...besides the traditional physical shopping. It was launched in 3rd of July 2010. it offers its clients more than 11,000 products at competitive prices. Once an order is placed, staff at the store starts to work on delivering the goods. There are sections in each category that allow the customer to find a good at a certain price and quality, and choose the time of delivery. The English version URL: http://www.andalusiaexpress.com/index.php?language=en Market strategy identification: Every effective marketing plan starts with a strategy. Creating a Market Strategy means understanding our clients and our competition. Obviously any marketing strategy begins with the identification and selection of target markets because marketers need to identify who their market is so they can better target their market with the right message. Marketing mix: The term marketing mix is referring to the primary elements that should be attended to properly market a product. Also, it is known as The 4 Ps of Marketing. However, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign (Jones, 2007). 1- Product: A product is a benefit of service which a business provides to its customers (Kumar, 2010). Product is the first important element of marketing mix. According to the observation in Andalusia Express grocery Store’s website, the researcher stated that Andalusia Express offers a lot of grocery goods where...
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...4/12/2014 Undrea Louis Allen University Undrea Louis Allen University E-commerce Target E-commerce Target Targets primary center is focusing on supportive shopping at discount costs, also to make Target your favored shopping destination in all channels by conveying exceptional worth, ceaseless advancement and remarkable visitor encounters by reliably satisfying our Expect More. Pay Less. ® brand guarantee Target stays concentrated on giving a one-quit shopping information for guests by passing on differentiated stock and remarkable quality. Target uses a business to consumer transaction. Which means a business selling to customers. With 40 distribution centers and 1,924 store Target operates under click-and-mortar. Target entity is a partial entity because targets merchandise can be delivered to customers. Target has been extremely successful in assigning their web assets. They have blogs, wikis, and twitter and Facebook accounts, yet there are still approaches to better themselves. On target website they have great ways in marketing themselves, however to help enhance it they can include the recommendation emphasize that permits them to recommend things based off of past obtained things. They do have the choice to get restrictive offers and advancements, yet they can likewise incorporate an e- inventory for individuals. Additionally they ought to look into offering rebates to their reliable customers. Target should offer ways in getting customer more involved in purchasing...
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...Summary Electronic commerce (EC) The electronic commerce can be defined as very broadly as the exchange of goods, services, and money among firms, between firms and their customers, and between customers, supported by communication technologies and, in particular, the Internet. Internet and World Wide Web Capabilities Information Dissemination means that products and services can be marketed over vast distances Integration–web sites can be linked to corporate databases to provide real-time access to personalized information. No longer must customers rely on old information from printed catalogues or account statements that arrive in the mail once a month. Mass Customization means firms can tailor their products and services to meet a customer’s particular needs on a large scale Interactive Communities means companies can communicate with customers, improving their image of responsiveness Collaboration refers to different departments of a company can use the Web to collaborate Transaction Support–clients and businesses can conduct business online without human support EC Business Strategies Brick-and-mortar Business Strategy refers to the strategies that firms operating solely in the traditional physical markets. Click-only Business Strategy (virtual companies/pure play companies) means that the business is conducted electronically in cyberspace only. These firms usually compete on price alone. Pros: compete more effectively on price; tend to be highly adept...
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...Persuasive Message Paper Glenn C. Chan University of Phoenix COMM 470 July 5, 2011 E-commerce or Electronic Commerce known from some has become a part of our everyday lives. As the growth of World Wide Web grew, more and more businesses have gone live on the web. This growth has provided consumers with many retail choices to make the lives easier for the online community. Although it makes things easier for online consumers, companies that have chosen to be an online retailer realize that it has been and will continue to grow competitively which makes it a hostile environment. Along with trying to obtain new customers or members, attempting to retain existing one’s have been the challenge. To do so, these retailers need to understand their customers or their target of choice and their process towards a purchase, to ensure they are structured to serve their customers to the highest level. The paper being presented is to identify three behaviors inherent in e tailing. In the paper I will discuss the communications medium where the discussed behavior occurs. In the discussion I will also explain how each medium enables e-commerce. This paper will show analysis of each behavior using the communication process, which will break it down with the purpose, sender, receiver, message, environment, noise, technology, and feedback. Finally a sample persuasive message aimed at a virtual audience will be developed and included in this paper. When a consumer begins to look...
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...E-commerce or Electronic Commerce known from some has become a part of our everyday lives. As the growth of World Wide Web grew, more and more businesses have gone live on the web. This growth has provided consumers with many retail choices to make the lives easier for the online community. Although it makes things easier for online consumers, companies that have chosen to be an online retailer realize that it has been and will continue to grow competitively which makes it a hostile environment. Along with trying to obtain new customers or members, attempting to retain existing one’s have been the challenge. To do so, these retailers need to understand their customers or their target of choice and their process towards a purchase, to ensure they are structured to serve their customers to the highest level. The paper being presented is to identify three behaviors inherent in e tailing. In the paper I will discuss the communications medium where the discussed behavior occurs. In the discussion I will also explain how each medium enables e-commerce. This paper will show analysis of each behavior using the communication process, which will break it down with the purpose, sender, receiver, message, environment, noise, technology, and feedback. Finally a sample persuasive message aimed at a virtual audience will be developed and included in this paper. When a consumer begins to look for a product or service on the Internet, there are many factors taken into account. In...
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...Instructor’s Manual: Chapter 2 E-commerce Business Models and Concepts Teaching Objectives • Identify the key components of e-commerce business models. • Describe the major B2C business models. • Describe the major B2B business models. • Explain the key business concepts and strategies applicable to e-commerce. Key Terms business model, p. 65 business plan, p. 65 e-commerce business model, p. 65 value proposition, p. 66 revenue model, p. 66 advertising revenue model, p. 67 subscription revenue model, p. 67 transaction fee revenue model, p. 67 sales revenue model, p. 67 affiliate revenue model, p. 67 market opportunity, p. 68 marketspace, p. 68 competitive environment, p. 72 competitive advantage, p. 72 asymmetry, p. 72 first-mover advantage, p. 73 complementary resources, p. 73 unfair competitive advantage, p. 73 perfect market, p. 73 leverage, p. 73 market strategy, p. 74 organizational development, p. 74 management team, p. 74 e-tailer, p. 78 barriers to entry, p. 78 community provider, p. 80 intellectual property, p. 81 content provider, p. 81 portal, p. 84 transaction broker, p. 85 market creator, p. 86 service provider, p. 86 e-distributor, p. 88 e-procurement firm, p. 88 B2B service provider, p. 89 application service provider (ASP), p. 89 scale economies, p. 89 exchange, p. 89 industry consortia, p. 90 private industrial networks, p. 90 industry structure, p. 93 industry structural analysis, p. 94 ...
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...The impacts of E-commence on international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing ................................
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...MIS 12th Edition Video Matrix ONLINE EDITION Student Instructions: 1. Go to www.azimuth-interactive.com/MIS12. 2. Enter your school .edu email address. You must have a .edu mail account. 3. Press Submit. 4. Check your email for an activation link. 5. Click on the activation link. 6. Click on the video you want to view. Chapter Videos |Part One: Organizations, | | |Management and the Networked | | |Enterprise | | |Chapter 1: Information Systems in|(1) UPS Global Operations with the DIAD IV | |Global Business Today | | | |How IT drives the UPS operation worldwide. Using smart people and smart technology, UPS delivers over 14 million | | |packages daily to 200 countries and territories, requiring the talents of 70,000 drivers who are wirelessly connected| | |to UPS main databases located...
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...can successful achieve the goal. After that, determine the targets whether they are mass market, group or individuals. Before create an advertising campaign, you should know to whom you are advertising the product. You can identify the targets by the demographics factor such as gender, age, income and others. Then, determine the method that can be achieve to the target. Different advertising technique will be used to achieve different type of target. For example, you can achieve individual targets by email or group targets by social network such as Facebook. Next, launch the campaign toward the targets group by the method that determine before. For example, launch the campaign through in-store display or distribute the coupon. Last, measure and analyse results. Analysing a campaign after its completion is needed to assist a company in understanding the campaign’s success. The new knowledge then used when planning future campaigns. 2a. Definition and concept of e-learning. (4m) Definition: * E-learning is the online delivery of information for purposes of education, training, or knowledge management. Concept: * It is a Web-enabled system that makes knowledge accessible to those who need it, when they need it, anytime, anywhere. * E-learning are refer to any method of computer-enhanced learning such as learning and teaching portal, wikis, educational animation, e-books and so on. * E-learning can be useful for facilitating learning at school...
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...E-Marketing BM012-3-2-EMKT Individual Assignment | Table of Contents 1.0 INTRODUCTION 3 2.0 STRATEGY IDENTIFICATION 4 2.1Marketing Mix 4 2.11 Product 4 2.12 Price 4 2.13 Place 5 2.13 Promotion 5 3.0 ENVIRONMENTAL ANALYSIS 8 3.1 SWOT Analysis for Starbucks 8 3.2 PEST Analysis for Starbucks 10 3.21 Political 10 3.22 Economic 10 3.23 Social 11 3.24 Technological 11 4.0 E_MARKETING PLAN 14 4.1 E-Marketing Strategic Planning 14 4.11 Segmentation 14 4.12 Targeting 15 4.13 Differentiation 15 4.14 Positioning 16 4.2 Objectives 18 4.3 E-marketing Strategy 18 4.4 E-marketing Tactics 19 5.0 IMPLEMENTATION 22 5.1 Implementation Plan 22 5.2 Evaluation 24 6.0 CONCLUSION 25 7.0 REFERENCES 26 8.0 APPENDIX 30 1.0 INTRODUCTION Starbucks is a well known brand established 1971 at Seattle by Jerry Baldwine, Zev Seigle and Gorden Bawker. The company operates in approximately in 17,000 retail stores over 49 different countries including Malaysia. With the mission statement of “to inspire and nurture the human spirit-one person, one cup and one neighbourhood at a time” Starbucks have been expanding rapidly. Other than the world premium coffee Starbucks offers tea, cold beverages, complementary foods such as sandwiches and salads. (A. Mettlach, 2010) Starbucks has invested highly on IT to target their products and services to market segments. As a result Starbucks has attracted a large number of customers and established a...
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... | |INYM 225 MEC | |*INYM225MEC* | |FACULTY OF COMMERCE AND ADMINISTRATION | |MAFIKENG CAMPUS | Study guide compiled by: Ms S.T. Nthutang Instructional Design by Mrs Annelize Cronje,Senior Academic Development Advisor, ADC Page layout by Roxanne Bremner, Academic Development Centre Printing arrangements and distribution by Department Logistics (Distribution Centre). Printed by Nashua Digidoc Centre (018) 299 2827 Copyright ( 2014 edition. Date of revision 2016. North-West University, Mafikeng Campus. No part of this book may be reproduced in any form or by any means without written permission from the publisher TABLE OF CONTENTS Module information vii Study guide title: Electronic Business vii Module qualification: Bachelor of Commerce in Information Systems vii Module structure: vii Contact person vii Exit level outcomes vii Critical cross field outcomes: viii Introduction viii Purpose viii Learning in place viii Module content ix Learning activities ix ...
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...Virtual Dressing Rooms: Try It On Arushi Microsoft [Pick the date] Arushi Srivastava Priyanka Singh FP Tech-II Proposal: The proposal is to study the concept of Virtual Fitting Rooms and understand the technologies involved in this concept. Introduction: Shopping for clothes online is an exercise in guesswork. Those jeans may seem perfect, but often as not, when they arrive, you try them on and they look terrible. It’s enough to keep a potential e-shopper from buying. E-fitting means "testing fit on the computer." Just as you have a fit session for a garment in real life, with a fit model and a design team, e-fit Simulator takes digital patterns and turns the pattern pieces into "virtual cloth" that can be sewn in the computer and tested on a 3D fit model, right in the software, showing you exactly how the garment is going to look before you sew a single real sample. Virtual dressing room is a relatively new concept which is slowly becoming more available on various fashion websites. Taking form in different ways, the virtual dressing room allows the at home shopper to virtually try on dresses and other fashions online. This allows the consumer to gauge if the style and the fit are an appropriate match before adding it to the virtual shopping cart of a web store. There are currently several different online virtual dressing rooms, but brick and mortar stores are also starting to use virtual technology in the physical dressing room. Technology Involved: ...
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...Introduction to e-commerce Copyright © 2012 Pearson Education 1 Slide 1-1 Introduction to e-commerce OBJECTIVES To understand the complexity of e-commerce and its many facets. To explore how e-business and e-commerce fit together. To identify the impact of e-commerce. To recognize the benefits and limitations of e-commerce. To use classification frameworks for analyzing e-commerce. To identify the main barriers to the growth and development of e- commerce in organizations. Copyright © 2012 Pearson Education Slide 1-2 1. What Is E-commerce? Use of Internet and Web to transact business More formally: Digitally enabled commercial transactions between and among organizations and individuals Copyright © 2012 Pearson Education Slide 1-3 Advent of the Internet -The term ecommerce :1. Electronic trading of physical goods and of intangibles such as information. 2. All the steps involved in trade, such as on-line marketing, ordering payment and support for delivery 3. The electronic provision of services such as after sales support or on-line legal advice. 4. Electronic support for collaboration between companies such as collaborative on-line design and engineering or virtual business consultancy teams Copyright © 2012 Pearson Education 4 Slide 1-4 Facebook: The New Face of E-commerce? Do you use Facebook, and if so, how often? What has the experience been like? Have you purchased...
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...in development of e-commerce based Information System in an organization. STRATEGIES One of the first challenges involved in moving to online commerce is how to compete with other e-commerce sites. A common problem in addressing this challenge is that e-commerce is often analyzed from a technical standpoint, not a strategic or marketing perspective. E-commerce provides several technical advantages over off-line commerce. It is much more convenient for the buyer and the seller, as there is no need for face-to-face interaction and Web-based stores are open 24 hours a day. Also, e-commerce purchasing decisions can be made relatively quickly, because a vendor can present all relevant information immediately to the buyer. These factors lend themselves to a transactional approach, where e-commerce is seen as a way to reduce the costs of acquiring a customer and completing a sale. In contrast, most successful e-commerce Web sites take a relational view of e-commerce. This perspective views an e-commerce transaction as one step among many in building a lasting relationship with the buyer. This approach requires a long-term, holistic view of the e-commerce purchasing experience, so that buyers are attracted by some unique aspect of an e-commerce Web site, and not by convenience. Since consumers can easily switch to a competing Web site, customer loyalty is the most precious asset for an e-commerce site. BARRIERS TO SUCCESS Despite the growing number of e-commerce success stories...
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...Internet & E-Commerce TABLE OF CONTENTS 1. Introduction ……………………………………………………………………………. 1 2. THE FAMOUS “INTERNET” ………………………………………………………….. 1 3. INTERNET MODEL FOR MARKETING SUCCESS ………………………………… 1 4. ADVANTAGES OF THE INTERNET ………………………………………………….. 2 4.1. Web Search Queries Predict Stock Market Trading Volumes …………….. 3 5. SUCCESSFUL WEBSITES …………………………………………………………….. 4 6. DISCUSSION …………………………………………………………………………… 5 7. CONCLUSION …………………………………………………………………………… 6 8. REFERENCES …………………………………………………………………………… 7 ABSTRACT Internet and Commerce relation is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. This also relieves marketing managers for more value added tasks such as marketing plans for better development of the company. Keywords - Internet marketing, innovation, E-commerce 1-INTRODUCTION Internet marketing (IM) is also known as digital marketing, web marketing, online marketing, or e-marketing. As the name states, it is the advertising of products or services over the Internet. However, it also implies marketing through the wireless media and through e-mail. Electronic customer...
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