...Mass media messages and effects Heather Gilliland BSCOM/268 06-06-16 Mabelle Reynoso Mass media messages and effects Introduction The mass media is in the business of steering your thoughts about subjects and controlling how the public thinks. The press, the television, and the radio play an important role in society. The mass media informs, educates, and entertains the public. They also influence how society looks at the world and can often alter that view. Mass media shapes public opinion on many different matters. When you want to see the most current events, read about the news or listen to get the latest gossip on celebrities, or learn the latest fashion trends, members of society usually turn on the television, the radio, or access the internet through your computer or smartphone. Mass media has developed a technology to reach the vast majority of the population. The mass media is constantly changing and growing as new technological advances are being made. The public is exposed to vast amounts of content in the stories they read and the news they listen to, and even though we depend on mass media for almost everything we listen to, all the stories may not be very ethical. There are many undependable sources of mass media out there, but there are also true, dependable and reliable sources that we are exposed to as well. As the public depends on the media to such a great degree, it is important to know which sources to trust, and which to disregard as unreliable...
Words: 1917 - Pages: 8
...not mean that it isn't deceptive. A liar knows that he is a liar, but one who speaks mere portions of truth in order to deceive is a craftsman of destruction.” No matter what form of communication or means we employ our ability to understand the message, the process, and manufacture an accurate, clear, and mindful message are required. Rather than deceive and destroy, whether we encode or decode in mass communication, we have a responsibility to be true rather than deceive and build rather than destroy. This brings me to the three most important terms media literacy, the third-person effect, and technological determinism. Our proficient understanding of any form of media is important because it cultivates our interpretations and views. Media literacy encompasses many elements and skills without them we are not capable of responsible communications. Second, the third-person effect is very dangerous especially when we overestimate the effect of a media message on others and under estimate the effect on our self. If we do not recognize the influence of a certain media message, our vulnerability to it is increased. In order to be objective, we need to recognize the influence of media on us as individuals so we can overcome this influence and objectively comprehend or compose a communication. Lastly, technological determinism not only changes how we do business, but also develops our intellect and transforms our inherited beliefs. Technology breaks down barriers and allows...
Words: 874 - Pages: 4
...Assignment Topic: Conceptualization of Mass Communication Subject: Introduction to Mass Communication Institute of Communication Studies University of the Punjab Introduction to Communication: When an organization employs a technology as a medium to communicate with a large audience, mass communication is said to have occurred. The professionals at the New York Times (an organization) use printing presses and the newspaper (technology and medium) to reach their readers (a large audience). The writers, producers, filmmakers, and other professionals at the Cartoon Network use various audio and video technologies, satellites, cable television, and home receivers to communicate with their audience. Warner Brothers places ads in magazines to tell readers what movies it is releasing. But as you no doubt know—and as you’ll be reminded constantly throughout this text—the mass communication environment is changing quite radically. When you receive a piece of direct-mail advertising addressed to you by name, and in which your name is used throughout, you are an audience of one—not the large audience envisioned in traditional notions of mass communication. When you sit at your computer and send an e-mail to twenty thousand people who have signed on to a Listserv dedicated to a particular subject, you are obviously communicating with a large audience, but you are not an organization in the sense of a newspaper, cable television network, or movie studio. The availability of lightweight...
Words: 992 - Pages: 4
...The education of our children has always been emotive and when the mass media is added to the mix, volatility is inevitable. Hardly a country in the world is spared controversy in education, but when one looks behind the sometimes anarchic scenes, there is a lot about which to be optimistic and hopeful. Traditionally, the mass media and education have enjoyed a love-hate relationship. On one hand television and newspapers particularly, have provided extensive and extremely useful education content. On the other, however, their newsrooms never seem to hesitate when controversy rears is ugly head. In theory, it is absolutely vital for the mass media to keep an eye on the way in which governments administer and develop education, but it has to be said that in this day and age of a battle for survival within the mass media industry, the watchdog does tend to become somewhat rabid at times. Like most businesses the mass media often takes a line of least resistance when problems occur and a first step always seems to blame the trades union movements. In South Africa the South African Democratic Teachers Union (SADTU) inevitably faces tremendous criticism from the mass media when its members protest the enormous challenges and deprivations they face in the classrooms. Many of those challenges having very little to do with actual teaching. Regrettably, the relationship between the mass media and education involves a lot of indulgence in blame-games and reaction by...
Words: 830 - Pages: 4
...billions. Over the same period, social media has become a fact of life for civil society worldwide. Regular citizens, companies, activists, NGO’s, software providers and last but not least government and politics use social media as a new form of communication (Foreignaffairs, 2011). One of the most famous politicians who started to use the power of social media in his political campaigns was Barack Obama. The key differenc of Obama’s campaign strategy in contrast to his competitors was that Obama used social media to communicate and organize individuals by using social media. By using technologies such as computers, cell phones, web sites and many more he reached the goal of every politicians to connect his followers, delivered them with interesting news as well as to build up a strong community. Nevertheless not only Obama tooke advantage of the undeniable power of Social Media and its technologies. Over the past years our society realized it’s power, and there might only be few companies left in the western world that are not represented on at least one Social Media Platform (Obama Buch). But maybe one of the most important topics when we’re talking about Social Media is the reachability of Mass and therefore the political Mass Movements that keep emerging from Social Media Platforms. We might only think about the Occupy Movement, Arab Spring or the most recent example Kony 2012. Those Movements do have the ability to transform our society worldwide by it’s unwritten power...
Words: 3552 - Pages: 15
...Abstract: Mass Communication is often use in today’s modern society to establish the superior communication and the simplest way for everyone to get information. We will uncover that Mass Media also has a theory and we will find out more definition of it from the other developers who will give us more idea. For today, we are definitely living in communication and in an information-filled society, where in every day in our lives we uses it. As I check my notes in Speech and Oral Communication, I have read that Mass Communication is a communication that uses mass media like radio, television, ads, prints and films, and as I research even via internet is part of mass media. Through reading, I found out that the technology has the biggest share in mass media. According to Arthur Asa Berger (1995) “mass communication involves the use of print or electronic media, such as newspapers, magazines, film, radio, or television, to communicate to large numbers of people who are located in various places- often scattered all over the country or world” (pg. 9). Mass Communication is a process in which a person or a group of people and organization sends their message to the large group of people or massively spread out the information through the use of technologies in mass media. It thinks about the effects of mass media’s information to the receiver’s emotion, opinion, behavior and attitude. Mass media also has a theory. According to George Gerbner and Marshall McLuhan (1976), Cultivation...
Words: 516 - Pages: 3
...Ph.D. Programme in Mass Communication New Programme for 1999 1. Programme Title Ph.D. Programme in Mass Communication 2. Degree Full Title: Abbreviated Title: Doctor of Philosophy (Mass Communication) Ph.D. (Mass Communication) 3. Responsible Agency Faculty of Journalism and Mass Communication Thammasat University 4. Philosophy and Objectives Continuous development of advanced communication technology in the past decade has resulted in not only rapid and complex economic, political, social and environmental changes, but also wide-ranging and borderless development of mass communication system at national, international and global level. This rapid development leads to academic and professional necessity to search for new modern knowledge in order to respond to needs for development by individuals as major resource for national development process and by organisations as sources of activities that promote systematic development. In addition, rapid increase of graduates and professional people in journalism and mass communication as compared to the past, has become a current trend, while education institutes that offer courses at doctoral level are still limited in Thailand. The Faculty of Journalism and Mass Communication is the first institute in Thailand that offers journalism courses at graduate level, and has produced many under graduates and graduates on mass communication to serve the society. The faculty recognizes the urgent need as mentioned above in the age of...
Words: 2901 - Pages: 12
...Discussion Question No. 1: How does advertising shape our consumer patterns? Give specific examples of your own experience. Even though it may seem hard to admit, advertising does indeed impact our consumer patterns in many ways. For example, have you ever bought an item because it is the latest model? Have you ever purchased an item because a famous celebrity has promoted it? Have you ever become suddenly hungry at midnight while watching a fast food commercial? These are merely examples of how advertising has shaped our lives, culture and personal needs. In my case, I had recently purchased an Iphone 3gs when the 4g was launched to the market and I suddenly had the immediate need of having the newest version even though I did not qualify for the discount. I was willing to pay whatever. Another example is that I have plenty of shoes but if I see one on sale, I most definitely will need that pair as well. Discussion Question No. 2: What issues arising from advertising do you think are the most problematic? Why? One of the most important issues that arise from advertising are manipulation and appealing to personal feelings or emotions when trying to convince an individual to purchase any given item. Manipulation is one of the most odd and insensible techniques that arise from advertising. Salesmen particularly use this technique most often. Advertising has indeed and increasingly promoted consumerism. Consumerism may be good for companies or sellers...
Words: 343 - Pages: 2
...Mass communication is when an organization spreads a message, with the help of machines, to a large audience that includes people from different genders, ethnicities, religions, etc. Understanding how mass communication works is all about analyzing how the audience uses and interacts with the media; the example used in the book (Answers from college students to the question “Why do you use Facebook?”) shows that individuals from the group “students” use Facebook, for different purposes. Mass communication has always been the base of any society, as stated in the book, even a tribal society has sentinels for defense, councils to make decisions and entertainers, and all of them have a role in mass communication, since a society is hard to handle by just a couple of individuals. That is how it becomes mass communication, which is opposed to communication between individuals, called interpersonal communication. One of the functions of mass communication is surveillance, also known as news or information. The numbers cited on the book clearly show the impact of surveillance on the American society, for instance, about 60 millions Americans are exposed to mass media during any day of the week. There are however different types of surveillance: Beware surveillance, that tends to interrupt programs (Breaking news) since it gives information about an emergency state, and the range of emergencies is wide, it can go from terrorism to natural catastrophes. As opposed to the previous...
Words: 392 - Pages: 2
...HOST COMMUNICATION COMPETENCE AND MASS MEDIA USE AMONG A SAMPLE OF CHINESE ESL STUDENTS by JUN QIAN A thesis submitted to the Faculty of Education in conformity with the requirements for the degree of Doctor of Philosophy Queen’s University Kingston, Ontario, Canada August, 2009 Copyright © Jun Qian, 2009 ii ABSTRACT This qualitative study investigated Chinese ESL students’ use of host mass media and how such use enabled them to acquire host communication competence and acculturation from their perspective. It was grounded on Kim’s theory of communication and cross-cultural adaptation and the uses and gratifications theory, and employed a phenomenography approach. Nine participants at a university in Ontario were involved in this study. Data obtained from media use logs, think-aloud protocols, and follow-up interviews provided a fairly far-reaching and detailed description of the participants’ uses, reasoning, and effects of using host mass media. The analysis of data illustrated that these students used a variety of media as sources of information, language acquisition, culture learning, entertainment, and communication. Findings suggest that host mass media were the major influence on these students’ acquisition of host communication competence, perceptions of and acculturation to Canada. Their reliance on mass communication went into the later years of their acculturation process, and complemented their language and culture learning, which was somewhat...
Words: 289 - Pages: 2
...Joshurelle V. Santos August 7,2012 BMC I- 1 Prof. Grace Muncada ”Morning Glory” 1. How was the contrast between news and entertainment portrayed in the film? In terms of consumer value or patronize, How would this relate with the TV programs we have now? - I would say that, when news program is airing, it seems that viewers are quite limited, because most of the viewers are adults. And the fact that it airs early in the morning, where in it’s still dawn. We all know that only few people wake up in the morning, it depends, if you are a student, employee or else a parent to prepare breakfast on the table, but not the entire nation. Meanwhile, what beautiful in waking up early is that you will know what’s going on, on your own country, such as current events, entertainment, sports and etc. At least, you are starting your day with a little bit knowledge about what’s happening today. A great example for news program is Unang Hirit. Because it delivers fresh news just like a hot pandesal. What’s good about their program is that, they have varieties of news. Because of their different show segments, they capture different kinds of audiences such as kids, teenagers, adults & etc. Meanwhile, when we say entertainment. Obviously speaking, we must be entertained for what we are...
Words: 945 - Pages: 4
...INTERNET TRENDS BY ISRAEL OGBOLE M.SC/SOC-SOC/11352/2011-2012 DEPARTMENT OF MASS COMMUNICATION, AHMADU BELLO UNIVERSITY, ZARIA. COURSE CODE: MCOM801 COURSE TITLE: BROADCAST MEDIA COURSE LECTURER: LADI ADAMU JUNE 2012 Introduction The international network of computers popularly called the internet has redefined virtually every aspect of human endeavour since its inception shrinking out time and space and as well, enhancing communication at a speed level unprecedented to man prior to the 21st Century. Everything right from home entertainment to corporate organization, to communication, broadcasting, and digitization took a whole new dimension, giving credence to Marshall Mc Luhan prophecies. Life got miniaturized and communication broke all human boarders. This paper seeks to explore the outcome of the internet and the trends that ensued and the consequential effects it had on software developers, internet users, media organizations, regulatory bodies, stakeholders and other parties involved. The benefits shall be...
Words: 2558 - Pages: 11
...The Death of Radio: an Analysis based on Mass Communication as a Political Economy and Culture Saad Rana ICMS Abstract Before the advent of television, radio was the form of broadcast medium to disseminate information to the masses. Broadcasters announced news, provided infotainment, as well as entertainment in the form of stories and shows with live audiences in the studio. This paper will look at radio as a form of mass communication, the proliferation of other types of broadcast media. The paper will try to understand the political economy of the industry and how it has become big business by analyzing Murdock and Golding's The Industrialization of Mass Communications. MacDonald's Theory of Mass Culture will be dissected to understand that although radio was a form of mass culture, it provided entertainment to the masses, which allows the economy to thrive. Discussion In their paper, 'The Industrialization of Mass Communications,' Murdock and Golding imply that mass communications—how people or organizations communicate to the masses—is a money-making industry, and like all other industries such as technological, auto etc.; it is susceptible to losing its value for what it was intended to be –a pure form of communicating to the masses. Their theory on mass communications focuses on the industry as a political economy which is how an economy cycles, questioning and arguing the ownership and control of media, factors that bring together media industries with other...
Words: 1937 - Pages: 8
...Business Communication From personal context: An individual can do nothing without communication. He or she can achieve his or her goal of life and maintain proper relation with relatives and other by effective communication. Form social context: Men of societies communicate each other in various meeting, function etc. and contribute for social development. From organizational context: Communication involves proper planning, decision making, controlling, directing, coordinating etc. and plays role to achieve organizational goal. From political context: Political parties depend on various media of communication to face their opposition and get power. Such as: Radio, television, newspaper, meeting, public gathering, press conference etc. Form religious context: Without proper communication it is not possible to give perfect concept about each religion to their followers. Religious group depend on interpersonal, intergroup and mass communication to preach their religion. From global context: Every nation of present world depends on each other in different affairs. For this reason UN, EU, NAFTA, SAARC, are formed to maintain international communication. From national context: Effective communication system helps general public to participate various government activities through their elected representatives and coordinate among the various government authorities and departments to develop socio-economic condition of the country. From the context of business: ...
Words: 277 - Pages: 2
...beneficial for the company in the long run? Let’s look at some pros and cons of working as a team, using an imaginary project as an example. Project: Mass communication to geographically diverse work force regarding upcoming changes to health benefits • Teamwork Con: Speed o Working in a team requires multiple schedules to be coordinated. If Mary’s part of the project cannot be done until Bob has completed his part of the project, Mary becomes dependent on Bob’s schedule. Bob may experience an illness or be assigned a task that requires immediate completion. Mary could have completed the entire project faster had she been working by herself. o The deadline for this project cannot be altered, as the implementation date for the changes to benefits is set in stone. • Teamwork Pro: Multiple perspectives o Having varied perspectives on the strategy used to announce the benefit changes may be the difference between retaining and losing valuable workers. o A team approach to this project can include perspectives from various geographic regions, which may have varied cultural influences and communication styles. What may seem like an innocuous change in Region A may be much more significant in Region B. While the change may still have to be made, the team approach to the project will bring the issue to light and allow communications to be tailored to address concerns. • Teamwork Con: Too many opinions o When a team cannot agree on an approach, the project may be delayed. ...
Words: 466 - Pages: 2
