Free Essay

Phoenix V. Porter

In:

Submitted By HMPlummer
Words 1986
Pages 8
Memorandum
TO: George Randall

FROM: Applicant

RE: Phoenix Towers v. Porter

DATE: 1/23/2014
________________________________________________________________

Question Presented

The Porters have sought representation regarding eviction from their current residence due to the birth of their baby. They would like to know what their options are; they do not necessarily want to move from their current location, they like the community, they have been there for 10 years. Additionally, they have been looking for a place that is within their budget and have not been successful. An additional concern to them is the cost associated with this matter.

You have asked that I research and analyze the Porters’ options and consequences of each option. Specifically:

1) Defense of an unlawful detainer action against the Porters for eviction based on their alleged violation of a lease term

2) Filing of a State Action for discrimination against Phoenix Towers

3) Filing of an Administrative Complaint based on the discriminatory actions of Phoenix Towers

This memorandum addresses these issues below.

In the jurisdiction of Columbia, mandatory authority exists through the Supreme Court of Columbia cases as well as binding/persuasive Columbia Court of Appeals decisions.

Discussion

I. Defense of an Unlawful Detainer Action

One of the concerns of the Porters is their ability to remain in their home right now as they have not been able to locate any other apartments that are within their budget. An unlawful detainer action is typically used to determine the right of possession of real property. This process is expedited often taking only a month or two.

A. Does the Porters having a Baby put them in a position of breach?

Unlawful detainer actions often occur when the tenant has breached the lease.

Here the lease agreement states that that occupancy in a one bedroom is limited to “two permanent occupants at all time.” The Porter’s have resided at this location for 10 years and are aware of this clause. They have recently had a baby, which puts them at 3 persons in a one bedroom apartment. This would appear to violate the clause of the lease. A successful defense of this action would depend on any defenses that the Porters may have.

B. Do the Porters have a Defense that Would Preclude Eviction?

In an unlawful detainer action, defenses, legal or equitable, are permitted only if the would, provided they are successful, preclude removal of the tenant from the premises. This can include a showing that the landlord had improper motive in serving the notice of termination and bringing the unlawful detainer action, for example the tenant’s exercise of right under the law.

In Lavelle v. Hodges, Lavalle appealed a court decision where she was unsuccessful in defending an unlawful detainer claim. She and Hodges were engaged in an intimate relationship during which she conveyed title to her home Hodges. During a quarrel, she demanded reconveyance and Hodges denied her demand. Hodges filed suit for an unlawful detainer action, and Lavelle asserted a defense of fraud. The courts found for Hodges and Lavelle was evicted.

Here, the Porters have had a baby which is in violation of their lease. Their case is distinguishable from Lavelle in that here the Porters are not engaged in an intimate relationship with their landlord, and they are not alleging a defense of Fraud. Fraud is not an exercise of right under the law. In order for the Porters to have a successful defense of the unlawful detainer actions, they must present a defense that shows that they are exercising their rights under the law. One of the rights would be the right to not be discriminated against. In this case the Porters are living in an apartment complex with 200 units, and less than five families. As the expert has indicated, this cannot occur due to chance. Therefore an affirmative defense of discrimination could be presented to the court on the basis of discrimination and likely be successful.

A successful defense would allow the Porters to remain where they are. It is also an expedited process, and the cost to the Porters would be between $1,000.00- $4,000.00. Defense of the unlawful detainer action would allow for the Porters to remain in their home, however it does not provide for any additional damages such as emotional distress, nor attorneys fees. The Porters would not be able to recover anything for the stress of this ordeal, nor would they recover any monies expended on defense of the action.

II. Filing State Action for Discrimination

Another option for the Porters is the filing of a State Action for discrimination.

A. Does Eviction for Violation of Lease Term restricting Occupancy Meet the Definition of Discrimination

Discrimination is defined as refusal to rent or negotiated based on familial status. Discrimination may be established where familial status was any part of the motivation for the conduct of the defendant.

In the case of Rowan v. Brisas the Rowans resided in an apartment complex that had occupancy restrictions. The Rowans became pregnant and were asked to leave because they were in violation of the occupancy restrictions. Using census information to show that the occupancy restriction excluded a large percentage of tenants with families, the Rowans were successful in bringing suit against the apartment complex for discrimination.

The Courts held that the census information showed that the discrimination against families had a disparate impact on the Rowans, and the Defendant’s defense did not show that they were using the least restrictive means to achieve their goals.

Here, the Porters have similarly been residing in an apartment complex with residency restrictions. They have built up a community and made several friends. They have become pregnant and recently gave birth to a child, and they are now being evicted.

The Porters have indicated that there are no playgrounds or equipment for children in their complex, and that the complex has no parks, and they have not seen children at their pool. Based on the census information provided by the expert, there are only five families residing in the tower with 200 apartments. Three of the families reside in two bedrooms and two families reside in 1 bedroom. Based on the area, and the number of apartments, the expert has opined that families should make up at least 50% of the population in the complex. He has further opined that this proportion of families is not likely to be due to chance, that there should be a higher ration.

This is a good indication of discrimination based on familial status, and the Porters have a stand a good chance of prevailing in a discrimination suit.

B. Can the Porters Establish Discrimination Based on the Landlord’s Actions

Discrimination may be established where familial status was any part of the motivation for the conduct of the defendant.

In Carter v. Brea, the Caters were a childless couple when the moved into their “adult only” complex. They became pregnant and were served with an unlawful detainer action immediately after the birth of their son. Their situation caused stress on Luanne Cater and she suffered difficulty in sleeping and humiliation due to the demand made by Brea. The Carters brought suit against Brea for discrimination seeking also an award of emotional damages.

The Court in Carter held that discrimination was established by a preponderance of the evidence that there was a causal relationship between the familial status and being asked to leave. They found in favor of the Carter and awarded damages including the stress and attorney fees. The also held that the Defendant’s goal did not show that the restriction was sufficiently narrowly tailored to meet their goals.

Here the Porters were also childless when they moved into their apartment complex. Although Phoenix did not come right out and say they were an adult only complex, they imposed occupancy restrictions. The Porters became pregnant and pressure was put on them to move. There were no suitable apartments available at Phoenix (due to the small number of two bedroom apartments given the number of apartments (only 20 out of 200 apartments). Additionally, the Porters were not in a financial position to move into bigger, costlier apartments (Mrs. Porter has taken a leave from work to stay home with their son). The porters suffered from stress, anxiety, and difficulty sleeping.

It is unknown what Phoenix claims their purpose for the occupancy restriction is, however, based on Rowan and Cater, the Porters claim of discrimination is supported by the census information provided by the Expert. The residency occupation has a disparate impact on the Porters. They have not been able to find appropriate housing, and the residency restrictions are discrimination against families. The apartment complex had not provided any equipment or playgrounds for children, and they only have 5 families total residing in their complex. As opined by the Expert, this is not by chance.

The Porter’s claim for discrimination is a strong one, and filing suit, would provide for emotional damages and attorneys fees, which are not recoverable under the unlawful detainer action.

This process does take longer, and it is likely that the Porter will have to reside someplace else during this process. That may present a problem for the Porters as they have already looked for suitable housing and have been unsuccessful in finding anything they are able to afford on their limited budget.

III. Filing Administrative Complaint

A third option is filing an administrative complaint. This process does not start in the court system. A complaint is filed with the Department of Fair Housing (DFH) who then determines whether there are enough facts to warrant an investigation. The DFH if they chose to accept the complaint for investigation drafts a formal complaint and then serves is on the Respondent. The respondent is given an opportunity to resolve the matter. And reconciliation conferences are scheduled once their findings show a violation of the law. If this fails, then formal litigation ensues.

DFH may order remedies that include out of pocket expenses such as relocation, injunctive relief, access to housing previously denied emotional damages, civil penalties, and attorney’s fees.

This process would provide the most relief to the Porters. If injunctive relief is granted, they may remain in their current residence, they may recover emotional damages. If they chose to move to another location, they may recover those expenses. Additionally attorney’s fees can be awarded and civil penalties as well. The firm has agreed not to charge hourly for this course of action, rather they attorneys fees would be recoverable at the end of the action if successful. This means that if the firm is not successful, they would not be paid on this.

Although this process provides more possible remedies than the other options, the process can take up to a year from when the complaint is filed. Additionally, research has led to the findings that the DFH rarely grants injunctive relief. So it is likely that that the Porters would have to find alternative living arrangements during this process.

Also, during this process no other claims (such as state court) may be filed, but the statute of limitations is tolled during this process, so that a state court action may be brought after this process is finalized if relief was not granted.

IV. Conclusion

The Porters are on a limited budget, and have not been able to find alternative housing. They have several options that are available to them. Both the State Actions and Administrative Claims have damages available for emotional distress and attorneys fees, so these options are likely to provide the most monetary compensations to the Porters. Defense of an unlawful detainer action if successful would allow the Porters to remain in their current housing which is a big consideration as they have not been able to locate alternate housing. Filing an administrative claim also has this injunctive relief, but that is rarely granted.

Similar Documents

Premium Essay

Case Study: Riojas

...“In order to establish a prima facie case of “failure to promote” discrimination based on national origin and age, Complainant must show that: (1) Complainant belongs to a protected class, (2) he qualified for the position in question, (3) he was not hired despite his qualifications; and (4) the job was given to someone outside the protected group with roughly equivalent or lesser qualifications. See Benoit v. Tech. Mfg. Corp., 331 F.3d 166, 173 (1st Cir.2003); Tex. Dept. of Cmty. Affairs v. Burdine, 450 U.S. 248, 253 n. 6, 101 S.Ct. 1089, 67 L.Ed.2d 207 (1981); Keyes v. Sec’y of the Navy, 853 F.2d 1016, 1023 (1st Cir.1988); Acevedo v. Johnson & Johnson-Janssen Pharm., 240 F.Supp.2d 127, 132 (D.P.R.2002). Rios v. Rumsfeld, 323 F.Supp.2d 267, 274 (D.Puerto Rico,2004). To establish age discrimination an additional element exists. In a disparate-treatment claim of age bias, a Complainant must prove that age was the “but-for” cause of the employer’s adverse decision. See Bridge v. Phoenix Bond & Indemnity Co., 128 S. Ct. 2131, 553 US 639, 170 L. Ed. 2d 1012 - Supreme Court, 2008...

Words: 1556 - Pages: 7

Premium Essay

Betty Crockette V. Clara Locks Case

...There is a strong argument that she is a key personnel at the “heart of the business” by virtue of Jackson framing the operation around her baking talents. She also meets the Dish test as a supervisor with autonomy and decision making capability who is well compensated. B. Reasonableness requirements The court will next assess the reasonableness of the duration and geographic scope restrictions. Both must be reasonable for the non-compete to be enforced Nat'l Graphics Co. v. Dilley, 681 P.2d 546 (Colo. App. 1984). Five year non-competes have been enforced by the courts regularly. The 150 mile restriction here is outside the 100 default range typically enforced by the courts. However, due to the circumstances of this case, the court may view the 150 mile radius as reasonable. Duration...

Words: 2430 - Pages: 10

Premium Essay

Compare and Contrast

...Literature Compare and Contrast Introduction to Literature Instructor: Corey King March 9, 2013 Short stories and poems are constructed differently but always each having their own meaning behind them. A number of the short stories of writers we know as novelists--in this country say Cheever, Paul Bowles, Helprin, Oates--are works of art finer than any of their novels. Sometimes a born short story writer tries to write novels and finally succeeds, as Katherine Anne Porter and Eudora Welty did. Every author puts their own underlying message behind them which they attempt to transport to the reader using their own style, characterization and rhythm which is essentially used for the purposes of the narrative. Every poem and short story is created to form ones imagination or personal experience. It is through their imagination that we are able to apply our own, in a way that all it takes is a few words from the poem or the story to allow us to see what the author was seeing at the moment of writing his/her work and even feel his/her emotion, creating a personal connection with the literature. We use our imagination to visualize what the author is portraying in his writing, but at the same time we apply our own imagination to look deeper into the symbolization and the descriptive language that is being used. “A Worn Path,” by Eudora Welty and “The Road Not Taken,” by Robert Frost, are two literary pieces that share the same theme, in which each...

Words: 2020 - Pages: 9

Premium Essay

Uop Against Criticism

...implementation and conclusion Section a Introduction According to Apollo Group Inc, Corporate Information, “Apollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time. Apollo's founder, John Sperling, believed and events proved him right that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults. Today, Apollo Group, Inc. through its subsidiaries, the University of Phoenix (including University of Phoenix Online), the Institute for Professional Development, the College for Financial Planning, and Western International University, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult.” As per the Case 41 - The Apollo Group Inc., Apollo Group has enjoyed continual growth in student enrolments as well as building a strong...

Words: 2399 - Pages: 10

Free Essay

Jet Blue Situational Analysis

...Nantucket iv. International: Serves 15 countries in the Caribbean and Latin America 3. New routes from: Nassau (Bahamas), Port of Spain (Trinidad & Tobago), Curacao (Curacao), Catagena (Colombia), Montego Bay (Jamaica), Newark, Punta Cana, Hyannis/Cape Cod (MA), St. Lucia (UVF), Puerto, Plata (DR), Santiago (DR), and Port-au-Prince (Haiti) b. B2B, B2C, etc. v. B2B: Subsidiary, LiveTB, LLC, provides in-flight entertainment systems and internet connectivity in commercial aircrafts, sells vacation packages through JetBlue Getaways which provides fares for air travel on JetBlue along with a selection of JetBlue-recommended hotels, resorts, car rentals, and attractions 4. Partner Airlines: Aer Lingus, Aeroflot Russian Airlines, Air China, Ana, Asiana Airlines, Avianca, British Airways, Brussels Airlines, Cape Air, Cathay Pacific, China Airlines, EgyptAir, El Al Israel Airlines, Emirates, Etihad Airways, Eva Air, Hainan Airlines, Hawaiian Airlines, IcelandAir, Japan Airlines, Jet Airways, Korean Air, Lan Airlines, Lot Polish Airlines, Lufthansa, Porter, Qatar...

Words: 1150 - Pages: 5

Premium Essay

Nbfi

...Internship Report on Portfolio Mix and Operational Performance of NBFIs in Bangladesh Under the Supervision of Dr. M. Sadiqul Islam Professor Department of Finance University of Dhaka Prepared by Robin Kumar Saha BBA ID: 16-039 BBA 16th Batch Department of Finance Faculty of Business Studies University of Dhaka Date of Submission: ............, 2014 Letter of Transmittal .................., 2014 Dr. M. Sadiqul Islam Professor Department of Finance University of Dhaka Subject: Submission of Internship report. Dear Sir, Here is the report on ‘Portfolio Mix and Operational Performance of NBFIs in Bangladesh’ you asked me to conduct. Working on a practical field with theories helped me to build my theories strong and specific. I believe that this report will help me to know about the perfect mix of investment portfolio of NBFIs in Bangladesh and its relation with the operational performance of the firm. During preparing this report I have enforced my best effort. Surely, it enriches our knowledge and promotes our study. Thank you for giving me such an opportunity for working on the topic. I will be honored to provide you any additional information, if necessary. Sincerely yours, (Robin Kumar Saha) BBA ID: 16-039 BBA 16th Batch Acknowledgement I would like to express my sincere gratitude and cordial thanks to some person who helped me In the course of preparing this report. First of all, I want to mention my honorable...

Words: 3959 - Pages: 16

Premium Essay

Civil Rights

...At the midpoint of the twentieth century, African Americans once again answered the call to transform the world. The social and economic ravages of Jim Crow era racism were all-encompassing and deep-rooted. Yet like a phoenix rising from the ashes of lynch mobs, debt peonage, residential and labor discrimination, and rape, the black freedom movement raised a collective call of "No More"! The maintenance of white power had been pervasive and even innovative, and hence those fighting to get out from under its veil had to be equally unrelenting and improvisational in strategies and tactics. What is normally understood as the Civil Rights movement was in fact a grand struggle for freedom extending far beyond the valiant aims of legal rights and protection. From direct-action protests and boycotts to armed self-defense, from court cases to popular culture, freedom was in the air in ways that challenged white authority and even contested established black ways of doing things in moments of crisis. Dixie and Beyond By the middle of the twentieth century, black people had long endured a physical and social landscape of white supremacy, embedded in policy, social codes, and both intimate and spectacular forms of racial restriction and violence. The social and political order of Jim Crow—the segregation of public facilities—meant schools, modes of transportation, rest rooms, and even gravesites were separate and unequal. Yet the catch-all phrase "Jim Crow" hardly accounts for the...

Words: 3482 - Pages: 14

Premium Essay

Marketing Reseach

...Marketing Institute of Singapore DIPLOMA IN SALES AND MARKETING MARKETING RESEACH DSM 303 |TABLE OF CONTENTS | | | | | |Page | |Branding Efforts by Malaysia Airline System (MAS) |2 - 6 | |Malaysian Hospitality | | |New Experience | | |Service and Upgrading | | |Corporate image | | |Corporate logo | | | ...

Words: 2297 - Pages: 10

Premium Essay

Amazon

...The Internet Business Review Issue 1 – October 2004 THE IMPACT OF E-COMMERCE INDUSTRY TURMOIL ON AMAZON.COM: A STRATEGIC PERSPECTIVE Russell Casey - Clayton State University, USA William Carroll - University of Phoenix, USA Edited by Faith W. Smalls Abstract Internet retailers face intense competition in their quest to gain market share due to the large number of competitors, ease of entry, low switching costs and the strength of existing multi-channel retailers. To survive, it is critical that online retailers create a sustainable competitive advantage in their e-commerce strategy and plan for long-term strategic positioning. The article uses a case study analysis of Amazon.com's strategy to develop an understanding of the e-commerce competitive environment and the importance of building a sustainable competitive environment to create value for the firm, its customers, and its shareholders. © 2004 The Internet Business Review The Internet Business Review Issue 1 – October 2004 Introduction Is the Internet a leech that sucks a company’s assets dry? Many investors, entrepreneurs, and managers pondered this billion-dollar question as hundreds of dotcoms collapsed over the last two years. Companies, such as Boo.com, Etoys, Onsale, @home, and Webvan, are extinct and many more cling to existence. The dreams of consumers, shareholders and other stakeholders have been shattered. From their inception, these dotcoms were going to revolutionize the world and...

Words: 8879 - Pages: 36

Premium Essay

Equity Report - Devry

...Executive Summary Analyst Name: Tommie Anthony Henderson Company: DeVry Education Group Inc. (DV) Price on report date: $35.73 on March 20, 2015 Forecast Horizon: 1 year Recommendations: BUY Target forecasted price: $42.19 Highlights: * DeVry provides services educational development worldwide. * DeVry Educational Group operates three segments: Medical and Healthcare; International and Professional Educational; and Business, Technology and Management. * DeVry saw strong growth during the worldwide recession. * Company has strategically reduced its operating cost in segments that have seen either small improvement or losses in enrollment. * Company has strategically transitioned to support its Medical and Healthcare segments which has seen strong growth potential. * Risk factors include enrollment and public relations as the company has endured numerous class action lawsuits resulting from student dissatisfaction with curriculum content. Summary of Analysis: * Market Capitalization: $2.2 Billion on March 20, 2015 * Cash: 369.98M * Free Cash: $187.53M based on 4th Quarter of 2014 reported data * Last 12 months revenue: $1.92B * Operating Cash Flow: 266.89M * Dividends: N/A Qualitative Analysis Company Profile: What services and products do they sell and/or manufacture? DeVry Education Group is a corporation based in Downers Grove, Illinois. It was founded in 1931and it presently operates a number of...

Words: 4182 - Pages: 17

Premium Essay

French Perfume Industry

...ERASMUS Manon LAGARDE (20061333) Antoine PETERS (20061286) Helene PIED (20061239) ERASMUS Manon LAGARDE (20061333) Antoine PETERS (20061286) Helene PIED (20061239) Helene FOLEY Helene FOLEY BUSINESS STRATEGY BUSINESS STRATEGY Industry of French Luxury perfumes Industry of French Luxury perfumes ------------------------------------------------- Table of contents Executive Summary 3 I. Industry Overview 4 II. PESTEL Analysis 9 1. Economical& Social 9 2. Legal 12 III. PORTER 14 1. Rivalry among existing competitors 14 2. Threat of new entrants 14 3. Threat of substitute products or services 15 4. Bargaining power of suppliers 15 5. Bargaining power of buyers 15 IV. Individual Part – DIOR 16 1. Company Background 17 2. SWOT Analysis 19 3. Company Analysis 20 4. Competencies and resources of the firm 22 5. Conclusion and Recommendations 24 V. Individual Part - CHANEL 27 1. Company Background 28 2. Financial aspect 31 1. SWOT of the company 32 3. Company Analysis 33 4. Competencies and ressources 34 5. Conclusions and Recommendations 35 VI. Individual Part – Yves-Saint-Laurent 37 1. Company Background 38 2. SWOT Analysis 41 3. External Environmental factor 42 4. Competences and resources of the firm 42 5. Recommendations 43 VII. Bibliography 45 IX. Appendices 47 1. PESTEL 48 2. Survey 51 3. Results 52 ------------------------------------------------- Executive Summary ...

Words: 11078 - Pages: 45

Premium Essay

Contents of a Marketing Plan

...Submitted in the partial fulfillment of requirement for theaward of degree in Master of Business Administration (MBA)(2009-20011) Supervised by Submitted By Narender tanwar Rahul GandhiFaculty 09/MBA/040B.S.A.I.T.MFARIDABAD Submitted toController of ExaminationMaharishi Dayanand University, Rohtak PREFACE Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking aview of the whole business organization and its ultimate objective concern for marketingmust penetrate all areas of the enterprise. Market survey in today’s competitive world is amust for every organization.This project is a study of marketing strategy of Hero Honda. The rational behind this particular study is to find out the present market scenario of various brands & to find outthe corporate need and perception. It was a pleasurable experience to conduct a researchon behalf of Hero Honda pertaining to the study of the Automobile Sector.Conclusion and there by recommendation has been arrived at by proper and justifiedinterpretation of the result derived from the above said analytical tools and techniques. DECLARATION I Rahul Gandhi, Class MBA –IV Semester of B.S.A.I.T.M Faridabad hereby declarethat the project entitled “ MARKETING STRATEGY ” HERO HONDA PVT. 2 [pic] [pic][pic]LTD . is an original work and the same has not been submitted to any other institutions for the award of any other degree. The feasible suggestion has been dulyincorporated...

Words: 12526 - Pages: 51

Premium Essay

Block Buster

...Paul Noonan Micky Thakkar Carlton Graham Dave Hasty Christina Carroll Busgr 567, Marketing Strategy Dr. Joyce Hunter May 25, 2010 Case Study: Blockbuster, Inc. [pic] Table of Contents: Dave Hasty Mission Statement, History of Blockbuster, pg. 3-5 Carlton Graham/Paul Noonan Marketing Strategy, 5-6 Marketing Mix, 6 Target Markets, 6-7 Micky Thakkar Marketing Objectives and Goals 7-10 Paul Noonan/Micky Thakkar Advertising and Promotion Strategies 10-13 Environmental Analysis and Porter Analysis 13-15 Christina Carroll SWOTs 15-19 Netflix SWOT Redbox SWOT Blockbuster SWOT Competitive Advantage Strategic Focus Paul Noonan Financials 19-20 Future Trends 20 Recommendations 20-22 All Questions 22-25 Bibliography 26 Compiled by Paul Noonan The History of Blockbuster Inc. Blockbuster’s mission statement is “To be the global leader in rentable home entertainment by providing outstanding service, selection, convenience and value.” Blockbuster is an American based chain of retail stores renting DVD, Blu Ray, and video games. They have over 9,000 locations in the US and 25 other countries worldwide. It is headquartered in the Renaissance Tower located in Dallas, Texas. The first store was opened in Dallas, Texas 1985 by David Cook. Cook had started a company called Cook Data Services Inc. in 1982 selling software to Texas’s oil and gas industries.[i] When the industry went flat Cook was searching for another source...

Words: 13411 - Pages: 54

Premium Essay

Try Jur Kot

...Bachelor Thesis Department of Business Studies Århus, the 3rd of May 2010 Valuation of BMW - Financial & Strategic Analysis Authors Rasmus Ramshøj Pløen Exam no. 282821 BSc (B/IM) Mikkel Kronborg Olesen Exam no. 283755 BSc (B) Academic Advisor Nicolai Borcher Hansen ASB Aarhus School of Business TABLE OF CONTENTS 1 PREFACE ................................................................................................................................................................ 4 1.1 1.2 1.3 1.4 1.5 1.6 2 EXECUTIVE SUMMARY ................................................................................................................................................ 5 BRIEF INTRODUCTION ................................................................................................................................................. 6 PROBLEM STATEMENT ................................................................................................................................................ 8 STRUCTURE .............................................................................................................................................................. 9 DELIMITATIONS AND ASSUMPTIONS ............................................................................................................................ 10 METHODS ..........................................................................................................................................

Words: 31006 - Pages: 125

Free Essay

Designul Incaltamintei

...Universitatea “Valahia” Targoviste Facultatea de Stiinte Economice Specializarea Marketing DESIGNUL INCALTAMINTEI CUPRINS Introducere Cap. I. Istoria pantofilor Cap. II .Tipologia pantofilor Cap. III. Functiile incaltamintei Cap. IV.Structura incaltamintei Cap. V. Aprecierea calitatii incaltamintei(Marci) Cap. VI. Tendinte in designul pantofilor Bibliografie/Webografie INTRODUCERE Designul este un cuvânt de origine engleză care se pronunta [ pron. di-zain ] si care inseamna proiect, desen (de conceptie), schita (de conceptie). Termenul de "design" a apărut in 1851, în legătură cu complicatele realități ale producției industriale. Este o concepție și o metodă de creație care urmărește să asigure fiecărui produs un înalt randament funcțional, însoțit de un aspect agreabil. În toate epocile de înflorire umană a existat o corelare între posibilitățile materiale, nivelul tehnologic, relațiile economice interne și externe, orizontul spiritual exprimat prin gustul artistic și capacitatea de creație. Mai mult chiar, tehnologul și artistul se confundau la început într-o singură persoană. Arta, tehnica și știința nu sunt domenii incompatibile, contradictorii sau concurente, ci doar specifice și solidare. Ele se implică și se condiționează reciproc. Designerul știe că funcționalul, ergonomicul, esteticul și economicul conlucrează pentru a se ajunge la eficiență. Încălţămintea a avut întotdeauna un rol important...

Words: 5298 - Pages: 22