...few bad eating habits, whether it be munching on a bag of potato chips when you talk on the phone or scarfing down a doughnut during break time at work. You may think that it's the taste of that chocolate doughnut that keeps your hand dipping into the doughnut box. Not necessarily so. Surprisingly, some bad eating habits persist even when food tastes bad. Bad Eating Habits Persist Even When Food Tastes Bad Researchers gave groups of people attending a movie a bucket of freshly popped popcorn or a container of stale popcorn to munch on during the show. Moviegoers who didn't regularly go to the movies ate very little of the stale popcorn because they didn't like the taste. On the other hand, those who regularly purchased popcorn at the movies ate the same amount of the crunchy snack whether it was freshly popped or stale. The habit of eating popcorn at the movies was so firmly ingrained they ate it even when it didn't taste good. Even a stale, flavorless bag of popcorn wasn't enough to change their eating habits. This study suggests that once you've formed a bad eating habit, it's likely to persist even when the experience is no longer pleasurable. Outside environmental cues such as being in a movie theater or talking on the phone can be a trigger for some eating behaviors, even more so than the taste of the food itself. How many times have you found yourself mindless munching on something without really tasting it? These automatic eating habits can become so ingrained...
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...from the expensive popcorn compared to the cheaper store brand popcorn? Relevance of your testable question Everyone has heard of microwave popcorn. Microwave popcorn is very convenient, and comes in many different brands. Times are very tough in this economy, and many people are trying to find ways to save money. Could you save money by buying the cheaper brand of popcorn, or should you buy the expensive brand of popcorn? Literature Review I found one experiment done by Sean Boyd. He used 3 bags of 5 different brands of popcorn. He cooked all 5 brands using the same microwave, and the same amount of time. He was looking at how many un-popped kernels there were in each different brand. He had concluded that Act II was the best brand as far as un-popped kernels. I found another experiment named, “Which brand of popcorn pops the most.” There was a slight difference in his experiment from my experiment. In this experiment he was using regular popcorn instead of microwave popcorn. He had taken 100 kernels of each brand, and popped those in a popcorn popper. He then counted all the kernels. He counted the ones that popped plus the ones that didn’t. He then came to the conclusion that Act II was the best popcorn based on price and popped kernels. Experimental Design Steps Step 1) Gather all materials. 3 bags of Orville Redenbacher’s microwave popcorn, 3 bags of Act II microwave popcorn, and 3 bags of Kroger brand microwave popcorn, microwave, and...
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...It’s Show Time The first thing one notices when walking through the door is the smell of popcorn and butter as it wafts through the air and hits your nose. As one continues into the main room and goes to the center of the room facing the outside of the building one notices there are booths where patrons can purchase tickets for any show. The Cinemark Theatre is located at the Meadowbrook Mall in Bridgeport, WV. The tickets on this time of night are nine dollars each. One would also notice the visible workers are high school aged students. It makes one think they are trying to earn some spending money. After purchasing their tickets, most customers proceed to the concession stand to purchase their overpriced snacks and drinks. The ICEE...
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...furniture market. | b. | increase the quantity of wood supplied to the furniture market. | c. | increase the supply of wood to the furniture market. | d. | decrease the supply of wood to the furniture market. | 3. The lowest price Jacob will accept from Harold for a bushel of corn produced in his farm is $5. The transaction will go through if: a. | Jacob’s opportunity cost is equal to Harold’s. | b. | Harold’s valuation is less than Jacob’s. | c. | Jacob’s opportunity cost is greater than Harold’s. | d. | Harold’s valuation is greater than $5. | 4. The function of economic institutions is to: a. | define the environment in which we can trade. | b. | define the terms of trade between nations. | c. | determine how much an economy benefits from trade. | d. | determine the profit margin of producers. | 5. Which of the following statements is true regarding the opportunity cost of time? a. | Working professionals are more likely to frequent convenience stores. | b. | The opportunity cost of time for farmers and buyers participating in the farmers’ market is usually very high. | c. | Retired people are more likely to visit...
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...Orville Redenbacher popcorn product. He was born and named Orville Clarence Redenbacher on July 16, 1907. His birth took place in a small town known as Brazil, Indiana, which is located in the Terre Haute Metropolitan Statistical Area. That is a really cool thing to have such a famous entrepreneur born in Indiana. When Orville was a young boy he lived on a small corn farm that consisted of one hundred sixty acres; more than likely providing his inspiration to making popcorn his life-long business. As a young boy he was actively involved in the Head, Hands, Heart, and Health Program also known as 4H. When...
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...Cretors & Co. has been in business for well over 125 years. The company invented the first commercial popcorn machine which is the object that catapulted them into business in 1893. As a leader in designer and manufacturer of food processing and concession equipment, the company has a firm grasp on what it takes to make it in the global marketplace. The company has been so successful over the years that it is now run by the 5th generation of Cretors. Question 1: Exporters face the problem of locating foreign markets. How does Cretors deal with this problem? Cretor was reactive when the world market came to them to provide products around the globe. The company, once it invented the popcorn maker, was basically a U.S. product that was predominately utilized in the movie theater markets. Western Europe, Canada, Mexico and Romania are the largest global partners. The company adapts their products to meet the needs of the market and adjusts their advertising to fit the culture of these countries. Question 2: What are the benefits of using distributors to sell in foreign countries? Foreign distributors purchase merchandise from the U.S. company and re-sell it at a profit. These distributors know their customers so they know where the needs are and can fill that need with Cretors products. They maintain an inventory of the product, which allows the buyer to receive the goods quickly. Distributors often provide after-sales service to the buyer. An agreement with any...
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...Legal Focus Legal Focus Abstract There is a vast legal world in relation to product liability. This paper will identify what product reliability involves as it relates to the food industry. It will also highlight Kudler Fine Foods and show different strategies to assist in avoiding legal issues with product liability. Finally, the paper will highlight database tools researched specifically to help avoid product liability legal issues. Legal Focus Product liability has taken a turn over the years and has forced the public and government to pay closer attention to food labels, especially dietary supplements. The food industry is highly competitive and the high regulations could cause severe profit margin decreased in companies who do not legally represent themselves appropriately. Claims against companies in the food industry There are several areas where companies need to watch out for. The world is changing into this environmental friendly monster, which is outstanding, and it is affecting the food industry in the claims companies have to deal with. State consumer protection acts are other avenues where lawsuits can develop. “Food and beverage companies often face litigation in more than one jurisdiction, with more than one plaintiff, represented by separate sets of plaintiffs’ counsel” (http://www.sidley.com/productsliabilitylitigationfoodindustry/)...
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...Preparing to Conduct Business Research Preparing to Conduct Business Research Movie theatre owners are preparing to conduct research to find out how to stop movie goers from brining their own food into the theatre, instead of purchasing the products from the concession stands inside the theatre. Business research is an important tool used to provide essential information to a company to ensure their success. There are key steps in the research process such as research questions, hypotheses, variables, ethical considerations; as well as discussing the significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem. Research Questions 1. Is it ethical to sneak snacks into a movie theater? 2. What happens if a person gets caught sneaking snacks into a movie theater? 3. Why does the food at movie theaters cost so much? 4. How do movie theaters make their money? Going to the movies has become an extravagant commodity. The sale of a movie ticket have gone up and doubled in price. An individual looks for ways to downplay the expenses of a day at the movies. Sometimes a person just wants to sit back and enjoy a snack and a drink while watching a movie, but does not want to pay the high price for it. It seems as though some movie theaters concerns themselves more with the food at the concession stands than the movies it shows. So, people feel obligated, whether right or wrong, toward sneaking food...
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...Study Guide: How to get fat without really trying How to access the film: click on the link below, or search for the title on youtube. Though the film visual quality isn’t the best, I suggest watching the 45 minute version that includes the entire film. https://www.youtube.com/watch?v=VDB0bCk6Foc#t=1554 Directions: Watch “How to get fat without really trying” and answer the following questions. I suggest that you read the questions first, so you can watch the movie with an eye out for the answers. I will post these same questions online in a quiz for you to answer, but you can use the following version while you are watching the film. 1. According to the documentary, why did we begin the food subsidy programs? (around minute 4) In some cases giving subsidies can boost product sales. 2. What does Jennings reveal about the relationship between our national agriculture policy and our nutritional recommendations? Subsidies mainly went to sweets and treats, and did not abide by the national recommendations. The most heavily subsidized crop is corn. 3. What reason is given by the fruit industry representative that fruit and vegetable growers don’t receive similar subsides of the commodity crop industry? Why else might this be the case? It’s possible that products within the fruit industry are not marketed as well, and therefore it will not make as much money. Right now, many people are attracted to unhealthy products, so there is always much more money...
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...Consumer Behavior Trends Faith Popcorn identified 17 trends that drove the business and people’s life in her book “Clicking” ten years ago. According to BrainReserve, trends are not fads. They endure, evolve and represent underlying forces, first causes, basic human needs, attitudes and aspirations. They help us navigate the world, understand what's happening and why, and prepare for what is yet to come. This paper will investigate one of the trends Popcorn has identified – Fantasy Adventure – particularly focus on its development in the last ten years. I will examine related evidence observed in various industries and make the claim that this trend has not declined but further developed. Fantasy Adventure refers to the behavior that consumer crave excitement and stimulation as an escape from stress and boredom in essentially risk-free adventures.(Popcorn, 1998) The excitement are taken in small doses, and allow us to return to our “normal” life at the end of the day. They make us feel courageous, open to new exotic experience, and most important of all, they give us the sense of transforming to a better person. There are three underlying forces in creating this trend: the increasing stress brought to us by our routine yet increasingly competitive life, the rising number of cases of the unsafe, uncertain events happening around our environment and the advancement of technologies. In the 1990s only 40% percentage Canadians reported stress in workplace but the statistic...
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...Heather Grebert Randall Phebus Introduction to Food Science July 5, 2014 Supermarket Survey To discover the differences and similarities between "new" or "compositionally altered" foods and their original versions, I headed to my local Hy-Vee supermarket. My first goal was to discover the differences in prices between these products. I expected to find the compositionally altered products to be more expensive, and the original products to be less expensive. An additional goal was to observe how the shelf position of the product made a difference. At first I thought that the shelf position of a product was selected at random, but as I will discuss I did actually discover that shelf position was intentional, and made a difference in the marketing of the product. Another goal which I intended to attain was to find out what the differences in ingredients and nutritional composition between the altered products and the original products. My plan was to first find various foods that were “new” or “compositionally altered”, and then to write down new facts as I found out about them in a notebook. I had a few foods in mind that I thought I predicted to be compositionally altered (such as soda, bread, and granola bars). Considering that I usually do not usually do my own grocery shopping, I was very excited to discover more about the supermarket. The initial food I sought out to explore was Hidden Valley Ranch dressing. The food was both fat free and cholesterol...
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...is not that big of a fear that I scream in benevolent horror when I see my grandparents, however it does serve as a slight hindrance when being near those who are considered extremely old. There are seldom moments of pure fear when I am near the elderly. Yet, I do service that requires being near older people more than often despite my fear. Last year for my service, I did most of my hours at Healthwin. This year I decided to continue the same type of work. However, this year, I decided to carry on my service at Wellbrooke across the street from school. On thing I did was help the residents who aren't able to feed themselves at social events. Another thing I did was invite residents to social events that were taking place on the first floor. Often times I...
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...CHAPTER I INTRODUCTION 1. Background of Study According to Dewan Film Indonesia (1994:7) the first Cinema in Indonesia was built in December 1900, the first class ticket was 2 Gulden (silver) and the second class was 2.5 Gulden. Another rules in ticketing was by dividing the price into 3 classes. The third class, known as “goat class” was the cheapest. Started at Gambir open field (now, Monas), the building was a warehouse with a wall from gedek (plaited bamboo skin) and iron roof. Named as Talbot (taken from the owner’s name), it moved from one city to another when the movie season ended There was another Cinema known as De Callone (name of the owner) in Deca Park. Known as “misbar (gerimis bubar)”, an open Cinema, De Callone was a starter of Capitol Cinema in Pintu Air. Back then, the movie showing was silent. Sometimes, they put music together with the movie but it didn’t match. Decade 1950’s was the golden period of Cinema business. The competitors of Cinema were drama, human Wayang, Ketoprak, etc, which technically was below the standardization of cinematography technology. Compared to the organized cost of drama and the rest, Cinema cost was cheaper because it only repeated the movies again and again (Haris, 1992:19). In 1951, Metropole Cinema was built in Jakarta. It was supported with 1.700 seats capacity, had vacuum and blower ventilation, 3 floor building, dance floor, and swimming pool. Competition got higher...
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...SUBLIMINAL SUBLIMINAL ADVERTISING ADVERTISING S UBLIMINAL ADVERTISING Intergrated Term Project Rakhi Jerly Semster 5 Fashion Communication Design What is Advertising? “Paid non-personal communication from an identified sponsor using mass media to persuade or influence an audience. “ (Wells, Burnett, & Moriaty 1998) Criticism for advertising: While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited commercial e-mail and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful. Human psycology and Advertising: The human being is a complex creature. The same complexity that gives us the ability to manipulate objects also makes us vulnerable to manipulation. It is very Important for advertisers to study the human psycology and consumer behaviour inorder to exert maximun influence on target consumers. They aim at the vulnerabilities of human mind. A successfull ad agency is one which “manipulates human motivations and desires and develops a need for goods with which...
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...E. Landsburg...is one economist who fits the bill. In a wide-ranging, easily digested, unbelievably contrarian survey of everything from why popcorn at movie houses costs so much to why recycling may actually reduce the number of trees on the planet, the University of Rochester professor valiantly turns the discussion of vexing economic questions into an activity that ordinary people might enjoy." —JOE QUEENAN, The Wall Street Journal "The Armchair Economist is a wonderful little book, written by someone for whom English is a first (and beloved) language, and it contains not a single graph or equation...Landsburg presents fascinating concepts in a form easily accessible to noneconomists." —ERIK M. JENSEN, The Cleveland Plain Dealer "...enormous fun from its opening page...Landsburg has done something extraordinary: He has expounded basic economic principles with wit and verve." -DAN SELIGMAN, Fortune "An ingenious and highly original presentation of some central principles of economics for the proverbial Everyman. Its breezy tone conceals the subtlety of the analysis. Guaranteed to puncture some illusions and to make you think." —MILTON FRIEDMAN CONTENTS Introduction I. 1. 2. 3. 4. 5. WHAT LIFE IS ALL ABOUT The Power of Incentives: How Seat Belts Kill - 3 Rational Riddles: Why the Rolling Stones Sell Out - 10 Truth or Consequences: How to Split a Check or Choose a Movie - 20 The Indifference Principle: Who Cares If the Air Is Clean? - 31 The Computer Game of Life: Learning...
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