...companies to create awareness, promote, and sell their products and services. Children have also been highly exposed to different types of advertisements, which have helped them to build their taste and preferences since young ages. Most of the times, however, advertisements have contributed for unhealthy habits and even obesity. On the other hand, the ability of sharing information, do online researching and read other people’s reviews have helped people to become more aware of unsafe, hazardous or defective products. In this paper, I am going to talk about my point of view of advertisements for children (mainly regarding food products) and safety recalls. I believe that advertisement for children is such a debatable issue because it values two different things. First, it involves freedom of speech, which I believe that companies have the right of promoting their products and services the way they want. If companies have become more experienced and intelligent about promoting toys and foods for children, high sales will be their reward. Therefore, I do not think it is fair for other people to tell companies how they should advertise their products since their marketing team have studied their whole life to always find the most persuasive way of selling a product. On the other hand, I believe that our human compassion should be put into consideration. Marketing and promotion of products have led to a capitalist world, where the biggest goal of companies is to make money. As stated...
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...1:30-3:00pm Phone: 480-965-5095 (HDSHC main office) and by appointment WELCOME TO COM 225! The purpose of this course is to enable you to better understand theories and practices of public speaking. This course is designed to improve not only your delivery techniques but also your speech-writing and persuasion abilities. Additionally, this course is arranged to develop the skills necessary for you to critically evaluate both written and spoken speeches of others and to enter the public dialogue on issues that are important to you and your life. I am confident there is much to gain from the study of public speaking. The skills developed by engaging in this course work have practical applications in each of your lives. Although your participation may take place in various forms and environments, each of you will inevitably face the task of delivering, constructing, or consuming speeches. Developing your public speaking skills will prepare you for school or work presentations, job interviews, political campaigns, community meetings, and many other situations as well. BENEFITS OF THIS COURSE The objectives of this course are to: • Improve your speech delivery • Understand the ability to create effective speeches • Improve your listening skills • Improve your ability to think critically on a variety of subjects and genres • Improve your research skills • Develop skills to analyze your own and other’s speeches ...
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...lifestyle | PERSUASIVE SPEECH OUTLINE | | | PREPARED BY: STI FAIRUN ANNISHA BINTI HASSAN KE10064 SECTION 3 01 NOVEMBER 2011 PREPARED FOR: Madam Ainol Haryati Ibrahim, Associate Professor Center of Modern Languages and Human Sciences. Title: Exercising is part of a healthy lifestyle. General purpose: To persuade Specific purpose: To persuade my audience to do some exercising. Central Main Idea: Lack of exercise is harmful to our health. Exercise is not a large investment, but the yield is very high. So we should all exercise to take advantage of this. INTRODUCTION: Attention getter: Are you getting a bit tired of that three inch spare tire around your waist? Are you becoming increasingly lazy, fat? Let's see, exercise, and improve your fitness level, or sit down with a glass of soft drink and watch your favorite evening television show. What would you do? Background information of the topic: We all want to keep our bodies young and healthy so that we can live long, happy and fulfilling lives. There is one simple thing you can do every day to help you deflect those health problems and protect your body from damage and deterioration: exercise. Preview of the speech (central idea); I want to persuade the audiences that exercise plays a major role in protecting your health and your life. So lack of exercise is harmful to our health and we must take fully advantages of the exercising. Transition to body of speech (I would like to show you that...
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...Public Speaking Made Fun: A Workbook Copyright 2011 1 Informative Speech – Topic Mapping Today I would like to talk to you about _____________________________________________. Topic By examining _______________________________ , ____________________________________ , A B _________________________ , and it is my hope that you will have a better understanding C of _______________________________________________________. Topic 2 Learning activity created by: Todd L. Wirth, Ph.D. 3 Circle the most appropriate advice that Speech Bear should dispense based on the context clues. 1. 2. 3. 4. 5. 6. 7. 8. Advance preparation Positive thinking Practice, practice, practice Learn to use an extemporaneous style of speech Avoid chemicals as stress or anxiety relievers Use movement Seeing public speaking as a conversation, not as a performance Exercises for stress/anxiety relief 4 Circle the most appropriate advice that Speech Bear should dispense...
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...and pizzazz. If you would rather spend your time preparing your content than reading a book on public speaking, this is an article especially for you! From my experiences in delivering over l500 speeches during the past 20 years, here is a quick guide to giving an effective and interesting presentation your very first time. Begin with something to get the attention of the audience This might be a startling statement, statistic, or your own story. Listeners pay close attention when a person begins with, “Two weeks ago as I was driving to work a car pulled out in front of me….” You could begin with a current event: “You might have read in the paper this morning about the flood that….” A question is another way to make people listen. “How many of you feel our society spends too much on medical care?” might be a way to begin a presentation about curbing costs. Whatever technique you use, when you grab the attention of the audience you are on your way to a successful speech. Second, be energetic in delivery Speak with variety in your voice. Slow down for a dramatic point and speed up to show excitement. Pause occasionally for effect. Don’t just stand behind the lectern, but move a step away to make a point. When you are encouraging your audience, take a step toward them. Gesture to show how big or wide or tall or small an object is that you are describing. Demonstrate how something works or looks or moves as you tell about it. Show facial expression...
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...A BRIEF CONTENTS PART 1 • GETTING STARTED 1. Becoming a Public Speaker 2. From A to Z: Overview of a Speech 3. Managing Speech Anxiety 4. Ethical Public Speaking 5. Listeners and Speakers 1 2 8 1 4 23 30 PART 2 • DEVELOPMENT 6. Analyzing the Audience 7. Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258...
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...individual explores a multitude of behaviors. Of all the behaviors, or personalities, the person experiences, one of them will stick with them until the day they die. Unfortunately, each specific personality also contain a personality disorder. Personality disorders can result in anxiety attacks, depression, and to a certain level, suicide. One of the most unique personality disorders is the Avoidant Personality Disorder. The DSM-IV (American Psychiatric Association, 1994) describes Avoidant Personality Disorder as: a persuasive pattern of social inhibition, feelings of inadequacy, and hypersensitivity to negative evaluation, beginning by early childhood and present in a variety of contexts, as indicated by four (or more) of the following traits: 1.) avoids occupational activities that involve significant interpersonal contact because of fears of criticism, disapproval, or rejection 2.) is unwilling to get involved with people unless certain of being liked 3.) shows restraint within intimate relationships because of the fear of being shamed or ridiculed 4.) is preoccupied with being criticized or rejected in social situations 5.) is inhibited in new interpersonal situations because of feelings of inadequacy 6.) views self as socially inept, personally unappealing, or inferior to others 7.) is usually reluctant to take personal risks or to engage in any new activities because they may prove embarrassing Avoidant Personality Disorder usually starts at early adulthood. The American...
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...ADMN 233 Assignment 3 Part 1 Routine E-Mail Messages and Memos 25 marks (Questions 1 and 2) Refer as needed to material in Chapter 8. Read the instructions for each activity. Answer all questions clearly and concisely. Include examples to support your answers. Activity A – Routine memo Read the following scenario and respond to the question that follows. Scenario 1: Performance Assessment Judith Halls, Manager of Human Resources at The Maritime Fish Packing Cooperative, wrote the following first draft of a reply memo. | The Maritime Fish Packing Cooperative | |Interoffice Memo | | | |Date: December 4, 2009 | | | |To: Michael Foreman, President ...
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...According to Harmer (1991: 46-47) states that when the two people are engaged in talking to each other we can be sure that they in general way to suggest that a speaker makes a define decision to address someone. Speaking may be forced on him in the way but we still say that he wants or intends to speak, otherwise he would keep silent. According to Maybin (1992: 56) says that communication is an exchange between people, knowledge, information, ideas, options, feeling so there must be concept, ideas, in the fellow speaker of what they are going to say. The speakers have a basic competence in communication their ideas. The able to communicate their ideas, the students will be given opportunity to practice their English. According to Micheal (1998: 103) language is a symbolic system used by communicators to construct and convey information. Good languages developed by a system, set of rules followed by the wearer. According to Nunan (1991: 47) Speaking is one of four skills of English. It can help people to understand something from other interlocutors of language. Speaking will be focus for the first section on speaking. It involves fluent and accuracy expression meaning, the exercising of pragmatic, or communicative, competence and the observance of the rules of appropriate. Communication is a collaboration venture in which the interlocutors negotiate meaning in order to achieve their communication. According to Widdowson (1985: 57) that speaking is an oral communication that...
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...most of the advertisements were intended to portray the core values of the average American. Both George H. Bush and Bill Clinton attempted to portray patriotism and a deep sense of American pride within their campaigns making the economy one of the key topics of this election. But only one of them seemed to be successful. When analyzing their ad campaigns, it is important to take a look at the historical context of their ad campaigns and how the relate to their platform, public opinion and the times the ads were released. During the 1992 campaign season, George H. Bush was the current president and had lost some popularity due to the economic down turn and recession. At the time, Bush was known for his strengths in foreign policy; the dissolution of the Soviet Union and the defeat of Iraq in the Gulf War were both accomplished under his first term. However, Bush’s strength in foreign policy was not as important as the economy, in the eyes of the American people. Also, around this time, Bush had lost a lot of support from those in the Republican Party because he said he would not raise taxes in the previous election and then did in fact, raise them. In the beginning stages of the election, President Bush was in the lead, but as the election went on, his popularity declined. Bill Clinton came from a very different situation than George H. Bush. Not only was Bush the incumbent in office, but he also was the third Republican candidate in a row to be elected for presidency. Clinton...
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...Chelsea McMillen’s Persuasive Speech Outline General Purpose: To persuade my audience Specific Purpose: To persuade my audience into being in favor of distributing contraceptives (condoms, birth control pills, spermicides, etc.) in high schools. Thesis statement: In order to explain why contraceptives are becoming such a necessity in schools today, I will share how teen parenthood is being glorified, reasons for such an increase in teenage pregnancies, and how effective distributing contraceptives would be. INTRODUCTION I. Attention getter: (show slide of pregnant girls) How many of you have ever seen television shows like “16 and Pregnant”, “Teen Mom”, or “The Secret Life of an American Teenager”? II. Credibility statement: I am not a teen parent, but I have several friends who are and went to school with several teenage parents. Once I chose this topic, I did a lot of research online about the rising problem of teen pregnancy and the unfortunate consequences of contraceptives not being available to teenagers. III. Relating to the Audience: While most of you are probably not teenage parents, I bet many of you know either a couple girls who got pregnant at a young age or a few guys who got girls pregnant at a young age. Teenage pregnancy is something that affects all of us in some way, either in our homes and neighborhoods or on our televisions and computer screens. IV. Thesis statement: In order to explain why contraceptives are becoming such a necessity in schools...
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...Matt Miller COM 210-003 Persuasive Speech 4/4/12 Topic: Should college athletes be paid to play sports? Specific Purpose: To persuade the audience why collegiate athletes should not be paid to play. Introduction Opening Comment: Image that you just scored the game-winning basket in the NCAA basketball tournament championship. Your shot just helped the school get tens of millions of dollars. Now by a show of hands, how many of you think that you should earn a share of that money? Central Idea: One of the most controversial and prominent topics in sports today is whether or not schools should pay their student-athletes to play their sports. I am going to argue as to why they should not be paid to play. Preview of Main Points: I will talk about five key reasons as to why collegiate athletes do not deserve to be paid to play. These are because of already established scholarships, would lead to decreased competition, the fact that there isn’t enough money for schools to give out already, a removal of innocence would occur, and recruiting would suffer among schools. Transition: First, I will explain why collegiate athletes already receive enough money from scholarships and free tuition. Body I. Tuition and the “Student” A. Already receiving thousands of dollars from athletic scholarships 1. According to a Parade Magazine article, Division I student athletes can receive between $20,000 and $50,000 per year. 2. A study done by...
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...Truthfulness as a Factor in the Language of Advertising There is a possible relationship between truthfulness and the language of advertisement is difficult and hard fact for most advertisers to believe in the world of communication. This has to do with freedom of expression associated with the use of figures of speech such as simile, metaphor, hyperbole, and euphemism (Crystal 1997). To those who hold this belief, there is no relationship we between ethics (from where we conceived the virtue of truthfulness) and the language of advertisement. Some do ask: what does truthfulness have to do with advertisement since it is persuasive? And, that what has truthfulness need to do with persuasion because persuasion often involves cajoling, coaxing, convincing, enticing and inducing. All these as a matter of fact involve exaggeration, falsehood, puffing, and embellishment and over estimation.These raise the question of morality in business. In the field of advertisement, we ask the question of professional ethics, and ethical codes of conduct in relation to advertisement practices. In the field of language, the society also seeks for truthfulness, because language be it of advertising or otherwise, is an instrument for action used to promote our purpose in dealings with others, and in communicating ideas that are divorced from emotion. Truthfulness simply refers to the act of giving true information or facts (in exact manner) about something. Therefore, true statement is based...
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...friend with benefits and the other one is called a true friend. A friend with benefits is type of a friend which is there beside you when they can get something from you or taking advantage on you while a true friend is there beside you most especially when you are in down or in times of problems and struggles you are encountering. A true friend will never, ever leave you no matter what happens! It’s not important whether he is miles apart from you, as a true friend will always have you in his heart forever. So distance should really not matter. A true friend will always believe in you even though you no longer believe in yourself. He will always bring out the best in you. A true friend will not need any explanation as he will always understand. And most of all, a true friend is someone who is willing to share his time with you. Maintaining the relationship with this kind of person is a must because having him in our lives is a great help for us in facing challenges and difficulties in life. Following the proceeding steps will definitely last your relationship with him. First, show some appreciations to him. Tell your friend how much you appreciate him. This doesn't have to be an awkward or long-winded speech that you have prepared. It can be as simple as, "Hey, thanks for always being there for me. I appreciate it." You can also treat him to a movie you know he would enjoy. If you don’t have enough budget, you can simply give an...
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...Enjoy! Hedonic Consumption and Compliance with Assertive Messages ANN KRONROD AMIR GRINSTEIN LUC WATHIEU This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as hedonically advertised utilitarian products. This prediction builds on sociolinguistic research addressing relationships between mood, communication expectations, and compliance to requests. A third experiment reaffirms the role of linguistic expectations by showing that an unknown product advertised using assertive language is more likely to be perceived as hedonic. C onsumers are often exposed to forceful messages and imperative slogans such as Nike’s “Just do it,” Sprite’s “Obey your thirst,” or U.S. Airways’ “Fly with US.” The frequent use of assertively phrased messages is puzzling, given the mounting research in consumer behavior (e.g., Dillard and Shen 2005; Fitzsimons and Lehman 2004; Lord 1994), communications (e.g., Kellerman and Shea 1996; Quick and Considine 2008; Quick and Stephenson 2007; Wilson and Kunkel 2000), and sociolinguistics (e.g., Levine and Boster 2001; Sanders and Fitch 2001), which suggests that these messages should lower consumer readiness to comply. To...
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