...Alcohol Consumption in College Paul Vieira Daniel Webster College Abstract In colleges all around America alcohol consumption by college students is becoming normal. This drinking is happening mostly in the students’ dorm rooms on campus. Students are unaware of the negative effects of alcohol and usually participate in binge drinking, which for men is having more than five drinks in one occasion, and for women is having four or more drinks. In order to help prevent alcohol consumption, the colleges themselves must have guidelines in place to inform people about the dangers of alcohol. Strict alcohol rules such as complying with the 21 year old drinking age are also more hands on activities colleges can engage in to stop drinking. The Norming of Alcohol Consumption in College For many students, college is a new experience where they have to make their own decisions about their daily lives. For many students at first it is a difficult adjustment to move away from family and friends and have to deal with this. With this newly found freedom more and more students will consume alcohol on a regular basis. According to the University of Villanova, “Nationally, a very large majority, about 80 percent, of college students uses alcohol” (Villanova). This drinking is mostly happening on the college campuses inside of the students dorm rooms, or at another place on campus. Though colleges do not endorse drinking for students under the legal drinking age, students find ways...
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...Essay 1 Game Day that was No Game Day I remember it like it was yesterday. I had moved to College Station to attend Texas A&M and to find my freedom. On a hot, humid game day I was ready to sprout my wings and fly like a college student, or so I thought. From the time I was accepted into Texas A&M until this defining moment, I thought college was all about partying and drinking on game day and that everyone did this, no matter what your age. I found out rather quickly that this bad assumption on my part would lead me to learn a hard and valuable lesson about life and consequences. It started out pretty innocently. It was a night game so we had plenty of time to pre-party. My friends and I had decided to pre-party before the big football game. We had the golden ticket, my roommates were 21. They bought the alcohol and we helped consume it. What started as a typical Saturday ended on a sour note. After drinking in our apartment and getting hyped for the big game, we decided to head out to Northgate and carry-on with our revelry. Northgate is known as the party area of College Station and usually there is lots going on. This day was no different. Our first stop was the Chicken. After hooting and hollering with other A & M fans we moved on to the other hot spots for more partying. After our Northgate shenanigans we decided to head back to our apartment to cool off. This is when our great plan went astray. We all knew that the police in College Station...
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...The target audience for The Ultimate shower Beer is college guys and recent college male graduates. Ages 21-25. Preferably guys that are in a fraternity, but they don’t have to be. The target audience for the beer is males because more men like beer. With the rise in social media guys like to show off with snap chat, Twitter, Instagram that they are drinking and living life. On social media, not this particular brand of beer, but showering with a beer was popular. Before they were going out to the bars or what some people call it the “pre, pre game”. Guys like to brag about how much beer they have had. Therefore, saying to one of their buddies, “Oh yeah I had a few beers in the shower” makes them feel cool. Therefore, males in college and recent male graduates who are still stuck in the college party stage are the target audience of the shower beer. Also, most college guys like breaking the norms. Showering evokes the idea of getting ready for something. Similarly, beer is usually the pre-game drink for males, especially college guys. Drinking a beer in the shower is combining utilitarian parts of routines with recreational. The overall message is, why not add recreational fun to a utilitarian part of human nature and be cool doing it....
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...firms were just starting to see Facebook and other social networking sites, like Twitter, as valuable places to market to consumers and communicate with them, Molson also decided to create a Facebook account to connect with consumers and increase brand awareness. One of the first promotional activities Molson established using its Facebook account was a contest called “Cold Shot” which was targeted at Canadian college aged students between the ages of 19 and 24. This contest was set up to be a competition between Canadian colleges, awarding the title of “number one party school in Canada” to the college with the most pictures posted by students while also giving a spring break trip to the student from that winning school who submitted the best picture (Qureshi, 2008, p. 5). Molson had to pull the promotion, though, because many administrators and other students from the various colleges were not happy with the contest since they thought that it not only gave their schools a bad image, but they also saw it as Molson encouraging irresponsible behavior and underage drinking. Therefore, Molson’s problem is to determine if it should continue to use social media, like Facebook, when marketing its brand, and if it does choose to continue, how the company will use these sites to promote its brand in the future. Another issue this company is facing is how it can reestablish its brand as a brand that promotes and...
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...How Bingeing Became the New College Sport The topic aims to bring attention to the fact that binge drinking in college seems to be on the rise. The claim says that lots of these kids are hospitalized due to alcohol poisoning. The author also thinks that lowering the drinking age back to 18 or 19 may help to prevent this in the future. This article is about how binge drinking in college is on the rise and getting out of control. Pre gaming is becoming a common practice with college kids. This involves hanging out in dorm rooms before games and drinking as much as possible, since they can’t legally drink at the game. The numbers of students that are becoming hospitalized or dying are rising. The author seems to think that if they lowered the drinking age to 18 or 19, that is may help the situation. He thinks that “students would settle into a saner approach to alcohol”. In my opinion this won’t work , it’ll just make it easier for even younger kids to get a hold of alcohol. How would you stop binge drinking on college campuses? One way to help prevent binge drinking would be to have counselors on hand to talk to students that have drinking problems. The faculty should also setup seminars about the effects of binge drinking. If the students saw what bingeing can do to the human body some of them might stop doing it. They could have mandatory seminars for new students about this and have them sign pledges to not drink. If you teach the students...
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...College men’s alcohol use is related to both power and powerlessness. Many men choose to drink in order to be sociable and fit into a place of perceived social power within their friend groups (p. 307). Based on Capraro’s research, college men’s alcohol use is also influenced by the fact that heavy drinking can make them feel more strong and assertive (p. 310). This once again shows their motives to conform to traditional masculinity and achieve the social power within the ranks of college groups (p. 310). Yet at the same time, many men drink as a form of “escapism or to get drunk,” showing their desire to become powerless through alcohol use (p. 308). Even if a man is drinking to appear masculine and become socially empowered in the eyes of other people, they individually feel powerless and numb the stress of conforming to college masculine culture (p. 310). Thus, we have the paradox of power and powerlessness....
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...Underage drinking is becoming more of a noticeable problem in society, not only with high school students, but also with younger generations. Drinking is all over the television, the radio, and talked about in schools, public places, etc. Alcohol advertisements are more and more appealing to younger generations. If our youth is educated at a younger age, if school policies were stricter, and if clubs and bars cracked down on underage drinking the problem would not be as serious. Youth should be well educated about consumption of alcohol well before middle school. By the time students reach middle school they are already exposed to alcohol. D.A.R.E, the program that teaches children about alcohol and its effects, should be taught in elementary school. According to underagedrinking.samhsa.gov, over 70% of eighth graders said alcohol is easy to get 30% of children age 12-14 get alcohol from a family member. These statistics show that drinking is very popular in middle school. It seems as though these kids already know what they are doing by eighth grade, so D.A.R.E classes must be taught at an earlier age. Another reason classes should be taught earlier is from my own personal experience. High school football games should be a memorable part of their high school career. Instead of innocent cheering and fun at the games the young students show up intoxicated with the smell of alcohol on their breath. Now a day, children find it harder to enjoy things sober. To support my own personal...
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...CHAPTER I THE PROBLEM AND ITS BACKGROUND INTRODUCTION RATIONALE IMPORTANCE The Technological Institute of the Philippines (TIP) was established in February 8, 1962, and Quezon City campus was opened in 1983. It offers different courses which include Bachelor of Science in Engineering, among others. With this, the Department of Civil Engineering was founded to educate and support the students who wish to focus in the said field of study. TIP Civil Engineering students perform well and demonstrate improvements in their studies. In this regard, TIP is considered as one of the institutes or colleges that produce competitive students. This achievement is due perhaps of the trained and knowledgeable instructors and professors of the said institution. However, the Department of Civil Engineering is currently undergoing decrease in number of population of students and causes a threat to the institute in general. The study wants to give the real picture of the whole situation of the civil engineering student’s population. This then would be a great help to those aspiring civil engineering students, to school and to the community as well. To the community, this study will provide the necessary information about the factors affecting the decrease of civil engineering students. Giving them an idea on how hard it is to study civil engineering and it will also help them to set themselves on the incoming problems that they will meet, once they study...
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...Article Title: How Bingeing Became the New College Sport. Written by Barret Seaman 8/29/2005 in Canada. I think I can expect to read information on college students binge drinking. I also think I will read a writers opinion on how he feels about this subject in relation to binge drinking on college campuses. The topic of this article is related around college students and how they basically prepare during the start of their freshman year for the activities that will begin to take place that revolve around drinking. The author claims that not only is this a problem but this is a problem that began after they raised the legal drinking age across the U.S. in the 1980's. The authors point of view around the subject reflects that of a sense of urgency to move back to a previous dated time in where the drinking age of 18 proved to show more responsibility and less issue with bingers. As far as my experience goes with binge drinking on college campus I have very little. Most of my experience with this comes from getting invited to college parties with friends who attended as I have never attended a college university that required me to be on campus or near dorms. I have seen first-hand what binge drinking can do to someone though. People that consume as much alcohol as humanly possible in a short amount of time do usually make it long enough to enjoy the party. I have had a friend pass away because of this. It is almost as if it becomes a game to see who can get drunk the quickest...
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...Article Title: How Bingeing Became the New College Sport. Written by Barret Seaman 8/29/2005 in Canada. I think I can expect to read information on college students binge drinking. I also think I will read a writers opinion on how he feels about this subject in relation to binge drinking on college campuses. The topic of this article is related around college students and how they basically prepare during the start of their freshman year for the activities that will begin to take place that revolve around drinking. The author claims that not only is this a problem but this is a problem that began after they raised the legal drinking age across the U.S. in the 1980's. The authors point of view around the subject reflects that of a sense of urgency to move back to a previous dated time in where the drinking age of 18 proved to show more responsibility and less issue with bingers. As far as my experience goes with binge drinking on college campus I have very little. Most of my experience with this comes from getting invited to college parties with friends who attended as I have never attended a college university that required me to be on campus or near dorms. I have seen first-hand what binge drinking can do to someone though. People that consume as much alcohol as humanly possible in a short amount of time do usually make it long enough to enjoy the party. I have had a friend pass away because of this. It is almost as if it becomes a game to see who can get drunk the quickest...
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...trait, a defect, an infirmity, or merely a bad habit). Vices are habits and activities that are not beneficial to an individual. It usually produces negative consequences- in the physical, emotional, mental and social aspect of a person. The generation today is facing a great ideal of vices like drug addiction, smoking, computer games, social networking, gambling, pre- marital sex, pornography and drinking which has become more accessible to the public. It would suggest that vices are common among these people because of the age proper and the independence from parents.3Vices may inhibit the productivity and further effectiveness of a student, since they take time, concentration and financial resources. 4 Vices that the researchers would want to tackle are alcoholism, smoking , computer games and gambling because these vices are the most common and prevalent among the MMC - CAST students. Alcohol dependence, or alcoholism, is a long-term physical condition characterized by compulsive drinking, which a person is unable to control ( Grand et. al.., 2004) College is a prime time and place for drinking. Although frequent drinking is common at this age,college students tend to drink more frequently and more heavy than their non collegiate peers (SAMHSA,2004b) Alcohol alters the brain’s chemistry and increases the risk of depression, thus their is a possibility that may affect a students focus in his studies. Another vice that is also rampant among them is smoking. In view of...
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...PROJECT NAME Confidential and Proprietary Information This document contains information that is proprietary to . Transmittal, receipt, or possession of this document does not express license, or imply rights to use, sell, design, manufacture, or to have manufactured, any product, concept, or service from this information. No reproduction, publication, or disclosure of this information, in whole or in part, electronic or otherwise, shall be made without prior written authorization of an officer of Authorized transfer of this document from the custody and control of constitutes a loan for limited purpose(s), and this document must be returned to upon request, and in all events, upon completion of the purpose(s) of the loan. Document Change Log |Prepared By |Title |Date |Version | | | | | | | | | | | | | | | | Revisions |Modified By |Reason |Date |Version...
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...during a Colorado State football game. Unfortunately, Ms. Spady’s situation is not an isolated event but rather an alarming trend with “nearly 1,700 college students between the ages of 18 and 24 die from alcohol-related incidents each year (National Institute of Alcohol Abuse and Alcoholism, 2005).” Moreover, drinking among college students often times occurs regularly, and in some situations the amount consumed reaches dangerous levels. Current surveillance systems used to monitor binge drinking among college students depicts an alarming trend, and it appears binge drinking is evolving from a social past-time into a dangerous public health epidemic. Behavioral Risk Factor Surveillance System (BRFSS) The Behavioral Risk Factor Surveillance System (BRFSS) uses a telephone survey method for the purpose of acquiring information from study participants regarding their drinking habits. The obtained data is then calculated for the purpose of quantifying the prevalence, frequency, and intensity of binge drinking among study participants, and according to Kanny, Liu, Brewer, Garvin, and Balluz, (2012), “binge drinking was most common among persons aged 18-24 years; however, the highest frequency occurred in persons aged ≥ 65 years” (p. 15). Furthermore, the state of Wisconsin registered the highest age-adjusted prevalence and intensity of binge drinking according to study results (Kanny et al., 2012). The public health epidemic of binge drinking represents a pattern of concerning...
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...Alcohol is the primary source of money that stadiums get, making up between 60 and 75 percent of the stadiums total earnings (Steinbach) This is most likely the reason why stadiums do not regulate the amount of alcohol they sell per person. Alcohol causes the problem of fan violence at games. Harvard did a study on binge drinking in colleges, coming to the conclusion that those who watch sports binge drink more often than those who do not (Wechsler) Binge drinking is typically drinking five or more drinks for men, and four or more drinks for women, or having over the legal limit of alcohol of 0.08 ("Drinking Levels Defined.") When under the influence of alcohol, people seem to have a higher confidence level, which is...
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...industry where companies will do just about anything to attract a customer. Doing “just about anything” is where marketers and advertisers operate on a very thin line as to what is considered ethical. This strategy now includes tactics such as the use of alcohol, sex, and the targeting of children to attract consumers. Companies use the power of beer advertisements at college sporting events, sexually explicit advertisements in venues viewed by children and teenagers, and use the developing minds of small children as targets in the advertising of certain products. While these strategies may be legal, they are not always ethical. In this paper, I will challenge the use of content, tactics, perception, and target audience, while applying ethical tests and theories regarding a company’s marketing strategies. A company must have ethical marketing policies to guide their pricing, advertising, research, and competitive strategies. (www.boundless.com) My analysis will determine if the aforementioned strategies follow this standard code of ethics. Does Alcohol hit its Target? Since there is a standard drinking age in the United States of 21...
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