...HERNAN ANTONIO BAEZ BAEZ Segundo informe: Estudio de mercados para el producto “YUQUITAS”. UNIVERSIDAD PEDAGOGICA Y TECNOLOGICA DE COLOMBIA FACULTAD DE CIENCIAS ECONOMICAS, ADMINISTRATIVAS Y CONTABLES FORMULACION Y EVALUACION DE PROYECTOS TUNJA 2013 ESTUDIO DE MERCADOS PARA EL PRODUCTO “YUQUITAS” La demanda de snacks está basada principalmente como productos alimenticios de bajo costo que ahorran tiempo al consumidor, en especial para eventos de consumo masivo y que de igual manera permiten ahorrar tiempo a los padres en la entrega de alimentos para sus hijos. El consumidor universitario se puede diferenciar en dos grandes grupos: * Hombres * Mujeres Las razones para el consumo de snacks dentro de la universidad son: 1. Consumo en reuniones de integración, usado como aperitivo, esto gracias a su presentación y bajo costo. 2. Consumo esporádico durante el día por falta de tiempo, gusto, bajo precio de estos productos, facilidad de transporte. En el segmento de los snacks el reto está en lograr ubicarse en el lugar de preferencia de los consumidores y hacer propios todos los momentos de consumo. En la categoría de snacks en Colombia se destacan tres fabricantes, Frito Lay, Yupi y Súper Ricas, los dos primeros de cobertura nacional y el último con gran posicionamiento en la capital del país. Entre sus productos principales están: papas, mixtos, extruidos de maíz, tortillas, maní, plátanos y harinas. Sin...
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...ABSTRACT The first and foremost reason of taking up this project was the great growth shown by Bingo chips even after the presence of well established competitors such as Pepsi Co. What I have tried to understand in this research is the satisfaction level and the preference of consumers towards Bingo chips introduced by ITC. I even intend to study the most popular flavor of Bingo chips in the market amongst the sample chosen. Wafer and Snack industry are a very minor part of the food processing industry as the snack sector is largely unorganized. For this a survey was conducted in GREATER NOIDA where respondents were asked to fill a questionnaire The data was collected and analyzed to obtain conclusions This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given. Table of contents S.No | TOPICS | 1. | Acknowledgement | 2. | Overview about the snack industry | 3. | SWOT analysis of snack industry | 4. | Company Profile | 5. | Strategies followed by ITC | 6. | Literature Review | 7. | Research Objectives | 8. | Research Design and Methodology | 9. | Data collection | 10. | Data analysis method | 11. | Analysis and Interpretation | 12. | Findings and Conclusion | 13. | Bibliography | Acknowledgement Every study requires a guidance of someone who is working in that field. Firstly I would...
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...Australian Beverages Ltd Facts: a) Started business since 1937 b) In 2013, the company was the second largest supplier of non-alcoholic beverages. c) Due to declining consumption of CSDs, ABL focus on growing new products and entering new non-alcoholic beverages categories. d) Integration of a snack food business over 12 months ago, this latest acquisition enables AML to leverage its strong distribution capabilities to supermarkets, convenience stores and hospitality channels. e) In 2013, CSDs accounted 68% of company revenue. f) Listing in ASX in 1996 g) Moved into Non-CSD’s in 1984 starting with fruit drinks (acquisition of fruit juice manufacturer in VIC) h) Entered milk market in 1990 (acquisition of manufacturing facilities from a dairy co-operative) i) Strategy: To satisfy Australia’s thirst by being a manufacturer of non-alcoholic beverages for every occasion in every location. Aim: ABL intends to further reduce dependence on CSD’s by 2017 and increase market share of non-CSD so that CSDs will represent less than 40% of company revenue as part of its multi-beverage strategy. Facts - Water manufacturing a) The Australian bottled water manufacturing industry is currently in the growth stage. b) A recent report by the Global Earth Policy Institute concluded that global consumption of bottled water rose 56.8% to 164 billion litres from 2009 to 2013. c) Many old Australian are not switching to sugar-free versions but...
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...DETAILED PROJECT SCENARIO – Semester 1, 2014 Create a new packaged snack food product for Tucker’s Natural company. All groups will be taking on the role of the marketing team for Tucker’s Natural. Tucker’s Natural is a manufacturer of a range of savoury crsackers, dessert biscuits and multi-fibre snacks. The Tucker family, who established the company, is enthusiastic about creating 100% natural, hand-made products that are yeast and preservative free. The various products are Australian-made from local ingredients. Take a look at the company’s product range here: http://www.tuckersnatural.com.au/index.php/site/products/ | | | | | | The owners of Tucker’s Natural have asked your marketing team to further extend their product range by developing a “new” tangible product for the Australian market. Please note that your product must not be a chocolate or confectionery item. It is extremely important that you first consider the class research of the company, industry, competitors and PESTL before deciding on the product type and details. The product must be a consumer product (B2C) for people living here in Australia. You need to consider your potential target market including age, interests and gender. Your group’s product must also be “new” in some way to the Australian market. This can include a new-to-the-world product, a new product line, an addition to an existing product line, improvements or revisions of an existing product, a new-to-Australia...
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...CHAPTER I. INTRODUCTION A snack bar usually refers to an inexpensive food counter that is part of a permanent structure where snack foods and light meals are sold. A beach snack bar is often a small building situated high on the sand. Besides soft drinks, candies and chewing gum, some snack bars sell hot dogs, hamburgers, french fries, potato chips, corn chips and other foods. While this is usually the case, sometimes "snack bar" refers to a small café or cafeteria. Various small, casual dining establishments might be referred to as a "snack bar," including a beverage and snack counter at a movie theater and/or a small deli. Many places that have snack bars have a "No Outside Food or Drink" policy, to encourage sales. The first known use of the word "snack bar" was in 1930. A snack food or commonly called snack is seen in Western Culture as a type of food not meant to be eaten as a main meal of the day, unlike breakfast, lunch or dinner but rather a assuage/moderate a person’s hunger between these meals, providing brief supply of energy for the body. The term way also refers to a food item consumed between meals purely for the enjoyment of its taste. Snacks are terrific way to satisfy hunger and get all the vitamins and nutrients your body needs. For people who has hectic schedule on school, work, travelling and other activities, it may feel like there’s no time for healthy eating. When trying to stop eating, it’s probably tempting to go the quick...
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...CASE STUDY ANALYSIS EXTERNAL ENVIRONMENT ANALYSIS Define the Type of Organisation and the Industry it operates in? ABL Limited is a beverage and snack company operating in the Australian Non-Alcoholic beverage market. ABL has a decentralized organizational structure and is listed on the ASX. ABL is looking at expanding into the Australian bottled water manufacturing industry. The major segments of the Austalian bottled water manufacturing industry are still water 74% and sparkling water 24% value 963m litres in 2011 Value Chain Analysis Water Treatment Bottling & Packaging Distribution Retailer Supply Labeling 55% 26.8% Wages 12.1% Depreciation 4.1% Utilities and Rent 1.8% Segments Analysis: The Life cycle Stage of the Industry The Australian bottled water industry is in a growth phase. The industry has evolved since 1990 out of the soft drink manufacturing industry and is achieving a high rate of growth as seen in table 4 where Bottled water is expected to grow from 13.3% of Non-Alcoholic beverages to 17.4%. Consumption per capita of water is also expected to grow in the future as well as revenue from sales of still and sparkling water. A recent report by the Global Earth Policy Institute concluded that global consumption of bottled water rose by 56.8% to 164 billion litres from 2007 to 2011. Growth phase is further evident by a net profit rate of 16.3% which is high. . Industries Future Growth ...
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...Best Snacks Inc. Problem Solution Lori Mann Creativity, Innovation, and Organizational Design -MMPBL/550 September 19, 2011 Facilitator: Ken Pinaire Best Snacks Inc. Problem Solution In today’s global economy, the pace of competition and change has accelerated. Organizations of all types need employees that can think in new ways so the organization can sustain its performance and continue to grow. Thinking in new ways is also known as creativity and innovation. Creativity is taking ideas beyond the normal boundaries and innovation is using the available skills and resources to create new product and service offerings, process technologies, and enabling technologies (Davila, 2006, p. 35). The process of managing creativity and innovation can improve the organizational effectiveness because “all innovation begins with creative ideas” (Jones, 2004, p 409). Best Snacks Inc. must implement organizational strategies that support innovation and the development of new products and services as well as implement a program designed to increase its employees’ creative thinking skills. Additionally, Best Snacks Inc. should also make changes to its management systems. In this paper, I will describe the issues Best Snacks, Inc. is facing as well as its opportunities to implement a creative and innovative environment that will enable the company to regain its industry leader status, increase sales, and to reverse its downward trending stock price. It will then discuss the stakeholders...
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...keeping in line with its Taste Bhi, Health Bhi formula, this product aims at making snacking enjoyable experience and at the same time getting rid of any guilt that comes with it. Snackuits was launched in January and is already available in North, West and East. Now Britannia is gearing to launch the product in South. Talking about Snackuits, Shalini Degan, Category Director, Delight and Lifestyle, Britannia Industries said: “The truth is that people want to snack and then they feel guilty which leads them to snack some more, making them unhappy. We want our consumers to feel ‘Snack Happy’. The idea being that we know that people want to snack and we don’t want them to feel guilty about eating in between meals. We decided to make a product that satisfies some need of the consumers but fundamentally it removes guilt. So we have been telling people, please have this whenever you feel like and be snack happy.” The highlight of the product is that it is baked and there is no ostensible calorie intake. In fact, healthy snacks have become a fad of sorts with many players joining the bandwagon and talking about health and nutrition such as Lays Baked, Aliva and even Nestle’s Maggi. Not deterred by many players jumping into the health platform, Ms Degan said: “People like to follow Britannia. We took to this platform much before the rest. It’s nice to know that others are following us. For us it is simple, we are here to make sure that our consumers are emotionally satisfied, we...
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...Abhay Rathod 33 Dhrupal Patel 27 Meenakshi Mathpal 04 Manikandan B. 43 Amit Sharma 80 Q.1 How did Maggi climb the ladder of success through its branding activities in its initial years? Ans.NESTLE introduced Maggi brand in INDIA in 1982. Maggi also good substitution of chinese noodles in India Indian like spicy food habit so Maggi launched masala flavor to attract indian consumers. With the launch of Maggi noodles, NIL created a new food category in Indian packaged food market. In India, Maggi became a popular snack food product. In fact, "Maggi" has become a generalized name for instant noodles in India Maggi brand replaced favourite Indian desi snack such as samosa and kachoris with hot bowl of maggi noodles. Maggi brand make image of instant and convenience for housewife and working women. Maggi used tagline “fast to cook, good to eat” which support to indian audience. It helps mothers with the promise of fast to cook and good to eat snacks. „convenience savvy time misers‟ Power of Maggi Maggi belongs to brand Nestle It never uses Nestle name in its advertisements. It has become a brand in its own name Dominates Nestle brand Tagline Taglines like 'Mummy, bhookh lagi hai' (Mom, I'm hungry) 'Bas 2-Minute,' (Only 2 minutes) 'Fast to Cook Good to Eat' effectively communicated the product's benefits to target consumers Que 2: Child: ‘Mummy Bhuk Lagi Hai’, Mummy: ‘Bas 2 Minutes’. This became a household phenomenon instantly. What was the major...
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...Skinner box," reports Kristyn, a fellow AOL employee. One employee's behavioral experiment is another's paradise. "I'm really, really jealous," says Jon over at MTV Networks, after being informed of AOL's snack excesses. Featuring far more pedestrian fare like Rice Krispies Treats, Nacho Cheese Doritos and Reese's Pieces, MTV's vending options won't turn any heads. Jon laments that the only real stand-out is the 25-cent can of Coke. "I guess that proves that international conglomerates are in cahoots!" he says. Or it's just a ploy to keep people awake and alert for optimum productivity. Other big companies aren't faring much better. Jen gave us the scoop on IBM's snack selection, which was similarly standard, with plenty of chips, candy bars and the like. Still, they do try to push some healthier options. "There's a green leaf next to anything that is considered a 'balanced choice,' " says Jen. "It shows IBM's effort in trying to bring about some healthy options to a typically unhealthy way to get food." Don't expect to see any quarter Cokes, though. "The prices are really high, almost $2 for a small bag of chips," she notes. "Price alone would be the reason I wouldn't purchase from the vending machines." Maybe this is IBM's way of discouraging vending machine snacks in favor of fresh fruit or brown-bagged options? For ramen-fueled college students, $2 might be all they're willing to spend on an entire meal. Taylor, who works on the University of Pennsylvania campus,...
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...MODULE 4, ASSIGNMENT 3 August 2014 ALL STAR Foods Canada Ltd. Overview ALL STAR Foods International (ALL STAR) is a large international manufacturer of snack foods, including potato chips, nacho chips, and pretzels, that are sold under the Tasty Crunch brand name. ALL STAR has operations throughout North America and Europe, and its international head office is located in Chicago. Consolidated net sales are in excess of US$1 billion, and ALL STAR’s shares are traded publicly on the New York Stock Exchange. In Canada, ALL STAR operates through its wholly owned subsidiary, ALL STAR Foods Canada Ltd. (ASFC or the Company). ASFC has facilities located across Canada and sales in excess of CDN$150 million. Its head office is located in Toronto, Ontario. Over the past several years, ASFC’s sales have grown slowly and its financial results have been relatively weak. Consequently, ALL STAR initiated a major restructuring of ASFC at the beginning of 2010. This resulted in the replacement of almost all the senior management staff. Bruce Tate, a senior manager in ALL STAR’s operations in the United States, was appointed President of ASFC. His mandate was to double the size of the Canadian operations and to generate a pre-tax profit margin in excess of 10% within a period of five years. Management Team and Responsibilities By December 2010, Bruce and all six vice-presidents of ASFC were relatively new to the Company. An organizational chart for ASFC is presented as Appendix A. Background...
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...For snacks, I choose that type of food, which takes little time to finish. I am not that much concern about health or nutrition. I eat basically chocolate bar or fast food. Because its easy to get and time consuming. I don’t have enough time to prepare for a good meal. So, fast-food culture is one kind of interpersonal factors for my snack. Social influence is also another factor of my snack list. Most of the time I went to fast-food shop with my friends, to grab some snacks. So they also influence me to eat more fast food. My perception also effect on my snacks. I think, fast-food is easy to snatch and easy to finish. This personal perception makes me more depend on fast-food. For me consuming snacks would be a low-involvement decision. Because I am very concern about money and time. I don’t have enough money to consume heavy food. Moreover, maximum snacks are relatively low in cost. If I want to recommend any of my snacks food for promotion, then I will go for Gransito. Gansito, is a Mexican snack cake with the exception of strawberry jelly along with the creamy filling and that it is covered in chocolate with chocolate sprinkle topping. Gansito need more promotion because its quick snacks. In this kind of fast world we need more quick food. More local advertisement needed for Gransito. Basically we can found it in wallmart or very few gas stations. So, Gansito could be available in grocery store, gas station and vending...
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...Block Coffee Shop 10 One Way Blvd Campus, MD 20010 05/17/2016 Dear Sir/Madam: I ‘m a frequent client to Block Coffee Shop. I been coming to your coffee shop for over a year. I lived in a tiny apartment across the street and the coffee shop very convenience for me. I come during the day to get my cup coffee and donut and during evening I come by to study and eat some healthy snack such as your delicious snack bars and smoothie. I love coming to your coffee shop. The feeling of the atmosphere is grooving and always exciting making sometimes hard to focus on school work. The only thing that is missing its having a printer in the store. The coffee store will make more profit by adding a printer. It will bring in more new customer from the neighborhood. People would be able to print and buy coffee and snacks. This will increase sells and the printer and accessories will pay by it selves without putting money from the store. However without having in store printer I will have to go to a distance to be able to print. Sometimes I have to walk 5 blocks to ABC coffee shop or to take the bus to the school library. I have to buy my coffee and printing somewhere else. This can cause the coffee shop to lose clients and money to another coffee shop whom might have this types of convenience to its customer. I urge you to think and consider my request for the neighborhood coffee shop, so my time and money can be spent in your store. Sincerely, Francis Smith Your...
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...process. There are a few essentials, though, to make your time of tranquility a success. First of all you will need comfortable clothes. They should be garments that you wear around the house or clothes that you sleep in, but nothing that is too tight or uncomfortable. Loosely worn clothing is definitely preferable. Secondly, you also need your favorite snack foods, and a nice, cold drink of your choice. Third of all, a big comfy couch is necessary for this process. If you do not have a couch, a perfect substitute would be a big lazy boy chair that you can kick your feet up on. Also, you will need one of your favorite movies, VCR, and a television. Your movie choice should be based on content. A horror movie most likely will not help you relax. A soft comedy or romance is your best bet. Last of all, and most importantly, you will need time. You need to find time from your busy schedule to relax. A couple of hours of your time will ensure your time of rest and relaxation. The first thing you need to do when you arrive at home is change into your most comfortable attire. Next, make your way into the kitchen and fix your favorite snack foods. While you are in the kitchen, take an ice cold drink of your choice from the freezer. After that, pop your favorite movie into the VCR. Have the remote control with you so you will not have...
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..."Most people see the snack market as dynamic and inno- vative, but actually it is surprisingly conservative. Most of what passes for innovation is in fact tinkering with our marketing approach, things like special offers, promotion tie-ins and so on. We occasionally put new packs round our existing products and even more occasionally we introduce new flavours in existing ranges. Rarely though does anyone in this industry introduce something radically different. That is why ‘Project Orlando’ is both exciting and scary.’ Monica Allen, the technical vice-president of PJT’s snack division, was commenting on a new product to be mar- keted under PJT’s best-known brand ‘Dreddo Dan’s Surfer Snacks’. The Dreddo Dan’s brand made use of surfing and outdoor ‘action-oriented youth’ imagery, but in fact was aimed at a slightly older generation who, although aspiring to such a life style, had more discretionary spend for the premium snacks in which the brand specialised. Current products marketed under the brand included both fried and baked snacks in a range of exotic flavours. The pro- ject, internally known as Project Orlando, was a baked product that had been ‘in development’ for almost three years but had hitherto been seen very much as a long- term development, with no guarantee of it ever making it through to market launch. PJT had several of these long- term projects running at any time. They were allocated a development budget, but usually no dedicated resources were associated with...
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