...Executive Book Summary: ‘Innocent: Building a Brand from Nothing but Fruit’ by John Simmons ‘Innocent: Building a Brand from Nothing but Fruit’ reveals the great story behind one of the most loved brands, Innocent, the brand with its simple products – “fruit and nothing but fruit drinks”. Innocent’s story began with three college friends, Jon Wright, Adam Balon and Richard Reed, who insisted on having a business they could be proud of. Since the early days, they had a clear idea of the company’s objectives, namely, “to make fresh, healthy, natural drinks, to be Europe’s favorite little juice company”. They started the company from scratch and consciously built it into one of the UK’s fastest growing businesses in the food and beverage industry in 2005 with a plan to ‘keep everything natural’, a simple idea that tells it all (Simmons, 2008). The author of the book, John Simmons, is a brand consultant, a series editor for Great Brand Stories and a former director of Interbrand (Simmons, 2008). His book was written in the narrative style with a sense of humor making it easy and very enjoyable to read. Simmons mainly structured this book by following the five principles of the Innocent brand (Simmons, 2008). The book is divided into the following seven chapters: A Tasty Little Juice Company, Be Natural, Be Entrepreneurial, Be Generous, Be Commercial, Be Responsible and The Future’s Fruit. The information in this book was gained from a variety of sources from both inside...
Words: 681 - Pages: 3
...THE EFFECTS OF SALON PATRONAGE IN RELATION TO SEX APPEAL IN PRINT ADVERTISEMENTS by Sandra L. Morris A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University June 2006 © Sandra Morris, 2006 THE EFFECTS OF SALON PATRONAGE IN RELATION TO SEX APPEAL IN PRINT ADVERTISEMENTS by Sandra L. Morris has been approved June 2006 APPROVED: JIM MIRABELLA, DBA, Faculty Mentor and Chair RICHARD MURPHY, DBA, Committee Member ELAINE GUERRAZZI, Ph.D., Committee Member ACCEPTED AND SIGNED: __________________________________________ JIM MIRABELLA, DBA. __________________________________________ Kurt Linberg, Ph.D. Dean, School of Business & Technology ABSTRACT The purpose of this study is to determine whether there is truth in the notion that sex sells to women better than more conservative advertisements that focus on skills and services when salon. advertising The study will for an also upscale look at full-service whether female consumers are honest with themselves about how they respond to advertisements. Two advertisements were produced for an upscale salon, one with sex appeal and one without. A survey was conducted at that salon which determined whether women would patronize the salon based on the sexy advertisement. The two different advertisements were then handed out to a target market of women with different variables such as age and marital status. responsiveness The results of this...
Words: 16266 - Pages: 66
...Phenomenon and What the Government Really Knew .............. ................... ........ .......... .. .... ... ........... ....... ..... Michael D. Swords Fewer Sightings in the National Press: A Content Analysis of UFO News Coverage in The New York Times, 1947-1995 .......... ................ John C. Hickman, E. Dale McConkey II, and Matthew A. Barrett COMMENTS AND RESPONSES Robert R. Young, John S. Carpenter ...... ............... ... ......... ................................ ..... ............ BOOK REVIEWS Alien Discussions, ed. by Andrea Pritchard, et aI., and Close Encounters of the Fourth Kind, by C. D. B. Bryan ....... ....... Thomas E. Bullard Encounter at Buff Ledge, by Walter N. Webb ........... .... ...... ...... ... ... .. Richard F. Haines The Gods Have Landed, ed. by James R. Lewis ............ ... .............. Charles F....
Words: 18458 - Pages: 74
...for contention among legal scholars. The focus of this paper has been on understanding the concepts and the importance they hold in the process of identifying a tortfeasor. The various tests which have been used in the past for identifying the cause and the ‘closeness’ of the cause have also been taken up. They have been discussed in detail using various case laws. The limitations of these tests have been explored as well. Under what condition does a cause, which may have been proximate, gets ignored has also been deliberated and discussed. Finally the paper is summed up with a general solution which can help law courts to decide on the matters in question without getting involved in the technicalities which currently persist. CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION In order to understand the role of causation and remoteness in tortious liability it is imperative that we have a clear idea of what the term causation and remoteness imply in tort law. Very simply put - In a tort case, it is essential to discover whether there was some act or omission by the defendant which caused damage to the plaintiff. Thus causation aims at connecting an act committed by an individual to the consequences of the same act faced by another individual. Once a connection gets established, that is, once it is proven that an act caused a specific harm or injury, remoteness comes into the picture. Remoteness can therefore be defined as an extension of causation in determining...
Words: 5021 - Pages: 21
...wiL1084x_fm_i-xxiv_1.indd Page i 1/10/11 7:53:00 PM user-f499 /Users/user-f499/Desktop/Temp Work/Don't Delete Job/MHBR231:Wild:203 Managerial Accounting John J. Wild University of Wisconsin at Madison Ken W. Shaw University of Missouri at Columbia 3 rd edition wiL1084x_fm_i-xxiv_1.indd Page ii 1/10/11 9:14:31 PM user-f499 /Users/user-f499/Desktop/Temp Work/Don't Delete Job/MHBR231:Wild:203 To my students and family, especially Kimberly, Jonathan, Stephanie, and Trevor. To my wife Linda and children, Erin, Emily, and Jacob. MANAGERIAL ACCOUNTING Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright 2012, 2010, 2007 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 3 2 1 ISBN 978-0-07-811084-9 MHID 0-07-811084-X Vice president and editor-in-chief: Brent Gordon Editorial director: Stewart Mattson Publisher: Tim...
Words: 10500 - Pages: 42
...Chapter 1 Evolution of Human REsouRcE managEmEnt and Human REsouRcE infoRmation systEms The Role of InfoRmaTIon Technology Mohan ThiTe, Michael J. Kavanagh, and RichaRd d. Johnson EDITORS’ NOTE The purpose of this chapter is to provide an introduction to the fields of human resource management (HRM) and information technology (IT) and to the combination of these two fields into human resource information systems (HRIS). The history of the field of HRM and the impact of computer technology on HRM will be covered, as well as the advent of using a human resource information system and the subsequent effects on both HR and IT professionals. The different types of HR activities will be discussed as well as the different types of information systems used in HRIS. A central focus of this chapter is the use in managerial decision making of results and reports from an HRIS. The development of the HRIS field has been seen to have a significant impact on the emergence of strategic human resource management (Strategic HRM), as is discussed in this chapter. This first chapter will lay the groundwork for the remainder of this book, and, consequently, it is important to understand thoroughly the concepts and ideas it presents. This chapter contains definitions for a number of terms in common use in the HRM, IT, and HRIS fields. (Note that a glossary defining these terms is also provided at the back of this book.) The central themes 2 Chapter 1 Evolution of Human Resource Management...
Words: 12986 - Pages: 52
...1 The Foundations of International Society 2013-2014 Part I: Politics 2 (International Relations I) Paper organiser: Professor Christopher Hill (POLIS): Room 105, Alison Richard Building Email: cjh68@cam.ac.uk Lecturers: Professor Hill (CH), Dr Elisabetta Brighi (EB), Dr Aaron Rapport (AR) and Dr Stefano Recchia (SR). Aims and Objectives The course aims to introduce students to the subject of International Relations (IR), whose main focus is the nature of politics at the international level. Students will acquire the empirical and conceptual foundations needed to understand a world political system which cannot be accurately described as either pure anarchy or a coherent form of ‘global governance’. The starting point is the notion of ‘international society’, which refers to the set of institutions and common procedures generated by states over the last three and a half centuries in their attempts to achieve some minimal form of co-existence, but which has gradually evolved to include many non-state actors and different levels of activity – diplomatic, economic and cultural, as well as that of military competition. By the end of the course you should be able to have an informed discussion about: the historical origins of the present system; what is distinctive about international politics as opposed to politics inside the state; and the main challenges which confront humanity in the twenty-first century. You will also acquire a basic familiarity with the main theories needed...
Words: 12326 - Pages: 50
...‘in-text referencing’ or ‘in-text citation’ – this is where you refer to your sources of information WITHIN your assignment when you paraphrase, summarise or quote. • Column 3 shows you how to cite each type of reference in the ‘Reference List’ at the END of your assignment. This list of references provides your reader with all the information about each source you have referred to in your assignment, so they can find each source you have referred to if they wish. Here are some useful terms with which you need to be familiar: A paraphrase means saying something in another way without changing its meaning, for example, using your own words to express the ideas of an author. A paraphrase may/may not be shorter than the original. A summary is similar to a paraphrase except it is shorter than the original. Summarising involves ‘compressing’ large amounts of information into a few sentences. So it involves picking out the main ideas, leaving out the details, and putting the main ideas into your own words. A quotation involves reproducing the EXACT words from a source. Quotations must be carefully selected and copied from the original source material, and should be sparingly used to support your arguments or the key points you wish to make. If you wish to use a short quotation, you...
Words: 3648 - Pages: 15
...of an operation or process. Our aim in writing Operations Management is to give you a comprehensive understanding of the issues and techniques of operations management, and to help you get a great final result in your course. Here’s how you might make the most of the text: ● Get ahead with the latest developments – from the up-to-the-minute Operations in practice features in every chapter to the focus on corporate social responsibility in the final chapter – these put you at the cutting edge. ● Use the Worked examples and Problems and applications to improve your use of key quantitative and qualitative techniques, and work your way to better grades in your assignments and exams. ● Follow up on the recommended readings at the end of each chapter. They’re specially selected to enhance your learning and give you an edge in your course work. And in particular, look out for the references to MyOMLab in the text, and log on to www.myomlab.com* where you can ● check and reinforce your understanding of key concepts using self-assessment questions, audio summaries, animations video clips and more; ● practice your problem-solving with feedback, guided solutions and a limitless supply of questions! We want...
Words: 12297 - Pages: 50
...is understood and agreed that nothing expressed herein is intended or shall be construed to give any person, firm, or corporation any right, remedy, or claim against SNAME or any of its officers or members. Design by Andrew MacBride. Printed in the United States of America by Sheridan Books. Contents Acknowledgments ix xv Author Biographies for Volume II Chapter 27 Multipurpose Cargo Ships 27.1 Description 27-1 27.4 References 27-35 Horst Linde, Berlin University of Technology, Faculty of Transport Technology, Institute of Land and Sea Transport, Germany 27.2 Design Issues 27-28 27.3 Ship Characteristics 27-35 Chapter 28 Reefer Ships Allan M. Friis, The Technical University of Denmark, Denmark 28.3 Design Issues 28-26 28.1 Description 28-1 28.2 System Design 28-8 28.4 Ship Characteristics 28-27 Chapter 29 Oil Tankers Michael Osborne, Shell International Trading and Shipping, UK, and R. Keith Michel, Herbert Engineering Corp., U.S.A. 29.1 Oil Tanker Description 29-1 29.4 Ship Characteristics 29-38 29.2 Oil Tanker Systems 29-19 29.5 References 29-41 29.3 Design Issues 29-34 Chapter 30 Floating Production Storage and Offloading (FPSO) Vessels Chevron Texaco, U.S.A. Peter A. Ridley, 30.1 Nomenclature 30-1 30.2 Mission 30-2 30.3 Understanding the Basic Economics of FPSOs 30-3 30.4 Designing for the...
Words: 11349 - Pages: 46
...Hodgetts−Luthans−Doh: International Management, Sixth Edition Back Matter Endnotes © The McGraw−Hill Companies, 2005 Endnotes ■ Chapter 1 1. J. Whalen and B. Bahree. “How BP Learned to Trust Ally That Once Burned It,” Wall Street Journal, February 27, 2003, p. A4; “BP Won’t Abandon Driving Forces,” Wall Street Journal, November 27, 2003, p. A7. “Dell Set to Create More Than 100 Full-Time Jobs in Bray,” Irish Times, August 17, 2002, p. 15. Peter Landers, “Foreign Aid: Why Some Sony Gear Is Made in Japan,” Wall Street Journal, June 14, 2001, p. A1. Barnaby J. Feder, “IBM Beats Earnings Expectations Again,” New York Times, January 17, 2003, p. C4. Peter Landers, “Volkswagen and GM Racked Up Strong Sales in China in 2003,” Wall Street Journal, January 6, 2004, p. A3. Peralte C. Paul, “Daimler Bails Out of Deal,” Atlanta JournalConstitution, September 24, 2003, p. A1. Nicholas Itano, “GM Returns 10 Years After End of Apartheid,” New York Times, January 30, 2004, p. W1. Saritha Rai, “A Giant So Big It’s a Proxy for India’s Economy,” New York Times, June 6, 2004, p. W1. Ibid. WTO, “World Trade 2003, Prospects for 2004; Stronger Than Expected Growth Spurs Modest Trade Recovery,” WTO Press Release 373, April 5, 2004, p. 1. Ibid. Thomas Friedman, The Lexus and the Olive Tree: Understanding Globalization (New York: Farrar, Straus & Giroux, 1999). Jonathan P. Doh and Hildy Teegen, Globalization and NGOs: Transforming Business, Government, and Society (Westport, CT: Praeger,...
Words: 20606 - Pages: 83
...Capital: UK Evidence Researchers: Musa Mangena Richard Pike Jing Li Intellectual Capital Disclosure Practices and Effects on the Cost of Equity Capital: UK Evidence by Musa Mangena Richard Pike Jing Li University of Bradford Published by The Institute of Chartered Accountants of Scotland CA House, 21 Haymarket Yards Edinburgh EH12 5BH First Published 2010 The Institute of Chartered Accountants of Scotland © 2010 ISBN 978-1 904574-14-9 EAN 9781904574149 This book is published for the Research Committee of The Institute of Chartered Accountants of Scotland. The views expressed in this report are those of the authors and do not necessarily represent the views of the Council of the Institute or the Research Committee. No responsibility for loss occasioned to any person acting or refraining from action as a result of any material in this publication can be accepted by the authors or publisher. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopy, recording or otherwise, without prior permission of the publisher. Printed and bound in Great Britain by T. J. International Ltd. C 1. ontents Foreword ...................................................................................... i Acknowledgements ........................................................................ iii Executive Summary ...........................................
Words: 14662 - Pages: 59
...Licensed to: iChapters User Licensed to: iChapters User Organizational Behavior: Managing People and Organizations, Tenth Edition Ricky W. Griffin and Gregory Moorhead Vice President of Editorial, Business: Jack W. Calhoun Executive Editor: Scott Person Senior Developmental Editor: Julia Chase Editorial Assistant: Ruth Belanger Marketing Manager: Jonathan Monahan Senior Content Project Manager: Holly Henjum Media Editor: Rob Ellington Buyer: Arethea L. Thomas Marketing Communications Manager: Jim Overly Production Service: S4Carlisle Publishing Services Sr. Art Director: Tippy McIntosh Cover and Internal Design: Joe Devine, Red Hanger Design LLC Cover Image: © Eric Isselée, Shutterstock Rights Acquisitions Specialist/Images: John Hill © 2012, 2010 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online...
Words: 34296 - Pages: 138
...content 1 CHAPTER 1: INTRODUCTION 5 1.1. Background of study 5 1.2. E-business in Vietnam 5 1.3. Profile of HolcimVietnam Ltd 6 1.4. Research objectives 8 1.5. Scope of study 8 1.6. Research contribution 8 1.7. Research ethics 9 1.8. Structure of the research 9 Chapter 2: Literature Review 10 2.1. Introduction 10 2.2. E-business in Vietnam 10 2.2.1. Awareness of need for adopting e-business 10 2.2.2. Slow growth 12 2.2.3. Bright future 12 2.3. Impacts of e-business 13 2.3.1. Impact on HVL and cement industry 14 2.4. Application of e-business 15 2.4.1. E-business application capability 15 2.4.2. Application of e-business 17 2.5. Identification of challenges and critical success factors (CSFs) of e-business implementation for HVL 18 2.5.1. Challenges 18 2.5.2. CSFs 19 2.6. E-business strategy 20 2.6.1. Approaches to e-business strategy 20 2.6.2. Developing e-business strategy 22 2.7. Chapter summary 23 Chapter 3: Methodology 24 3.1. Introduction 24 3.2. Research philosophy 24 3.2.1. Positivism philosophy 25 3.2.2. Phenomenology philosophy 25 3.3. Research approach 26 3.4. Research strategy 26 3.5. Research method 27 3.6. Research data collection 28 3.6.1. Data source 28 3.6.2. Collection method 28 3.7. Sample size 29 3.8. Data analysis method 29 3.9. Reliability and Validity 29 3.9.1. Reliability 29 3.9.2. Validity 30 3.10. Research limitations 30 3.11. Chapter summary 30 Chapter 4: Findings...
Words: 21139 - Pages: 85
...Milkovich−Newman: Compensation, Eighth Edition I. Internal Alignment: Determining the Structure 4. Job Analysis © The McGraw−Hill Companies, 2004 Chapter Four Job Analysis Chapter Outline Structures Based on Jobs, People, or Both Job-Based Approach: Most Common Why Perform Job Analysis? Job Analysis Procedures What Information Should Be Collected? Job Data: Identification Job Data: Content Employee Data “Essential Elements” and the Americans with Disabilities Act Level of Analysis How Can the Information Be Collected? Conventional Methods Quantitative Methods Who Collects the Information? Who Provides the Information? What about Discrepancies? Job Descriptions Summarize the Data Describing Managerial/Professional Jobs Verify the Description Job Analysis: Bedrock or Bureaucracy? Judging Job Analysis Reliability Validity Acceptability Usefulness A Judgment Call Your Turn: The Customer-Service Agent Three people sit in front of their keyboards scanning their monitors. One is a sales representative in Ohio, checking the progress of an order for four dozen picture cell phones from a retailer in Texas, who just placed the four dozen into his shopping cart on the company’s website. A second is an engineer logging in to the project design software for the next generation of these picture cell phones. Colleagues in China working on the same project last night (day in China) sent some suggestions for changes in the new design; the...
Words: 15273 - Pages: 62
