...Merck & Company Project Selection Decision Introduction As Merck & Company’s lead project manager I have to decide whether to invest its resources in one of two projects. One project is to pursue a cure for river blindness, a disease that has plagued third world countries for a number of years now and the second project is to re-package a very popular and profitable anti-depression drug for the Western market. In this concise report I plan to look at both options through SWOT analysis. I will be drawing on other relevant project selection strategy and making an informed decision from the analysis conducted. Merck & Company was founded on “medicine for the people”. This statement from George W. Merck, the company founder’s son and former chairman has not always sat comfortably with all senior executives within the business. He had a strong sense of morality within business and that philosophy has seen the company to where it is today. Discussion The case to pursue with the project to cure river blindness raises a number of questions. When comparing the two I am going to look at what decision is best for the company to align its business strategy with the project selection. | River Blindness Project | | Anti-Depression Repackaging Project | Investment | $2,000,000 | | $500,000 | Annual Savings | $50,000 | | $500,000 | | | | | Payback Period | 40 years | | 1 year | Looking at Financial models, in this case it is clear that repackaging...
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...Trap-Ease mouse traps have huge potential, but it is a question mark when referring to the Growth Share Matrix. In my opinion it has a high market growth rate, or attractiveness to the market, but right now its strengths is not there, referring to it relative market share. This idea of a mouse trap that can catch mice and not make a mess and is easy to set up is attractive to everyone. While the case states that women are the target market, I feel that men can like this product as well. The trick is marketing it the right way. It seems that the major problem is a huge lack in advertising. The cases states that she is very successful at the National Hardware Show in Chicago, but its seems that nobody cares that Trap-Ease mouse traps won the Best New Product Award or that it got good press from the show. What Martha House needs to do is go back to the drawing board and stop investing so much of her budget in these stupid hardware shows. She even says it doesn’t help her much. It’s probably because nobody cares about a hardware show. Before reading this case I didn’t even know that they had hardware shows. So you need a way to connect to people other than just going to hardware shows, where the only people that are going to be there are people who are enthusiast in hardware, which I assume is a very small percentage of people who buy these mouse traps. The case mentions how she wants to target women, since consumers like less of a mess and is easy to set up. Do you think women...
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...highest competence in providing the best healthcare for dogs, in accordance with the Australian Pet Care Association. PCC aims to capture the market of dog owners living in that area and surrounding suburbs through this unique selling position. Through these specialized services, CC will aim to serve and meet the needs, wants and demands of all dog owners, creating customer value. The table below briefly outlines the products and services that will be provided by CC during its operations. Table 1: Services offered at Pawsitive Canine Clinic Vaccinations | Euthanasia Services | Spaying / Neutering | General Surgery | Parasite Control | In-depth client education for disease diagnosis and treatment. | Health Screens | Behavioural Counselling | Dentistry (including cleaning and oral surgery | Grief Support | Internal Medication that includes dermatology, neurology, orthopaedics, etc. | Individualised Care (Every dog is a different dog) | Pet Supplies | Dog Hotel | Coffee Café for pet owners | Dog Ambulance | | | Veterinary Industry and Target Market The population in West End is amounts to roughly 8601 people (Census Quickstats, 2011) and according to the Australian Companion Animal Council (ACAC), the average proportion of dogs/cats to a hundred people in Australia is 16 dogs and 11 cats (ACAC, 2010). Market Analysis also shows pet insurance uptake has increased as a way to prolong the life of a pet. With an expected revenue growth of 2.2% in 2016 to...
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...important in the protein diets of the people, as well as a good, stable source of livelihood especially for the poor in the rural areas. Goat production is mostly carried out by smallholders where the animals are kept in small flocks at an average of 5-10 head/family. While rearing of goat remains at a subsistence level, its contribution to the total farm income is substantial. Goat production fits well in the rural landscape as well as in the resource capacity of smallholder farmers. It requires low initial capital and guarantees a high return on investment in as fast as two years; hence it is an attractive undertaking among rural households (FFTC Annual Report 2009). In recognition of its importance, several advanced technologies have been developed to increase goat production in some countries in the region. Technology improvement widely ranges from reproductive techniques and seasonal breeding, to silage making, agricultural by-product utilization, slotted slat barn facilities and total mix ration. However, most Asian small-scale goat farmers do not have access to these relevant information and advanced technologies for increased outputs, giving them very limited opportunities to improve their production as well as their livelihood. Goats are a most likely alternative source of animal protein, and can efficiently provide meat and milk to complement cattle and buffalo production. Goat raising has become not just for the Asian rural farm households. It has emerged as a popular business...
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...Critics of negative screening charge that merely excluding companies for their socially repugnant practices has no net impact, because there is always someone out there that willing to buy their shares instead. They assert that screening offensive companies may make the investor feel better about where they are putting their money, but they are not helping encourage social change and environmental improvement. But negative screening still has an appropriate place in the quiver of tactics used by socially responsible investors, to be complemented by positive screening and shareholder activism, and will remain the most palatable starting point for many. It is also important to note that while one investor excluding their investment from a company because of a particular activity will not make that company mend its ways, its the cumulative effect that's important. This is analogous to voting in a national election, where individual votes collectively create a "voice." For example, the recent struggles of the tobacco industry illustrate the cumulative and emergent effects of investor and consumer advocacy over its health effects. Most people imagine that the majority of companies included by positive screening are smaller companies embarking on products that may contribute to the world's future economic and environmental sustainability. Alternative forms of energy that produce less pollution, such as solar power, wind power, and hydrogen fuel cells, constitute a rapidly growing...
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...------------------------------------------------- The Himalaya Drug Company From Wikipedia, the free encyclopedia The-Himalaya-Drug-Company-Logo The Himalaya Drug Company | Introduced | 1930 | Markets | Global | Website | http://himalayahealthcare.com/ | The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine. Himalaya’s product range includes: pharmaceutical, personal care, baby care,animal health and nutrition. Himalaya Global Holdings Ltd. (HGH), located at the Dubai International Financial Centre, is the parent of The Himalaya Drug Company worldwide. It is also the global headquarters of all Himalaya subsidiaries.[1] Company Profile: Eighty three years ago, on a visit to Burma (Myanmar), Mr. Manal saw restless elephants being fed with a root to pacify them. The plant from which this root was taken was Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it scientifically evaluated. After extensive research, Serpina, the world's first anti-hypertensive drug, was launched in 1934 ans is sold till today. The premise of researching nature forms the foundation of Himalaya’s operations. Himalaya pioneered used modern science to rediscover and validate Ayurvedic principles. Since its inception, the company has focused on developing safe and natural remedies to address a variety of ailments. Today...
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...Task 1 Introduction For this task I must talk about the social implications that the actions of a business has on the society as a whole, I must consider the issues that may arise in areas of activities and consider how the business deals with the problems. The business that I have chosen to look at is, L’Oréal and how they have dealt with the issues that have arisen within the business, the issues I will look at are: * Human resource management: Discrimination, worker surveillance * Production: Animal testing, genetically modified foodstuff * Sales and marketing: Inappropriate advertising, spamming, spoofing Human resource management Discrimination Discrimination is when a person is treated unfairly and people are biased which result in the person not being able to chase an opportunity, or unfair treatment when the business is selecting people, handing out promotion to the employees, or transfer to a different department etc. Discrimination are usually based off the grounds of age, disability, ethnicity, origin, political belief, race, religion, sex etc. These factors that have no affect on the persons ability to be able to perform well etc. L’Oréal has created many advertisements that advertise the companies products and everything that they sell, however, L’Oréal have been accused of racial discrimination in one of their recent advertisements that they have made about a shampoo that they have created and advertised. The French company that is well known and...
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...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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...and Sheep Industry Most farmers and ranchers use cloning as advancement in their program. Cloning can offer farmers advantages by the farmers selecting the animal that has passed down the most superior genetics and that has performed the best in everyday environmental settings. Also, it can give them advantages on selling high-quality meat and dairy products for the dairy cattle producers. Ranchers has the advantages by hand picking the highest quality in the sires or dams genetic makeup by making an exact replica for breeding purposes in the commercial industry and/or the stock show industry. Cloning of cattle and sheep does not harm the animal in any shape or form but it may put a little environmental stress on them due to all of the handling and testing of the animal. When you clone an animal this doesn’t mean you are changing the animal by altering their genetic makeup or genetically engineering them, it just means you are getting an exact replica of that particular animal you have chosen. When an animal is cloned, it alters their immune system somehow and where they do not get sick as often and they become parasite resistant so you spend less money on veterinary visits. Another important reason why cloning is in the livestock industry is for strict breeding purposes so the cloned animals can breed and produce animals for meat purposes. Cloning has been part of our world for over three or four decades. Hans Dreisch performed the first successful reported case...
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...BOOK REPORT FORMAT Steps in Making an Investigatory Project 1. Select a Topic. The first step in making an investigatory project is selecting a topic to research on. If you are making an investigatory project in Chemistry, you may select the topic about a new substance in making soaps. | Using fruits as batteries - an example of an investigatory project. Photo by Flickr user hans. | After selecting the topic, narrow down your research into something that you are interested in. For example, you might be interested in using different plants in making soaps. Papaya has been proven to make skin look younger. Find something that interests you. 2. Make a Research Question and Title Now that you have your topic, you should now create your Research Question. Your research question is something that you want to test. Something that intrigues you and you want to find out the correct answer. A sample research question might be, "Can I make an antibacterial soap using guava leaves?". If this is your question, then the title for your Investigatory Project is Using Guava Leaves in Making an Antibacterial Soap. Explore other questions that also interest you. Remember that you must make a scientific inquiry. That means the question or topic can be answered objectively and not through opinions only. 3. Design the Experiments and Procedures Now that you want to find out if guava leaves can be made into an antibacterial soap, you have to design experiments so that...
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...Introduction to A General Stud Book,” in 1808 establishing a registry that still exists today. According to the Smithsonian Handbook of Horses, all Thoroughbreds today can be traced to three bloodlines created by the foundation sires (153). Byerly Turk arrived in England in 1689, and most people feel he was a descendant from an Akhal-Teke and not an Arabian. His great-grandson, Tartar, sired Herod, a top horse who sired one of the three bloodlines. He is one of the most important sires in history.. Godolphin Arabian was from Morocco. He mated to Roxana and produced Cade, who was sire of the Matchem line. Though Godolphin did not produce many foals, he had major influence on the breed. Darley Arab was brought to England in 1704 from the Syrian horse market and foaled over 1700. He was bred primarily to a mare named Betty Leedes. One of their progeny, Flying Childers, became the first outstanding racehorse. Flying Childers brother, Bartlett’s Childers, was unable to race due to health reasons but sired Squirt. Squirt then sired Marske who produced one of the greatest Thoroughbred bloodlines, Eclipse. (Hendricks 173-4). Ninety percent of Thoroughbreds today can be traced to this bloodline (Wagner....
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...searching for, selecting, purchasing, using, evaluating and disposing of products and services so as to satisfy their needs and desires (Belch & Belch, 2009). In this paper we will try to understand consumer behavior which is an integral part to product sales. Also, determine what customer groups are likely to purchase the products that have been selected. 1. Briefly describe the two (2) advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook. The first advertisement that was selected was the VO5 Styling Gel. This advertisement was found in chapter 4 on page 119 of the Advertising and Promotion text book (Belch & Belch, 2009). This advertisement is a bold advertisement that really catches the eye of the consumer because of its loud colors and dark bold text. The advertisement is printed in only two colors red and black and set on a white background. The advertisement has a girl pointing at the consumer with the text in big black letters “Now you have the power!” The advertisement is promoting a styling gel that comes in different forms and is primarily focused on the color red. The second advertisement that was selected found in chapter 4 on page 124 of the Advertising and Promotion text book (Belch & Belch, 2009). This advertisement was for Michelin tires. This one was pretty interesting as it used the company’s mascot show a cartoon version of the plump tire-man saving a group of cute furry animals. This advertisement...
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...the environment degradation due to varied technological and production processes, pollution of air and water, and endangerment and extinction of species critical to human sustenance and aesthetics, population explosion, resource depletion, over harvesting of natural resources and the general degradation of social environment due to impairments of the physical environment (, 1992; , 1992). Consumers have had enough of these wrongful practices and hence, consumers are now actively seeking environmental performance in the products and services that communicate environment tal responsibility and stewardship ( 1999). In major international markets, consumers are demanding that firms produce increasingly higher quality products and services that are consistent with societal and environmental values if they wish to remain competitive in global markets ( 2000). Hence, consumers have become more discriminating...for green products and services (, 2001). A study shows that 66% of respondents have switched product brands in an effort to obtain more environmentally sound products (, 1995). The general public is concerned about the environment and that the majority of people see the integration of environment and economy as a win-win scenario (, 1996). As consumers demand more green products and services, corporations are finding the going green makes good business sense as well as good environmental sense ( 1997). Stakeholders, such as suppliers, government agencies, and other strategic...
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...wants and what the body needs often contradict each other. Fast food places do not help the issue because of their convenience and taste. Even in grocery stores, citizens around the world can make decisions they believe are the lesser of two evils by purchasing reduced fat products and other unhealthy foods. In reality, these choices are still terrible. The process of selecting ones food should involve the consideration of how the product was made, the risks involved in eating it, and the effect it will have on the body. When choosing what to eat, the production and manufacturing of the food should be highly considered. As shown in the second film, the way cows, pigs, and chicken are raised and prepared is often dangerous, unsanitary, and made by companies that routinely cut corners. If an individual desires to pay the bare minimum for their food and doesn’t care about how it was processed, they may take the easiest route and solely eat processed food. If they consider the process of the food and want the best quality, their best option is to shop at farmers markets and even grow/raise as much of their own food. Animals raised by farmers with strong morals result in food that is better for the consumer....
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...does not fall susceptible to this trend. Through a complete examination of Chipotle’s CSR initiatives and activities, as well as detailed explanations of Chipotle’s contributions to the three “pillars” of sustainable development, one is able to see that Chipotle is a leader and an innovator in its industry regarding the corporate management of ethical dilemmas and moral responsibilities. A thorough comparison with a similar corporation in the same industry, Moe’s Southwest Grill, Inc., provides further evidence that Chipotle places immense value corporate transparency and quality morals in addition to being a genuinely ethical and responsible corporation. Following the major comparison are explanations of possible underlying motives and “market nudges” leading Chipotle to participate in particular CSR activities. Lastly, a discussion of government initiatives and potential upcoming regulations has been included to indicate the possible future direction of every firm’s corporate social responsibilities. Does Chipotle contribute to every “pillar” of sustainable development (environmental, social and economic)? In short, the answer is yes they do, both internally (referring to Chipotle’s normal supply chain operations) as well as externally (referring to the contributions that are unrelated to the normal supply chain operations). However, it is important that one first...
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