...BMW Case Study A. The BMW customization program “Dream It.Build It.Drive It.” for X3 series compact SUV model had driven sales across North America. Joseph Wierda, BMW product manager was contemplating using the same marketing strategy to drive sales across all BMW product lines. He was particularly interested in using this customization strategy for flagship brand X5 and a new model X4 launching in 2015. The major marketing challenges to implement this customized program were as below: * Regional and Global Manufacturing Strategy: In North America compared to Europe, customers wanted immediate delivery. Purchase of a car was a major decision and that meant there was a high emotional value attached to the purchase. Customers wanted to experience thrill and excitement attached to car purchase. To solve the problem of immediate delivery for North America and to maintain customer interest during the sales process, BMW team made significant adjustments at the plant, in BMW’s supply chain and IT systems. For X3 series, they even shifted their assembly line from Austria to South Carolina to reduce delivery time across continents. BMW‘s plant in South Carolina manufactured six different models including X5 and X4. For other models which are not manufactured in North America immediate delivery in few weeks would be difficult to achieve. As models manufactured outside North America meant increased shipping time between continents. So, the concept of “Dream It.Build It...
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...has a market share of 44.9% of the India passenger car market as of march 2011. Maruti offers a complete range of cars from entry level Maruti 800 and Alto , to hatchback Ritz, A-star ,Swift , Wagon-R , Estillo and sedans Dezire, Sx4, in the 'C' segment Maruti Eecho and Sports Utility vehicle Grand Vitara . It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog Limited was renamed as Maruti Suzuki India Limited. The company's headquarters are located in New Delhi. In February 2012, the company sold its 10th million vehicles in India. Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The BJP-led government held an initial public offering of 25% of the company in June 2003. As of 10 May 2007, the government of India sold its complete share to Indian financial institutions and no longer has any stake in Maruti Udyog. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto k 10 car which at the time was the only modern car available in India, its only competitors- the Hindustan...
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...Jaguar Dealerships (Leeds) and to the people who agreed to share their views with me which assisted in the research process. Pg.-3 Table of Contents Pages Acknowledgements 2 Abstract 4 1. Introduction 6 2. Literature Review 10 2. (A) what is a Brand? 2. (B) why is Branding important? 2. (C) Branding of Cars 2. (D) The issue of Declining Brands 2. (E) Country of Origin 3. Research Methodology 21 4. Research Analysis and Findings 35 5. Conclusions 43 Bibliography 46 Appendix One- Learning Statement Appendix Two- Dissertation Proposal Appendix Three- Questionnaire’s used for Primary Research Pg.4 Abstract The research started with the...
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...com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Case of Gm (Non-Market Environment) In: Business and Management Case of Gm (Non-Market Environment) Question 1: Identify and explain the 4l’s based on the case. a. Issues The dispute over the safety of the PICKUP TRUCKS, vehicle safety and defective design Firstly, the root cause is that the GM company has a unreasonable design of their gas tank on the collisions GM C/K pickups, the report shows that this pickups’ gas tank was too close with the bumper, it only 25 centimeters long. This is dangerous because that will cause explosions if there is any strike. A safety design should be place the gas tank on the top of axle or add on a shield between the gas tank and bumper. Further, the report also shows that the gas tank design was used for trucks manufactured between 1979 and 1987, and the fact is GM knows about their design problem but take no measure to fix or recall their cars because that will cause more cost. At the Moseley case happens, there are at least 130 other lawsuits involving the design of the gas tank GM need to faced. So the major issue of this case in this point is that whether the gas tank design and placement were defective and because that explosion case after their pickup was struck on the side by another vehicle. And those assumptions were proved by the GM engineer who is testified that GM company hidden...
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...Business Ethics - Assignment 1 Case Study: At the beginning of the 1960's, the Ford Motor Company was facing great competition from foreign automobile manufacturers. The Japanese companies, Toyota and Datsun, were importing fuel-efficient, low-cost automobiles. Every year the Japanese companies were capturing larger portions of the U.S. automobile retail market and profits of American auto manufactures were spiraling downward. The president of Ford at that time was Lee Iaccoca, who was desperately in need of a new model car that could be quickly and cheaply manufactured. The “Pinto” was the result. It was small, weighing only 2000 lbs.; it was cheap, costing less than $2000 to make; and it was quick, going from design to market in only two years. Because most automobile designs require four years to materialize for the public, the pinto was truly a rush job. The styling of the Pinto required that the fuel tank be placed behind the rear axle. This placement made the fuel tank more susceptible to puncturing in a rear-end collision, spilling of fuel into the passenger space, and greater likelihood of related fires following accidents. During early crash testing of the Pinto, Ford determined that in rear-end collisions below a 20 mph impact speed the gas tank would sometimes rupture. Based upon three general criteria, Ford engineers decided to proceed with the manufacture of the Pinto. 1) Engineers and executives of Ford considered the Pinto to be as safe as...
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...88(27) = 1314.15 Qtr #4) Y = 130.96 + 2.71 + 43.88(28) = 1362.31 Q#4a) RMSE= SQRT of ( sum of (A-F)2 / n.o of years) 3 MOV AVG = SQRT(2797.667/9) = 17.63 5 MOV AVG = SQRT(3785.4/7) = 23.25 SO 3 Moving Average has given the better answer. b) 3 Moving Average has given the better answer. c) RMSE= SQRT of ( sum of (A-F)2 / n.o of years) 0.4 Weightage= SQRT(3102.247/12) = 16.078 0.5 Weightage= SQRT(2728.635/12) = 15.079 So we will choose 0.5 weightage result. Case Study # 2 Pg # 259 1) Model T was the first affordable car produced by the Henry Ford’s Ford Motor Company since its commencement. It was the first car launched by the Henry Ford to target middle class people and it was the first car which was produced in a large quantity in contrast to previous models which were launched as prototype. And now Mr. Mullaly is thinking in the same manner to come up with a economical passenger car model rather than new expensive sports car or truck model. Which will be manufactured in mass production and made available globally with limited variation to cater the changes in taste in different countries. So in both situations...
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...Student name: ________________________________ Student ID _______________________ York University Faculty of Liberal Arts and Professional Studies School of Administrative Studies AP/ADMS 4250 Marketing Strategy, Fall 2013 Instructor: A. Rusetski, Ph.D. EXAM 1: Case AP/ADMS 4250 Marketing Strategy Exam 1 Page 1 of 7 FIAT RETURNS TO CANADA1 A.RUSETSKI, PH.D F IGURE 1: A 2011 FIAT 500 On March 18, 2011 two hundred strange looking tiny cars lined up on the streets around the Quebec Business Centre. FIAT, a major European car manufacturer, was celebrating its return to Canada after 28 years of absence. This comeback became possible thanks to a partnership with one of the Detroit Big Three car manufacturers – Chrysler. From Montreal, columns of FIAT 500 cars paraded to designated Chrysler dealerships where FIAT opened its “FIAT Studios”. A number of important and at times sad developments led to this celebratory moment. Once a powerful player in the North American market, in early 2000s Chrysler Corporation was struggling with declining demand and decreasing market share. In 1998 the company “merged” with German Daimler Benz to form DaimlerChrysler AG. In fact, the German automotive giant took ownership of Chrysler, but after nine years the new owner acknowledged that the “marriage” was not successful and it could not improve Chrysler’s financial ...
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...Teesside University Business Management Fundamentals of marketing Nissan case study Student name: Student number: Module code: Submission date: Tutor: Case Study on Nissan The purpose of this essay is to explore and question why Nissan Motor Company creates products that are branded for a specific target audience. It will also be based upon how these techniques benefit the company and discuss what Nissan gain from it. 1. Consider the introduction of the infiniti brand by Nissan and discuss how the sub-brand relates to a particular target segment for Nissan? Nissan was originally founded in 1993 and was formerly known as Tobata Casting co, Ltd, the company name then later transformed in Nissan Motor. According to Nissan Global “the founder Yoshisuke Aikawa a brilliant leader of the Nissan combine had grand plans to mass-produce 10,000 - 15,000 units per year, and was about to putting his plan into practice”(www.nissan-global.com, Accessed: 12 January 2014 ). Since 1933 Nissan has transformed and expanded massively and is now very popular and successful brand. Its products are now purchased worldwide selling mostly in larger countries such as Japan and America. As reported by Johnathon Jones “Nissan produces more than 300,000 cars a year, and has plans to increase that volume in the long term to 500,000” (Johnathon Jones, 2002). “Nissan has a clear vision for the future, and - with our Alliance partner, Renault - we are working with passion...
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...Executive Masters Program In Business Administration (E-MBA) Supply Chain Management Note: - Solve any 5 Questions All case carries equal marks Q.1. Read the following case and answer the questions given at the end. Passenger Interchange In most major cities the amount of congestion on the roads is increasing. Some of this is due to commercial vehicles, but by far the majority is due to private cars.There are several ways of controlling the number of vehicles using certain areas. These include prohibition ofcars in pedestrian areas, restricted entry, limits onparking, traffic calming schemes, and so on. A relatively new approach has road-user charging, where cars pay afee to use a particular length of road, with the fee possibly changing with prevailing traffic conditions. Generally, the most effective approach to reducing traific congestion is to improve public transport. These services must be attractive to people who judge them by a range of factors, such as the comfort of seating, amount of crowding, handling of luggage, availability offood, toilets, safety, facilities in waiting areas. availabilityof escalators and lifts, and so on. However, the dominant considerations are cost, time and reliability. Buses are often the most flexible form of public transport, with the time for a journey consisting of four parts : • joining time, which is the time needed to get to a bus stop • waiting time, until the bus arrives ...
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...implement a company's business strategy.” Operations management is an extremely important function for businesses today whether it be a product and or service. The use of operations management is not determined by the size of a business because every business will have either a product or service and which they will want to be effective and to be as efficient as possible. Operations management will determine how the business or organisation will efficiently and effectively create and deliver their products and or services. These products and or services can be almost anything in the world today, they can be college lectures, car servicing, hospitals, physicians, and charities. When we go into a car dealer to buy a new car operations management have played the key part of getting the product to the customer by the use of automated machines that help build the car to the customers required specification. Operations managers are hired to achieve the overall business objective of getting the product and or service created and delivered to the customer as soon as possible. The operations managers will also help to offer suggestions on ways to improve a product or service. These improvements will untimely benefit the customer or to keep up with changing trends. In this assignment I will compare two hotels, the Formule 1 hotel and the Mwagusi Safari Lodge. I will examine what the role of technology is within both hotels and also the role operations staff play when they are delivering an...
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...General Motors Sample Case Study Next Generation C hevrolet Instructions You have 1 hour and 30 minutes to complete the case below, which involves building an Excel model and preparing a written memo. You will walk through your analysis as part of the interview process. The GM team will ensure your case material makes its way to the proper interview room. By the end of the allotted time, you should: Write a memo in Word no longer than one page outlining your analysis of the case problem and your recommendation Be prepared to walk your interviewers through your Excel model and present your recommendation (you can use either the Excel or the Word document as back up for your discussion; no need to prepare a Powerpoint presentation).The discussion of the case with Q &A will take approxi mately 30 minutes. Type your name in top left corner of both the E xcel and Word document Save the E xcel and Word document on your desktop with the following name: C ase Background It is January 2010 and General Motors is considering the development of the next generation full-size family sedan. ,a Full-size sedans are a mainstay in the American market. According to the US government classification, a fullAdoption of the term necessitated by an increasingly larger variability of car sizes and body styles. Full-size sedan segment size fluctuated significantly over the last 50 years. sales negatively, and so did the introduction of many other family, such...
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...chain. As stated by Schein, culture is relevant and it matters because it is a powerful, latent, and often unconscious set of forces that determine both our individual and collective behavior, ways of perceiving, thought patterns, and values (Guzman et al., 2008). In order to take a look deep inside an organization’s social and technical dynamics, via value chain we turn our attention to “The Mini-cases: 5 companies, 5 strategies, 5 transformations”. This unique interaction case study was conducted by Balu Bagopal, Maurice Berns, Zayna Khajat, Martin Reeves and Andrew Townsend a MIT Sloan Management Review and knowledge partner. The Boston Consulting Group, with sponsorship support from business analytics provider SAS, are collaborating on a project called the Sustainability Initiative. This case study is a survey of five corporate executives and managers about their perspectives on the intersection of sustainability and business strategy (Berns, M., Townsend, A., Khajat, Z., Bagopal, B., Reeves, M., et al. (2009). The researchers started their analysis by separating the case study participants into three...
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...portrayed to us, I decided to first and foremost do some research as to what the exact number of people employed by the automobile industry in the United States is. In the book, it speculates that in 2012 the automobile industry will employ roughly 650,000 people and 750,000 people in 2015. Since we already are in 2016, those numbers are a fact and according to “autoalliance.org” “Auto manufacturers, suppliers, and dealers themselves employ more than 1.5 million people, and directly contribute to the creation of another 5.7 million jobs.” Two-tier wages definitely has played its role in the industries job growth through the years. Looking at the facts, the number of car sales has been on the rise, again partly due to the two-tier wages. With the expected number given to us, GM will effectively be able to lower the price per car produced by $450.00 thanks to this price decrease, effectiveness goes up, production goes up and sales go up. Again, referencing back to the book, “GM will save as much as $72 million per year” in labor costs. Based on the numbers, in my opinion, the two-tier wages has had a great impact in both job growth and industry productivity. As a long term viable option, two-tier wages faces significant draw backs. The book uses the example of GM, an employee hired post September 2007 would be making $14.00 dollars and hour, compared to an employee whom was hired pre September 2007, is making $28.00 per hour. Another highlighting difference between the two tiers is that...
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...of the research process is to evaluate the customer’s buying behavior of cars by taking Tata Nano as the primary example and analyzing car-marketing segments in the automobile industry in order to support the Indian automobile companies especially Tata Nano, for improving their market sales. Scope of the Research The main scope of this project is to analyze the information on the Indian automobile industry and the car marketing aspects of automobile industry by considering Tata Nano as an example. This research will provide the detailed overview on the automobile industry in India and the changes in the Indian automobile industry after the establishment of Tata Nano. It will cover the different aspects related to the car marketing like the marketing plans and marketing strategies required for success. Factors of the Research The main factors of this project are as follows: * The overview of the Indian automobile industry * The detailed information on the buying behavior of the customers when they buy cars Research and Study Within the process of completing this research, hasn’t faced any obstacles until now and in the process of gathering the information from the different types of data collection methods of secondary source of data, there are some limitations and restrictions for collecting the information. In the process of gathering the information from the articles and case studies of previous scholars the researcher was asked to get authenticated for downloading...
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...Shabid Ashraf Abhishek Sharma Ankita Singh Neha Dagur Shikha Mathur Dept. Of Management Studies, Malviya National Institute Of Technology Abstract: When the Tata Nano, a stripped-down minicar priced at around $2,000, was introduced in 2009, it was marketed as a car that would transform the way aspiring consumers in India and other developing countries got around. But the low-cost automotive revolution fizzled. Selling poorly at home and with exports drying up, the Nano has become a cautionary tale of misplaced ambitions and a drag on sales and profit at Tata Motors. It turns out that those climbing into India's middle class want cheap cars, but they don't want cars that seem cheap—and are willing to pay more than Tata reckoned for a vehicle that has a more upmarket image. In this study we will see why TATA is trying remake the "people's car," into the "cool people's car." It has given the car itself a face-lift, adding a stereo, hubcaps and chrome trim, raised the price and started a new marketing campaign to give it more cachet. 1. INTRODUCTION Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1,88,818 crores (USD 34.7 billion) in 2012-13. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fifth largest truck manufacturer and fourth largest bus manufacturer...
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