need to care some disease because we have such developed medical system. Therefore, a large number of people believe that science is omnipotent. But is that the real truth? From my point of view, contemporary science has became a kind of superstition since it plays such a important role in our daily life, and it has became the barrier of vision which blinds people’s eyes as people rely on technology for everything they do. An important part of science is creativity, Edward de Bono once said, “There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same pattern.” It is those invention which led us farewell to poverty and backwardness. Among those great inventions, I believe camera is the most charming one. Berger mentioned the impact of camera...
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...December 23rd,2009 HR Manager, ACI Limited, Level 11, BRAC Centre 71 Mohakhali Commercial Area Dhaka 1212 Dear Sir, With reference to your advertisement in Online job posting bdjobs.com, that you need a Showroom Executive, I offer my services for the same post. I have passed Bachelor of Business Administration degree with a Marketing major last year from BRAC University having a good CGPA, knowledge of interpersonal skills and communication skills as well. Moreover I have other relevant exposure that should allow me to successfully work in such a role. I am hard-working and take the work with great sense of responsibility. As a President of Young Entrepreneurs Forum and as a Director of Film Club I demonstrated excellent organizational and leadership skills. Moreover, I was the captain of BRAC University cricket team so I have potential to take the challenges and pressure of any situation. As a team member of Cricket Club of BRAC University I had to go several times in Dinajpur for playing cricket. Having wide-ranging interest I have sound basic general knowledge. I also have good knowledge of modern communication process and control over Computer such as Internet, MS office and other basic things. These combined with my education will go a long way in helping your sales team achieve its business goals. I have an impressive personality and I know how to deal with people. I have a way with people and know the art of persuading prospective customers in to...
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...Words cannot fully explain our experience of this world, yet we try to do this expressly or inadvertently in our private reverie or shared moments with others. When presented with a work dealing with text, we become in varying degrees aware of our cognitive faculties. A work which is presented to us in a direct form where its meaning and interpretation are intentionally straightforward and meant to be immediately grasped, perhaps demands less cognitive skills from us to experience a satisfactory closure. However, and because words are “free-floating signifiers” (Simon Morley, 2001, p.33), with meanings which are malleable, a piece of work dealing with text that considers this as a fundamental element, evokes a larger inventory of our cognitive powers. From here, we traverse and delve into our reservoir of fictive ingenuity when we try to make even greater sense of this work. Thus, rendering us susceptible to suggestion, and the infinite possibilities of imagining the world and ourselves in different time and space. This concept of “open work” (1980, p.45) as observed by Umberto Eco is central in my proposal of study and it aims to investigate the state of immersion in fictive discourse with others, the world and ourselves. The proposal examines how an installation piece dealing with text, time and space when presented as an “open work”, is able to engage the audience’s fictive discourse, and intensify, in particularly this notion of immersion and presence. One of the key...
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...Executive Summary This report analyses the strategies of the Berger paint Bangladesh limited. Berger is one of the most renowned companies in our country. This report has covered almost all the strategy of Berger Paints Bangladesh ltd for marketing its product. It also includes a brief profile of the company. To know the strategy of the company it also includes the product categories and the distribution channel of the company. The objective of this report is to identify and analyze marketing strategies of BPBL (Broadly). We have used both the Primary sources of data and Secondary sources of data. The data has been collected through some non structured questionnaire. The limitations to get the proper information were Time barriers, Intension to not disclose the information Rules and regulation etc. The vision of the company is to remain as the benchmark in the Paint industry. being an innovative and technology driven Company consistently delivering world-class products ensuring best consumer satisfaction through continuous value added services provided by highly professional and committed team. Their mission is to increase the turnover by 100% in the next five years and remaining socially committed ethical company. Production of paints and coatings is the core business of Berger. Berger produce a wide range of paints including decorative/architectural paints, industrial coatings, marine paints and powder coatings. Berger paints Bangladesh LTD operates its business in a competitive...
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...trends and myths of the moment to earn her a place not only in the history of cinema but also of feminine elegance (Benzinga, 2009). “We like strong, confident women, we like sexuality in a very sensual way—not at all vulgar. We hate vulgar.” Marcus Alas said in a 2004 interview (adweek.com, 2004). Mert Alas and Marcus Piggott are partners in the professional world of fashion photography and have made their significant mark through highly retouched, luminous and strong composition photography styles. “Publicity starts by working on the natural appetite for pleasure, something that is real. It does not, however, offer the pleasure as it is. Rather it promises happiness, happiness gained by being envied by others, and this is glamour” (Berger,...
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