...Family Dollar Marketing Plan Shelley Hines King University Principles of Marketing BUSA 3240-0502 Executive Summary Family Dollar was founded by Leon Levine in 1959 (History). He wanted to create a discount store for what at the time was design for people looking for quality products at reasonable prices. Since the first store in Charlotte North Carolina, the chain has grown to over 8,000 locations across 45 states. He designed a floor plan that all the stores used as a main setup with an only a few modifications. Leon believed back then as any good manager will tell you “customers are boss, and you need to keep them happy” (History).This sentiment is still in place today. With the stores layout the same, customers can go to any location and easily find what they need. The philosophy that he started with the first store is just as strong today as it was then. Environmental Analysis External Environmental Forces One of the biggest forces Family Dollar must deal with is competition. They are in constant rivalry with competitors such as Dollar General, Dollar Tree, and Wal-Mart (Family Dollar Stores, Inc. Competition). Their strongest rival would be Dollar General with much of the same products and similar pricing. Therefore, it is becoming more and more important for Family Dollar to keep its competitive advantage with offering products the other competitor doesn’t or products at a lower price. Another factor that benefits Family Dollar is demography. Family Dollar...
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...Family Dollar Case Study The company that has been chosen for this case study is Family Dollar Stores, Inc. This company was founded by Leon Levine in 1959 and went public in 1970 with under 300 stores in 1977. Its first store was opened in Charlotte, North Carolina, and offered its customers good valued merchandise for under $2. The concept for this new store was, “The customers are the boss, and you need to keep them happy.” When the founder, Leon Levine, retired in 2003, there were nearly 5,000 stores and sales approaching $5 billion. His son, Howard Levine took his father’s place as CEO and he became chairman and CEO. Today the company operates more than 6,600 stores in 44 states plus the District of Columbia. Family Dollar Stores is ranked 359 on the Fortune 500. They employee 44,000 people, about 25,000 are full time and the rest are part-timers. Family Dollar’s revenues of $6.984 billion in FY2008, showed an increase of 2.2 percent over the previous year. The company continues to look for good locations and contractors to build and maintain the stores. The company continues to provide quarterly cash dividends to its shareholders since it began distributing dividends in May 1998. The company is divided into four broad product categories: • Consumables • Home Products • Apparel and Accessories • Seasonal and Electronic Family Dollars vision and mission statement are as follows: • Vision – To be the best small-format convenience and value retailer serving...
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...玩具行业分析报告 第1期 2010/1~2010/6 ■ 主要产品：充气玩具、遥控玩具、毛绒玩具等 ■ 适读群体：玩具生产、贸易型企业管理人员 玩具行业 分析报告 第1期 2010/1~2010/6 Contents 目录 一．最新政策 ......................... 4 1．国家政策 ...................................... 4 2．出口预警 ...................................... 5 二．新闻速递 ......................... 8 三．进出口形势 .................... 10 1．数据统计 .................................... 10 2．出口趋势 .................................... 11 四．行业趋势 ....................... 12 1．企业动态 .................................... 12 2．产品趋势 .................................... 13 五 . 价格走势 ........................ 19 1．汇率变化 .................................... 19 2．原材料价格变化 ........................... 21 3．快递价格变化 .............................. 25 4．货运价格变化 .............................. 26 六．近期行业展会 ................. 27 1．国内展会 .................................... 27 一．最新政策 1．国家政策 据国家质检总局官方网站 5 月 31 日披露，我国首部《玩具用涂料中有害物质限量》强制性国 家标准有望于 10 月 1 日正式实施。 据了解，一旦玩具涂料中的有害物质超标，将会影响到儿童的身体健康，可能导致肝肾功能 下降、血液中红细胞减少，甚至有致癌危险。 标准中明确规定，在产品明示的配比条件下，按相关检测要求，玩具涂料铅含量不得超过 600mg/kg，砷含量不得超过 25mg/kg，汞含量不得超过 60mg/kg，苯的比例不得超过 0.3% 等。 标准实施以后，产品所有项目检验结果均需达到标准要求，而新产品最初定型时，产品异地生产或 关键原料来源发生较大变化时，都必须随时进行检验。 据 5 月 27 日消息，马来西亚国内贸易合作和消费保障部（MDTCC）发布通告，将《2009 年消费者保护（玩具安全标准）法》和《2009 年消费者保护（安全标准认可证书和合格标志）法》 的过渡期延伸至 2010 年 7 月 1 日。 从 2010 年 7 月 1 日起，只有附带测试报告的玩具才能在马来西亚销售。该要求管控的产品 范围包括所有新生产或现有的玩具。任何玩具产品都要符合玩具安全标准的规定。 玩具行业分析报告 第1期 4 自我声明：产品所有者应按马来西亚国内贸易合作和消费保障部要求的格式以合格证书 （COC）的形式向保障部提交声明，内容包括： （1）在马来西亚供应的玩具是安全的； （2）该玩具已经过测试，符合规定的玩具安全标准； （3）按照执法机构的要求，提供由经认可的实验室出具的测试报告； （4）该玩具符合以下要求：...
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...Undercover Boss- Family Dollar Strayer University Phillipa Warren Strategic Human Resource Management HRM 530 Dr. Reeley February 2, 2015 Family Dollars’ was started by Leon Levine in 1959, in Charlotte, NC in the basement of a bargain shop. It then grew into a Fortune 500 company with thousands of stores across the nation (Markovich, 2013). Job Analysis of Assistant Manager * Position: CEO * Date: February 2, 2015 * Name: Phillipa Warren General Purpose of Position: Assist Manager by performing related duties. Job Responsibilities: Hiring, promoting, scheduling, update job knowledge by participating in educational opportunities, reading professional publications; maintaining personal networks and participating in professional organizations. The most difficult aspect of an Assistant Mangers’ position is firing employees, feelings of unworthiness of their work and working for more than what they are worth. Daily Responsibilities * Unloading merchandise from trucks * Stocking Periodic Responsibilities * Scheduling * Stocking store on a daily/weekly basis Education * High School graduate * Some college Skills None Job Description Job Title: Assistant Manager Reports to: Manager Job Purpose: The general nature of this position is to assist the Manager. The job exists because of other responsibilities such as accomplishing the day-to-day duties required of the Assistant Manager. Duties and Responsibilities ...
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...Family Dollar Project Bus121 Intro to Business Mrs. Jones-Manigo By: James McRae Introduction I chose to use Family Dollar as my company of interest. I’ve shopped at this store for most of my life for personal items, medical appliances, and even for my pets. I’m familiar and comfortable with this company which is why I chose it specifically. It’s a well-known company convenient for the area where I reside. In 1958 a 21 year old entrepreneur with an interest in merchandizing became intrigued with the idea of operating a low-overhead, self-service retail store. Leon Levine believed he could offer his customers a variety of high quality, good value merchandise for under $2, because he had grown up in his family’s retail store, he understood value, quality, and customer satisfaction. In November 1959, Leon Levine opened the first Family Dollar store in Charlotte, North Carolina, and was on his way to becoming a retail legend. Right from the start, he had a well-developed philosophy of what Family Dollar would be and how it would operate, a philosophy from which he and his management team have never strayed. The concept is a simple one, “The customers are the boss”, and you need to keep them happy. He created a general floor plan that he used in each of his stores that allowed customers to easily shop their most preferred products in any Family Dollar store. With the stores uniformity laid out and stocked, store managers were able to focus on providing good service...
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...technology will help companies like Family Dollar conduct their everyday business and make logical decisions when it comes to expanding around the country. How will Family Dollar utilize their existing system to help the business effective and efficient? The development of Family Dollar is its people, the systems they use, and the sustainable business they run. The purpose of writing this paper is to lay out a diagram that will let Family Dollar explore some strategies that are optional to help them nurture the cost added services for the next 5 to 10 years. The most imperative crucial point of the paper will include the Executive Summary and the systematic approach of Family Dollar and their business strategy. This will come from tools such as the general force analysis and detailed SWOT analysis. The general force analysis will determine the external environments and the Porter’s five forces will determine the external industry environment. The SWOT analysis will see the sights of their strengths, weaknesses, opportunities and threats of Family Dollar. The paper will also draw attention to Family Dollar’s strategy and how will bring into line the vision and mission of the company Executive Summary For more than 60 years, Family Dollar has helped and provided their customers with a lot of worth as well as expediency. Their wholesalers are able to keep their cost down which helps them have the savings that benefit the customers. Family is very devoted to all communities they...
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...S.W.O.T. Analysis Newark Now In the late 1960’s and early 1970’s Albert Humphrey led several convention at Stanford using a specific technique to analyze data from Fortune 500 companies. This technique eventually became known as SWOT analysis. What is a SWOT analysis? It is a strategic planning method that is used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture, and it can be one of the most valuable tools in management. Without it, the risks, as well as strengths, of a financial idea would be completely disregarded and unknown. Similarly, without it, the aspect of planning for achievement would be entirely made redundant. This type of analysis aids in determining the objective of the business venture or project and identifying both the favorable and unfavorable factors; both internal and external in order to achieve that objective. As mentioned, there are four main components of the SWOT Analysis; strengths, weaknesses, opportunities, and threats. Strengths can be defines as those characteristics of the business, or project team that give it an advantage over others. Weaknesses (or Limitations) are characteristics that place the team at a disadvantage relative to others. Opportunities are external chances to improve performance in the environment. Finally, threats are external elements in the environment that could cause trouble for the business or project, and thus disrupt good work flow. I am...
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...The article is about the variety retail store chain Family Dollar’s approach to increasing sales and competing against not only other variety store retailers’ but against, convenience stores and mega retailers as well. “Last Year, Family Dollar decided it sold enough cheap detergent and school supplies – what it needed was food and cigarettes. Its research found that many of its customers smoke, and smokers tend to make frequent trips to buy cigarettes – maybe they’d pick up some groceries and whatnot while they were there. Food is also something people buy frequently, so the combination hopefully would boost traffic.”(BusinessWeek.com/Articles/2013-10-10/the-dollar-stores) The discount variety store teamed up with McLane, a grocery and tobacco supplier to convenience and drug stores, 7-11 and CVS to name a few to provide frozen foods from name brands like DiGiorno Pizza, and Eggo Waffles. To provide more insight into this strategy let’s look at Family Dollars Swot Analysis according to http://mbaskool.com/brandguide; Strengths – Operates close to 8000 stores worldwide, with more than 45,000 employees. They operate nine of their own distribution centers. They Operate in Food, Clothing and House wares, Excellent Brand recall and presence. Weaknesses – Brand is still trying to get established globally, criticized by local communities about the possible negative effect on residential values these types of varieties store may have on the community. Opportunity – Disposable...
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...and create value and examine the measurement guidelines and the effectiveness of those guidelines to authenticate strategic effectiveness. Researchers have found a definite connection between profits and environmental scanning. Internal and External Environments Because a company has little to no control over external issues, it is important to monitor continuously for changes so that corrections can be made promptly. PEST is an acronym for political, economic, social, technological problems that may affect an external environment, and companies use this tool for external environmental scanning. The political factor looks at how legal issues and government regulations impact a company’s ability to gain profits and success. Walmart and Dollar General both will have to contend with tax guidelines, trade regulations, employment laws, environmental and social policies, and safety regulations. Both companies should consider federal and local power structures, and strategize for how a shift in power could impact their business. The economic factor scans outside economic issues that influence the business’s success. Topics to consider are inflation, interest rates, economic growth, unemployment policies, and economic stability, unanticipated shifts in resource costs, and commodity, and credit availability. The social issue can analyze the cultural and demographic aspects of the companies...
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...------------------------------------------------- SWOT ANALYSIS ------------------------------------------------- THE DOLLAR STORE-BEND OREGON Abstract This is a SWOT Analysis of The Dollar Store out of Bend Oregon. ------------------------------------------------- SWOT Analysis Strengths * The greatest piece of their sales pie is working class families, so there is a need and not a cap on incomes. * Their demographic has been growing at about 10% * Future sales forecasts consistently trend upward. * Most of their product in purchased from overruns and secondhand so they can keep costs very low. * Financials in general are very strong. They tend to be better than peers or comparable with the best of them * Privately owned so there is no outside influence on company details. * Keeping market costs below 15% of sales. * Fifty percent of cash above a TBA amount will be invested into semi-liquid stock portfolios to decrease the opportunity cost of cash held. * Overall a very low loan amount versus assets. * Ownership has great experience in this field and rings a lot to the table, including but not limited too a great strategy for workplace ethics. * Overall structure from management down to the workers seems strong and well thought out. * Debt ratio seems to be at a steady drop. * Management puts great pride in respecting its customer base and looks for feedback to improve their business model. Weaknesses ...
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...Malav Patel 03/19/2015 Business Management 303 John Deichstetter SWOT Analysis SWOT Analysis of Wal-Mart Unraveling the concept of Wal-Mart exposes a simple idea of providing basic necessities at an affordable rate. A superb way of viewing a business is to look objectively at its’ operations. This begins by looking at their strengths, weaknesses, opportunities and threats or to conduct a SWOT analysis of Wal-Mart. * A strong point of Wal-Mart is that they have developed a loyal customer and employee foundation. This interaction is vital and helps the company grow and learn. They achieved this loyalty with good customer service, great pricing for the products and by moving to areas of the country that are often ignored by other retailers. As for their employees they offer flexible hours, competitive wages, health insurance and discounts for their purchases. Also the work environment is well established allowing everyone to feel inclusive. The expenditure of the company opens its’ employment to virtually anyone from the ages of 16 to 50. * Loyal customers * Great pricing * Larger market share * Good locations * Good benefits for full time employee * Good locations * Strong Brand awareness * The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing countrywide, store-by-store at a glance. This is useful...
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...Odila Mora SWOT Analysis Principles of Management 303 Professor James Sisto Wal-Mart SWOT Analysis A SWOT analysis looks at the strengths and weaknesses of a company and the opportunities and threats. When used in business it can help a company carve a sustainable niche in the market. A SWOT analysis can be a powerful tool that can assist a company in uncovering opportunities. If a company can see their weaknesses they can then manage and eliminate threats that would have caught them off guard. By a company looking at themselves and their competitors and using this tool, a company can come up with a strategy that will set them apart from their competitors. Wal-Mart serves customers and members more than 200 million times per week more than 10,130 retail units, under 69 different banners, in 27 countries with sales of $443 billion for 2012. Wal-Mart is the world’s largest retailer as well as the largest private employer having over 2 million employees. The strength that Wal-Mart also has is its popularity by being known worldwide. Wal-Mart serves in retail outlets, online and on mobile devices to their customers. One thing that they always mention is that they are committed to saving people money so they can live better, taking their business to were it is today. In addition the company makes strategic adjustments every time it’s needed and ensures that whenever changes occur the industry has plans to alternate to it. The strength of the company is the supply chain...
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...Case Study Introduction The Smith Family (TSF) is a national charity which supports disadvantaged children and families in Australia. It devotes to creating a better future for disadvantaged young Australians through providing education opportunity for them (TSF 2012). This case study aims to assess TSF’s strategic position using SWOT analysis. The analysis reveals that TSF holds strengths of comprehensive sources of funding and being able to provide transparent information. The popularization of social network and the future education reform plan may give an opportunity to TSF. On the other hand, TSF is weak in utilizing the funds efficiently and effectively. A cut in universities funding may be considered as a threat. The finding is that the strategic position of TSF is to offer long-term holistic support in education for children in need and what TSF is doing is in line with its strategic position. The second part of the case study will present detailed SWOT analysis and the last part is the conclusion. Analysis Strength TSF builds a strong partnership with corporation, foundations and universities and has comprehensive sources of fundraising. The annual report of TSF (2012) shows that TSF has more than 200 business partners, over 120,000 individual supporters, and is supported by government. TSF also runs an own Recycling Operation which can produce 2 million dollars annually. The extensive sources of fundraising give TSF a solid financial base with which they could easily...
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...Week 4 SWOT Analysis By: Jeannie Gilmore University of Phoenix Shane Wentz, Instructor | | Dollar General: What would you say if I could told everyone that the average person could get their groceries and other everyday household items at a price approximately 25% below the average supermarket shelf pricing in a conveniently located store, where you don’t have to walk long distances and where you won’t get lost in the isles? | 4/7/2013 4/7/2013 When reviewing all the business plans, I chose the Dollar General Store for this analysis. If a person reviewed Dollar General in this fashion, by understanding all the changes and success, it is easy to see why Dollar General is in the top category for retail merchandising. Strengths - In the highly competitive retailing arena, many players compete for the lead. One would think that retail giants like Wal-Mart, K-Mart or Target would dominate the market. However, in the past few years, it’s Dollar Stores like Family Dollar, Dollar General or Dollar Tree that have taken the advantage, with share gains significantly higher than the ones provided by other retailers. Dollar stores price their products approximately 25% below supermarkets and drugstores, yet offer equal or many times have better conveniences. Amongst Dollar Stores Chain, Dollar General is the big brother to them all. With over 10,000 stores in the United States, this leading company owes a large piece of its successes to an efficient management team...
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...Introduction Disneyland is a theme park where people enjoy entertainment; bring the family together, sporting, eating and shopping. Nowadays, Disneyland intends to open its operation in VietNam. This is a good chance but there are many risks that Disneyland will face when the market in Vietnam is difficult. There are risk management strategies that Disneyland develops such as: borrowing money from foreign bank to overcome interest rate risk, mange and understand clearly goals to reduce cost risk, business risk and training programs to improve skills for staffs in the job. Contents: * History/ Vision/ Mission * Environment( SWOT, PESTLE) * Identification of risk and Impacts * Ranking * Risk management strategy * Recommendation * Conclusion ( Reference) 1. About Disneyland The first Disneyland theme park was built in Anaheim California, USA on July 21, 1954 within 1 year. Disneyland is owned by The Walt Disney Company. The cost for building Disneyland is 17.5 million dollars. It had revenues 31.9 billion in 2005. Vision: The destination in South East Asia to creates happiness, memories and wonderful feeling and scene for Guest, Community and Cast. Mission: Vietnam Disneyland inspires happiness and delivery world-class experience through creativity, great leadership and a passionate Cast. 2. Environment analysis SWOT analysis Strengths | Weaknesses | _Foreign expertise._High resources (budget, development...
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