...audit ............................................................................................................................................ 5 3. Creating A Digital Marketing Strategy ....................................................................................... 7 3.1 SOSTAC Model ............................................................................................................................................ 7 3.2 Situation Analysis ..................................................................................................................................... 8 4. Further Examples Of Different Strategy Models ................................................................. 21 5. Concluding The Report ................................................................................................................ 24 6. References ....................................................................................................................................... 25 1...
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...mission statement, corporate culture, aims/objectives, business functions (e.g. human resources) business processes (e.g. management, operational and supporting processes). Selected organisation: John Lewis John Lewis Mission Statement John Lewis mission statement is to for the sole purpose ‘happiness of all our members, through worthwhile, satisfying employment in a successful business’. Where success is measured on our ability to sustain and enhance our position both as an outstanding retailer and as a thriving example employee ownership. With this in mind John Lewis strategy is based on three interdependent objectives partners, customers and profit. Corporate culture John Lewis has a good corporate culture which sets a standard for other businesses who do not follow this culture. John Lewis believe that all their employees should own part of John Lewis and therefore each employee holds a certain amount of shares of the company which is not available to the public and only the employees of John Lewis are the shareholders of the company. John Lewis follows certain principles define how John Lewis runs the business and who they are. The purpose of the business is happiness of their employees where they satisfy...
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...THE LUXURY CONSUMER IN THE NEW DIGITAL WORLD: THEN & NOW 201 Four Seasons Luxury T 2 rend Report Luxury Trend Report | 1 The global luxury landscape and the luxury customer have evolved dramatically over the last tumultuous and transformative three years. The advent of unprecedented new technological innovations, coupled with the increased skepticism left over from the global financial crisis, mean that today’s consumers are demanding honest, accurate, timely and engaging information. They are looking for intrinsic value and a deeper relationship with the brands with whom they choose to support and interact. According to The Affluence Collaborative1, a research powerhouse that dives deep into the habits of high-income consumers, the affluent2 seek out companies and brands that can simplify and improve their lives. In the travel sector, this translates into increased expectations around personalization cutting across all touch points – including digital media platforms – as luxury travellers research, purchase, engage in and reflect upon their travel experiences. The Luxury Traveller Technology Survey3, commissioned by Four Seasons, coupled with leading luxury market research and brand insight, sets out to uncover how consumers want technology to blend seamlessly into their experience, and how those preferences have changed in recent years. strong performance in China and Latin America, are driving growth in the sector. All combined, the global luxury market is expected...
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...exceeding the global population of 7.3 billion people. With such numbers in play, it is of supreme importance to reach out to this category of digitalized people. The time spent on digital media like smartphones, Tablets, Kindles, PlayStations, etc. has increased tremendously. According to our research, almost 56% of people are always connected through the different digital devices they use. With businesses looking for growth in stagnant economies their gaze turns to digital not just in their home markets, which are becoming more mature and saturated, but they see digital as the obvious route to international expansion and growth. Brand building and differentiation are the top reasons for digital marketing, followed by customer communication and assessment of customer satisfaction of a product, according to a survey of 250 firms with over $500-million in annual revenue by Gartner. Media consumption has evolved due to increased internet access, the narrowing of the age gap in usage across platforms, and the way geography influences media orientation. By understanding that these seismic shifts reflect an evolving balance of cross -platform media usage, marketers and advertisers can better craft their marketing mix and appeal to more diverse audiences. Social media has grown by 238% between 2009 and 2012. 42% of adults in a survey conducted by Scarborough agreed that the internet is their main source of entertainment. 14% of adults think social media is important for them to show...
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...relationship with others and gain social acceptance, and the need for self-presentation as an impression management in which people attempt to influence the perception of their image. These two factors can work as a pair or singly for FB use. For example, the number of FB friends and a desirable presentation of self on FB positively associate with the degree of subjective well being and users’ self-esteem because of visualization of social networking (Kim & Lee, 2011). FB enables users to create own profiles including name, gender, date of birth, e-mail address, home town, personal interests, job information and photograph (Facebook, 2016). The interactions on FB are the friends list, the wall, pokes, status, events, photos, video, messages, chat, groups and like. The friends list is a significant part of FB, because it enables the endusers to create a public display of their accounts which viewers can click to expand the network. Like allows users to give positive feedback about preferred content (Facebook, 2016). People use these functions to build relationships, gain acceptance and present self so that they can satisfy the need to belong and the need for self-presentation. 2. Using examples, evaluate the success of Facebook fan pages Many companies utilize FB fan page as an integral part of their social media campaign that enable them to...
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...a formal presentation, or chatting with co-workers, sending our friends a letter/card/text message at lunch. Furthermore, the essence of communication is sharing-providing data, information and insights in an exchange that benefits both us and the people with whom we are communicating. In addition good communication is “effective communication”, when the messages given by the sender is properly understood by the receiver and the receiver will then act in the way the sender expects them to do.“Good communication” in an organization will tell us to succeed in business today. Specially, we need the ability to communicate with people both inside and outside our organization. Whether we are competing to get the job we want or to win the customers our company needs, our success or failure depends to a large degree on our ability to communicate. Good communication improves employee attitudes and performances. For example, when executives succeed to make an effective communication to their employees, they can properly share their decisions, provide information or help their employees completely understand their tasks, subsequently do the right things and achieve the best results at the boss request. Employers want staffs do a work according to their requirement, employers have to make decisions and transfer this information to the staffs. If this process of transferring information is good, the staffs will understand what do employers require and meet the requirement of work. In addition...
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...BASICS OF RESEARCH –II TAUGHT BY- TANYA SARKAR SUBMITED BY- BJ&MC II-A TABLE OF CONTENTS * SYNOPSIS * REVIEW OF LITERATURE * QUESTIONNAIRE * CONCLUSION * BIBLOGRAPHY SYNOPSIS * TOPIC- HAVE SOCIAL NETWORKING SITES INCREASED OR DECREASED PERSONAL INTERACTION? * HYPOTHESIS- SOCIAL NETWORKING SITES HAVE CHANGED THE WAY PEOPLE INTERACT * JUSTIFICATION- THE CONTINIOUS USE OF SOCIAL NETWORKING SITES IS HAMPERING PERSONAL INTERACTION BETWEEN PEOPLE. * METHODOLOGY-THE RESEARCH IS CONDUCTED THROUGH PRIMARY AND SECONDARY DATA COLLECTION. IT IS A QUANTITATIVE RESEARCH. * OBJECTIVE-THIS RESEARCH IS CONDUCTED TO NOTE THE EFFECTS OF SOCIAL NETWORKING SITES ON PERSONAL INTERACTION. REVIEW OF LITERATURE INTRODUCTION What is a social networking website? A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services...
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...“I recommend this ebook to anyone interested in engagement.” Benjamin Niaulin, Public Speaker 10 ESSENTIAL PILLARS OF EMPLOYEE ENGAGEMENT Jacob Shriar Director of Customer Happiness TABLE OF CONTENTS 1 About The Author 2 Preface 3 Introduction: The Importance of Emotional Metrics 7 Pillar One: Giving and Receiving Praise 13 Pillar Two: Giving and Receiving Feedback 19 Pillar Three: What Makes Us Happy 25 Pillar Four: Employee Wellness 36 Pillar Five: You and Your Boss 42 Pillar Six: You and Your Co-Workers 48 Pillar Seven: Personal Growth 54 Pillar Eight: Company Alignment 58 Pillar Nine: Career Satisfaction 63 Pillar Ten: Ambassadorship 66 Conclusion ABOUT THE AUTHOR Jacob Shriar Director of Customer Happiness Jacob is the Director of Customer Happiness at Officevibe, and is on a mission to make the world of work better. He believes that everyone deserves to love their job, and be happy, healthy, and productive at work. He's passionate about startups and company culture, and believes you should never stop learning. 1 PREFACE Why Did I Write This Guide? I wanted to emphasize the importance of emotional metrics, and how they affect engagement. The HR department has a real opportunity to engage workers on a deeper, more emotional level. I want managers to be able to tell how happy and healthy their employees are. I want managers to be able to measure, optimize...
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...I. Dating Industry history The dating industry formed in the 1600s when the first services to help singles found spouses arose. At the time, being unmarried past the age of 21 was shameful causing some to turn towards matrimonial agencies to help them find a mate. The services utilized print ads typically on behalf of men who paid the agency to recruit them a wife. With the invention of the modern newspaper close to 1700 the print ad medium for finding a spouse began to gain popularity. Companies profited from posting a column in exchange for a fee. Continuing into the 1900s, print advertisements continued to be the dominant medium for the dating industry, but starting around the middle of the 20th century came the concept of computer assisted matchmaking. In the mid-1960s, Lewis Altfest and Robert Ross created Project TACT (Technical Automated Compatibility Testing). Participants paid $5 and answered roughly 100 multiple-choice questions about themselves. After submitting responses, cards printed out with names and phone numbers were provided. The concept of using formulas to match singles based on their like, dislikes and characteristics was born. The computer assisted matching concept however, would not catch on for several more decades. Other new concepts also arose in the dating industry. Shows such as The Dating Game brought the idea of matching strangers with similarities to the forefront of entertainment, with contestants asking questions of three potential matches...
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...Introduction Business ethics are not as complicated or abstract as one might think. A simple way to evaluate whether or not a practice is ethical is to determine the ultimate effect of that practice. For example, if the manager of a store paid his cleaning employee less than the going rate to clean his store, knowing exactly what the going rate is, several things could happen to damage the business. The employee could suffer serious financial implications or the employee could leave and find another position where she does not feel exploited. The subject of ethics is often considered abstract or relative by those who believe that rules do not always apply to them. Rules and laws apply to everyone. It is unfortunate that some employees in the upper echelons of the corporate ladder decide to act unethically, but it is a fact of business and of life. For this reason, it is best for a business to be careful of who they promote within their company. Corporate responsibility is a phrase heavily used in the business world. Often mentioned to enhance the image of an organization, corporate responsibility does have a true meaning. Businesses that use energy efficient lighting and offer their employees a fair pay rate are practicing corporate responsibility. Corporate responsibility is an integral part of business ethics and should be practiced by all entities, whether large or small. Corporate responsibility simply means that each individual within a company is practicing personal...
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...Learning from the work happy masters. Contents Page # Part 1 How Does Google Create a Great Atmosphere? Part 2 How to Improve Your Work Happiness the Google Way? 29 3 Copyright © 2008 Karl Staib • Work Happy Now All rights reserved. No portion of this book may be reproduced mechanically, electronically, or by any other means, including photocopying without written permission of the publisher. The original purchaser is authorized to make one printed copy for personal use. Karl Staib Work Happy Now http://www.workhappynow.com email: karl@workhappynow.com 512-963-0828 http://www.WorkHappyNow.com | Work Happy the Google Way 2 How Does Google Create a Great Atmosphere? Google has taken great pains to create an atmosphere that promotes fun, creativity and accomplishing audacious goals. They do this because they understand people’s needs. People need to work in a place that cares about them. Google shows they care in many ways. Their perks include: 11 free gourmet cafeterias Employee lounges Massage services Free laundry and dry cleaning Oil change service Personal concierge to place dinner reservations Weekly TGIF Parties Top quality speakers visiting on a regular basis The list goes on and on. I think these are great perks, but the best part of working at Google is the ability to accomplish great things with great people. After every Google employee’s career comes to a close I guarantee they’ll remember two things: The people they worked...
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...Justification of Relevance of New Business Concept 3 Role of the Internet in the New Business Concept 3 Description of the Business Model 4 Description and Justification of the Stakeholders & Target Market 5 Consumer Relationship Management 7 Description of the General Customer Touch Points 7 Description of the Customer Profile & Psychographics of the Target Market 10 Important Image Goals to Ensure Target Market Attraction 11 Internet Branding and Marketing Plan: Strategies for Web Pages 12 Market Analysis Summary 12 Brand Strategy 14 Customer Engagement Plan 15 Description of the Various Technologies That Were Used 18 Recency, Frequency, Monetary (RFM) Analysis 20 Description and Importance of Performance Metrics 23 Internet Branding and Marketing Plan: Integrated Communications Strategies 26 Customer Engagement Plan 26 Social Network Marketing 26 Internet Video Marketing 31 Explanation of How the Communications Represent Integrated Communications 33 Development of Lasting Customer Relationships 36 New Virtual Marketing Strategy 36 Strategy for Developing a Lasting Customer Relationship 39 Justification of the Strategy for Developing a Lasting Customer Relationship 42 References 44 Executive Summary Mission Statement To offer a convenient way to find fresh, enjoyable coffee while ensuring that you always have coffee and together helping the world. Descriptive New Business Concept Summary Convenient Coffee is a new...
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...Store Corporation 2011 CSR Report President Chain Store Corporation 2011 CSR Report www.7-11.com.tw 7-ELEVEN 2011 CSR REPORT Content About This Report h i s re p o r t e n c o m p a s s e s t h e v i e w s a n d strategies of President Chain Store Corp. (PCSC) concerning key issues of sustainability in the retail industry and displays our current results and future plans, thereby providing a channel to communicate with our stakeholders. Meanwhile, we view this report as a strategic means of self-review and –assessment so that all results will produce a rolling multiplier effect, gradually achieving the ultimate goal of a happy enterprise and society. The 2011 Corporate Social Responsibility (CSR) repor t is the first to be issued by the PCSC in accordance with the Global Report Initiative’s thirdgeneration criteria (GRI G3). Its contents are based primarily on data from 2009 to 2010 (from Jan. 1st, 2009 to Dec. 31st, 2010), with B-Level application status and organization boundaries established according to the consolidated-statement principle. The primary scope of the performance presented in the current report is limited to PCSC operations in Taiwan. Data from other subsidiary companies are expected to be included gradually in future reports so as to present more complete information and carry out the verification of report. Content • Reporting Principles The core of this 2011 President Chain Store Corp. CSR report is ”Happiness,” with a content that primarily...
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...Should the Public Embrace Social Networking Sites | 7/26/2011 | This is a research paper that encompasses the question of why the public should embrace social networking. | Should the Public Embrace Social Networking Sites In the past few years, social networking has made an impact on the world that developers would have never imagined. JD Rucker believed that the idea to develop social networking sites stemmed from the first email in 1971. In 1994, Geocities was one of the first social networking sites to be founded. Developers created TheGlobe.com in 1995, giving users the freedom to personalize their online experiences using their own content. Eight years following this event lead to the launch of Friendster, which was considered a success at the time because within the first three months the user-base grew to three million users. He also reported that 2003 is the year when Myspace became established. Many social networking sites such as Tribe.net, Linkedin, Classmates.com, Jaiku, and Netlog pursed the same success as Myspace, but unfortunately they couldn’t. Later Facebook launched as an alternate way for college students at Harvard University to communicate and have expanded becoming the most successful social networking site to date. Social networking sites have been successful ones because they allow the users to personalize their pages. The success of each social networking site is determined by the number of users and unique visitors that accrues every month...
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...achieve team goals 15 TASK 4 17 P4.1 Evaluate tools and methods for developing solutions to problems 17 P4.2 Develop an appropriate strategy for resolving the problem of labour turnover in an organisation of your choice 18 P4.3 Evaluate the potential impact on the business of implementing the strategy 19 References 20 Introduction The following report seeks to detail a number of aspects which affect individuals performance in the organization as well as the performance of the organization. To start with, the report will develop a set of responsibilities and performance objectives as well as evaluation of these objectives and how they can be improved for better performance. The paper will also develop solutions to a work-based problem in addition to how communication is applied in organization whether verbal or non-verbal. The report will also identify effective time management strategies that can enable completion of a project in time. Additionally, the report expounds on team dynamics and the nature of a team. Justifications will be offered to support arguments on these aspects of a team. Finally, the report will detail the problem...
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