...Marketplace Analysis of Whole Foods Charles Griffith University of St. Mary Marketing Management MGT-704 MARKETPLACE ANALYSIS OF WHOLE FOODS “With great courage, integrity, and love – we embrace our responsibility to co-create a world where each of us, our communities and our planet can flourish. All while celebrating the sheer love and joy of food” (Whole Foods, 2015). This is Whole Food’s “higher purpose statement”. This statement expresses and delivers what Whole Foods, as an organization, believes and what must be apparent to the consumer. As an organization founded with the drive to bring the freshest and most natural products to consumers, Whole Foods must maintain alignment with that core philosophy. Created in response to the lack of organic and natural options of the traditional grocery stores and chains Whole Foods has grown from its origins in a three story house in Austin to the multi-billion dollar enterprise it is today without sacrificing this core value (Harrison, 2014). This is very important: The continued development and growth of Whole Foods must maintain this core philosophy. The platform for value creation is rooted in market share growth and consistent and well defined organizational philosophy (Deshpande, R. & Webster, F. 1989). Keeping Whole Food’s core philosophy in mind, strategy for growth of the business and recapturing of market share are the primary goals of this analysis. The supermarket and “other grocery” markets within the United...
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...A study on perception of soft drinks and fast foods advertisements and its impact on youth lifestyle and eating habits Today it is a matter of great pride to see that India as a nation stands with a population of 1,166,079,217 (July 2009) and out of which two-third of the population lies below 35 years of age. India is considered as one of the youngest nation in the world. According to various national and international organisations the age group of youth generally lies between 15-35 years. This vulnerable group is being highly influenced by the advertising industry whose focus has shifted from family and elderly to youth and kids. With the increased employment of youngsters due to the entry of BPO’s, KPO’s, MNC’s in the Indian sub-continent, marketers have got a new set of potential buyers in the form of young and restless . This segment comprises of those who are more open to adapt new products, ideas and follow trends set up by advertising world. Advertising today carries the blame of manipulating and duping audience. The moment you open your idiot box for multifaceted reasons you can see a clutter of advertisements, a commercial of 7 up ends up with a girl kissing a boy, ads of all juices making claims that all of them are preservative free, dangerous stunts being performed in ads of Thumps up and Mountain dew, open and free broadcast of inner wears at prime time encouraging the opposite sex to assault. All advertisement of several branded deo’s end in seductive mode. Ads...
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...Trader Joe’s No average Joe Trader Joe’s is an American privately held chain of grocery stores founded by Joe Coulombe. Trader Joe’s have been successful business for long time with their unique innovative strategy of selling natural and organic food products with only one brand of an item for low price. Their unique culture of relaxed beach environment and helpful knowledgeable employees makes their customer to stay loyal to the brand. Eighty percent of Trader Joe’s has in-house products that differentiate them from competitors and hard to imitate. Trader Joe’s target young educated people who want to eat healthy for low prices. They can really expand their business by investing in marketing, social media, loyalty- card program and building parking garages and gain bigger broader market segment in food industry. This also will help them competitive advantage over their competitors as they will have solid brand image and be successful over the long term. SWOT Analysis The strengths of Trader Joe’s are selling organic & fresh grocery at low prices, introducing new products to their stores frequently and offering friendly customer service. Trader Joe’s sell natural and organic food at cheaper price than its competitors. They buy in bulk one item rather than buying lot of similar items, which gives them competitive advantage over other supermarkets. Trader Joe’s introduce 10-15 new products every week and had special season items and; thus customers liked trying new...
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...A Term Paper on Tetra Pak Submitted to: Kashfia Ahmed Senior Lecturer, Dept. of Business Administration, East West University Submitted By: 1. Chowdhury Ishita Israt (2009-1-10-198) 2. Md. Faisal Hasan (2009-1-10-289) TETRA PAK COMPANY PROFILE Name: Tetra Pak Type: Private Industry: Food packaging Founded: Lund, Sweden (1951) Company's Countries: Tetra Pak announced particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South America. Company's activity fields: food packaging and processing Vision: We commit to make food safe and available, everywhere Mission: We work for and with our customers to provide preferred processing and packaging solutions for food. We apply our commitment to innovation, our understanding of consumer needs and our relationships with suppliers to deliver these solutions, wherever and whenever food is consumed. We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship Motto: PROTECTS WHAT’S GOOD Business & Market: Tetra Pak operates globally through 40 market companies, which are subsidiaries to Tetra Pak International SA, doing business in over 170 countries Because of the low relative cost of its end products, the developing world has been an important market for Tetra Pak from the start. Tetra Pak has particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South...
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...Marie Jackson: Renfield Farms Revitalization By: Anthony J. Mayo & Heather Beckham Group D Latoya Reed & Alma Shaw MADM 701: Organizational Behavior Table of Contents Executive Summary 3 Case Summary 3 Major Issues 3 Analysis of Issues 4 Action Alternatives 7 Analysis of Alternatives 8 Recommendations 11 Implementation of Issues 12 References 13 Executive Summary Case Summary Donald Franklin, a profound farmer and businessman, founded the organic and dairy Renfield Farms in Maine in 1964. Franklin was a passionate businessman, who developed a strong business culture that cultivated continuous innovation, healthy living, and producing nutritional and wholesome food products. Due to these stimulating values, Renfield Farms grew from a local to a nationwide dairy supplier, known for its strong brands and ideals. However, after Franklin retired in 2002, the company began facing many difficulties. Renfield Farms’ successors were not as inspiring as Franklin and could not measure up to his leadership skills. Renfield Farms was obviously in bad shape due to declining sales and consumers losing trust in the company’s product brands. Something had to be done. Marie Jackson was an external hire, who was appointed as the company’s new CEO in 2013 in order to revitalize Renfield Farms’ unsatisfactory performance. Though a strong leadership with a great vision for the company, Jackson faced many oppositions, predominately overcoming employees’ resistance to change...
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...compromised, as well as being exposed to too much information, and opening the door to various unhealthy perceptions of beauty and additions associated with those perceptions. Unrealistic media images that are presented on the internet, in movies, magazines and models make it difficult for the average American woman to follow. Analysis of females, fictional or real, show a bias towards body weight well below the recommended size and weight for people in their age group. As a result, females who are unable to conform to the idea being put forth in the media are taking extreme measure to be more like their role models. Those that fall short of the idea of the “perfect” body shape can be vulnerable to depression, poor self-esteem, and general body dissatisfaction. With the increase in technology, we have more exposure to unrealistic standard for beauty. One example of this downside to technology is that of pro-eating disorder websites which are simply known as pro-ana/pro-mia websites. “Ana” is short for anorexia nervosa. It is a common eating disorder where individuals obsess about weight, what they eat and how much exercise they participate in. “Mia” is the shortened form of bulimia nervosa, which is a very common eating disorder where the person binge eats. They will eat large amounts of food and then find ways to purge the calories, in some unhealthy manner. Both disorders are often diagnosed together, with an individual being preoccupied with their weight and appearance. The...
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...we organized a social, inviting newcomer international students and all students of Bangladeshi origin. Being the first event of its kind at Western, it was a challenging experience. As the Event Manager, I worked tirelessly to connect with students who expressed interest in our club. I drafted emails to invite them to our social and designed visuals to be posted in popular campus areas. To add a flavour of Fall in Bangladesh into our event, I ensured that we served traditional food and hosted board games that were played in Bangladesh during this time of the year. The social exceeded our expectations; we had thirty-five students attend and many were interested in furthering their involvement in our club. However, the distance between Bangladeshi families in London, postgraduate students, and newcomers remained. As Bangladeshis are a small minority at Western, most students were not familiar with Bangladesh or our culture. As I pondered how these issues could be tackled, I realized that Bangladeshi food, arts and language were the best ways to unite Bangladeshis. From this, the idea of organizing a mock Bangladeshi wedding, incorporating dance and musical performances, and dinner catered in Bangladeshi style, emerged. My fellow executives shared my vision of uniting Bangladeshis in London and encouraged me to take a leadership role. Thus, I delegated roles to executives in the planning processes, negotiated prices and accommodations with experienced performers and assisted in...
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...Marketing Analysis DaLayn G. Bing Devry University Table of Contents Table of Contents 2 Abstract 3 Executive Summary 4 Company Description 5 Strategic Focus 6 Mission and Vision Statement 6 Goals 7 Core Competency and Sustainable Competitive Advantage 7 Situation Analysis 8 SWOT 8 Industry Analysis Competitor Analysis 9 Company Analysis 10 Customer Analysis 10 Market Product Focus 11 Market and Product Objectives 11 Target Market 11 Points of Difference 12 Positioning 12 Marketing Program 13 Marketing Strategy 13 Pricing Strategy 13 Breakeven Analysis 13 Promotion Strategy 15 Place (Distribution) Strategy 16 Financial Data and Projections 17 Past Sales Revenue 17 Five Year Projections 17 Organizational Structure 17 Implementation 18 Evaluation and Control 19 References 21 Abstract The goal and objective for Consider It Done Catering is to expand the business and introduce a more complete catering service to the Utah county area. This expanded business is an opportunity to bring meal carts to the business area, fine dining events for wedding and reunion parties. It would also include wedding and hors d’oeuvre refreshments, and smaller functions or pick up food in all...
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...How Media Effect Children Franchester White Eng/101 September 7, 2014 Karen Strimkovskey Is your child safe? As a parent, you always want to know what your child is watching on television. The media is a powerful tool that doesn’t always teach a positive lesson. Media have provided the means and opportunity for children to distort reality into fallacies through television and video games. While media programs have a negative effect on children, there are some positive programs. The largest amounts of violence are found in children shows. Children between the age of 2 and 18 spends 6 hours and 32 minutes on an average a day using media with the exception of sleeping this is more than they spend on any other activity. When multiple media is stimulated, this time is increased to 8 hours a day. Big parts of media exposure are violent acts that are also witnessed in video games. On an average, a young child will have viewed 200,000 acts of violence on television (TV). Exposure to violent media wrecks havoc on thoughts, feeling, and most importantly, behavior. “The Influence of Media Violence on Youth,” a report appearing in the December 2003 edition of “Psychological Science in the Public Interest,” points to strong evidence points to the exposure to media violence causes boost in physically and verbally aggressive behavior in children. “Extensive research evidence indicates that media violence can contribute to aggressive behavior...
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...71236 SabrudinaŠabanović Index no: 71093 Sarajevo, February 2015. Table of Contents INTRODUCTION 3 1. Situational Analysis 4 1.1. Market Analysis 4 1.1.1. Macroeconomic analysis (PESTEL) 6 1.1.2. Microeconomic Analysis (Porter’s Five Forces) 9 1.1.3. Market Research 11 1.1.4. Analysis of Competitors 16 2. Company Analysis 18 2.1. History 18 2.2. Mission 19 2.3. Vision 19 2.4. Values 19 SWOT Analysis 20 2. Customer Analysis 23 3. Marketing Mix Analysis 24 3.1. Product 24 3.2. Price 25 3.3. Place 25 3.4. Promotion 26 3.5. Physical layout 26 3.6. People 27 3.7. Process 27 4. Marketing Communication Strategy 28 4.1. Communication strategy for chosen target groups 28 4.1.1. Advertising 28 4.1.2. Internet marketing 29 RECOMMENDATIONS 30 LIMITATIONS 31 CONCLUSION 32 LITERATURE 33 APPENDICES 34 Table of Figures Scheme I PESTEL Analysis 6 Scheme II: Porter’s Five Forces Model 9 Scheme III SWOT (Strengths, Weaknesses, Opportunities and Threats) 20 Scheme IV Communication Mix Tools 28 INTRODUCTION Organissimo is the name for successful chains of restaurants that are operating successfully in city of Ljubljana, for over 7 years now. The driving force behind is the idea of offering a different, unique and special experience to our customers by preparing and serving organic food and beverage offers. What is actually meant by an organic restaurant? It is a place where people are welcomed to relaxing...
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...Part 1: As a news director of a local television station, it is my duty to make my lead story about what is happening in the community. A celebrity’s death is important to many, but the parks closing three days a week will affect my audience more. When reporting news, you should always think about the effects of the community and not the ratings. Rating matter, but not as much as people seem to think they should. Today’s headline is that the city council has just voted to close all city parks for three days a week to save money. I think we should get together and do a fundraiser to allow our children to play at the park when us adults need a break. They will probably close these parks from Saturday to Monday. These days are two of the days that children are not in school. What about our younger children not old enough for school. Many take their children to the park in the morning time, while the school-age children are at school. “Why do we need to save money at a city park, anyway?” City parks are free for the children to play anytime during the day. I think we need to protest the city council’s decision. “Don’t you think so?” Next on discussion today is that Whitney Houston has died. They ...
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...Evaluate the effects of globalisation on the role of the media in society over the past thirty years or so (33 marks) Over the last 30 years’ globalisation has influenced media in many different ways, however these effects can have advantages and disadvantages. One of the effects globalisation has that is visible is that communication has become wide spread. Over the last few years, magazines, newspapers, the internet and television have spread news worldwide and helped people come together. Globalisation is the growing interdependence of the world with the spread of culture, goods and economics globally. One of the effects of globalisation is that the there are less national media outlets, as the majority are now international due to globalisation increasing over the last thirty years, the media conglomerates are now dominating as the media is dominated by only a small number of corporations, meaning the content available globally is not varied as society thinks. From globalisation media outlets have become international, and this has an effect on the role of the media, which is that it is promoting only one culture as a viable choice, the American culture, as many things that are globalised and known worldwide as from the states, for example Apple, McDonald’s and Disney are a few to name. Most of the corporations are American based, which is the reason likely why it is the American culture being the only choice as more power is set in that one country. This is restricting...
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...Abstract With the rapid decline of cultures moral conduct regarding thought, behavior, and along with physiological changes it leaves the looming question of why or who is responsible. Many would like to place blame on the content of television media. Clearly it provokes an interest to look at the affects that TV and media are playing. After all, the culture does seem to be headed towards a moral bankruptcy and an increasing obesity rate compared to fifty years ago. Such research conducted by Aric Sigman PH.D. in his book, Remotely Controlled, discusses these realities and brings to light the hidden truths of televisions and the effects it is taken on the moral downslide. THE VISUAL INVEIGLEMENT OF TELEVISION 3 The Visual Inveiglement of Television Television media is impacting the populace 24/7 in today’s world; there is no escaping its influence upon society and culture. There is a surging wave of change that is being created by this, and few seem to acknowledge or understand the perennial percussion of it. Douglas S. Winnail, from Tomorrow’s world (2003), makes reference to television having an insidious side with prodigious conductivity to leverage culture, making it the apex of an “effective propaganda vehicle” accessible today (para. 5). The visual inveiglement that encases’ the composition of television affects thought, behavior, and...
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...situations we never thought we would be in. So many people are wondering where their next meal will come from, the problem is these individuals are not even unemployed. Employed people in this economy are facing many economical hardships and have to change their way of living. WIC, The Special Supplemental Nutrition Program for Women, Infants and Children is a Federal assistance program of the Food and Nutrition Service of the United States Department of Agriculture (USDA) for healthcare and nutrition of low-income pregnant women, breastfeeding women, and infants and children under the age of five has seen increase in the past five years growing from 8,088,005 to 9,176,736 participants [ (FNS USDA, 2011) ]. Many families that participate in the WIC program are military families in the U.S. military, I find it sad that the families who sacrifice for our freedom are stretched so thin that they need programs such as WIC. Many families use all of their coupons given to them to purchase food however many have found that the foods are sometimes what they don’t need, many wish they had more variety of fruits and vegetables instead of cereal, juice and peanut butter. Many families can’t use all the items they receive because their families don’t like what they are able to get or they don’t know what to use it for. A cookbook that allows moms to use the ingredients that they normally would not know what to do with would be in demand and would help from wasting the food that is provided...
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...ordering my food due to indecisiveness. The things that I noticed to be Ruby Tuesday’s strengths are the quality of customer service they offer and the salad bar option. Although the restaurant is one of my favorite I think that the lighting could be better and the pricing on the food can be lower. Overall Ruby Tuesday is a great restaurant as they are able to stand out by including the salad bar in casual dining. As most restaurants do Ruby Tuesday is no different when it comes to making the menu editable. I love to try different foods when I go out with my family and it tends to be harder when all menu items look good. Like most restaurants Ruby Tuesday has pictures on the menu and they also have signature daily dishes. Implementing daily food items makes the restaurant meet fine dining expectations to be in the market of competition with restaurants like Arizona’s. Arizona’s is a very high end restaurant that have chefs that decide on daily menu items. With Ruby Tuesday picking up this as an option it is giving fine dining restaurants some competition because they have lower prices. The salad bar offered by Ruby Tuesday is an amazing experience as most restaurants serve salad with meals but you are able to prepare your own at Ruby Tuesday. The company has this to make the dining more personal as you can prepare your salad just the way you like it. When a person thinks of Ruby Tuesday, he or she connects images of it to other restaurants offering fast food and others providing...
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