...in Kava. Education can help prevent or reduce the manmade disaster including HIV/AIDS, oil spills, reducing the risk of avian flu, and terrorism inside and outside the island. Cox Communications is committed to helping the population of Kava and new employee Nik is joining Alex on the island to evaluate the options for relief and growing the economy. Nik’s two part plan will bring in bottled water branded with the Cox logo and later build a computer and resource center for the island of Kava. The SWOT technique uses "A comparison of strengths, weaknesses, opportunities, and threats that helps executives formulate strategy" (Bateman & Snell, 2007, p. 134). Nik uses the SWOT technique to evaluate the options and decide which options benefit Cox and the residents of Kava. Alex and Nik communicate the choices to the corporate offices of Cox keeping them up-to-date with the progress on the project. Part one of the plan brings in bottled water. The strength of bringing in bottled water is all of the residents of Kava need water. The natural disasters left the island in chaos and basic necessities are scarce. The more water the residents have, the better off they will be. The water will keep everyone healthier...
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...Table of Contents Introduction 1 The reasons behind choosing Bangladesh 2 While entering problems faced by Banglalink 4 Industry analysis 5 Operational obstacles faced by the company 8 Entry Strategy 8 Internationalization strategy pursued by the company 10 Possible Strategy Overview 10 Current Environment 11 Conclusion 12 Reference 12 Introduction Today, telecommunication is one of the major parts of life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. Currently there are 6 mobile operators in Bangladesh and Banglalink is one of them. With a slogan of “making it difference”- banglalink started operations in February 2005. Previously, it was known as Sheba Telecom Pvt. Ltd that had been providing GSM (global system of mobile communication) services in Bangladesh since 1998. Orascom Telecom bought 100% share of Sheba Telecom in 2004 and gave its new name as Banglalink. Banglalink, is the second largest cellular service...
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...jotted down a time and a place: 8 p.m. at a downtown electronics store. That evening, Ms. Li and her brother joined 15 strangers at the store to demand a group discount on a new television, refrigerator, and washing machine. Salespeople grumbled at the tactic, but the group refused to buckle. After two hours of haggling, and several walkouts by group members, the store manager agreed to a 10 percent markdown on the three items. Li, a marketing assistant, went home with a smile on her face. "We wanted to save money, and finally we did it," she says. "It's in our nature, whether we're rich or poor, and if we can save money this way, why not?" Welcome to China's newest shopping craze, tuangou, or team buying. By combining the power of the Internet to compare prices with the stealth tactics of the flash mob, team buyers are driving hard bargains in the world's hottest economy. Dozens of team-buying websites have sprung up to catch the trend, which first began in online forums and chat rooms. Typically, shoppers looking for the same items find each other online, then band together offline to negotiate special deals on electronics, home furnishings, and automobiles. Some team buyers approach store managers beforehand, others simply show up and flex their collective muscle. Bargaining is a way of life in China. Shoppers treat sticker prices as a starting point for negotiations, and it's a point of pride to strike a tough bargain or walk away if unhappy. This habit of face-to-face haggling...
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...Project Report on Launch of Bisleri fruit flavored water. Submitted in partial fulfillment of Marketing Management course curriculum. Submitted By:- Mohan Singh Sikarwar MBA-Entrepreneur Amity Business School EXECUTIVE SUMMARY This project is about Bisleri International ltd. (flavoured Mineral Water). It covers the core concepts that are involved in the production, development and implementation of this product. Taking an initiative and launching a new product for the local market, this concept involves giving a new era to the mineral water. This report guides about the product attributes, boosting its phase to penetrate through target market identification and segmenting it to different location, planning for market positioning, effective pricing strategy, how to promote it to the public through different mediums and resources. INTRODUCTION Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965. Parle bought over Bisleri (India) Ltd. in 1969 and started...
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...fast-expanding chain of economy hotels across India under the “Ginger” brand. There is currently a lack of competition in the branded economy hotels segment and Ginger is the only branded economy hotel chain in India. The Ginger hotels are built around a concept that provides facilities to meet the key needs of today’s traveler, at affordable rates. Ginger faces challenges in different aspects of its business as it aims to deliver consistently, quality service to the customer and manage customer expectations. COMPANY BACKGROUND Exhibit 1: The proportion of hotel segments across Indian cities. Jaipur Cochin Goa Pune Hyderabad Bangalore Chennai Kolkata Mumbai Delhi/National Capital Region Budget Mid-market First class Lurxury Roots Corporation Limited (RCL) is a wholly-owned subsidiary of The Indian Hotels Company Limited (IHCL). IHCL is a part of the Tata Group of companies (see www.tata.com), India’s premier business house. Taj Hotels Resorts and Palaces comprises 77 hotels, 7 palaces, 6 private islands and 12 resorts in 40 locations across India with an additional 18 international hotels in the Maldives, Mauritius, Malaysia, Australia, UK, US, Bhutan, Sri Lanka, Africa, and the Middle East. Incorporated on 24 December 2003, Roots Corporation Limited operates the first-of-its-kind category of Smart Basics™ hotels across India. Launched in June 2004, the Smart Basics™ concept created a revolution in the world of Indian hospitality. Roots Corporation Limited develops and operates...
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...AN INDUSTRIAL PROJECT ON ASSEMBLED COMPUTERS PREFERENCE OVER BRANDED COMPUTERS AT NOBLE I’TECH NEW MARKET, PAKYONG AN AUTHORISED STUDY CENTRE MANIPAL INSTITUTE OF COMPUTER EDUCATION SUBMITTED ON PARTIAL FULFILLMENT OF MASTERS IN COMMERCE (M.COM) PREPARED BY: NAME: BINOD DANGAL REGISTRATION NO.: 09SU1615 ROLL NO.: 12SGMCOM001 UNDER THE GUIDANCE OF EXTERNAL GUIDE INTERNAL GUIDE BHIMLALL KHATIWARA DR. JIBAN UPHADYAYA (CENTRAL INCHARGE) (ASISTANT PROFESSOR) SUBMITTED TO COMMERCE DEPARTMENT SIKKIM GOVT. COLLEGE ABBREVIATIONS MICE : Manipal Institute of Computer Education DTP : Desk Top Publishing RAM : Random Access Memory ROM : Read Only Memory SMPS : Switch Mode Power Supply VGA : Video Graphic Adapter ATM : Automatic Teller Machine CAGR : Compound Annual Growth Rate PREFACE As we know very well that today’s world is a computer world where every task is done by the computer. And it is important to have computer knowledge for every individual. Giving priority to this, Manipal Institute of Computer Education is trying to fulfil the needs of common people by promoting computer service. The project entitled “Assembled Computer preference over Branded Computers” have prepared strictly in accordance with the format describe by the University. The project has been divided into 5 chapters. Each chapter has been divided into further...
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...The Business Strategy Game COMPETING IN A GLOBAL MARKETPLACE 2012 Edition Player’s Guide Created by Arthur A. Thompson, Jr. The University of Alabama Gregory J. Stappenbeck GLO-BUS Software, Inc. Mark A. Reidenbach GLO-BUS Software, Inc. The Online Edition of The Business Strategy Game is published and marketed exclusively by McGraw-Hill/Irwin, 1333 Burr Ridge Parkway, Burr Ridge, IL 60527 Copyright © 2012 by GLO-BUS Software, Inc. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of GLO-BUS Software, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. The Business Strategy Game Player’s Guide Welcome to the The Business Strategy Game. You and your co-managers are taking over the operation of an athletic footwear company that is in a neck-and-neck race for global market leadership, competing against rival athletic footwear companies run by other class members. All footwear companies presently have the same worldwide market share and the same market shares in each of the four geographic market regions—Europe-Africa, Asia-Pacific, Latin America, and North America. Currently, your company is selling over 5 million pairs annually. In the just-completed year, your company had revenues of $238 million and net earnings of $25 million, equal...
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...competition. The authors write about how main companies can succeed without battling competition. The company will succeed by creating a “blue ocean” market space ripe for growth. The strategy behind Blue Ocean is to find differentiation. Theoretically it helped a company not to outperform the competition but to create a new market space. This makes the competition irrelevant. Blue Ocean Strategy is important to businesses who want to sell their product with little or no competition and is useful for new businesses that have little or no money. Netflix came out in 1999 and is an online DVD rental service whose strategy and market success were predicted on providing an expansive selection of DVDs, an easy way to choose movies, and fast, free delivery via postal mail. The company’s strategic intent was to be the world’s largest and most influential movie supplier. The goal of the company was to make it a lot easier for customers to select and rent movies and to eliminate the hassles involved in picking up and returning them. Its strategy incorporates customer convenience and a wide selection of entertainment selections. Netflix provides extensive information to its customers to help them make good selections and identify films that they may like to rent in the company’s vast library. Netflix’s strategy was to create a blue ocean of uncontested market space within the video rental industry. Netflix continued to pursue its reputation for innovation and to maintain...
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...………………………………………………………………………………………....4-8 Tables..……………………………………………………………………………………………9 References……………………………………………………………………………………….10 Executive Summary Appleby Consulting is in need of more timely communications. Management suggests that the company participate in instant messaging to get quicker responses to time-sensitive projects or tasks. Appleby Consulting will be offering online courses to familiarize employees with the basics of instant messaging. The company will be deciding which instant messaging platform to use. This is to ensure that there are less interruptions, speedy feedback, and higher productivity. Seeing that Appleby Consulting has 35 employees to become users of this platform, it will involve more expenses, but these expenses will be balanced out by the increased productivity that will take place due instant messaging’s capabilities in the office. The options include HipChat, Campfire, and Brosix. The company will be looking into costs associated, the amount of user-friendly content, and the compatibility with company-used internet domains. There are numerous pros and also numerous cons that are accompanied with instant messaging. However, the pros far outweigh the cons. Should Appleby Consulting Take Part in Instant Messaging? Appleby Consulting has always used email to communicate through the office among colleagues. This form of internal communication has proved to work well with our needs. Our ever-changing society is demanding of businesses in...
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...ROSKILDE UNIVERSITY Department of Communication, Business and Information Technologies Brand preference on Mobile Purchase among the Students of Roskilde University Bachelor of business studies Project Report Supervisor: Professor Poul Dines Submitted to Department of Communication, Business and Information Technologies Submitted by Ramesh Rijal, Student number: 50593 May 24, 2013 Student Number: 50593 I declare that “the brand preference on mobile purchase among the students of Roskilde University” is my own work and that all the sources that I have used or quoted have been indicated and acknowledged by means of complete references. Ramesh Rijal rrijal@ruc.dk i ACKNOWLEDGEMENT I would like to thank for the people for their various contributions to complete this bachelor project. • • • • • Rikke Krogh, Secretary to the study board, Department of business, for her help and suggestion in every step of my learning activities My supervisor, Professor, Poul Dines, for his constant advice, assistance and guidance throughout the study Supervisor Professor Safania Normann Eriksen for her valuable insights and feedback into the research in the presentation held in the University. All the students of Roskilde University who participated in the study, for their valuable contribution and the time they gave so willingly. My family and friends, for their feedback and support during this study. ii Abstract Branding permits customers to develop association...
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...1) Introduction to the research topic In recent times business environment has changed at the very rapidly. Effect of globalization and liberalization of global economy have changed the functional areas of business. In recent years due to high market competition, various new techniques of business development and marketing have been developed. Use of latest technology for developing business has given birth to E-retail. E-retailing, also known as e-tailing is nothing but shopping through the internet. It is the process whereby consumers directly buy goods or services from a seller, without an intermediary service, over the internet. It is a way by which the retailer displays the array of products over a website so that the customer can view, analysis and order merchandise directly through interactive network or by telephone communication. The merchandise is then delivered to the customers address. The process is called Business-to-Consumer (B2C) online shopping. In present times the concept of e-retail has developed and some of global players of e-retail are e-bay, Amazon and flipkart where various products are sold online and can be bought easily. E-retail is more about selling merchandise that can be sold easily and attacks a large mass of customers. This technique is cost effective and gives rise to immense business opportunity. Support Services in E-Retailing The retail business can only be successful if it has appropriate support services. Support services are...
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...Contents Page Executive Summary In this proposal, we are planning for the release of the upcoming Iphone4. This Iphone4 is from Apple Incorporation, it is such a well branded and known product that even before the product is in Singapore, people have already researched and know the products so well. Therefore in this proposal, we implement a Retention Marketing Strategy for the launch of Iphone4. To support this marketing strategy, we plan to engage strong advertising media communication to create public awareness. We have planned to create exclusiveness and create a ‘Wow’ factor that will retain our existing customers and attract more new customers to our stores for the launch of this Iphone4. By using the SWOT Analysis, 7ps, Integrated Marketing Communications, we propose and analysis more accurate and detailed proposal. Company Background StarHub is a fully-integrated info-communication company, our services include, voice, data services, internet services, global managed services, global conferencing services and voice services. StarHub also offers a range of Cable TV and broadband services such as subscription television and broadband access services. StarHub Cable TV is one of our best product as we are the sole distributor in Singapore. StarHub establish in Singapore in the year 2000, now has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique...
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...box "became part of the collective history and experiences of generations of Americans, and a symbol of the color and fun of childhood." Crayola estimates that the average U.S. child wears down 730 crayons by age ten. And, in the same spirit, the Smithsonian Institution's National Museum of American History placed an actual 1958 Crayola 64-crayon box and an assortment of 20th century Crayola advertising in the permanent collection of the Division of Cultural History. The company's products are packaged in many languages and are sold worldwide. Safety in art materials was the main focus for Crayola resulting in non-toxic colors. Crayola also has a creative factory and offers services for creative minds to run free and party space availability with all of their branded products. In...
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...MARKETING RESEARCH PROJECT [UAMM0091] By: UAMMOO91 (Samuel Poku-Bonsu) Course title: MARKETING Institution: University of Applied Management Lecturer: MR. SHANI BASHIRU Date of submission: 10TH JANUARY 2012 1|Page Table of Contents SECTION A ........................................................................................................................ 4 COMPANY INTRODUCTION ......................................................................................... 4 VODAFONE GHANA LTD .......................................................................................... 4 MICRO-ENVIRONMENT AUDIT ................................................................................... 5 MARKETING MIX ........................................................................................................ 5 PRODUCT .................................................................................................................. 5 PRICE ......................................................................................................................... 6 PLACE ........................................................................................................................ 9 PROMOTION ............................................................................................................. 9 PROCESS ................................................................................................................. 10 PEOPLE ..............................
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...They are free to share anything in the social network Before the popularity of web, if an organization or an individual needs to know the opinion about their product or anything they used to conduct surveys and focus on small groups. However human decision making has always influenced, while this meant to be useful for users as well as business organization too. Though these opinion could be helpful in the extraction of large amount of data. Sometimes these huge amount of data become tedious for users to get opinionated data. Analysing and ranking these data in the web is an interesting part. This could be one with the newly developed computational method called sentiment analysis. Sentiment Analysis is the method of automated detection of attitudes, behavior, emotions from speech, text etc. Opinion mining involves classifying opinion into three different categories like positive, negative and neutral, these classification provides a powerful voice for users and branded...
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