...Assignment: Case Study: Whole Foods Monique Marszalik MBA 671- Strategic Management Benedictine University Professor Peter Papantos January 20, 2013 Abstract Organic foods are the new trend and there is one supermarket that is synonymous with organic – Whole Foods. Whole Foods opened in 1980 and has become a leader in natural and organic foods. The company has a very strong mission and vision that they adhere to. This paper will discuss how well the company is doing in regards to their mission statement, core values, and financial statements. It will also show how Whole Foods is doing in regards to its competitors like Trader Joe’s and Wild Oats. Whole Foods is the world’s largest natural and organic supermarket chain. It was founded in 1980 and in these 30 years, has become a leader in the natural and organic food movement. John Mackey, the CEO of Whole Foods, wanted to market natural and organic foods because he felt that if he could provide this high quality food to everyone, he would be helping the world be healthier and more aware of their diets, and live better lives. He planned to do this by having a very mission – driven company. Whole Food’s mission statement is “Whole Foods, Whole People, Whole Planet” The main elements of Whole Foods business strategy are very simple and straightforward. Since going public in 1991, their growth strategy has been to open new stores and purchase existing smaller organic food stores. The locations of these stores...
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...Lodgepole Creek Certified Organic Foods Market Research Plan For Dr. Bensen Prepared by: Stephanie Disney 1 Executive Summary of research and findings Lodgepole Creek Certifies Organic Foods would like to know who they should be marketing to, in order to receive the best results for their company's success. They would also like to know how to best appeal to this marketing mix to gain their loyalty and to compete within the market. Three research objectives are identified: who should Lodgepole Creek's marketing mix consist of; research should be done to see how Lodgepole Creek can gain their loyalty. Researching and understanding what consumers want from organic sprouting companies will also help in solving the problem of competing within the market. Lodgepole Creek is the only organic sprouting company in the Nebraska Panhandle that offers its customers with a wide variety of products to include: alfalfa, sunflower, clover, bean and pea mix, lentils, wheat grass, and a "hot mix" of radish, cabbage, and mustard sprouts. Sprouts are one of the most complete and nutritional of all foods that exist. Adults between the ages of 20-40 years old who are single, single with children, married, and married with children should be the focus of Lodgepole Creek's advertising, keeping in mind that women do most of the household and grocery shopping. Single adults are trying to look their best, while older adults are wanting to feel...
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...Freshman Composition 10/06/2015 Dr. Jessica Martell Food for everyone or quality food for almost all of them? Paarlberg and Salatin have very different stand of view about food production. Paarlberg defends that we should expand the production way to poor countries, in the other hand Salatin defend an organic production and that way bring a healthy life for people not just feed them. In my opinion a lot of people starve nowadays and die because they do not have what to eat it does not make sense anymore. In my opinion Paarlberg is right when he defends the industrial way to produce and would help a lot to fight against the world hunger if it gets expanded. In his text Paarlberg claims that nowadays a new trend related to food is make food ecological and healthier. In his opinion people should focus on combating world hunger. The technology that is used in the actual production (produce food with less space and resources) should be exported to poor countries where hunger is a problem like in Africa. He cited a study published by Journal of Clinical Nutrition published last year that shows that is no nutritional advantages between organic and industrial food and he cited a quote of Mayo Clinic “No conclusive evidence shows that organic food is more nutritious than is conventionally grown food.”(Parllberg 145). If it is not more nutritional, it is more expensive and hard to plant organic why we should focus in organic instead expand the technology and fight against the word...
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...Whole foods Market chief strategy elements start with its commitment to quality of food. Whole foods wants to make sure people know that they’re getting the best products when out grocery shopping. The products they offer are organically grown, preservative free, and aren’t genetically enhanced. This market has grown significantly in the past 5-10 years. Many products on the market are processed and artificially preserved; whole foods commitment to its customers eliminates these problems and holds command of their vision. 4. Whole foods values are “real’’ and not just cosmetic dressing. Their vision of greater well-being for their customers and the planet is real, because the food is fresh and organic. The produce they use does not harm your body or cause controversy. Also it’s better for the environment versus having pesticides run off into the ground water, etc… These values and mission have lead to the success of the company and it’s dominant role in the supermarket industry. People have become health conscience and whole foods have made it their business to help these consumers. Records profits have proven that their business strategy is working extremely well. 5. Whole foods Market generated $411 million in 2005 in cash flows. This number dropped down to $399 million in 2007. The company had a large amount of long-term debt because they’ve been funding the opening of new stores. Using the current ratio formula, Whole foods Market has declined from 1.22 in 2006 to...
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...of malnutrition in children and adults in America is mainly because caused of cheap foods that are low nutrition unhealthy and that are usually full of calories and fat. Obesity is eventually what will be the outcome. Poverty is the main factor of obesity. Factually speaking, Obesity and poverty without a doubt are interconnected. If Americans can actively become involved in their health and diet obesity could be eliminated. According to a recent poll, it has been stated American adults and American children are either obese or overweight adults raking in two-thirds while children are more than one-tenth on this spectrum. Hunger and obesity are about what one-tenth of American families suffer from, this happens when there is no access to safe foods that are nutritionally satisfactory. Statistics states children from low income families are half way as their affluent counterparts to become obese. When it comes to obesity low income families are in very unfavorable conditions when it comes to obesity. Unfortunately, the average American family does not have the financial capabilities to prepare healthy meals, find suitable housing, or access to appropriate medical care, and other everyday necessities. Low income family tend to buy less expense food which is not the healthiest choice vs. spending money on more healthy food because they just can't afford it. In doing so, families choose the foods with high calorie intake and little to no nutritional value. That being said families...
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...diet The key to a healthy balanced diet is to consume the right amount of food from all food groups. It is important that a good diet must include most food groups as one single group cannot provide everything human’s needs for good health. A good diet and eating healthy is a nutritional lifestyle that helps to promote good health. Eating healthy helps to maintain a healthy body weight, good wellbeing and reduces the risk of various diseases such as heart disease and diabetes. 5 a day It is important that we have at least five portions of fruit and vegetables a day as they are a part of a healthy balanced diet and can help us maintain good health. It is recommended by a worldwide health organisation that we should consume 400g of fruit and vegetables a day to lower the risk of serious health problems such as type 2 diabetes, heart disease and obesity. Fruit and vegetables are a good source of vitamin c and dietary fibre, which helps to maintain a healthy gut and lower the risk of bowel cancer and constipation. Food Food is a nutritious substance that people eat in order to maintain life and growth. Food is needed by the human body for energy, to repair and build muscles and to prevent sickness and help recover from it. Food can be divided into energy content and nutrients. The breakdown of fats, proteins and carbohydrates will determine how much energy the body can derive from a given amount of food. Fats and carbohydrates are mainly used for energy, while protein is broken...
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...Task 1: Leadership styles used by Mackey in WFM There are three Leadership styles used by Mackey in WFM that are Democratic, Bureaucratic and Free Reign. Bureaucratic Style: This style is used when leaders tell their employees what they want done and how they want it accomplished, without getting the advice of their followers (Kurt Lewin 1939). It is a style of leadership that follows rules and past approaches in any event of their effectiveness in changing environments. Bureaucratic Style in WFM: In order to get a full time job in WFM, employee should get 2/3 of vote from the team members if employee did not get the support he or she would not get a full time position. This a rule in WFM to select employee, no one can break this rule and get a full time job without 2/3 support of the team members. Effects: *To get full time job in WFM new employee will show his maximum productivity to get 2/3 vote from the team members. *Only employees with good performance will get the full time position in WFM. Advantages of using bureaucratic Only employee with good performance will get the full time position in WFM. Because if team vote to hire a wrong person it will affect their own salary. Disadvantages of using bureaucratic Even though new employee have good creative and productive, if new employee did not get 2/3 vote from team member then employee will not get full time job in WFM. Democratic Style: This style involves the leader including one or more employees in the...
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...Daylessford Organic Farm Name: Nikita Patel Course: Marketing Management DSI # 01433731 Email:niks_pat87@yahoo.com Assignment: Week # 3 Create The Value. Professor: Dena Hale 1.Brief Description of the Daylesford Organic Farm Concept Daylesford Organic Farm have been serving since 30 years. It has won over 60 national and international awards. Their passion is to serve Real food straight from farm to the fork. All the vegetables come straight from garden market, bread from their bakery and cheese, milk and yoghurt from the creamery. All the products comes from artisan suppliers and maintains the same quality and sustainability. All the work is complete transparent and everyone is welcome to visit the farm and take a look at how the animals are kept, where the vegetables are grown etc. 2.Potential Market segment The increasing importance of health and the impact that food production has on the environment and consumer food choice is well documented in the literature (Jolly et al., 1989; Jordan and Elnagheeb, 1991) The United States is both a major exporter and importer of agricultural With this the United States is also expanding in the field of organic food. As people want to consume natural and organic food as they are concerned about the exposure to toxins found in non-organic food Demand for Organic food has been grown by 20 % annually and experts suggest that the industry share for the food market of U.S is expected to grow from about 2 % to 3.5 % by the...
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...educated professionals with very disciplined lifestyle. Salubrious Cognizant Moms are very busy professionals but insisted on eating at home and cook their food to their taste and were conscious about ingredients in the food being consumed by their family. The culture-based characteristics of the Salubrious Cognizant Moms include moderate to high power distance with conservative behaviours. Among these families women usually makes grocery decision and checks the price, ingredients and nutrition value for everything they buy. Due to school going children in the family taste is of paramount importance. The members of Salubrious Cognizant Moms passionately demonstrate family orientation, health consciousness and will carry that in all walks of their lives from workplace to home. They are generally women but there are exceptions where male head of the family goes for groceries and makes buying decision. They have very high uncertainty avoidance values and are not comfortable with uncertainty they seek better value proposition with optimized price, value and nutrition values. Salubrious Cognizant Moms members are smart and realistic with long-term orientation values. Health foods skew to an older and/or more upscale audience. The 40-plus market has been described as a “growing segment of the population looking for healthy, low-cal foods.” With increasing age, calorie needs decrease for most men and women. Furthermore, this segment is the leading edge...
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...write an academic essay in which you discuss the effects of genetically modified food on South Africans and the economy Name of lecturer : Ms Lutasha Ndesi Name of tutor : Gaynor Godlo Due Date : 6 May 2015 | Marking Criteria | Mark Allocation | Mark Achieved | 1 | Presentation | 2 | | 2 | Introduction and Conclusion | 5 | | 3 | Structure ( Paragraph development: Topic, Supporting and Concluding sentences) | 8 | | 4 | Language | 20 | | 5 | Content | 50 | | 6 | Quotations | 10 | | 7 | Reference List | 5 | | | Total Mark | 100 | | Declaration 1. I know that plagiarism is wrong. Plagiarism is to use another’s work and pretend it is one’s own work. 2. Each contribution to, and quotation in this work that I have taken from the work of other people has been attributed and has been cited and referenced. 3. This submission is my own work. 4. I have not allowed, and will not allow anyone to copy my work with the intention of passing it off as their own work. Signed: …………………………………………… Date: 6 May 2015 1. Introduction Genetically modified food is a widespread problem all over the world. Many years genetically modified foods have been used to help overcome poverty. Although genetically modified foods are inexpensive,...
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...Company Q does not participate in donating day-old products to local community food banks. Management explains that day-old products are instead thrown away. The explanation provided for this is that management fears that donating food may heighten their risk of losing revenue to fraud and employee theft. Lastly, it is explained that Company Q – after years of customer requests – has started to offer it's customers a very limited selection of high margin, health conscious and organic products. Scores of small and large businesses operate in metropolitan areas. Chain businesses that operate in multiple areas should target each particular customer base individually – what sells very well in one area may not sell at all in another. Because economic, cultural, and lifestyle differences exist from one neighborhood to the next, a business that focuses on it's local customer's needs will be more successful. I feel that Company Q should reconsider the closing of their stores in higher-crime-rate neighborhoods. A grocery store is a for profit business, however it also provides a service to the community. Everyone has to buy groceries. By finding out what items customers in these areas want and need, Company Q can stock items that will consistently sell. By operating these neighborhood stores, stocked with what the customers will predictably buy, Company...
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...hundred or millions of people? Seems possible now. Doesn’t it? How about going vegan or cutting down on the portion of meat per week? Even changing your diet to organic? It sounds challenging but not impossible. By doing either one you can help make a difference to our environment. Most of the animals we eat are not being raised naturally because workers are being abused by big companies. sets strict rules, by changing our lifestyle we can help the environment. You will make a difference in your health by reducing the chances of getting E.coli and any other diseases. Ever think about how much meat Americans are consuming weekly? In the article, they stated, “industrialized countries consume twice as much meat as medical experts deem healthy: in the U.S., it’s three times as much” (“Other Carbon Tax” 1). Three times as much is a lot, but what Americans do not take into consideration what goes on in the meat industry which is not healthy for our environment and the animals who are being...
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...COMPANY BACKGROUND Whole Foods Market was founded in Austin, Texas, when four local businesspeople decided the natural foods industry was ready for a supermarket format. Their founders were John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. The original Whole Foods Market opened in 1980 with a staff of only 19 people. It was an immediate success. At the time, there were less than half a dozen natural food supermarkets in the United States. It has grown in leaps and bounds since then. Today, they are the world’s leader in natural and organic foods, with more than 310 stores in the North America and the United Kingdom (About Whole Foods Market). During its 31-year history, Whole Foods Market has been a leader in the natural and organic food movement across the United States, helping the industry gain acceptance among growing numbers of consumer concerned about the food they eat (Thompson, Strickland, & Gamble, 2010, p.C-2). The company seeks out the finest natural and organic foods available, maintains the strictest quality standards in the industry, and has an unshakeable commitment to sustainable agriculture. Add that to the excitement and fun they bring to shopping for groceries, and you start to get a sense of what they are all about. John Mackey, the company’s cofounder and CEO, believes that Whole Foods’ rapid growth and market success has much to do with its having “remained...
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...COMPANY BACKGROUND Whole Foods Market was founded in Austin, Texas, when four local businesspeople decided the natural foods industry was ready for a supermarket format. Their founders were John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. The original Whole Foods Market opened in 1980 with a staff of only 19 people. It was an immediate success. At the time, there were less than half a dozen natural food supermarkets in the United States. It has grown in leaps and bounds since then. Today, they are the world’s leader in natural and organic foods, with more than 310 stores in the North America and the United Kingdom (About Whole Foods Market). During its 31-year history, Whole Foods Market has been a leader in the natural and organic food movement across the United States, helping the industry gain acceptance among growing numbers of consumer concerned about the food they eat (Thompson, Strickland, & Gamble, 2010, p.C-2). The company seeks out the finest natural and organic foods available, maintains the strictest quality standards in the industry, and has an unshakeable commitment to sustainable agriculture. Add that to the excitement and fun they bring to shopping for groceries, and you start to get a sense of what they are all about. John Mackey, the company’s cofounder and CEO, believes that Whole Foods’ rapid growth and market success has much to do with its having “remained...
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... Deal your Meal Wisely The production of food has been constantly evolving throughout the course of history. Originally, nature, man, and food worked in a unified cycle to create a sustainable and organized system. But as the demand for food dramatically increase, people revolutionized the production of food by transitioning from a strict traditional agricultural production to modern industrialization of food. For instance, in order to meet the rising demands of consumers, food producers learned how to use industrial procedures and chemicals such as fertilizers or growth hormones to enhance the food cultivating process for a larger volume, quantity, and profit. Today, we live in a world where food production is slowly drifting away from its natural ways, instead, an industrial business that is responsible for one of the largest grossing categories in our economy (“Food processing...” 1). Wendell Berry, an author and an environmental activist, provides interesting thoughts in his essay, “The Pleasures of Eating”. Berry expresses his concerns about how consumers naively buy their food, without having the knowledge of where and how the food is even produced. Berry proposes that consumers need to be aware that eating is included in the agricultural system due to the fact that all food is grown. The food industry is being contested by Berry because he makes a point that they have been controlling the food we consume by which causes consumers to give up their “freedom” in the topic of eating...
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