...Communication in Business Student’s Name Institution 1.0 Executive Summary This report contains an analysis of the corporate social responsibility programs or policies of the Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or...
Words: 1693 - Pages: 7
...Communication in Business Student’s Name Institution 1.0 Executive Summary This report contains an analysis of the corporate social responsibility programs or policies of the Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or...
Words: 1693 - Pages: 7
...Role of HR in driving Corporate Sustainability measures Executive Summary After the Brundtland report in 1987, special emphasis has been given towards sustainable development and its interrelationship between firm productivity, societal equity and environment quality. Proactive organizations are accountable for facilitating, demonstrating and promoting corporate social responsibility. Companies have to rethink their strategy from being profit driven to corporate citizenship. There has been immense pressure from government, customer, employees and competitors to think towards environmental management. HR can play a critical role in this regard by acting as a medium to communicate and educate firms about the importance of CSR. At the same time HR can integrate business goals and CSR goals by implementing HR practices. Introduction Since rapid industrialisation, natural resources are getting depleted at a fast pace. There is a need to conserve and judiciously use natural resources so that there is no burden on our future generation. Corporate sustainability was once seen as a philanthropic activity but now it is getting its due importance in leading companies. Companies have gone to the extent of proactive environmental management which encourages corporations to prevent pollution at the source rather than at the end of pipeline (Annexure 01). Cutting edge firms are going beyond pollution prevention and exploring new opportunities for developing eco-friendly products, processes and...
Words: 2201 - Pages: 9
...CSR Activities in Electronic Industry Table of Contents Executive Summary……………………………………...………2 1. Introduction……………………………………………………2 2. CSR activities of Sony, Dell and Apple……………………….3 1. Employees………………………………………...…...……4 2. Environment ………………………………………………..5 3. Consumers…………………………………………………..6 3. Evaluation on CSR activities………………………………….6 3.1 Employees………………………………………………...6 3.2 Environment……………………………………...………7 3.3 Consumers ……………………………………………….8 4. Conclusion…………………………………………………….8 References…………………………………………………………….9 Executive Summary Recent years, encouraged by cultural and economic globalization, the world market is growing rapidly. With the market becoming increasingly mature and rational, corporations not only pay attention to profit and business opportunities, but also the obligation and responsibility to employees, environment and customers. Therefore, corporate social responsibility (CSR) has become more and more popular among enterprises and markets. Thus, it is important to study the way CSR initiative depicts what corporations have to do in order to shoulder the responsibility for their employees, environment as well as consumers and CSR’s influence on various economic behaviors. This report analyses the CSR activities of Sony, Dell and Apple which are three electronic corporations. Specifically, it focuses on the effect on their employees, environment and consumers. The first part will mainly introduce their CSR initiatives and...
Words: 2092 - Pages: 9
...com/cgi/content/refs/38/3/268 Downloaded from http://bas.sagepub.com at Biblioteca di Ateneo - Trento on April 28, 2010 Carroll / CORPORATE SOCIAL RESPONSIBILITY BUSINESS & SOCIETY / September 1999 Corporate Social Responsibility Evolution of a Definitional Construct ARCHIE B. CARROLL University of Georgia There is an impressive history associated with the evolution of the concept and definition of corporate social responsibility (CSR). In this article, the author traces the evolution of the CSR construct beginning in the 1950s, which marks the modern era of CSR. Definitions expanded during the 1960s and proliferated during the 1970s. In the 1980s, there were fewer new definitions, more empirical research, and alternative themes began to mature. These alternative themes included corporate social performance (CSP), stakeholder theory, and business ethics theory. In the 1990s, CSR continues to serve as a core construct but yields to or is transformed into alternative thematic frameworks. The concept of corporate social responsibility (CSR) has a long and varied history. It is possible to trace evidences of the business...
Words: 12021 - Pages: 49
...The potential business benefits of corporate social responsibility 目录 Executive summary 3 Introduction 3 What is corporate social responsibility? What is social responsibility reporting? What’s the importance of it? 3 What kind of the benefits company can get by taking corporate social responsibility? 4 Human resources 5 Risk management 5 Brand differentiation 5 License to operate 6 Company Expansion 6 Conclusion 6 Bibliography 7 Website 7 Book 7 corporate social responsibility and profit Executive summary In this report is illustrating the potential benefits for companies to perform the Corporate Social Responsibility. Corporate Social Responsibility Although the cost is huge, it can turn into some benefits to assistant company running, such as in the aspects of risk management brand differentiations, License to operate and company expanding, the company can have some potential benefits to help make long term profits and sustainable growth. And the public need companies to perform what social responsibility they have taken for decision making and other uses. Introduction In the increasingly complex and spectacle world, such as corporate scandals and uncertainty economy have diminished trust in corporate sector.(business report)Therefore, the requirement for companies to implement and perform a corporate social responsibility...
Words: 1620 - Pages: 7
...Toshiba CSR Audit: The Relationship between Japanese Corporate Governance and Toshiba’s Accounting Scandal Ryan Shane West Chester University MGT 313-08 Dr. Fisher March 15th, 2016 Table of Contents Introduction……………………………………………………………………………...……………………………………………………………3 CSR Analysis…………………………………..…………………….…………………………………………………………………………………4 Stakeholder Analysis………………..………….…………………………………………………………………………………………………5 Consumer Analysis…………………….…………………………………………………………………………......................5 Shareholder Analysis……………...…………………………………………………………………………………………………6 Employee Analysis…………………….……………………………………………………………………………………………...7 Executive Management Analysis……………..………………………………………………………………………………..7 Role of Government, Business & Society...…………….………………………………………………………………………………8 Role of Government……………….….……………………………………………………………………………………………..9 Role of Business………………….………………………………………………………………………………………..…………..9 Role of Society…………………….……...………………………………………………………………………………………….10 Conclusion…………………………………………………………………………………………………………………………………………….11 References……………………………………….……………………………………………………………………………………………………13 Toshiba Inc. is a Japanese multinational conglomerate that is considered one of the world’s leaders in information technology (Toshiba). In July of 2015, CEO Hisao Tanaka stepped down in light of the findings that Toshiba had been overstating its earnings for the past seven years by over $1.2 billion USD (Investopedia 2015). This scandal began in 2008 after the financial...
Words: 3609 - Pages: 15
...social responsibility for the business. There is more intense scrutiny from public toward business since the past thirty years because business caused many problems that are criticized much by public and society such as unacceptable ethical behaviors, deteriorating environment cased by business activities and so on. As a result, a concern of Corporate Social Responsibility (CSR) had generated during that time. Many people believe CSR is good for business based on the socioeconomic view of social responsibility (Robbins, Bergman, Stagg & Coulter, 2005). This report is in favour of the view that the CSR is good for business by considering the economic, legal, ethic and philanthropic advantages of CSR in business. From the impacts of CSR to business’ economic positions, there are three advantages for business, which are secure long-run profits for companies, improvement of shareholder’s interests in the long run, superiority of avoidance of negative social or environmental impact and Improvement of public image and supports from public expectations respectively. • Secure long-run profits for companies CSR can help companies maintain long-range self-interest. That is to say, many of social problems caused from business activities seriously deteriorate the social condition that may become unhealthy climate for business’ performance, but SCR may remedy these problems to help business survive and prosper in the future because the function of social responsibility is just to “pursue...
Words: 1632 - Pages: 7
...Unilever Corporate and Managerial Responsibility Contents Executive summary 3 1. Introduction 4 2. Stakeholder analysis 4 3. CSR at Unilever 6 4. CSR issues – The palm oil and tea production case 9 5. Strengths and weaknesses of the current CSR policy 10 6. Conclusion 11 Executive summary In this paper, the approach of Unilever, a British-Dutch major player in the FMCG sector, towards corporate social responsibility (CSR) and sustainable development (SD) will be discussed. In Unilever’s day to day business CSR and SD are key. This makes it a core business activity within the company at all levels. First, it will be investigated who Unilever’s stakeholders are and how Unilever is managing its relationships with them in order to do business in a corporate responsible and sustainable way. Further, some of Unilever’s sustainability initiatives like for example the Sustainable Living Plan and Unilever’s contribution to certificate systems for palm oil and soy oil will be discussed to illustrate its current CSR and SD policy. Despite these efforts, Unilever also faced quite some critique from political, environmental and human rights angle regarding some less legitimate activities. As an illustration two major cases concerning controversial palm oil and tea production will be discussed. At last, the strengths and weaknesses of the current CSR policy will be critically discussed. As a conclusion it can be stated that during the last...
Words: 4336 - Pages: 18
...Contents page Executive summary 1. Introduction............................................................................. 2. Single European Market........................................................... 2.1 Single European Act 1986................................................... 2.2 Benefits and costs............................................................... 3. EU Policies................................................................................... 3.1 The free trade policy............................................................. 3.2 Global Market........................................................................ 3.2.1 NAFTA & MERCOSAR................................................. 3.2.2 APEC........................................................................... 3.2.3 EU Vs Global Markets................................................. 4. Corporate Social Responsibility....................................................... 4.1 CSR and BP- Olympics in London; 2012..................................... 4.2 BP vs. the Consumer.................................................................. 4.3 Russian takeover with sex parties............................................. 5. Environmental policies.................................................................... 5.1 Kyoto protocol and the EU........................................................ 5.2 The EU and the environment.......................................
Words: 3936 - Pages: 16
...Research Report Student Name: Student ID: Lecturer Name: Course ID: Due Date Table Content 1.0 Introduction 4 2.0 Literature Research 4 2.1 Summary of the literatures 4 2.11 Kenneth, M. A, Onyeka, K. O & Paul, N. (2008) - Journal of Business Ethics 4 2.12 Mette, A & Tage, S. (2009) - Supply Chain Management: An International Journal 5 2.13 Francesco, C, Pierpaolo, P & Barbara, S. (2008) - Journal of Cleaner Production 5 2.14 Jorgensen, H, Peder, M & Margaret, J 2003 - The Word Bank Group & IFC 6 2.15 Esben, R. P & Mette, A. (2006) - Journal of Public Affairs 6 2.2 Group materials under meaningful themes and critical discussion 7 2.3 The practical and theoretical implication of the findings 9 2.4 Evidence from published cases and empirical studies 11 2.5 managerial recommendations in translating CSR in global SC into practice 12 3.0 Conclusions and suggestions for future research 14 4.0 Reference List 15 Executive Summary Integrated supply chain has becoming a significantly important role in the competitive landscape because companies are searching for strategic benefits. Apart from the advantages derived from those more coordinated supply chains, certain social obligations become a concern to business. In reality, the codes of conduct in terms of the CSR are developed by many organizations, especially the buying companies, in order to manage the business behavior of their partners with procurement and supply chain...
Words: 4497 - Pages: 18
...EXECUTIVE SUMMARY The problem at hand is a case of moral dilemma v/s financial gains. The company continuing production processes “as is” will lead to emissions that might hamper employee safety. Confirming to current environmental standards entails heavy expenditure and a negative cash flow trend. The options evolving from the case are to adopt an emission control standard (exhaust system or Recirculating filtration system) or continue operations as currently undertaken. The options have been evaluated keeping the financial implications, politico-social effects and Corporate Social Responsibility of the company in mind. Based on the evaluation, installation of the recirculating filtration system is recommended. Word count: 101 Table of Contents |Sr. no |Content |Page no | |1 |Situation Analysis |1 | |2 |Problem Statement |3 | |3 |Options |3 | |4 |Criteria for evaluation |3 | |5 |Evaluation of options ...
Words: 1668 - Pages: 7
...IIBM Institute of Business Management Corporate Governance www.iibmindia.in Chapter 1 Corporate Governance Corporate governance refers to the system by which corporations are directed and controlled. The governance structure specifies the distribution of rights and responsibilities among different participants in the corporation (such as the board of directors, managers, shareholders, crors, auditors, regulators, and other stakeholders) and specifies the rules and procedures for making decisions in corporate affairs. Governance provides the structure through which corporations set and pursue their objectives, while reflecting the context of the social, regulatory and market environment. Governance is a mechanism for monitoring the actions, policies and decisions of corporations. Governance involves the alignment of interests among the stakeholders. There has been renewed interest in the corporate governance practices of modern corporations, particularly in relation to accountability, since the high-profile collapses of a number of large corporations during 2001–2002, most of which involved accounting fraud. Corporate scandals of various forms have maintained public and political interest in the regulation of corporate governance. In the U.S., these include Enron Corporation and MCI Inc. (formerly WorldCom). Their demise is associated with the U.S. federal government passing the Sarbanes-Oxley Act in 2002, intending to restore public confidence in corporate...
Words: 33828 - Pages: 136
...RMIT University Vietnam Corporate Governance and Regulations (BUSM 4158) *** Individual Social Audit Report on Vedan Vietnam’s Corporate Social Responsibility Prepared by: Nguyen Ngoc Thanh Phuong Student ID: s3480053 Lecturer: Mr. Barry Slutsky Semester 1, 2014 Word count: 1762 Corporate Governance & Regulations -‐ BUSM 4158 Table of Contents Executive summary ..................................................................................................... 3 Vedan Vietnam and Thi Vai river incident .................................................................... 3 1. Vedan Vietnam – Company in brief: ......................................................................................................... 4 2. Thi Vai river incident ....................................................................................................................................... 4 Vedan’s social and environmental impact ................................................................... 4 1. Environmental impact ..............
Words: 2554 - Pages: 11
...challenges 3 Sustainability and CSR background 3 Business issues 4 Benefits to business 4 Initial approach 5 High-level solution 5 Milestone 2 5 Technology solutions 5 Business practice solutions 6 Web Portal construction 8 Milestone 3 8 Sustainable Supply Chain Management System 8 Conclusions and recommendations 10 Implementation plan 11 Project summary 11 References 12 Introduction Purpose The purpose of this project is to create a technology portal for business leaders, policy makers and public awareness groups to interact, discuss, share ideas, strategies, and progress being made toward corporate sustainability and social responsibility. Definition Corporate Social Responsibility (CSR) refers to a business methodology where companies are accountable for the economic, ecologic and social impact of their business processes, and endeavor to incorporate sustainable best practices with their business model as a means to gain competitive advantage and preserve profitability. Business Problem Many business leaders understand the social and environmental benefits of operating in a socially conscience manner, but few envision the true economic value in integrating CSR with their business model. Executives often view the introduction of sustainability...
Words: 5436 - Pages: 22