...NBS-MC36 – Integrated Marketing Communications BY STUDENT NUMBER: 100101300 WORD COUNT: 2193 WORDS 1 Introduction Marketing communication represents the methods of communication used to announce target customers and stakeholders and persuade the potential market, to choose the company and its products (TĂLPĂU, 2014). Marketing communication has a variety of means of communication, which includes advertising, sales promotion, personal selling, direct marketing, and public relations. Customers receive diverse messages about the company and its products from different communication methods and thus, are unable to judge the accuracy of messages (Pickton and Broderick, 2005). It is a vital obstacle that customers have no accurate and impressed cognition for the company and its products. Based on the shortcoming of traditional marketing communication, the concept of integrated marketing communication (IMC) has become a popular idea in the field of marketing since 1990s (Kitchen and Schultz, 1998). The primary goal of marketing communication is to influence the customer‟s concept of value for the company and/or its products. Compared with traditional marketing communication which is a part of 4ps, IMC pay attention to the 4cs which is customer, cost, convenience and communication. Duncan (2002, p.8) defines IMC as „a cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically...
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...How to Improve Inter-departmental Communication Everyone experiences of being the one in groups, and inevitably communicates with the people who are surrounding. Definitely, communication is the most common way for human beings in the world. And due to the advancement of information technology, today’s organisation communication channels have been broadened. However, communication barriers potentially come up within inter-departments. Sometimes, important information simply gets lost because someone doesn’t know that it needs to be received or how to share it, and group members don’t communicate to each other effectively. Thus, it’s important for the hierarchy, regardless of the type of the organisation, to take a thoroughly consideration of the ways of controlling the communication to get rid of any adverse factors. What kinds of communication are required for participating in a group especially in an inter-department? This essay will primarily focus upon recognising the poor communication issues that emerge in inter-departments, and then how to cope with the problems effectively from a management perspective. Recognising the causes of poor communication is an important step towards avoiding them (Judith 2012, p.6). Why is poor inter-departmental communication incurred? Firstly, different people have diverse personalities. Someone prefers being quiet with few words, and someone favours in being loud and eloquent. If such two types of people communicate, the conversation...
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...COMMUNICATION IN ORGANISATIONS EXAM PAPER Bella Beckerman Topic: Investigate the concept of organisational culture, its dimensions, role and importance for organisations. Explain some of the communication practices that are likely to assist in the creation and maintenance of a positive and ethical organisational culture and climate. Organisational culture is ‘what the employees perceive and how this perception creates a pattern of beliefs, values, and expectations’. Shein (2004). Organisational culture consists of levels and dimensions that play an important role within the organisation, along with communication practices including communication audits, and ongoing training that assist in the creation and maintenance of positive and ethical organisational culture and climate that will be explored throughout this paper. According to Edger Schein (2004), ‘culture involves assumptions, adaptations, perceptions, and learning’ and ‘contends that an organisation’s culture… has three layers’ of which include artefacts and creations that are visible but not often interpreted, values or things that are important to people, and basic assumption people make that guide their behaviour. This is called Schein’s Three-Layer Organisational Model. Schein’s Three-Layer Organisational Model broken down show layer one includes visible artefacts such as wall dividers between employees or annual reports. Layer two includes conscious values or desires, and layer three include assumptions...
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...Introduction General Electric (GE) is an American multinational conglomerate corporation which operate through the different segments e.g. energy, technology infrastructure, capital finance, consumer and industrial. [1]. Management of the GE Co. and CS Corporation concerned to improve employee productivity and empowerment by improving communication and cooperation among the different component of the business. For this reason, they need to develop appropriate communication strategies within the organisation. Report is prepared covering various related topics to produce communication strategies to contribute to the GE Co. business growth. This report on the GE Co. and CS Corporation is subdivided by the four Tasks (Task 1 to Task 4). Task 1 This task cover the assessment of information and knowledge needs internally and externally to improve decision making and taking process within the General Electric and Cypress Semiconductor Corporation. 1.1 Range of decisions to be taken Decision is a choice made between one or more alternatives (Robbins et al., 2004). According to George and Jones, decision making may be defined as "the process by which members of an organisation usually choose a specific course of action to respond to both problems and opportunities" [2]. Various types of decision such as structured, semi-structured and unstructured are in details below. [2] Structured decisions Structured decisions are repetitive and routine problems for which standard solution...
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...PART I: INTRODUCTION The past few years have witnessed a significant increase in the role of communication in the success of an organisation, arousing colossal concerns of experts and organisation managers worldwide. Indeed, whether a company is large or small it is a truism that, financing, talent, experience and materials are not enough to succeed unless proper internal communication system are in place that enables smooth operations and enhances business activities (Tourish & Hargie 2009). Due to this significant nature of organisational communication, organisations such as Cordina Farms should focus special attention on how their employees and managers communicate within the company. 1.1. A Brief Description of Cordina Farms Cordina Chicken Farms is an Australia owned family business with over 60 years of experience in Australian Poultry industry. The company was established by Rosario Cordina and his son Joseph in 1948 in Girraween, NSW, where it still operates today. From the modern manufacturing and distribution plant located at Girraween (NSW), Cordina Farms process, prepare and distribute a wide range of fresh chicken products to Sydney, Newcastle, Wollongong and ACT areas as well as several major intrastate centres in Queensland. The company has recently added to their distribution areas Victoria and South Australia. From an operation that was founded and run by few family members, Cordina Farms now has grown to a payroll of over 600 full time employees in six...
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...London School of Business & Management BTEC Levels 4 & 5 HND Business Centre No Unit No & Unit Title 79829 Unit 16: Managing Communications, Knowledge and Information HND Business Year 1 ( BTEC Level 4 ) Dr Knowledge Mpofu Improving Heathrow Airport - 3rd Runway Plans: Individual Assignment MCKI Assignment 24th September 2014 09th January 2015 Course Title Lecturer’s Name Assignment Title & Type Assignment Title Date Set Due Date Semester / Academic Year September 2014 Semester Unit Outcomes Covered: LO1. Understand how to assess information and knowledge needs LO2. Be able to create strategies to increase personal networking to widen involvement in the decision-making process LO3. Be able to develop communication processes LO4. Be able to improve systems relating to information and knowledge . GRADING OPPORTUNITIES AVAILABLE Outcomes/ Grade Descriptors AC1.1 AC1.2 AC1.3 AC1.4 AC2.1 AC2.2 AC2.3 AC2.4 AC3.1 AC3.2 AC3.3 AC3.4 √ √ √ √ √ √ √ √ √ √ √ √ Outcomes/ Grade Descriptors AC4.1 √ AC4.2 √ AC4.3 √ M1 √ M2 √ M3 √ D1 √ D2 √ D3 √ Assessor: Signature: ______________ Date: ___/___/___ Tutor Notes Dr Knowledge Mpofu September 2014 Semester 1 Key Points: Your assignment/report should be submitted by the deadline. The assignment must be your own work and original in all answers to the tasks. All sources used should be correctly referenced in Harvard format. You will be...
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...London School of Business & Management BTEC Levels 4 & 5 HND Business Centre No Unit No & Unit Title 79829 Unit 16: Managing Communications, Knowledge and Information HND Business Year 1 ( BTEC Level 4 ) Dr Knowledge Mpofu Improving Heathrow Airport - 3rd Runway Plans: Individual Assignment MCKI Assignment 24th September 2014 09th January 2015 Course Title Lecturer’s Name Assignment Title & Type Assignment Title Date Set Due Date Semester / Academic Year September 2014 Semester Unit Outcomes Covered: LO1. Understand how to assess information and knowledge needs LO2. Be able to create strategies to increase personal networking to widen involvement in the decision-making process LO3. Be able to develop communication processes LO4. Be able to improve systems relating to information and knowledge . GRADING OPPORTUNITIES AVAILABLE Outcomes/ Grade Descriptors AC1.1 AC1.2 AC1.3 AC1.4 AC2.1 AC2.2 AC2.3 AC2.4 AC3.1 AC3.2 AC3.3 AC3.4 √ √ √ √ √ √ √ √ √ √ √ √ Outcomes/ Grade Descriptors AC4.1 √ AC4.2 √ AC4.3 √ M1 √ M2 √ M3 √ D1 √ D2 √ D3 √ Assessor: Signature: ______________ Date: ___/___/___ Tutor Notes Dr Knowledge Mpofu September 2014 Semester 1 Key Points: Your assignment/report should be submitted by the deadline. The assignment must be your own work and original in all answers to the tasks. All sources used should be correctly referenced in Harvard format. You will be...
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...LEADING INNOVATION AND CHANGE INSTITUTE OF LEADERSHIP AND MANAGEMENT LEVEL 5 AWARD /CERTIFICATE/DIPLOMA AC 1.1 EXPLAIN THE IMPORTANCE OF INNOVATION FOR OWN ORGANISATION Innovation is central to the future of the organisation (Trust) effectiveness to operate in the external/internal environment. The organisations culture needs to set the conditions and processes for Innovation and creativity to take place. Innovation can help set the strategic direction and enhances the ability to respond to key factors identified in a PESTEL analysis or organisational SWOT (appendix a). Evaluating key factors identified in the PESTEL analysis highlights why innovation is important to the organisation: Benefit | Factor | SIMILTANEOUSLY IMPROVE QUALITY AND PRODUCTIVITY | Better use of technology aligned to business strategyEnsure assets are fully usedDevelop IT for patient self-service systemsMaintain focus on high standards of practice, documentation and communication with patientsImprove health education use of social mediaProvide employees with stimulating work that creates a sense of personal growth | ECONOMIC GROWTH BECOMING MORE COMPETIVE | Improve business processesIncrease investment in sciences and technologyCreating confidence for external investmentCreate business partnerships | TRANSFORMS PATIENT OUTCOMES | Improved decision makingNew medicines, medical technologiesFocus on treatments in the homeGood informatics | An important consideration when new innovations...
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...P1 Discuss the range of decisions to be taken for specific purposes for Essex Network Communications Consultancy. Managers make decisions affecting the Essex Network Communication Consultancy (ENCC) daily and communicate those decisions to other organizational members. Some decisions affect a large number of organization members, cost a great deal of money to Carry out, or have a long term effect on the organization. Such significant decisions can have a major impact, not only on the management systems itself, but on the career of the manager who makes them. Other decisions are fairly insignificant, affecting only a small member of organization members, costing little to carry out, and producing only a short term effect on the organization. ENCC range of decisions: Programmed decisions: Programmed decisions are routine and repetitive, and the organization typically develops specific ways to handle them. A programmed decision might involve determining how products will be arranged on the shelves of a supermarket. For this kind of routine, repetitive problem, standard arrangement decisions are typically made according to established management guidelines. Non programmed decisions: Non programmed decisions are typically one shot decisions that are usually less structured than programmed decision. ENCC 5 elements of the decision situation: 1. The Decision Makers 2. Goals to be served 3. Relevant Alternatives 4. Ordering of Alternatives 5. Choice of...
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...ASSIGNMENT 1 BB 101 BUSINESS COMMUNICATION MAY 2016 SEMESTER INSTRUCTIONS TO STUDENTS • This assignment contains only ONE (1) question. • Answer in English. • Use the assignment template provided for preparation and submission of your assignment. Your work should be typed using 12 point Times New Roman and 1.5 line spacing. Align your work by justifying your answers. • Your assignment should be between 2500 to 3000 words excluding references. State the number of words at the end of your assignment. Only assignment answer developed within the approximate word limit will be assessed. Do not copy the assignment question and instructions to your answer. • Your assignment should be prepared in a group of 3. Use APA format for referencing. You should not copy another person’s assignment. You should also not plagiarise another person’s work as your own. If plagiarism is detected, marks would be deducted accordingly. • Each group is to submit only ONE hard-copy (only black-ink printed wordings on single-paged A4 white papers). Staple your work on the left instead of binding. Email ONE soft-copy (only in MsWord format) to ittngu@pilley.edu.my. Ensure that you submit the CORRECT and latest version of file before or by 8th July 2016. • PENALTY is imposed on late submission of assignment: |Late Submission (Number of Days) |Marks Deduction (%) | |1 |25 ...
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...------------------------------------------------- Organisations & bEhaviour UNDERSTANDING WAYS OF USING MOTIVATIONAL THEORIES AND THE MECHANISMS FOR DEVELOPING TEAMWORK IN ORGANISATIONS Contents Terms of reference 2 Procedure of method 2 Identify ways of improving motivation 2 Identify ways of developing effective teamwork 4 Identify and discuss factors that may promote or inhibit effective teamwork 6 Links between culture, management style and organisational objectives and the impact of the organisations structure, culture and leadership style have on the performance at Tesco. 9 References 11 Identify ways of improving motivation Tesco recognises that employee motivation is important for the continued growth of the company. Tesco could get employees do a survey every yearly which would give them the chance to express their views and opinions on almost every aspect of their job. The results from the survey could help Tesco make sure it is offering the right things to its staff to keep them motivated. Employees at Tesco want to be recognised when they are doing some well. This will help motivate them and they will also feel appreciated. It could be something as little as employers saying ‘Thank you’. BPP Learning Media, (2010)” Motivation is the process by which the behaviour of an individual is influenced by others, through their power to offer or withhold satisfaction of the individual’s needs and goals.” George n, root I (2012) states “Workplace...
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...1.2 Essex network communication consultancy will produce an annual financial report. The report will contain all aspects of financial issues. Annual revenue, profits, overheads, shall all feature in the report .A monthly report is also produced to keep track of business. Financial data is analysed in order to maximise profitability and cost efficiency. E.g. Financial monthly report shows high overheads –Essex network communications consultancy restructure making savings on costs Market conditions must be analysed before entering business to ensure the business is competitive and the service / goods supplied must be coherent with market values. Pricing of goods / service should be level or thereabouts of similar products available in the market. Participation in a perfect market means the business must perform fluently. E.g. various communications companies operating so services provided should not be overpriced. Advertisement should be engaged accordingly to costs / requirement and necessity. Technology must be used fully as a means of advertising. Marketing of Essex network communications should be on an international status. The internet provides a wider customer potential thus should be incorporated in the advertisement campaign. E.g. one advert can be used for different countries with simple voice translation. This can then be understood all over the world. Data collected or issued by Essex network communications consultancy shall be analysed before use. Results...
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...social media such as LinkedIn, Facebook, and Twitter be used to improve knowledge sharing, build social capital, support innovation, and aid problem solving in one of the following context - - A multinational corporation - Small business networks in Australia or your home country - Networks of community based Not for Profit organisations in Australia or your home country Discuss the associated risks and benefits for this context Table of Contents Introduction 4 Building Social Capital 5 Improving Knowledge Sharing 6 Aid Problem Solving 7 Supporting Innovation 8 Risks of Social Media 9 Conclusion 10 References 11 Introduction This essay examines how social media can be used to assist multinational organisations through enhancement of knowledge assets and social capital. Social media is an accessible and influential tool that can be used by organisations to cultivate and improve abilities to learn and share new knowledge. This knowledge can be used to solve problems through the effective usage of social media. Social networking has caused a fundamental and transformational shift in the way that people are connecting, knowledge is being shared and information is flowing However, as the information is communicated via the internet, risk of miscommunication and loss of vital information may happen. With proper management of knowledge sharing through social media, the organisation can provide excellent services and products to customers and good...
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...introduce, implement and manage change at their new flagship hotel. In every organisation, there must be rules and regulations set to be able to govern and maintain a culture and also enable both the employers and employees to behave in a certain way that is considered acceptable which can be said to be organisational behaviour and when this is changed or improved, it is defined as an organisational change which must be discussed by all members of the organisation in order to maintain peace and unity. Cambridge University Press (2014) confirms that organisational change is ‘’ a process in which a large company or organisation changes its working methods or aims”. In this essay, the organisational change that occurred in The Emirates Hotel and Resorts will be analysed with the importance of individuals within organisations, groups and teams, leadership, management and the nature of management. Will discuss in terms of three areas, analysis of the main cause of dispute in the Emirates Hotel and Resorts, suggest ways to resolve this problem with supporting theories and finally evaluate the changes it will bring to the business. Emirates Hotel and Resorts consist of 280 employees who reside in 32 different countries round the world and as a result, the organisation requires trust from its employees to be able to manage such number of staff. This trust and management skill required by the organisation must come from the leader, in this case, the board of directors in the emirates...
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...decision taking AC 1.2. 1.3: List internal and external sources of information and understanding. Assess these sources and justify their suitability and reliability in relation to the business start up. AC 1.3 1.4: Recommend any improvements in the methods used in the selection and analysis of information needed for the business start ups. Justify your answer. AC 1.4 For the second part of the report you are required to develop strategies to increase your personal networking skills and your involvement in the decision making process. 1.5: Identify stakeholders for a decision-making process in relation to starting up above mentioned business. AC 2.1 1.6: Make contact with those identified and develop business relationships for your organisation. Discuss ways to make contact with these stakeholders and methods you should use to develop a business relationship with them. AC 2.2. 1.7: Prepare a plan on how to involve those identified in the decision making. AC 2.3. 1.8:...
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