...Amway is come from original name of America Way which are built by Rich Devos and Jay Van Andel in 1959. The company is base on Ada Michigan, United States. Today it Amway got it own manufacturing facility that is 3.5 million square feet plant which manufacture it own product and distributed it using Multilevel marketing or MLM by the network of more that 3 million distributor in more that 80 territories or countries around the world. Today Amway got a manufacturing plant in Thailand,Korea,China,India and Vietnam. The company recorded the most growing pace on 1990 to 1997 which the revenue increase from US1 billion to US7 billion which 2/3 sales is coming outside from America which mostly coming from Asia. Amway which are one of the largest MLM company and the pioneer in MLM, selling it own product which can divided in 5 categories which namely as a Home Care,Personal Care,Nutrition & Wellness,Health & Fitness and Home Tech all categories is in Product Catalog. Beside selling own product it also sells other company product in the Shopping Catalog. Some of the Amway that very popular in the market is Nutrilite supplement and Artistry cosmetic. n 1997, Amway using a new concept, which are online concept to distributor it product by the distributor. The new company is set up that is calling Quixtar because of this new concept and on 2000 the Alticor company is set up and own by Rich Devos and Jay Van Andel. Alticor is a holding company of Amway Corporation. Amway is the biggest...
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...Amway is the largest direct selling company and manufacturer in the world that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. The company originated in Michigan, and sales of its products hit six billion US dollars (USD) in 2005. The Amway Sales and Marketing Plan is a low risk, low start-up cost business opportunity that is open to everyone. It allows you to build your business through retailing products and sponsoring other people who, in turn, can retail products and offer the business opportunity to others. By passing your sales and marketing knowledge to your developing team, you not only build your own business network but also enable others to build one of their own. The core of the Amway Sales and Marketing Plan's income opportunity is the sale of quality AMWAY™ products and services to retail customers. As your Amway business grows, the rewards you earn grow in proportion. The idea behind multi-level marketing (MLM) is simple. Imagine you have a product to sell. A common MLM product is some sort of panacea, such as a vitamin or mineral supplement. You could do what most businesses do: either sell it directly to consumers or find others who will buy your product from you and sell it to other people. MLM schemes require that...
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...THE POWER OF INFLUENCE AND TEAM-WORK IN A MULTI-LEVEL MARKETING ORGANIZATION INTRODUCTION: In the world of business there are many different approaches taken in order to influence the sale. Some businesses take the big box store approach selling and advertising their merchandise through a larger entity such as a Wal-Mart, Home Depot or Best Buy. Some take an exclusive approach selling their merchandise only through exclusive retailors such as Nordstrom’s. With these types of businesses there is always a middle man between the manufacturer and the final customer. In a direct marketing organization the middle man (the retailor) is shut out. In the direct marketing approach a sales associate serves as the representative for the company and goes directly to the customers to deliver the necessary product to them. Many different kinds of business take this approach from painting services to health supplements. This form a business is similar to that of the old traveling salesman who goes from home to home hopefully selling a product that will help sell itself. Typically advertising is not done by this individual but by word of mouth among the friends of the buyers. Many sales people conduct social “mixers” where they have groups of friends gather in a party like setting to show the product. This allows the salesman to create a mob mentality with the sale helping the group sell themselves and maximizing his/her earning potential without using an unreasonable amount of time....
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...About Amway Amway is an abbreviation for "American Way" and was coinedin 1959 by company founders, Jay Van Andel and Richard DeVos. In the following decades, Amway Corporation has successfully established itself as a leading MLM (multilevel marketing business), built on strong values and founding principles that continue to sustain our company today. The business is built on the simple integrity of helping people lead better lives. Today, Amway is a multibillion-dollar international business representing freedom and opportunity to millions of people in more than 88 countries and territories around the world. Unique Distribution System The problem faced by the distribution system is that companies have very little or nocontrol over the cost of transportation. This is mainly due to certain external factors involved which include strikes, increase in fuel costs etc. Amway has effectively tried to overcome this problem by the improvements in corporate performance. Amway does as opposed to normal retail stores believes in the slogan; "Shop without going shopping". This is a great concept as long as people have enough money and are willing to shop without going to their neighborhood departmental store Essence of the Distribution system at Amway: “Since we cut out the middleman and don't have employees, buildings, and inventory, we can deliver products cheaper.” • The difference in Amway’s supply chain is that it is vastly different from a more conventional one that normally...
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...What is Multi Level Marketing (MLM)? Multi-level marketing, also known as network marketing, is a form of direct sales in which individuals, known as distributors, sell products, usually over the telephone or go door to door. Distributors recruit other distributors who do the same. Each distributor makes money on the products that their recruits sell in addition to the money they make from their own sales. The idea is that eventually the original distributor can just sit back and let the distributors he recruited make money for him. For a fee, usually between $25 and $100, these MLM companies will sell people a distributor kit that includes informational brochures about the product they will be selling, price lists, order forms and an instructional manual. Basics of MLM When it started in the 1930s, MLM was a legitimate business practice that afforded a way for small businesses to get their products to consumers in rural areas that had no access to these products. The idea was much like that of the traveling salesman. At the time, the products sold themselves and the percentage that went to the owner(s) was regarded as an award to those who built the organization. The focus remained on the product. MLM today Today, with the advent of technology giving us the ability to travel far distances, there is no need for these "distribution systems." Therefore, the focus has shifted from the product to recruiting new people to buy into the program or to sell low-quality products...
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...a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: BACHU LAXMI KIRTI Identify and describe the selected brand: Well,I have identified the most popular network marketing gaint,’AMWAY’. Which is an American company using multi-level marketing techniques to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by JAY VAN ANDEL and RICHARD DEVOS.Based in Ada,Michigan, the company and family of companies under Alticor reported sales of USD$11.3 billion for the year ending on December 31, 2012—the seventh consecutive year of growth for the company. Its product lines include home care products,personal care...
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...Article Review #4: - Trends in Non-store Retailing Companies in the Non-store Retailing business sell retail products through methods other than a physical store front. This type of retail includes online auctions, catalog/mail order retailers, temporary stands, door-to-door sales, flea markets and in-home parties. Telephone solicitation (telemarketing) and TV infomercials are also included in this industry. Non store retailing is patronized to time conscious consumers and consumers who can't easily go to stores or compulsive buyers the 21st century shopper. Most if not all non-store retailers offer consumers the convenience of buying 24/7 and with delivery at location and time of their choice. Over the last several years, non-store sales are out growing sales in retail stores. Network Marketing In layman's terms, in the normal marketing system, the manufacturer supplies the products through the middlemen such as brokers, wholesalers and retailers. These middlemen add their establishment costs and their own margin of profit or commission on the price. This increases the price by approximately 45 per cent. The consumer therefore gets the product at atleast a 45 per cent markup from the manufacturer's price. In network marketing, these middle men are eliminated. A person is invited to join and become a member (also called Consultant) of the network marketing company. This person in turn invites many more people to join under him to form a group. These group members, in...
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...Table of Contents 1. Introduction 2. Brief History of Amway 3. Global Growth 4. Amway Values 5. Marketing Strategies 6. Conclusion 1. Introduction Amway is an American multinational direct-selling company that uses multi-level marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. Amway is an abbreviation for "American Way" and was coined in 1959 by company’s founders, Jay Van Andel and Richard DeVos. Short, unique and easy to remember, Amway has been registered as a corporate name and trademark ever since. Today, Amway is a multibillion-dollar international business representing freedom and opportunity to millions of people in more than 88 countries and territories around the world. Amway generates US $ 10.9 billion (Feb’ 2012) in sales at estimated retail through this global product distribution network. The business is built on the simple integrity of helping people lead better lives. It offers over 3 million Business Owners the inspiration to grow those businesses, and work hard to provide new and better ways for them to achieve their life goals. Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.39, 32 and 28 among the largest private companies in the U.S. by...
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...PYRAMID SCHEMES: Saving the network marketing industry by defining the gray by Kevin Thompson kevin@theadvocategroup.net copyright of Advanced Advocates, LLC. I. INTRODUCTION In these trying economic times, responsible network marketing companies are positioned to offer viable opportunities for people that desperately need them. They combine passion for products with individual ambition to create a powerful testimony to the unyielding principles of free enterprise. With a fair compensation plan, an exciting product, and proper education, independent agents across the globe (also referred to as distributors) can leverage the power of networking to dramatically change their financial circumstances. Network marketing companies are responsible for providing its distributors with marketable products and compensation plans that rewards and motivates the sales force. Ideally, the rewards are designed to be commensurate with the work performed. With a good product and a fair compensation plan, !! the average person is given an opportunity to completely redefine their finances while operating a home based business. Distributors earn income primarily in two ways. First, they can purchase products at wholesale and mark them up for retail sales, thus earning an immediate profit. Secondly, they can form a “downline” by recruiting additional distributors and earn commissions on their sales to customers and purchases for personal use. Since distributors are paid...
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...A Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” Submitted To: Prof. Nishtha Asrani Submitted By: Deepak kerai Hitesh Asalaliya Class: PGDM- I Batch: 2013-15 NR Institute of Business Management- PGDM Opp, Law Garden, Ellisbridge, Ahmedabad – 380006, India Phone: 26447636 Fax: 26445958 Website: www.nribm.org CERTIFICATE This is to certify that Mr. Deepak kerai & Hitesh asalaliya Roll No. (P-1322 & P-1302) student of NR Institute of Business Management- PGDM have successfully completed their Summer Internship Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” in partial fulfillment for the requirements of the PGDM program. This is their original work and has not been submitted elsewhere. Date: ________________ Place: Ahmedabad Terminology used in report • HDPE Bottles (High-Density Polyethylene) This type of bottles contain very high density type of products and will be harmful to someone if it will pour without safety. So this package will definitely need a safety eye on this. • PET Bottles (Polyethylene Terephthalate) This type of PET bottles contain normally a liquid which is to be used for our cosmetics. And this type of bottles comes in different type of pack. • Mat Pat Carton This...
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...“Pyramidal scheme in China ” – , China Business Network, 2014 Description This article talks about how pyramidal scheme developing in China, what may be in the government, and the reaction of the Chinese people. This article describes the pyramidal scheme how to control the Chinese people's mind. A multinational called: "NU SKIN" rely on cosmetics business, and give each member for a long time education, and strengthen cooperation in the organization, This multinational gradually be considered illegal in China.This article tells us how Pyramidal scheme lie to the customer,they always try to teach each member how to get rich in a short time.Some Chinese customer think that the multinational are large and the big business is not deceptive. Connection to International Management: The Organizational Challenge This article covers the country’s political, and social environment, all of which have a great impact on whether a company should choose, or if they should choose, to do business there. Many influential multinationals in the international market, The basic problem underlying a company’s search for a structural fit was that it focused on only one organizational variable—formal structure—and this single tool proved un-equal to the job of capturing the complexity of the strategic tasks facing most MNEs Regional strategies, as I've noted, can take a long time to implement. One deep-seated reason for this is that an organization’s existing structures may be out of alignment...
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...Herbalife International is an American multi-level marketing company that develops markets and sells nutrition, weight management and skin-care products globally. The company was founded in 1980, and it employs around 7,400 people worldwide. Herbalife reported net sales of US$4.072 billion in 2012, an 18% increase over 2011, and net income of $477.19 million, a 16% increase over 2011. Incorporated in the Cayman Islands, its corporate headquarters is in Los Angeles, California, United States. The company distributes its products in 91 countries (as of November 2013) through a network of approximately 3.2 million independent distributors, some of who earn profit on product sales and additional commission from a multi-level marketing (MLM) compensation structure. HISTORY OF HERBALIFE® In 1980, Mark Hughes founded Herbalife, selling products out of the boot of his car. His stated goal was to change the nutritional habits of the world. His first product was a protein shake designed to help people manage their weight. He structured his company using a direct-selling, multi-level marketing model which attracted thousands of distributors (Herbalife Independent Distributors) who sold its products door-to-door or through word-of-mouth, without relying on commercial distribution in retail stores. The company's slogan, "Lose Weight Now, Ask Me How," became a marketing theme for distributors, featuring...
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...A STUDY ON CONSUMER AWARENESS AND SATISFACTION LEVEL OF SELECTED INDULEKHA PRODUCTS IN CHITTUR TOWN 1. INTRODUCTION 1.1 MARKET: The term market is derived from the Latin word “Marcatus” which means merchandise, trade or a place where business is conducted. The term in the common usage refers to a place where actual buying and selling take place or where buyers and sellers personally meet together to effect purchases and sales. 1.2 MARKETING: “Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user”. Generally marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term marketing is very wide it does not mean only the sale and purchase of goods and services. It mean entire process of satisfying the needs of consumers it starts with discovery of needs and wants of consumers and it continues till these needs and wants are satisfied. Marketing is the methodology of communicating the value of a product or services to customer for the purpose of selling that product or services. Marketing techniques include choosing target markets through market analysis and market segmentation as well as understanding consumerbehaviour and advertising a product’s value to the customer 2. COSMETIC INDUSTRY IN INDIA Bearing a long glowing heritage of cosmetic and beauty, aesthetic makeup products is being used since olden days and nowadays it...
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...VYSOKÁ ŠKOLA EKONOMICKÁ V PRAZE FAKULTA MEZINÁRODNÍCH VZTAHŮ Obor: Mezinárodní obchod BUZZ MARKETING A JEHO VYUŽITÍ V PRAXI (bakalářská práce) Autor: Vojtěch Khodl Vedoucí práce: Ing. Jiří Zeman, Ph.D. P r o hl á š e n í: Prohlašuji, že jsem bakalářskou práci na téma „Buzz marketing a jeho využití v praxi“ vypracoval samostatně a vyznačil všechny citace z pramenů. V Praze dne ………… ………………… podpis studenta Poděkování: Na tomto místě bych rád poděkoval panu Ing. Jiřímu Zemanovi, PhD. za veškerou pomoc při psaní bakalářské práce. Obsah Úvod......................................................................................................................................... - 1 1 Marketing ......................................................................................................................... - 3 1.1 1.2 Marketingové nástroje............................................................................................... - 4 - 1.3 Marketingový mix ...................................................................................................... - 5 - 1.4 2 Marketing-historie a definice ..................................................................................... - 3 - Marketingová komunikace......................................................................................... - 7 - Buzz marketing ............................................................................................
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...RANGKUMAN PTI Chapter 9 System Development and Project Management : Corporate Responsibility Disusun Oleh: Nadira Ayukalanta 1406535181 Novita Adelia 1406535194 Arsya Rimala Arief 1406570291 Suha Butari 1406535566 Fakultas Ekonomi Universitas Indonesia 2015 THE SYSTEM DEVELOPMENT LIFE CYCLE Terdapat beberapa kata kunci sebelum membahas mengenai pengembangan software, * Legacy system adalah sistem lama yang cepat pendekatannya atau melampui akhir masa pakainya dalam sebuah organisasi. * Conversion adalah proses mengirimkan informasi dari legacy system ke sistem yang baru. * Software customization memodifikasi software untuk memenuhi persyaratan pengguna atau bisnis tertentu. * Off-the-shelf application software mendukung proses bisnis umum dan tidak membutuhkan persyaratan software customization tertentu untuk memenuhi kebutuhan organisasi. * System development life cycle (SDLC) adalah proses keseluruhan dalam pengembangan sistem informasi dari tahapan perencanaan dan analisis hingga implemantasi dan perawatan. * SDLC melalui 7 tahapan dalam prosesnya, yaitu: * Proses SLDC Phase 1: Planning Fase ini membangun rencana tingkat tinggi untuk proyek yang diinginkan dan menentukan tujuan proyek. Planning adalah fase pertama dan terpenting dalam usaha pengembangan sistem. Change agent adalah orang atau kejadian yang bersifat sebagai katalisator untuk mengimplementasikan perubahan besar dari sebuah sistem untuk mengikuti perubahan...
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