...media messages, children are in a position to create perceptions on various races and gender. Disney movies are an example of the media that are consumed by children. The movies impact a lot on how children understand the meaning of race, class and gender. The continued consumption of such media by children would only serve to further shape their various perceptions. This paper sets out to show that there are numerous media messages that can impact on the understanding of race and gender by children. The media is powerful in terms of the messages it relays to the audiences. The social judgments of viewers can be greatly influenced by what they see on television news (Mastro, Lapinski, Kopacz & Behm-Morawitz, 2009). According to Mastro, Lapinski, Kopacz & Behm-Morawitz (2009), the Whites in the United States of America perfect in racial prejudice against their fellow black countrymen and women. The Whites perceive the Black as being aggressive and overly violent. This negative depiction of the Black Americans by the White Americans is hugely contributed to by media exposure. The ethnic and racial minorities in the country are depicted as criminal suspects in the news watched through televisions. Unfortunately, the suspects of these ‘criminals’, as depicted by the same television news, are the Whites. The social impact of such media messages would promote ethnicity and racism amongst the interracial population of the United States. In this light, the Whites will always...
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...Walt Disney was a man of many enchanted ideas. His imagination was the main characteristic of his career. However, his imagination became tied in with his real beliefs, which ultimately caused problems within his multimillion-dollar empire. Whether he did this subconsciously or not it has become a major issue in our present day society. Critics have begun to investigate his movies because of suspicion that there are undoubtedly inappropriate concepts within the story lines, they seem to be absolutely correct. However, Disney did create a “dream” world for children, he taught them that they could be whatever they wanted, and that they will live happily ever after even in the worst of situations, but he did not make the best choices as to...
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...From infancy, humans are mindlessly taught to treat people differently according to their race or ethnicity. During WWII American people placed those who had Japanese heritage in internment camps because it was assumed that all Japanese Americans were spies in the war. During the Civil Rights era, white children were taught to disrespect African Americans; solely because of the color of their skin. Today, the severity of the racism is not as brutal, but it still exists. Where do these stereotypes start? Television plays a significant part in giving stereotypes to different races. Children’s networks have references to racism, which plants the seed of negativity to another race which will grow throughout the lifetime of a human being. To name a few; Disney Channel, ABC, and movies allude to some type of racism in their television programs. Early 2000’s children are familiar with the Disney Channel comedy, The Suite Life of Zack and Cody. The setting is The Tipton Hotel in Boston, Massachusetts owned by one of the richest men in the world, Mr. Tipton. One of the first characters introduced is Estaban; a struggling...
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...Disney movies are typically made to be viewed by children for their entertainment pleasure. These movies are generally sweet, basic and innocent, thus having children as their primary audience. Movies such as Snow White, Tinker Bell and Cinderella are all great examples of children’s movies that fit these generalizations. The movie Dumbo on the other hand does not fit these simplistic ideas for Disney movies. From an outsider looking in, this movie may seem sweet, basic and innocent but it is not. The movie Dumbo is filled with anticipated psychological impairments for children. Although the basic idea of this film is simple, the film includes multiple scenes of racism, violence and oppression with an overall theme expressing a derogatory connotation that is not fit for children. The beginning of these unfortunate events starts with Dumbo himself being made fun of. This scene is early in the film setting a direct tone for discrimination for the duration of the film. Dumbo is consistently viewed as an outsider, being mocked and laughed at for his big ears that were viewed by the other elephants as different. This difference was so significant that it led the elephants to disclaim Dumbo as a part of their race. These simple acts of discrimination...
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...Media is one of the greatest influences on an individual of all time, using ideological messages that are interwoven into society. Many refer to ideology as the study of ideas, it is defined as a system of ideas and ideals, especially one which forms the basis of economic or political theory and policy or a particular way of thinking and seeing the world that makes the existing organization of social relation appear natural and inevitable (Grossberg, 193). In more simple words, it is commonly referred to as “false consciousness,” originally from politics, ideology refers to the way people think about the world and their ideal concept of how to live in the world. A very board term that has different branches and can relate to many different parts of media; it is a system of values, attitudes and beliefs that are important to an individual, group or society. All forms of media can have a great ideological influence on their audience and most media portrays a dominant message that can define the values and beliefs of an individual or society whether in a positive or a negative way. Dominant ideologies are ideologies that are used very commonly by the media that are sometimes mistaken for reality. They are always reflected in the media, and reflect dominate social relations and support dominant social groups. If those in charge of our society – politicians, corporate executives, and owners of press and television – can dominate our ideas, they will be secure in their power. They...
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...Symbolic interactionism is a major sociological perspective that places emphasis on micro-scale social interaction, which is particularly important in subfields such as urban sociology and social psychology. Many people feel as though racism isn’t really important when it comes to the theory of symbolic interactionism but “labeling” is a key concept that is very relevant when it comes to the study of race. Not a lot of television shows deal with racism and the effect that it has on its victims, but on February 4,2005 a Disney show that was reaching out more the black audience took a stand. “That’s So Raven” was a very popular show in the early 2000’s and for black history they decided to do a show on racism , Raven ( a black girl )and her friend Chelsea (a white girl) applied for a job at the same place. At the interview they had to perform jobs such as folding clothes, and creating displays for the store. Chelsea did really poorly while Raven ends up excelling. During the interview the manager’s gestures towards Raven were very rude and obnoxious and it was clear that she wasn’t interested in anything thing that Raven was doing. At the end of the interview Raven was very confident that she got the job but the manger ended up hiring Chelsea. Raven who was very hurt and confused wanted to know why she wasn’t hired when she knew just as well as the manager that she did a better job and was much more qualified for the job so she decided to investigate. It was later discovered...
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...Introduction Walt Disney, born Walter Elias Disney, was a great man, with faults of his own. He started as a boy with a dream; and with the help and belief of his associates, friends, and family, Walt created what is now an “entertainment empire” that, in 2009, had revenue of over U.S. $35 billion. Upon his death, Walt’s brother Roy continued the company they had started together and pushed to achieve Walt’s dream. Walter Elias Disney – His Life Walter Elias Disney was born on December 5th, 1901, in Chicago, Illinois. His father, Elias Disney, an Irish-Canadian, and his mother, Flora Call Disney, a German-American, had five children, four sons and one daughter. The Disney family moved to Marceline, Missouri and there Walt began drawing. Walt began selling his sketches and drawing of animals and nature to friends and neighbors at the age of seven (Disney Archives, 2010). In 1918, Walt tried to enlist in the Army but was rejected as he was only sixteen at the time. Determined to serve his country, he joined the Red Cross and was sent to France to drive an ambulance and to be a chauffeur for Red Cross officials (Just Disney, 2010). Walt Disney was a pioneer and innovator and had on of the most fertile imaginations the world had ever seen. Walt, and his employees, received more than 950 honors, including 48 Academy Awards and seven Emmys in his lifetime. “Walt Disney’s personal awards included honorary degrees from Harvard, Yale, the University of Southern California, and UCLA;...
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...them to the national championship game where they beat the number one ranked team, Kentucky, who was an all white team. This game was and still is considered one of the greatest upsets in sports history, and one of the most important games as well, as Don Haskins started five black players, and only played the seven black players. The reason this game, as well as the entire season, was so significant was because during this time, racism was still a huge problem in the United States, but especially in the south where Texas Western was located. Don Haskins recruited seven black players to the team, which was by far the most in the NCAA at the time, as only a few teams had just one black player on the team. The team experienced a lot of racism throughout their season, from other players on the floor making racial remarks, referees being bias towards white teams, people in restaurants staring and causing fights, and even their hotel rooms getting trashed when they were on the road. The more success the team had, the more prominent the racism was. Disney used this event to create a sports movie, with a much more important theme and message behind the story. Sport in this film is used to represent unity, and coming together. In the movie, basketball is a chance for the black players to prove all of the racist people wrong, and show they that they can play at a high level. The sport allows them to isolate themselves from all of the negativity, and do something they love for a purpose...
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...Usually, people think it is men, Money, or people that will always win wars or fights. You have to get your people to believe that going to war is the only option which would be propaganda. If it wasn't for propaganda America would have lost the war against Japan or the Nazis. Propaganda is easily the one who save America when people. Then it took it cycle and the people came together to help with the war. What is propaganda it has been used for many years for war like posters or comic books( H)? Propaganda is a great way to attack the enemy and show your power off to them(G).They could use propaganda in a very hurtful way like racism, talking smack about them(G).After pearl harbor, people started to look at propaganda a lot more and started...
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...in America he lived in extreme poverty, but because of his character and a help of his father Tyrus Wong found himself in art. Eventually after years of poverty, discrimination and “chronic lack of recognition” he ended up working for Disney and Warner Brothers. Especially Wong became more known in certain circles after creating a film “Bambi”, where he was involved in every phase of production because aunting visual style, vastly different from anything Disney, as he was inspired by the paintings of the Song dynasty. However, as Asians were a novelty in animation industry in America a lot of co-workers could’ve easily flung a racial statement or epithet. Society didn’t care if person is talented or have a huge impact on something. Only...
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...The logos and numerous images often depict an untruthful beliefs about an entire culture. These biases have affected limitless cultures for countless years and caused others to discriminate against someone based on their deficiency of valuable information on the topic at hand. There is a massive concern in today’s society associated with stereotyping and prejudice due to a lack of knowledge about these various heritages and the succession of racism and prejudice needs to end here. The first step to ending this cycle of offensive labeling begins by teaching students about the implications of discrimination and replacing controversial sports mascots with a more appropriate and politically correct symbol and...
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...Racism is defined as the poor treatment of or violence against people because of their race. In America, images of slavery and the Civil Rights Era would quickly display that racism is a topic from our past. However, the second part of the racism states that it is a belief that some races are better than others. The belief component of racism is still a major factor in our society. Images of these racial beliefs cannot be googled, but the current conditions of minorities are always captured in images of run-down communities and violence. These images create a belief amongst Americans and other nations that minorities (particular African Americans) are low-grade people. Racism shows its face in many areas, but in more of a subtle way. It is so subtle that many may think it does not still exist. Many people would be greatly insulted if they were accused of being a racist. The injustices are so great in number that it becomes a natural way of life for generations of minorities. In comparison, whites have inherited such an entitlement for success that it’s their natural way of living. In a time when we have elected the first African American president, it is obvious that progress has occurred. That indeed is true. Progress does not mean elimination. Racism has not been eliminated from this generation, it just looks different. African Americans may not have to endure slavery or segregation laws, but racial injustices are still a constant. Racism is not a thing of the...
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...Case # 4 Analysis 1. Background: Walt Disney Co. founded by Walter Elias Disney and his brother Roy Disney in 1923, is one of the world’s biggest transnational companies whose main objective is entertainment and mass media. At the beginning, the cartoons created by Walt Disney were not aimed at the young audience and the characters portrayed rebelliousness and people’s non-conventional features or at least different to the time’s standards. After the World War II, the animation process focused on meeting the young audience’s needs, with stories of magical worlds, and the adult population, with the technological innovation and animation advances. In 1955, the company launched the first theme park called Disneyland. With headquarters in Paris and Hong Kong, the company focused on the creation of films and theme parks, by aiming always at the young audience with magical stories and characters full of innocence and fantasy. Throughout the time, the company has faced great challenges, such as the demand’s decrease of cartoons’ production or the economic problems that reduce the families’ monetary ability to visit the theme parks. The implementation of those out of the United States has been a big challenge for the company, too. In the 2005, Bob Iger was named as CEO. The company has started a wide diversification of other sorts of audience by doing market segmentation and focusing on meeting the needs of each one of the segments with different kinds of products...
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...Americans for decades have been sheepishly led into believing most all historical events are heroic and morally correct. Students today need to learn about every possible aspect of any given subject. Though most would prefer not to be taught or lectured on the darker side of certain historic events, it is becoming more and more necessary. One of the most popular events in history is when chistopher columbus "discovered america". It has been precieved as a happy go-lucky time through the years by disney movies, with love stories and happy endings to school plays, and holiday such as columbus day and thanksgiving. Though most resources are very informative they can also be quite misleading. Columbus and his voyages consisted of betrayal, slavery,...
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...Heart of Darkness A Literary Gem or Trash ? Joseph Conrad an active explorer and a prestigious ,author during the late 1800s , wrote one of the most boring books in history , Heart of Darkness. The novel is reflected upon his exploration in the Congo , where he witnessed human corruption and greed. It is centered around the Imperial Era where the Europeans would do anything to attain more power, surpassing humane behavior , which resulted in their savage and vicious attitude: brutes. Heart of Darkness exhibits Conrad’s alter ego , beheld by darkness itself , human corruption , and discrimination . However , when reading it question yourself whether heart Of Darkness is a valuable worth your time! No. It is a piece of nonsense , that’s captivates our confusion rather than our interest , through the eyes of high school students. High school teachers may say “ it is a literary gem that delves deep into the heart of man, and makes the reader reflect on his/her personal values. While intended to highlight the politics of discrimination, this novella holds merit for high school students as well.” (Ms.Herzog).But is it morally right for teachers to assign such a difficult book considering our limited learning capacities? The book was designed for colleagues; incorporating abstract meanings, “rich symbolism”. and literary devices; things that our minds can not keep up with. As a high school student , I find the novel...
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