...Kodak 1. Marketing Mix –the 4P’s- Kodak’s pixpro FZ51 is the perfect camera to capture all the special beautiful and happy moments in life. With its perfect slim design, it can be use anywhere and at any time. Captures high quality photos without missing any detail with its 16MP CCD sensor and 5x zoom. (1) Product: Price: $.76.00, $.79.99, $.89.99 Place: www.Amazon.com, Best Buy, Wal-Mart Promotion (1 Ad and 1 Promotion) Add: Promotion: Another great promotion Kodak offers for this camera is that it can take up to 200 pictures without a camera flash drive. (1) This camera’s seller point is its rechargeable battery, no more purchasing of AA’s or AAA’s, which can get quite costly and bothersome. Wal-Mart also offers Kodak PixPro with an 8GB camera flash drive for a total of $.91.29, saving the customer $.4.39 if bough separate. (2) In the past, Kodak has also used movie- themes promotions and sweepstakes prizes by using a variety of media outlets. For example, when Pirates of the Caribbean came out, Kodak EasyShare Gallery offered consumers free movie tickets with a $.20.00 purchase at KodakGallery.com. They also offered a chance to win Kodak products or a trip to Disneyland by an online sweepstakes whom asks consumers to participate in a photo treasure hung. (3) STP: Every business has to focus on all the elements that will affect the company, or a product before putting it in the market. There are 6 elements, which include:...
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...Kodak and Fujifilm Jennifer Lynch BUS 302 Professor Lawrence Meadors Describe the history and core business of each company Kodak was founded in 1880. It was well known for its innovative marketing and pioneering technology. Their slogan in 1888 was “you press the button, we do the rest” (The Last Kodak Moment? 2012). Kodak’s main focus was photography and imaging. By 1976 Kodak accounted for 90% of film and 85% of camera sales in America. Until the 1990’s Kodak was one of the world’s five most valuable brands. George Eastman based his business on four principles: mass production at low cost, international distribution, extensive advertising, and customer focus. Since the executives could not imagine a world without traditional film, they did not pay attention to the advancement of technologies with digital cameras. Kodak filed for bankruptcy in 2012. Fujifilm was established in 1934. The main headquarters was in Japan. They dominated the market in Japan. They became established in the United States in 1965 with their aggressive marketing and low prices. After they sponsored the Olympics in 1984 they started taking over Kodak’s market with equal products at cheaper prices. Over the decades Fuji moved into new markets and built a strong presence around the globe. Fujifilm was prepared for the fast changing market. It widened its business to include digital cameras, printers, photocopiers, and other devices (Fujifilm). Compare and contrast the approach to...
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... * How effective is this slogan?: In my opinion, this particular slogan is not so effective as it doesn’t specifically refer to the product. In order for a slogan to be effective, I believe that you need to identify the purpose of the product. By saying “make your world possible”, it allows people to believe you can make anything out of lego, however it does not ultimately convince to people that the product is highly good. KODAK: “Share moments. Share life” * Explain the purpose: The purpose of Kodak’s slogan is quite basic and simple. It tells us that with the use of Kodak, you have the ability to share your moments and share your life. Kodak offers a wide range of cameras and films so with their help, they can make it easy for you to share your developed films with friends. Which in Kodak’s sense, refers to sharing moments and sharing your life. * What feelings and values are being conveyed?: Kodak is aiming to create happiness between their customers as they now can share their memories with others, with the use of Kodak. They are valuing customer...
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...May 6, 2014 Kodak and Fujifilm both have much in common but also have many differences. They both enjoy lucrative near monopolies of their home markets. Kodak was founded on 1888 and its Company is headquartered in Rochester New York, United states and incorporated in New Jersey. Kodak’s name is recognized around the world for its long heritage of delivering imaging innovations. Kodak focused on mainly solutions and services for businesses. In other words, Kodak Company is popular for the American technology focusing on imaging solutions and services for businesses and photographic film products. Fujifilm on the other hand, was founded 1932 and is based out of Tokyo Japan. They are popular for production, servicing, development and photographic products as well. Fujifilm has expanded to become an innovative leader in a variety of business fields while Kodak has focused on solutions and services for business. After the Second World War, Fujifilm started to diversify its products. Kodak on the other hand went through a struggle due to lack of innovation. Kodak’s main business segments are digital printing and enterprise, graphics, entertainment and commercial films. Fujifilm on the other hand was aiming to produce photographic films but overtime they have diversified into new markets and built a strong presence around the globe. In terms of innovation and product development Kodak had significantly concentrated on the market of digital imaging. Kodak at point of time...
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...Penkrot May 6, 2014 Kodak and Fujifilm both have much in common but also have many differences. They both enjoy lucrative near monopolies of their home markets. Kodak was founded on 1888 and its Company is headquartered in Rochester New York, United states and incorporated in New Jersey. Kodak’s name is recognized around the world for its long heritage of delivering imaging innovations. Kodak focused on mainly solutions and services for businesses. In other words, Kodak Company is popular for the American technology focusing on imaging solutions and services for businesses and photographic film products. Fujifilm on the other hand, was founded 1932 and is based out of Tokyo Japan. They are popular for production, servicing, development and photographic products as well. Fujifilm has expanded to become an innovative leader in a variety of business fields while Kodak has focused on solutions and services for business. After the Second World War, Fujifilm started to diversify its products. Kodak on the other hand went through a struggle due to lack of innovation. Kodak’s main business segments are digital printing and enterprise, graphics, entertainment and commercial films. Fujifilm on the other hand was aiming to produce photographic films but overtime they have diversified into new markets and built a strong presence around the globe. In terms of innovation and product development Kodak had significantly concentrated on the market of digital imaging. Kodak at point of time...
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...KODAK case study Kodak’s Performance Today Kodak is in trouble: for the nine months ended 30 September 2005, Eastman Kodak’s revenues increased by only 3% to US$10.07bn and the net-loss from continuing operations totalled US$1.32bn, versus an income of US$139m.6 Last month, film sales for Kodak fell 37% for rolls and 13% in single-use cameras,7 and despite similar shocks affecting the rest of the industry Kodak’s declines were the steepest – versus Fuji's declines of 28% in roll and 5% in single use cameras and other private label's decline of 12% in role and gain of 5% in single use cameras.8 Share loss at Kodak appears to be driven by price as it grapples to increase revenues from an outdated industry, as Big Yellow's roll price increased 5% compared to declines of 9% and 11% for Fuji and Private Labels. What was done wrong? - Kodak used a razor-blade strategy: it sold cameras at a low cost, and film fuelled Kodak’s growth and profits => The business became heavily dependent on this highly profitable margin from film, and progressively paid less attention to equipment. -Kodak’s tried and tested strategy was evident throughout the business – and even in Dental Products. In a similar theme to T. Levitt’s Marketing Myopia16, Kodak’s lack of strategic creativity led it to misinterpret the very line of work and type of industry that it was operating in which was later devastated with a fundamental shift towards the digital age - Strategic problems were tackled through...
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...------------------------------------------------- Harley-Davidson Question 1: What are Harley-Davidson’s current sources of competitive advantage? The challenge for a marketing strategy is to achieve sustainable competitive advantage. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and services that justify higher prices. At present, Harley-Davidson has a number of sources of competitive advantage. 1. Brand image: Since its inception, Harley-Davidson established an image of “raw power”, which became its major selling point. Throughout its history, Harley motorcycles were associated with people who were willing to break the traditional mold or willing to live on the edge. Its brand image reflected rugged individuality and the frontier spirit of the United States. This strong sense of nationalism connected to Harley motorcycles resulted in brand recognition and loyalty that continues to this day. Harley’s “tough” brand image is a competitive advantage in terms of attracting customers who favor or relate to this image. However, in some cases, its brand image is a competitive disadvantage because it does not appeal to certain target segments such as female riders. 2. Product customization: The most distinctive feature of Harley was the V-twin engine. The V-twin engine’s simple design allowed owners to tinker with their engines. At present...
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...Kodak vs Fuji: Who wins? Katie E. Draper Strayer University Management Concepts Dr. Thomas A. Swinney March 18, 2014 Abstract Kodak and Fujifilm shared the market of photographic films, digital cameras, supplying various products for the photography sector, and medical imaging equipment. Over time, both companies had to come up with new and improved products that would keep the consumers wants and needs satisfied. Both companies had their very own style of management, which allowed them to advance with the innovation of new and improved technology. Kodak, until January 2012, was the leader in the photographic and film market. Kodak’s unwillingness to adapt to the digital age gave Fujifilm an advantage. Technical advances gave Fujifilm a competitive edge. Fujifilm took advantage of the changing market. When it comes to ethics and social responsibility the companies are for the most part on the same level, but have some differences. Adapting to the changing market conditions affected each company’s management differently in many ways, and affected the growth and innovation process for both companies. After researching both companies the determination that all companies should be diversified in some way, in order to keep up in the changing market and economy is crucial for growth and success. Kodak vs Fujifilm: Who Wins? Fujifilm. Kodak was the innovator in the photography business. Their development overwhelmed the United States and also different parts...
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... Kodak and Fujifilm According to the Fujifilm Global, “Fujifilm was established in 1934 with the aim of producing photographic films.” Over decades they have diversified into new markets and built a very strong presence around the globe. Many people may ask who uses Fujifilm in there career or life, according to business products professionals from medicine to printing uses Fujifilm products to win satisfied customers and strengthen competiveness. Fujifilm originated as a cinematic film producer and has grown into a multidimensional manufacturer and marketer of imagining and informational products. According to Fuji photo films, Fujifilm is the second largest photographic film in the world. Fuji also makes motion pictures film, video tapes, audio tape, and floppy discs. Fuji first task was to build a reputation in the domestic market. Brand reliability proved critical in the photosensitive materials industry, since buyers were not willing to risk losing a desired imaged to inadequate materials, regardless of cost. According to the early history, Fuji continued to lose sales, increased debts, and struggled to meet research expense for the first three years. Another well-known photo company is the Kodak. According to ezine articles Kodak was started in the 1870’s, and also was born as a trademark. The first portable camera was introduced and signaled as the birth snapshot photography. The company name was changed to Eastman Kodak Company in the year of...
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...GallowayStrayer University08/05/2014 | | Eastman Kodak Company and Fujifilm are competing corporations in the photography industry. When the industry changed both companies were affected, but due to very different management styles and ability to adapt to change Fujifilm took a lead while Kodak fell behind. George Eastman founded Kodak, in 1888. The company’s early success was based on the new technology for cameras. The camera simplified the photo taking process (Williams, C. 2013) Kodak’s main focus was photography and imaging. They had an array of products that ranged from photography equipment, film, paper and color chemicals. In the1980’s, Kodak’s market share reached 90%. This was a very special moment in the company’s history. Kodak developed the first concept of the digital camera in 1975. Their executives could not imagine the world without traditional film; unfortunately, the idea was dropped because they feared it would threaten the company’s film business. Digital cameras would become common; the technology started to spread and film sales dropped considerably at the late 1990’s. Kodak made a slow transition to digital technology. Unfortunately, their competitors adapted to change. This lead to Kodak’s loss of market shares both in the United States and worldwide. The company filed for Chapter 11 bankruptcy protection. After one year of continuous battle to keep the company prosperous, the court approved financing for them. Kodak sold many of its patents to groups of companies...
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...| Eastman Kodak and Fujifilm | A Tale of two Companies | | | Roosevelt NickelberryAugust 12, 2013 | | | | Introduction Under examination is a tale of two companies; Eastman Kodak and Fujifilm. The ambitious topics under discussion are: the history and core business of each company, the approach to administration that each company has followed in order to grasp improvement, what management variances have impacted their comparative achievements, an evaluation of each business’s method to ethics and social accountability and the bearing those methodologies have had on each company’s cost-effectiveness. Also, there will be a dialogue on the extent to which the administration of both companies adapted to fluctuating market conditions, and personal recommendations any company could adopt in order to build up flexibility to back up its decision-making process in order to adjust to fluctuating market environments. History of Eastman Kodak One of the greatest inventions of the 19th century was the camera. Photography was quickly embraced by the world as it scrambled to accurately record history and family legacies. Before Kodak introduced its roll-film camera design in 1882, photography was decisively recognized as a specialized and commercial activity. When the public gained access to shooting their own photographs, through very astute marketing techniques, Kodak took advantage of the situation by “advertising promoted the roll-film cameras in ads that showed...
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...Eastman Kodak, Fujifilm Innovation vs. Tried and True Introduction Eastman Kodak and Fujifilm have numerous accomplishments to brag; they have both amassed large success in the photographic commerce. While Eastman Kodak had the upper hand in the industry for nearly 100 years, Fujifilm has managed to flourish while Kodak filed bankruptcy in 2012. Fujifilm appears to have strategically implemented an equation that will thrive as long as they continue to invest in innovation, and navigate market changes. History Eastman Kodak and Fujifilm have been competitors since Fujifilm’s inception in 1934. Eastman Kodak had more than half a century worth of discovery and expertise over the incoming Fujifilm. However, when Fujifilm opened operations January 1934 within a month’s time they were producing all the same products as Eastman Kodak: roll film, photographic print paper, dry plates, and x-ray movie. It took George Eastman, inventor and proprietor of Eastman Kodak 25 years to invent color film (Eastman Kodak, unknown); in detail, George Eastman was renowned for very cautious designing temped with endurance, he did not hurry discovery and breakthroughs he was able to take his time because the industry was somewhat new and there was no real competition. As Kodak was ascending the ladder of success, George Eastman and his group of inventors had conceived many first. Including, the first dry plate formula along with the first patented appliance for organizing large amount of...
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...C. Symonds When Eastman Kodak vowed in 2000 to become a leader in digital cameras, the idea seemed ludicrous. The old-line Rochester (N.Y.) company had film and print all through its DNA. Yet by 2005, Kodak ranked No. 1 in the U.S. in digital camera sales. Its digital sales surged 40%, to $5.7 billion, even as its film-based businesses fell 18%. The key: product innovation, something Kodak knew how to do oh-so-well. The company designed one award-winning breakthrough after another to make digital photography nearly as simple as pointing and clicking. So why does Kodak Chief Executive Antonio M. Perez now dump on digital cameras, calling them a "crappy business"? Simple: While blazing growth of camera sales has helped blunt the effects of Kodak's fast-fading film revenues, it hasn't replaced the rich profits of the film business. Even the best mass-market cameras yield slim profit margins. So, although Kodak's digital camera business was a roaring sales success, it turned out to be a crushing profit disappointment. Perez, who arrived at Kodak in 2003 and became chief executive last year, had championed a dramatic change only to find it wasn't the right model for turning the company around. Now he's crafting yet another strategy for Kodak, its third in less than a decade. Building on the mistakes made and lessons learned in recent years, Perez is attempting innovation of another sort -- reinventing the company's core business model. He aims to make Kodak do for photos what Apple...
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...KODAK VS. FUJI: THE BATTLE FOR GLOBAL MARKET SHARE by Thomas C. Finnerty Thomas C. Finnerty is a doctoral candidate in the Doctoral of Professional Studies Program, Lubin School of Business, Pace University, New York. This case was written under the supervision of Warren J. Keegan, Professor of International Business and Marketing and Director of the Institute for Global Business Strategy, Lubin School of Business, Pace University, New York, as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. ©2000 Dr. Warren J. Keegan. *The following case solely represents the opinion of the author and does not express the opinions of the Eastman Kodak Company of Fuji Photo Film U.S.A., Inc. ACKNOWLEDGMENTS This case study reexamines the competitive relationship of the two giants of the photographic and imaging industry: Eastman Kodak Company and the Fuji Photo Film Co., Ltd. It uses the 1990 case study of Dr. H. Donald Hopkins of Temple University, “Kodak vs. Fuji: A Case of Japanese-American Strategic Intervention” as a reference point and attempts to update and clarify this relationship at the beginning of the 21st century. In the nine years since the Hopkins’ case study was published, Kodak has seen some troubled times, yet recently seems to have stabilized. Simultaneously, Fuji continues to slowly gain more of Kodak’s still-dominant market share. The evolution of the industry has been exciting and dynamic...
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...Introduction There are thousands of leadership theories from thousands of authors. However, from a diagnostic perspective, they are all fundamental points to the success of an entire organization (Muenjohn, Boucher and Tran, 2010). Drucker indicated in the September –October 1994 edition of the Harvard Business Review that “when a theory shows the first signs of becoming obsolete, it is time to start thinking again” because every organization, even large and successful companies could get into an unmanageable obstacles as a result of Valid Theories of the Business being taken for granted. Indeed, Drucker’s theory of business still be applied by many successful organization and supported by various academic papers. Four critical aspects developed by Druckers: 1. The theory of the business must fit reality. 2. The assumptions in three areas of the theory must fit one another. 3. The theory of the business must be known and understood throughout the company. 4. The theory of the business must be examined constantly. This paper aim to compare and contrast Drucker’s two powerful statements that can both sustain and endanger an entire organization. The paper also highlighted more research needed for Theory of the Business concept for more understanding about the theory of the business. The theory of the business must fit reality. Related to the first statement developed by Drucker, Hammer and Champy (1993) proposed the same assumptions that the discontinuous thinking ...
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