...Case Study for Information Management 資訊管理個案 E-commerce: Digital Markets, Digital Goods 1. Facebook, 2. Amazon vs. Walmart (Chap. 10) 1011CSIM4B10 TLMXB4B Thu 8, 9, 10 (15:10-18:00) B508 Min-Yuh Day 戴敏育 Assistant Professor 專任助理教授 Dept. of Information Management, Tamkang University 淡江大學 資訊管理學系 http://mail. tku.edu.tw/myday/ 2012-11-29 1 課程大綱 (Syllabus) 週次 日期 內容（Subject/Topics） 1 101/09/13 Introduction to Case Study for Information Management 2 101/09/20 Information Systems in Global Business: 1. UPS, 2. The National Bank of Kuwait (Chap. 1) 3 101/09/27 Global E-Business and Collaboration: NTUC Income (Chap. 2) 4 101/10/04 Information Systems, Organization, and Strategy: Soundbuzz (Chap. 3) 5 101/10/11 IT Infrastructure and Emerging Technologies: Salesforce.com (Chap. 5) 6 101/10/18 Foundations of Business Intelligence: Lego (Chap. 6) 2 課程大綱 (Syllabus) 週次 日期 內容（Subject/Topics） 7 101/10/25 Telecommunications, the Internet, and Wireless Technology: Google, Apple, and Microsoft (Chap. 7) 8 101/11/01 Securing Information System: 1. Facebook, 2. European Network and Information Security Agency (ENISA) (Chap. 8) 9 101/11/08 Midterm Report (期中報告) 10 101/11/15 期中考試週 11 101/11/22 Enterprise Application: Border States Industries Inc. (BSE) (Chap. 9) 12 101/11/29 E-commerce: 1. Facebook, 2. Amazon vs. Walmart (Chap. 10) 3 課程大綱 (Syllabus) 週次 日期 內容（Subject/Topics） 13 101/12/06 Knowledge Management: Tata Consulting Services (Chap. 11) 14 101/12/13 Enhancing Decision Making: CompStat...
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...MANAGING INFORMATION A critical evaluation of the importance & impact of Information & Knowledge Management systems, with an in-depth focus on relevant organizational issues. ------------------------------------------------- Course: LSBF - Online MBA - Module: Managing Information ------------------------------------------------- Submission Date: 4th Nov 2011 Presented By: Meenakshi Srinivasan (I043470) 1. AN INTRODUCTION TO INFORMATION MANAGEMENT “Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other.” - Bill Gates, Co-Founder of Microsoft Corporation Today we are in the pinnacle of the technology age where swift technology innovations are transforming the global business landscape every second of the day. For businesses and corporations “To win it – they have to be in IT”. Information Technology (IT) has revolutionized every aspect of business and it evident in the way the world works - using high-speed Internet connections for e-mail and information gathering, portable computers connected to wireless networks, smart phones & hybrid handheld devices delivering instant connectivity and computing power to an increasingly mobile and global workforce. Information technology has become the largest component of capital investment for firms in the United States and many industrialized societies. In 2005, U.S. firms alone spent...
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...Portada Management information systems managing the digital firm Part One. Organizations, Management, and the Networked Enterprise ....1 Chapter 1. Managing the Digital Firm ....2 Opening Case: DaimlerChrysler's Agile Supply Chain ....3 1.1 Why Information Systems? ....4 Why Information Systems Matter 4 • How Much Does IT Matter? 6 • Why IT Now? Digital Convergence and the Changing Business Environment ....7 1.2 Perspectives on Information Systems ....13 What Is an Information System? ....13 Windows on Organizations: Cemex: A Digital Firm in the Making ....14 Window on Technology: UPS Competes Globally with Information Technology ....17 It Isn't Just Technology: A Business Perspective on Information Systems 18 • Dimensions of Information Systems ....20 1.3 Contemporary Approaches to Information Systems ....25 Technical Approach 26 • Behavioral Approach 26 • Approach of This Text: Sociotechnical Systems ....27 1.4 Learning to Use Information Systems: New Opportunities with Technology ....27 The Challenge of Information Systems: Key Management Issues 28 • Integrating Text with Technology: New Opportunities for Learning ....30 Make IT Your Business ....31 Summary, 31 • Key Terms, 32 • Review Questions, 32 • Discussion Questions, 33 • Application Software Exercise: Database Exercise: Adding Value to Information for Management Decision Making, 33 • Dirt Bikes USA: Preparing a Management Overview of the Company, 33 • Electronic Commerce Project: Analyzing...
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...Enterprise-Wide Knowledge Management Systems BU 204-8F The Digital Firm and Business Communications December 4, 2011 Tiffany L. Williams Your text describes the types of systems that are used for enterprise-wide knowledge management and how they provide value for businesses. Describe the systems and how they are used to develop a “learning organization”. The general purpose Enterprise-wide knowledge management systems are firm-wide efforts to collect, store, distribute, and apply digital content and knowledge. Enterprise-wide knowledge management systems deal with all three types of knowledge. They are Enterprise content management systems, Knowledge network systems, and Collaboration tools and learning management systems. Decision makers need knowledge that is also semi structured, such as e-mail, voice mail, chat room exchanges, videos, digital pictures, brochures, or bulletin board postings. Enterprise content management systems provides databases and tools for organizing and storing structured documents and tools for organizing. It also, provides storing semi-structured knowledge, such as e-mail or rich media. Explicit knowledge that exists in formal documents, as well as in formal rules that organizations derive by observing experts and their decision-making behaviors is structured knowledge ( Laudon & Laudon, 2011). The enterprise content management systems aides in learning by graphics, electronic slide presentations, and videos created in different formats...
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...Management Information Systems MANAGING THE DIGITAL FIRM Kenneth C. Laudon New York University f Jane P. Laudon Azimuth Information Systems PEARSON feerttifie tall Pearson Education International Brief Contents Part One Chapter 1 Chapter 2 Chapter 3 Chapter 4 Part One Project Organizations, Management, and the Networked Enterprise 1 Information Systems in Global Business Today 2 Global E-Business: How Businesses Use Information Systems 38 Information Systems, Organizations, and Strategy 80 Ethical and Social Issues in Information Systems 124 Analyzing Business Processes for an Enterprise System 165 Part Two Chapter 5 Chapter 6 Chapter 7 Chapter 8 Part Two Project Information Technology Infrastructure 167 IT Infrastructure and Emerging Technologies 168 Foundations of Business Intelligence: Databases and Information Management 222 Telecommunications, the Internet, and Wireless Technology 260 Securing Information Systems 312 Creating a New Internet Business 351 Part Three Chapter 9 Chapter 10 Chapter 11 Chapter 12 Part Three Project Key System Applications for the Digital Age 353 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 354 E-Commerce: Digital Markets, Digital Goods 388 Managing Knowledge 428 Enhancing Decision Making 470 Designing an Enterprise Information Portal 508 Part Four Chapter 13 Chapter 14 Chapter 15 Part Four Project Building and Managing Systems 509 Building Systems 510 Project Management:...
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...CHAPTER 1 Managing in the Digital World CHAPTER OBJECTIVES After reading this chapter, you will be able to do the following: 1. 2. 3. 4. 5. Describe the characteristics of the digital world and the advent of the information age. Define globalization, describe how it evolved over time, and describe the key drivers of globalization. Explain what an information system is, contrasting its data, technology, people, and organizational components. Describe the dual nature of information systems in the success and failure of modern organizations. Describe how computer ethics impact the use of information systems and discuss the ethical concerns associated with information privacy and intellectual property. CHAPTER OVERVIEW This chapter helps the student understand the role of information systems as organizations move into the digital world, and how they have helped fuel globalization. The student will learn what information systems are, how they have evolved to become a vital part of modern organizations, and why this understanding is necessary to become an effective manager in the digital world. The student will also learn how globalization evolved, and what opportunities globalization presents for organizations. The importance of ethics as it relates to IS is discussed especially as it relates to information privacy, accuracy, property, and accessibility. A number of cases and illustrations are used, for example, Apple products and how they have evolved over time (such as...
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...reasons why information systems are so important for business today? Answer: - Capital Management - Foundation of doing business - Productivity - Strategic opportunity and advantage 2- Describe five technology and business trends that have enhanced the role of information systems in today’s competitive business environment: Answer: (chapter 1: page 8) - Internet growth and technology convergence - Transformation of the business enterprise - Globalization - Rise of the information economy - Emergence of the digital firm 3- Describe the capabilities of a digital firm. Why are digital firms so powerful? Answer: - Digital firm is one in which nearly all of the organization’s significant business relationships with customers, suppliers, and employers are digitally enabled and mediated. - Digital firms are so powerful because all companies can use internet technology for e-commerce transactions with customers and suppliers, for managing internal business process, and for coordinating with suppliers and other business partners. E-commerce includes e-commerce as well the management and coordination of the enterprise. And also digital management of key corporate assets. 4- What is information system? Distinguish between a computer, a computer program, and an information system. What is the different between data and information? Answer: ...
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...Solution: Window on Organizations: Cemex: A Digital Firm in the Making Cemex, a world-leading global cement and construction materials firm, has achieved impressive results through ruthless focus on operational excellence. Management took an enterprise-wide view of its business processes and developed a series of information systems to turn the company into a lean, efficient, agile machine that could instantly respond to changes in customer orders, weather, and other last-minute events. How did digital technology transform the way Cemex ran its business? Digital technology transformed the way Cemex ran its business in a variety of ways. Prior to all of this new technology, Cemex was much more manual and was run reactively by responding to phone calls, resulting in inefficiencies and slow service. The new systems now enables the company to run proactively. For example, they have developed a series of systems that assist them in managing unforecastable demand better than its competitors. The new system links Cemex delivery trucks to a Global Positioning System satellite to help dispatchers monitor the location, direction, and speed of every vehicle. This information helps Cemex to send the right truck to deliver a specific grade of cement or redirect deliveries when prompted by last-minute changes. The company has reduced average delivery time from three hours to 20 minutes, realizing huge savings in fuel, maintenance, and personnel costs. Cemex uses 35 percent fewer trucks...
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...Business and Support Systems Unit 4 IP Patricia Van Dorst American InterContinental University MGMT305-1230B-02 Instructor, Dr Anne Nelson August 12, 2012 Abstract This purpose of this body of work is to inform the reader as well as answer the chapter questions as assigned for Chapters 11 and 12 in our text; Management Information Systems: Managing the Digital Firm, (12th Edition), by Kenneth C. Laudon and Jane P. Laudon. The case studies are varied and entitled, “Reality Gets Better”, Chap. 11, p, 429; “The Flash Crash: Machines Gone Wild?”, Chap. 11, p. 439; and “Piloting Valero with Real-Time Management”, Chap. 12., p. 476. Business and Support Systems Case Studies Reality Gets Better 1.1. The differences between virtual and augmented realities are very distinctive. With virtual reality the person experiencing the alteration often wears some type of head gear or device to facilitate the change in realities from normal to virtual. With augmented reality (AR) they have a cognitive presence in the real world while experiencing and enhanced perception of reality so the view of the surrounding “reality” is augmented, to become interactive with and improving it (Laudon & Laudon, 2012). 1.2. Marketers actively embracing AR as an “icing on the cake” as it were, to their media advertisements and articles by attaching interactive print and designs to magazines Laudon & Laudon, 2012). For example, such...
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...Solution: Window on Technology: UPS Competes Globally with Information TechnologyUPS invests heavily in information systems technology to make its business more efficient and customer-oriented. It uses an array of information technologies including bar-code scanning systems, wireless networks, large mainframe computers, handheld computers, the Internet, and many different pieces of software for tracking packages, calculating fees, maintaining customer accounts, and managing logistics.What are the inputs, processing, and outputs of UPS’s package tracking system?Inputs: The inputs include package information, customer signature, pickup, delivery, time-card data, current location (while en route), and billing and customer clearance documentation.Processing: The data are transmitted to a central computer and stored for retrieval. Data are also reorganized so that they can be tracked by customer account, date, driver, and other criteria.Outputs: The outputs include pickup and delivery times, location while en route, and package recipient. The outputs also include various reports, such as all packages for a specific account or a specific driver or route, as well as summary reports for management.What technologies are used?Technologies include handheld computers (DIADs), bar code scanners, telecommunications for transmitting data, pagers, cellular phone networks, Internet, and computers.How are these technologies related to UPS’s business strategy?UPS has used the same strategy for...
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...Management information systems (MIS) is the study of people, technology, organizations, and the relationships among them. This definition, given by Mays Business School, relates specifically to MIS as a course of study. In other words, MIS is commonly used in business schools to refer to the study of how individuals, groups, and organizations evaluate, design, implement, manage, and utilize systems to generate information to improve efficiency and effectiveness of decision making, including systems termed decision support systems, expert systems, and executive information systems.[1] Many business schools (or colleges of business administration within universities) have an MIS department, alongside departments of accounting, finance, management, marketing, and may award degrees (at undergraduate, master, and doctoral levels) in MIS. A good definition of MIS in practice has been given in a journal article: "Establishing and Managing Management Information Systems in Developing Countries" by Dr. Chris Prince Udochukwu Njoku. Dr. Njoku gave the comprehensive definition after a critical assessment of many definitions, some of which he cited, and described them as inadequate. MIS professionals help organizations--big, medium and small--realize maximum benefit from investments in personnel, equipment, and business processes. MIS is people-oriented, with an emphasis on service. Although it is today increasingly built on computer hardware, software and networks, it does not necessarily...
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...Case Study: Cemex A Digital Firm in the Making Question 1: How did digital technology transform the way Cemex ran its business? Because of the vision of the grandson Lorenzo Zambrano, Cemex moved from a very manual mode of operation to one where its processes were now done with the use of technology. With this in mind we can identify how Cemex was impacted by the use of digital technology below: (a) They were better able to manage “unforecastable demand”, relative to its competitors. a. All vehicles were connected to GPS tracking system b. As a result they achieved a reduced delivery time from 3hrs to 20 minutes c. Dispatchers were better able to monitor trucks d. They were able to anticipate delivery times and redirect trucks where necessary. (b) Reduction in Costs was realized as a result a. Trucks were able to deliver in shorter time frames and 35% less trucks were necessary to deliver the same amount of cement. b. Software package was used to anticipate power consumption requirements and also to facilitate use of machines during off peak hours resulting in lower electricity costs. (c) Increased revenue was realized a. Customers were now willing to pay premium price since Cemex was able to facilitate Just in time (JIT) delivery. This meant customers no longer had to have crews waiting for long periods pending delivery. b. All production facilities were linked via the satellite communications system and this facilitated better planning/forecasting c...
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...Essay title: opportunities and challenges that the Internet had brought In 2006, the total e-commerce spending by customers and businesses would reach and even surpass five trillion Dollars[1] according to e-marketer (2004). This astonishing number confirms that e-commerce and e-business must be taken into consideration now by firms in order to be competitive. Even if e-commerce and e-business seem to be rather new phenomena for customers, that is to say clients have not been used to buy online for a long time; the Internet has already a long history. In the late sixties[2] (1969), the American department of defence created ARPANET (Advanced Research Projects Agency Network) group in order to install secure networks among computers. In 1973, Great Britain is connected to ARPANET. Then in 1984, JANET: joint academic network, is installed in United Kingdom. But the big step is the introduction in 1990 of the World Wide Web, which is considered to be one of the most significant contributions to business activity. By the end of 1992, the Internet and the World Wide Web have already more than one million users over the world. In 1995, many elaborated browsers are being developed and created. Today, one can say we belong to the Internet generation, for in 2000; more than twenty million websites were registered in over one hundred fifty countries. Thus, this quick historic shows that the Internet is not new and has known a long evolution within fifty years. From an internal...
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...Class Lectures of Management Information Systems (MGT: 305) Introduction: System: System means interrelated set of elements. MIS: Management Information System means managing information resources in a systematic way. Chapter: 01 (Managing the Digital Firm) Q#01: Management challenges while building an information system: 1. 2. 3. 4. 5. Designing competitive and efficient system Understanding system requirements of global business environment Creating information architecture Determining business value of information system Designing system in such a way so that people can control, understand and use in a socially ethically responsible manner. Q#02: What is an information system? An information system is a set of interrelated components that collects, process, stores and distribute information to support decision making, coordination and control in an organization. In addition to supporting decision making, coordination and control information system may also help managers and workers analyzing problems, visualizing complex subjects and creating new products. Core Functions of Information System: INPUT PROCESS OUTPUT FEEDDBACK 1. Inputting 2. Processing a) Classify b) Arrange c) Calculate 3. Outputting 4. Feedback Q#03. What are the changes that occurred in the business world in the recent past? 1. Globalization 2. Industrial economies 3. Transformation of the enterprises 01.Globalization: Globalization is the...
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...Management Information Systems MANAGING THE DIGITAL FIRM Chapter 1 Managing the Digital Firm Kenneth C. Laudon Jane P. Laudon 9th edition PEARSON Prentice Hall 2006 www.prenhall.com/laudon Chapter 1 Managing the Digital Firm Objectives: After reading this chapter, you will be able to: 1. Explain why information systems are so important today for business and management. 2. Evaluate the role of information systems in today’s competitive business environment. 3. Assess the impact of the Internet and Internet technology on business and government. 4. Define an information system from both a technical and business perspective and distinguish between computer literacy and information systems literacy. 5. Identify the major management challenges to building and using information systems. Discussion Questions: 1. Why is it important to understand the difference between computer literacy and information literacy? 2. Discuss the three elements of an information system (hardware, software and persware) that managers must consider. Which of the three do you consider the most important? 3. What are some of the new roles information systems are playing in organizations? 4. Discuss the changes in the business environment brought about by technology in the last five years. Use Table 1-1 and your own personal experiences to formulate your answer. Managing the Digital Firm Computers are changing every aspect...
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