Q.1 What is business research?
Answer: Business research is a structured process implemented in an organization to solve fields of concern such as client criticism, economic affairs, and functional research by accumulating appropriate facts and clearly defining an answer which in turn amplifies the organization’s profits, performances, and opportunities. In addition, the role of an organization is to invest time and resources in gathering related material and by making decisions which correlates with the desired outcome for the advancement, welfare and growth of the organization. For instance, a mobile company is associated with a risk on their new product cost and services, this is where the business research process comes to play. These issues are resolved by making right decisions by collecting relevant information. For example, either by conducting survey from ‘n’ number of customers or through direct feedbacks or comments posted by the product users on the company’s webpage.
Q.2 You have received a business research report done by a consultant for your firm, a life insurance company. The study is a survey of the customer satisfaction based on a sample of 600. You are asked to comment on its quality. What will you look for?
Answer: With the projected survey record, I would discover and examine all possible features which were considered by the consultant to measure the quality. Also I would research and review the reason for choosing a sample of 600. Before going into the survey report I would study whether the consultant is professional and knowledgeable. Firstly, did he design a plan to accomplish the desired outcome and applied the same formula throughout his entire survey episode. Secondly, were the survey questions relevant, for example, did the survey questions cover demographic study fields like customer’s age, geographical location and potential customers. Finally, was his offer competitive, measurable and attractive.

After going through the evaluation period, I consider it’s also important to weigh and estimate whether time, resources and capitals were wisely used and the outcome was productive. Another parameter which needs to be taken in consideration in reviewing the samples are the research methodologies applied before conducting the survey. Moreover, I would attempt to get or fish for the limitations and constraints during the survey span which explicitly projects that the survey report was fair enough to meet the desired goal in maximizing the company’s performance in the near future.
Q.3 A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manger faces in selecting either of these alternatives?
Answer: Sales force manager should devote considerable time and finance in deciding whether to build his own motivational program or to purchase from an outside agency to have a benchmark to measure the outcome. To start off, he has to concentrate on efforts to generate an output which would benefit the employees as well as the organization by executing work ethics.

There are two important factors to be analyzed in choosing the alternatives. The first factor is in deciding whether to staying on with the available program and to work on the parameters to improve either by adding new methodologies or finding out appropriate techniques to enhance the employee’s standpoint and conduct through motivational programs. The second factor that the manager should look for is the quality of service rendered by the new agency and to evaluate the new program cost effectiveness.

In addition, whether this paradigm shift is essential for a company who wants to keep winning the race for customers and at the same time satisfying their employees by coming up with new incentive rewards. These variables are critical in decision making because they determine how rapidly the managers respond to market. In addition, they have to overlook the company’s revenues, cost and profitability. Moreover, the manager should complete the research which generates information by professionally conducted practices that can be used reliably for decision making.

References: 1. http://smallbusiness.chron.com/definition-business-research-42009.html 2. https://brainmass.com/business/quality-of-a-custumer-satisfaction-survey-317181 3. http://www.studymode.com/essays/Discussio 4. https://studentsimple.com/uncategorized/you-have-received-a-business-research-report-done-by-a-consultant-or-your-firm-a-life-insurance-company/n-Question-3-Week- 5. https://www.coursehero.com/file/9100061/module1-revised-version/ 6. https://hbr.org/2008/02/the-founders-dilemma 7. https://hbr.org/2006/07/match-your-sales-force-structure-to-your-business-life-cycle