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Communication Scenario

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Communication Channel Scenarios
MGT/521 Management

November 27th, 2011

Communication Channel Scenarios

In business, how information is communicated is very important and has a lasting impression. Selecting the correct method ensures that everyone is aware of any changes being made and has a clear understanding of how the changes will be implemented. In this paper, the student is responsible for reading three scenarios and responding accordingly.

Scenario 1

In scenario one, the student serves as the marketing manager for a new beverage that is doing well in the United States. Now the Vice President of operations wants the beverage to go global and the team must be made aware of product details so they can get started. In this scenario, the best communication channel would be a mixture of external and internal communication. Francis (2011) states, “External communication is any communication between a business and the outside world. Public relations statements, press releases, marketing materials, commercials, and articles and books written by or about the business are all examples of external communication.” External communication would be used to advertise the new product to the outside world. Print ads, television ads, and radio ads would be beneficial to spread the word about the new drink. Internal communication would be used to update the other team members and the best method would be a face-to-face meeting. A face-to-face meeting would allow the marketing manager to show the urgency of the task and also provide them with the information necessary for them to complete the task. To convey this information to the Vice President, a face-to-face meeting can be beneficial, so the vice president can see visuals on how the task will be accomplished. A face-to-face meeting will also show the excitement the marketing manager has for completing the

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