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Product Management: The Lean Startup

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CHAPTER 1 – INTRODUCTION

Background of the Study

At an average, the Philippines welcome almost half a million or 500,000 college graduates from different colleges and universities every year, with high hopes that they can soon find a job. This gives an average of 65% rate of labor participation across the country
When starting a new career and even those who have already began their careers, choosing a company that a person wants to work with is already a challenge. He or she may have a couple of job offers: a position from a big and reputable company and a position from a start-up company.
Work environment is very important to some people as the size of their salary. Some people would go on a start-up company as they would feel their contributions …show more content…
Eric Ries author of The Lean Startup, says that those working for startups are doing so “under conditions of extreme uncertainty.” In spite of this uncertainty, job satisfaction remains high. This may be because startups “stand for culture and fun, just as much as work,” with 93% feeling valued within their team and by company founders, according to this study.
Employee satisfaction is considerably lower in more established businesses. According to a global Gallup survey, unhappy employees outnumber happy employees on a scale of two to one. A staggering 63% of workers are “not engaged,” with a further 24% being “actively disengaged.” Only 13% are “engaged” workers who enjoy their work. This means that a total of 87% of workers are emotionally disconnected from their workplaces and less likely to be …show more content…
In addition, this research instrument allowed the research to carry out the quantitative approach effectively with the use of statistics for data interpretation. In order to test the validity of the questionnaire used for the study, the researcher tested the questionnaire to two respondents. These respondents as well as their answers were not part of the actual study process and were only used for testing purposes. After the questions have been answered, the researcher asked the respondents for any suggestions or any necessary corrections to ensure further improvement and validity of the instrument. The researcher revised the survey questionnaire based on the suggestion of the respondents. The researcher then excluded irrelevant questions and changed vague or difficult terminologies into simpler ones in order to ensure comprehension.
Data Gathering Procedure:

The data or information to be gathered is very important in the research. The study becomes relevant and meaningful if the data collected are purposeful and significant to the research work. The researcher used a variety of methods to collect information. Data collection methods will help make informed decisions about the strategies appropriate for the study. The methods used to gather the required data are surveys, interviews, questionnaires and

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