...Internal and External factors MGT 230 July 19, 2010 Abstract This paper deliberates the internal and external factors about the Google industry, and the ways it affects the four functions of management. The internal factors include the company’s strength and weakness that displays their success or downfall. The internal factors reveal the company’s strength on how well it can meet their goals. The internal factors of an industry are factors of good or poor planning because it exposes their ethics, diversity, globalization, and so forth. On the other hand, the external factors may involve with their outside competition, social legal, technology changes, political, and economic environment. The external factors show their duties to the society, and the way consumers or customers view their company. Moreover, external factors are factors that can affect the company. Within the four factors of management, we discuss the ways it incorporates or affects the company’s globalization, innovation, technology, diversity, and ethics. Those factors are planning, organizing, leading, and controlling. Internal and External factors There are many different companies in the world with their own unique set of goals and rules. There are factors that can affect and change a company and how it functions, there are even more factors that can change the management within a company. This paper will attempt to explain how factors like: globalization, innovation, technology, diversity, and...
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...Internal and External Factors in Big Business Jacqueline Rollerson MGT/203 October 5th, 2015 Steve Smith Internal and External Factors in Big Business There are many factors that can influence the four functions of management. Different factors can determine how you plan, organize, lead and control a company. In this paper, I will discuss how different factors such as diversity and innovation can influence a vast company like Google. Some factors are internal, like technology, and some are external, like globalization, and some can be both, like diversity. All in all Google is showing future companies how management is supposed to be done by embracing all of the different factors I will discuss below. Influencing GOOGLE In late 1998, Larry Page and Sergey Brin founded a company named Google. This American company since then has become a multinational technology company with a vast amount of products and services. They specialize in web related products and services such as online advertising, document storage, free email accounts, computing software and one of the best search engines known to man. In 2014, the company had a revenue of $66.001 billion with almost 60 thousand employees. The company has been such a success because of their expertise in management and the factors that lead their decision making processes. One external factor that keeps Google ahead is globalization. Being a private organization...
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...Internal and External Factors Eric Holder Management of Information Systems/205 March 1, 2015 Introduction External and internal factors such as globalization, technology, innovation, diversity, and ethics can significantly impact the four functions of management. Functions such as planning, organizing, leading, and controlling can be influenced by these different internal and external factors since organizations need to ensure that they are addressed appropriately for business success. The organization we will be covering is Google and how internal and external facts play key roles in the corporation. Globalization Globalization is the process that increased the link and interdependence of the world markets and businesses. Internal factors of globalization include production, development, customer service and marketing. Competition is an external factor. According to Bateman and Snell, “Companies that want to grow often need to tap international markets, where incomes are rising, and demand is increasing” (2011). Google has become a global organization and has learned to plan efficiently, organize, lead, and control their internal and external factors. With that said, the planning function is vital when entering into the worldwide market. For instance, Google was able to set and achieve their mission statement by anticipating future trends and threats and devising plans to counter or capitalize these factors. Without appropriate planning, entering into...
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...Internal and External Factors MGT/230 May 12, 2014 Michael Goldberg Internal and external factors affect the four factors of management. Internal factors affect a business from within itself without any outside factors. External factors come from an outside environment. There are many functions to an effective management, but the most important factors are planning, organizing, directing, and controlling. These factors can affect how a business is maintained. The organization we will be covering is Google. Globalization, technology, innovation, diversity and ethics play key roles in the corporation. Globalization Globalization means worldwide integration and development (dictionary.com). Internal factors of globalization are production, development, customer service and marketing. Over the past decade, Google has positioned itself so that their name, software, etc. appears on every laptop, tablet, phone, etc. across the world. Google has to make sure that internally it evaluates the capabilities of its employees. Sometimes it is necessary to move people around so that the right people are responsible for the right areas. Because they have done such a good job at this. They provide superior customer service in every part of the globe and their marketing strategies requirements of the people using their products and the laws that come along with doing business in another country. An example of a huge external factor that affected Google was an incident that...
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...Internal and External Factors on Management Functions MGT/230 Internal and External Factors on Management Functions The four functions of management are generally described in this order; 1. Planning 2. Organizing 3. Leading 4. Controlling These functions are affected by factors from inside an organization as well as outside of the organization (Bateman, 2011). Some of these external factors include globalization, competitors, suppliers, technology, customers, the government, and economic conditions. Factors inside a company can be production issues, personnel problems, finances, ethics, lack of innovation, and cultural diversity can be either internal or external (Bateman, 2011). The corporate model that Google has demonstrated in the modern era is one that is worth further study. Google’s management style starts with strong leadership and their record of innovation is certainly one of their strengths. Examination of these factors and how they can affect the functions of management will be explored in this paper. The first function of management is planning. When the management of Google was ready to begin planning this meant that they were fully aware of their overall objective. An internal factor to Google was their strength of really understanding their objective because they were internet users and understood how convenient a web-based search engine would be successful. External factor of planning was this opportunity to create Google effectively...
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...word “googol,” a mathematical term for the number represented by the numerical 1 followed by 100 zeros’ (Google, 2016), which shows their mission to seemingly organize an infinite amount of information on the web. In August 1998 Larry and Sergey received $100,000 check from their first investor Andy Bechtolsheim the founder of Sun CO, to an entity that doesn’t exist yet a incorporation known as google. Later in the same year on September 4, the company files for incorporation and setup a workspace in a Garage on Santa Margarita Ave. California. (Google, 2016), the new established company opened its first bank account to deposit Andy’s check. On the same month Larry and Sergey’s hired their first employee Craig Silverstone who is a computer science Ph.D. candidate. Since 2014 Google has moved to its current headquarter in Mountain View, California under the nickname of Googolplex. Current CEO: Sunder Pichai (Riely, 2016). Today Google is a multinational technology corporation that is specializing in the Internet and Internet related services as well as other products. The acquisitions and partnership that Google made throughout the years have giving the incorporation a rapid growth and has triggered a chain of products beyond its main core search engrain, today google offers to the customers a large variety of products and services such as: Online productivity software (Google Docs) including email (Gmail), a cloud storage service...
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...External / Internal Factors Paper Globalization In today's world of technology, Google has been at the forefront in developing the world system. As companies strive to engage in creating new ways to acquire information at a faster pace, Google has been there every step of the way. Google has allowed a diverse group of international companies to advertise their information products services to anyone in the world at the touch of a button. As the rate of globalization gains speed, Google seems to make the world just a little bit smaller. With factories in China and buyers in many countries it is easy for people to survey different products and services that may circle the globe by using Google. The way Google allows people to surf the Internet and view information has changed the way international communities do business. The four functions of management have been used by Google’s management. Planning and organizing structures in all of their business offices create a business model for others to examine, as well as proven success in leading and controlling their many internal issues. Planning and organizing, leading and controlling can be seen by every person who uses the Internet. Whenever logged onto Google their services are well-organized and give the user a massive amount of control to obtain access on just about any type of information possible. As managers and employees and companies around the world do business, it's easy to see that in any form of delegation...
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...Environmental Scan Paper MGT/498 July 22, 2015 Environmental Scan Paper The evaluating, monitoring, and disseminating of information from internal and external environments to key people within the corporation is called environmental scanning. (Wheelen and Hunger. 2010) Environmental scanning helps an organization identify relevant factors and use those factors to obtain a competitive advantage within the environment. The author will discuss how an organization creates value and sustains a competitive advantage through strategies. How an organization measures success to identify the effectiveness of a strategy. The author will identify the strategies of various companies and identify tactics that make the company successful. Competitive Advantage An organization that has a strategic advantage over its competitors that enables the organization to have greater sales and retain more customers is believed to have a competitive advantage. Many organizations have a competitive advantage within technological industries to include: Google, Apple, and Amazon. Each organization creates value in its products and services to stay ahead of the competition. Google is considered the industry leader when it comes to search and has 65% of the search market, according to Hit Wise. The company maintains its competitive advantage by developing a diversified infrastructure that gives them the ability to provide high-speed searches and branch out into other industries. Goggles infrastructure...
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...Conflict The conflict between Google and the Chinese Government was generated from a new China-based version of Google’s search engine. Chinese Government appealed that this China-based version was not respecting Chinese laws and that any Chinese Google’s user could have access to sites deemed taboo by China’s government. The problem was that Google did not made an specific Google’s searcher version for China. They were just redirecting Chinese Google’s users to their Hong Kong’s webpage, which has a different legislation. Google had only two options: Censor this Chinese version to adapt it to Chinese legislation, or not to adapt this version and lose the Chinese market. • For discussion - Which internal and external stakeholders are positively and negatively affected by Google’s decision to oppose censorship of its search engine? - Which of the six general environmental forces influenced Google’s decision about censorship in China? - Use the four approaches to deciding ethical dilemmas to evaluate whether Google made an ethical decision regarding its position about censorship. - To what extent did Google respond to the Chinese government in a socially responsible manner? - Do you think Google is making a good decision to fight censorship? Why not just to accommodate the Chinese government and continue to make inroads into the lucrative Asian market? • Which internal and external stakeholders are positively and negatively...
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...Globalization was a component that has swayed Google as it has been the other way around as well. Overseeing the globalization for the company from California was a pivotal phase of the business. Google is maintaining its business globally and with similar exhibition, the external risks are intensified. Google has foreign contention in all of its primary businesses: advertisement, internet search, social media, and mobile phones. Some opposition such as Facebook for the social media and Apple for the phones and tablets are leaders and Google must review these external factors. Another external factor that impacts Goggle’s globalization can be difficult because other countries may not want to use a product they are unfamiliar with. Therefore, a thorough explanation of why a product would be beneficial in another country is very important (Ford, 2010). China for example had outlawed Google as a prominent search engine for political consideration. These slumps are compensated by the importance that globalization produces inside Google. In 2012 the organization has a variety of human resources in different locations internationally that creates difficultly to a competitor to even think about emulating Google. “What the laggards have failed to grasp is that what matters most today is not a company's competitive advantage at a point in time, but its evolutionary advantage over time” (Hamel, 2006). Google manages to prepare for their future by understanding that preparing requires...
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...analysis looks at internal and external factors to determine areas that the enterprise should focus on to increase its survivability and success as well as areas that the enterprise should avoid or decrease its exposure to. Strengths: • One of Google's major strengths is that its cofounders developed and have continued to foster. It follows a business model based on flexibility, foresight, and a willingness to adapt. [i] • The company is the number one search engine and has established a brand name, in which its users trust. [ii] • Google needs very little end user marketing as the name itself is getting word by mouth publicity.[iii] • Google has a simple interface and it gives comprehensive results without confusing its users.[iv] • Google has low operation cost as it uses low cost hardware and develops advanced software to maximize the performance.[v] • Google provides an interface to 129 languages to make it comfortable to search for its users in different countries.[vi] • According to Fortune magazine, in 2010 Google is ranked 4th in the list of 100 best companies to work for. [vii] • Google also has a range of innovative additional services like Images, Groups, Directory, and News. Google didn’t complicate its website by making itself a portal; rather it kept tabs for these services on its homepage so users can easily navigate and that also keeps the website as simple as it was earlier.[viii] • Google has also come up with solutions...
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...Google internal and external factors Mark Gray, Christian Silva, Joseph DeRuntz MGT/230 July 23, 2012 Ogwo Umeh Google internal and external factors As we evolve as managers of Google if there is anything that is stead fast and unchanging, it is change itself. Change is inevitable, and as one of the leading organizations in the internet world if we do not keep up with change our company will become unstable, with long-term survivability in question. At Google there are internal and external driving forces that can help or hurt our business. The internal forces are things, situations, or events that occur inside of our business, and are generally under the control of every management staff member which our. • Organization • Technology • Management systems • Financial • Employees External factors that we face are those things, situations or events that occur outside of the company and are large beyond the control of us as the management staff. Examples of these types of situations that we may face is the • Economy • Demographics • Competition • Political interference In addition to these two driving internal and external driving forces that affect the four functions of our management staff Diversity and Ethics will be an integral part of us being able to run a successful and profitable business. With such a diverse culture it is imperative that we have a diverse work force no matter of race, sex, national origin, and disability. “Communities admire employers...
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...……………………………………………………………..2 1.1(c) Organizational Structure …………………………………………...2 2.0 SWOT analysis ……………………………………………….…………….3 3.0 External Analysis (General Environment) 4 3.1 Demographic Trends 4 3.2 Economic Conditions 4 3.3 Political/Legal Forces 4 3.4 Socio-cultural Conditions 5 3.5 Technological Changes 5 4.0 External Analysis (Competitive Environment) 6 4.1 Intensity of Rivalry among Competitors 6 4.2 The Threat of New Entrants 6 4.3 The Threat of Substitutes 6 4.4 Suppliers 7 4.5 Customers 7 5.0 Internal Environment Analysis ………………………………………………8 5.1 Resource Types ……………………………………………………………8 5.2 Firms Capabilities …………………………………………………………8 6.0 Conclusion …………………………………………………………………...9 7.0 Recommendations for Future Action ………………………………………..9 Reference…………………………………………………………………….....10 I. Introduction In 1998, Google Company was established and, over such a short period of time, become an American international corporation specifying in Internet-related services and products. The two first founders of google were Larry Page and Sergey Brin who met each other at Stanford University in 1995. 1.1 Services and Products Google focuses on web advertising technology, search engine, software and other products like Android phone and tablet. 1.1 Finances Most of the company’s profits derive from AdWords, which is Google main advertising product and main source of revenue. Google's total advertising revenues were USD$42.5 billion and Annual Net Income...
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...Google Inc., is a giant, an Internet giant with the record of 22.9 billion dollars solely on the advertising revenues in 2009. Furthermore, Google cooperation is the indisputable leader of the internet search. It’s so big that every generation knows about it. In the October of 2013, Google‘s shares has been surged to a high record of more than 1000 dollars per shares. Solely by the comparison, Google’s initial public offering in August 2004 was 85 dollars per share. In less than ten years Goggle price has increased rapidly and nearly 1200%. What makes Google so successful? It’s their competitive advantage. Today we are going to discuss about Google and their competitive advantage which make them successful. Google operates in a very competitive...
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...Case-Assignment 4 The Google Case Since the late 1999, Google has become more and more successful in computer technology industry. After reading the whole case, in my opinion, there are both internal and external factors that cause the Google to become the leading company in its industry: Internal Reason: Management style: Google’s management style is pretty famous during the whole America. In addition to the flat management structure and excellent training programs, as long as you can finish the task you are assigned, you can basically do whatever you want or whenever you want…In the case, Scott also mentioned that in the office you can bring your dog with you or you can easily talk to anyone for fun….I really like this management style, because it’s not only reduce the barriers between employers and employees, which will enhance the effective communication, but also provide a more free working atmosphere that can positively encourage employees to work closer and most efficiently. External Reason: Technology Advances: Google is the first company to use an algorithm to get the search results. And Google also develops many new advertising techniques like Adword, AdSense and etc….Hence, I think the most advance technology Google has is one of the most important factors that makes Google become so popular worldwide. Of course, there are other factors like second-mover advantages, customer-value based service that help Google became so successful, but the previous two factors, in my opinion...
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