...Social media based marketing in Australia: Before going into the detail that how Australian companies are changing their focus from traditional marketing methods into social media-based marketing methods. First, let's just consider that why companies in Australia found it important to shift their focus on social media. There are some important statistics collected in 2013 about the interest of Australian people, regarding the use of social media (Bruns 2013). Bruns stated that almost 75% of Australians were active on social media. Some of them use it for connecting and communication while the majority of them uses social media for time killing and reaching out information about events and products as well. During the past few years, Australians or particularly a large percentage of Australian people have started using the internet and social websites as an essential part of their daily life. A recent survey (Scott 2015), stated that almost 75% of Australians have laptops, 70% of Australians own the smart phone, and almost 55% of the whole population own tablets. It shows that Australian people have easy access to the internet. Social is already an evolved trend in Australian community but still there is a lot of room for improvement and evolvement. These statistics also shows that 80% of the people who own smart devices, have social media profiles, and they use those social media websites for connecting with friends and family. For this report, following two Australian companies...
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...taken from the Australian Government as an instrument to “other” individuals trying to enter Australia to seek asylum. To help comprehend the complex phenomenon of “others”, it is comparable to stereotyping, used to uphold social order. Richard Dyer (Hall, Evans & Nixon 2013) debates that “we represent people and places that are different from us with a representational practice, which we call stereotyping, which involves feelings, attitudes and emotions, and it also provokes fears and anxieties”. This ‘othering’ is a preface for the Australian Government to disregard their human rights responsibility, proclaiming that it is good for Australia. “Stop the boats” is the slogan and catchphrase the Australian Government and Australian society use when discussion of and around asylum seekers issues. This has triggered asylum seekers to be seen as a political concern instead of a humanitarian issue. Asylum seekers are used for political advance, playing on racial stereotypes or ‘others’ to strike fear within the Australian society. As the political concerns rage on, the public restrain understanding and compassion for asylum seekers. With...
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...There is a lot of controversy on social media. Many people see only the bad things; however, if they looked at the good, they’d see there is more to social media than they know! Social media can keep you connected, give you information and let you stay on track in school. First off, social media can get you information and updates on the world. Nowadays, many news sources like WLBT or CNN have accounts on social media like Twitter or Facebook. This also helps those whose only connection for daily events is through their phones. People can also spread information on events on social media. Baker, Nathan E. “Six Good Things About Social Networking.” Techwalla, Techwalla, www.techwalla.com/articles/six-good-things-about-social-networking. Another...
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...this chance to advance the Youth Vision brand and their solid organization with Mission Australia. Youth Vision worked intimately with computerized office Orchard to build up the 'Change Homelessness' battle which incorporated a site and advertising effort to profile and elevate you duty to corporate social obligation (CSR). Together with Mission Australia to build up a vital customer battle to manufacture familiarity with the advanced activity and drive purchasers to visit the site to make a butterfly. For each butterfly created, Youth Vision swore $1 to Mission Australia (up to $60,000). The 'Change Homelessness' crusade was exceptionally fruitful as measured by the destinations set. Since the start of the crusade, more than 800,000 individuals were presented to the activity by means of online media. One hundred percent of the scope secured was sure, with a normal of more than two key messages showing up in every piece. Open reaction to the crusade was overpowering with the objective of 60,000 butterflies and a gift of $60,000 to Mission Australia accomplished inside one month of dispatch. Youth Vision made an exceptionally effective and coordinated battle by consolidating verbal, computerized correspondences and customary media effort to connect with the wide Australian open. Circumstance Analysis: Youth Vision needs to permanently corporate accomplice with Mission Australia. This year 2016 Youth Vision need to take their dedication to another level by drawing...
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...Introduction 3 2 Executive summary 5 3 Research findings 8 4 Appendix 51 Digital media research 2012 | 2 Introduction 1 Digital media research 2012 | 3 Definition and methodology The definition of online shopping we use is online purchasing of physical merchandise such as clothes, books, and electronic items. This covers the same merchandise categories as used in the retail sales statistics published by the Australian Bureau of Statistics and Statistics New Zealand, and therefore online sales can be directly compared with total retail sales. The study excludes online purchasing of services such as travel & accommodation, event ticketing, financial services products and media downloads, as these categories are not included in the retail sales statistics. Purchases of items from online auction sites (such as eBay) are also excluded, but purchases of fixedprice items from sites such as eBay are included in the analysis. Online shopping is defined as occasions where a transaction is made online (generally with the payment being made at the time of the transaction) and excludes online browsing or research with the transaction subsequently being made in a physical store or via the telephone or another channel. All business-to-business (B2B) online purchasing is also excluded. The report is based on a comprehensive survey of 1,200 consumers (1,000 in Australia and 200 in New Zealand) between the ages of 15 and 65 who have shopped online in the past 12 months...
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...Hi, I’m Terri Irwin and I’m the owner of Australia Zoo. A zoo that conserves animals so they have a greater chance of survival while educating people about the animals we keep. Although there are many successful zoos in Australia, such as Taronga zoo, Lone pine Sanctuary and Melbourne Zoo, but none of them compare to Australia Zoo. Why? Mainly because I don’t run them. No seriously, the zoo’s large enclosures, our level of interaction with our animals and our approach to educate children makes Australia Zoo truly unique. Besides, I don’t have competition… I’m Terrie Irwin. I was born on July 20, 1964, in Eugene, Oregon. At age 22, I established and owned a wildlife rehabilitation facility called Cougar Country. In 1991, I went on a tour...
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...POJECT PROPORSAL Name: Course: Professor: Institution: City and state: Date: Executive summary ChildFund Australia is an organization that provides help to families in the developing nations. The main work of the organization is to eradicate poverty from the community. This research entails public relation strategy geared toward enhancing organization penetration to Mali in order to achieve its mission and vision. There are many opportunity ChildFund can utilize in Mali to ensure it live to its goals. Therefore, this essay provides a comprehensive public relation ideas and tactics that can enhance ChildFund achieve its vision. By using the ideas presented in this research, ChildFund can enhance its image and enhance their future as a non-profit organization working in Mali. Theme: Piloting new possibilities Using this plan, and using the theme (piloting new possibilities), this research views ChildFund from a different point of view. With strong brand image, ChildFund can employ a different way of alleviation instead of using the old methods. ChildFund can remarket itself as simple and offer personalized services. Additionally, with strong brand and involving the community, ChildFund the organization will move forward to the road of success. Situational analysis Organization history ChildFund Australia is a non-religious and independent international organization which works to eradicate poverty, especially in developing world. The organization provides help mostly to...
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...Moreover, the number of Chinese visitors was a continuing grow trend from 2001 to 2010. It can be said that Chinese visitor has become a needful group for the Queensland tourism, thus, the new target market is the international visitors who come from China. SWOT analysis of Queensland Tourism Company presents that some internal facts such as the environment, tourist experiences can be the Strengths. Moreover, Weaknesses can be that the brand image and awareness is weak for these potential Chinese customers. The high rate of exchange has already become the Threat not only for the Queensland tourism but also Australia tourism. The first marketing strategy is that using the social media tool as a platform to communicate with the potential customers in China, the brand awareness and image of Queensland Tourism Company could be improved, it should be mentioned that this social media platform also used to do the promotional activities. Packaging strategy can be the second marketing strategy for the target market, in China, Sina Weibo got the huge population of registered users. The packaging strategy means that the registered users can use the account number directive login our company’s ecommerce website and to the transaction activities such as hotel booking. The third marketing strategy is the group buying, it might be a good way to deal with the question of high exchange rate, the consumer can pay the lowest price to buy a product or service through by this activity. About...
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...1. Is the nature of crime in our society accurately presented by the media? Discuss. Like every society, Australia has always had its share of criminal activity, from the founding of our country as a penal colony in the 18th century, bushrangers in the 19th century, underworld violence in the 20th century to recent youth violence on our city streets in the 21st century. In this essay, I will be discussing how the media presents crime in Australian society and how this does not necessarily reflect crime statistics. The media presents us with the idea that the majority of crime in Australia is violent, and it is only getting worse. In contrast, statistics show that Australia’s crime rate has remained relatively steady. In fact, most reported crimes are actually non violent, with the majority of crimes actually being property related. It should also be noted that we are exposed to high levels of media coverage on specific types of crime, for example the “Missing White Woman Syndrome” whilst under reporting on similar occurrences that involve males, and females of different culture and social standings. Lastly, I would like to discuss recent television programs such as Underbelly and true crime films that glamorise the criminal sub-culture which in itself causes the media to report even more on Australia’s underworld, violent crimes and infamous criminal cases. The media portrays our crime rate as rapidly escalating, however statistics collected by the Australian Institute...
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...We have a strange situation in Australia. At a time when people seem to be more worried by crime, the research evidence suggests crime rates are not increasing. How can we explain this apparent contradiction? In a democratic society such as Australia, crime trends largely influence parliaments and ministries in crime policy management. If the media are found to be reporting an upward trend in crime figures, enough to unease the public, policy makers are put under pressure to increase punishment and change rules relating to procedures of criminal prosecution. Judicial decisions are intended to reflect public opinion; therefore a judge would then feel obliged to hand down harsher sentences (Pfeiffer, Windzio & Kleinmann, 2005). This, in turn, confirms it is imperative to address the substantial difference between the public’s perception of crime rates, and accurate crime statistics. As previous Australian and international research has indicated, a large majority of the public perceives crime rates to be increasing; they also have inaccurate views on the severity of sentencing. “The Australian Public overestimates the proportion of crime that involves violence and underestimates the proportion of charged persons who go on to be convicted and imprisoned” (Roberts & Indermaur, 2009). To help explain this contradiction in Australia, crime statistics have been analyzed and factors that could influence these inaccurate perceptions have been discovered. Two significant factors...
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...Macedon Ranges face is the lack of visitors with a declined statistic in 2010 compared to the previous five year time line. To overcome this problem, a marketing campaign solution is too broad out there advertisement techniques, by using social media sites, such as Facebook and YouTube, which has been believed to be a key source for tourist attraction. It also has the added benefits of being a cheap and efficient method to reach the target audience. With the growing number of travelling youths that are active on social media platforms such Facebook, Twitter and YouTube, the ability to advertise on these sites will increase the diversity of tourists especially from within Australia, Europe and the United States. In efforts to increase tourism population, after implementing the marketing strategy to step into the social media scene, it has been concluded since 2012 that the low visibility status which the Macedon Ranges faced has disappeared and tourism is at a high once again. It is recommended to continue with the social media promotions, due it being a major part of everyone’s everyday life and it is to connect to the client base that the Macedon Ranges targets. The Macedon Ranges is a tourism region located in central part of Victoria, Australia. The Macedon Ranges is less than an hour’s drive from Melbourne City along the Calder Freeway, and only half an hour from Melbourne’s Tullamarine...
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...Infrastructure and Transport, 2011). More than 60 percent of adults and 25 per cent of children are overweight or obese in Australia and this percentage is projected to rise 15 per cent over the next decade (Department of Infrastructure and Transport, 2011). Following on from an overview of the description of the issue, a discussion of the history of obesity and health will be given, including the role that social policy has played. In past, being overweight was a sign of affluence, fertility, prosperity and art, however now with increased medical and scientific research the health risks are identified, yet obesity is now found in high percentages amongst the socio economically disadvantaged. An analysis of the effectiveness of current policy on health and obesity will be given with particular reference to the United Nations Declaration of human rights which highlights the right of every person to a standard of living adequate for the health and well-being of themselves and their family, including food (United Nations, n.d). In an ever increasing globalised world, the right to adequate nutritional food may not so much indicate the absence of it, as it does the overwhelming presence of it. Therefore in conclusion, what governments and organizations are doing in response to this epidemic will be highlighted as well as current policy discussed, showing how Australia may be able to move forward if it decides to make effective policies to combat...
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...Pest Analysis for Australia Political Trading: Australia has good trading policies with its neighbor counties, and their trades are in favorable conditions. Pressure Groups: Pressure groups will make the organization to think about the Corporate Social Responsibility and Ethics that it need to consider and practice in Australia. Wars and Conflict: Australia isn’t involved in any form of war within and outside the country. So the political environment seems to be sound. Government Policies: The government of Australia has open door policy which always motivates various international businesses to invest their resource for the benefits of Australian customer. Election: Australia holds voting election for House of Representative every 3 years using Australian election System. Therefore, though political environment is relatively stable, business regulations might be revised when new government comes in power. Economic Home Economy Situation: Australia is facing recession, along with the inflation rate of 2-3% and unemployment rate around 6%. Taxation Issues: There are various tax implied on Australia, including sales tax, corporate tax rate, progressive income tax, pay as you earn tax. The corporate tax rate is very competitive in Australia compare to major economies. Season and weather: The climate is pleasant and favorable for BAB. International Trade: Australia trade is more focused towards Asia and other pacific countries. Monetary Issues: Australia interest rate is...
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...Social Work and Human Rights Essay Introduction The recent news of the two aboriginal teenagers with their contrasting stories caught my attention. One was of a 17 year old, Ms. Victoria Lansen, an aboriginal single mom, who after facing much struggle, completed her Year 12 graduation from Gunbalanya School in West Arnhem Land on January 21,2016. The second was of another aboriginal teenager from Goldfields-Esperance region, Western Australia, who took his own life just two days after, becoming one of the at least five people in the Goldfields-Esperance region who have committed suicide in the past two months leading up to Christmas. The journey of the 17 year old Ms. Lansen, who comes from a remote Aboriginal town, has not been easy but in the interview to (1) ABC News she stated that she could cope owing to the support from family, friends and range of core local services. Her environment was in contrast to that of the troubled youth whose death highlights the sense of hopelessness, radicalized and economic inequality. The deceased youth’s uncle, Trevor Donaldson, is demanding a safe house set up for troubled aboriginal youth in Goldfields, Western Australia. The human rights issue which can be seen in the light of just these two unbiased media reports is how presence or absence of some core local services can change the direction in which the life takes the Aboriginals in this case. (2) Western Australia leads the Aboriginal suicide rates, with 35.8 per 100,000 Aboriginal...
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...Generation Y Local and International Media and Entertainment Choices Prepared for: Ms Nicole Lasky 10th June 2010 Mr Russ Henderson General Manager Sony Ltd Level 20, 2 Margaret Street Sydney NSW 2000 Dear Russ, Please find the enclosed research report regarding media choices of Australian and International living in Australia. If you need further information, please do not hesitate to contact me at 02-9975-4983. Sincerely yours, YT Marketing research LTD Table of Contents Executive Summary 1 Introduction 2 Research Objectives 2 Desktop Summary 3 Similarities between Local and International 5 Differences between Local and International 6 Methodology 7 Results 8 Similarities 9 Other similarities 9 Limitation 10 Conclusion 11 Recommendation 11 Appendices 12 Executive Summary Objectives The research objective is to understand the differences between Australian and International (live in Australia) Generation Y on media and entertainment choices. Results There are similarities between the groups of local and International Generation Y on media and entertainment choices. Internet is the primary media choice for both local and International. There were no significant differences on what websites the two groups visit. Local Generation Y tend to watch their favourite shows mainly from TV, they spend more time on watching TV than International. While International tend to watch the favourite...
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